

Built for Turbulence
Pascal Finette
Uncertainty isn’t going away – so let’s learn to thrive on it. Join Pascal Finette (author of Disrupt Disruption, GYSHIDO, and Built for Turbulence [2026]) in conversations with leaders who’ve built organizations that get stronger under stress. No theory. No consultant-speak. Just practical wisdom from practitioners in the trenches – turning volatility into competitive advantage and building antifragility into everything they do. Each episode: real stories, hard-won insights, and actions you can take Monday morning. The future belongs to those who prepare, not predict.
Episodes
Mentioned books

May 16, 2025 • 38min
Embracing Rapid Change: Insights from Scott Wingo on AI, E-commerce, and Innovation
In this episode, Pascal is joined by Scott Wingo, a pioneer in the e-commerce space, to discuss the concept of 'liminal space' and the rapid changes brought by AI and geopolitics. Scott shares his journey from growing up with a mainframe in his home to navigating the fast-paced shifts from desktop to mobile and now AI. The conversation delves into the complexities organizations face in adapting to technological advancements, highlighting Martex’s Law and the need for a non-binary approach to change. Scott explains his 70-20-10 framework developed at ChannelAdvisor to balance core business activities with innovation. The discussion also covers the future of AI-native organizations, the rise of agents in e-commerce, and how leaders can manage these agents effectively. Scott emphasizes the importance of staying updated through podcasts and other high-signal sources while also sharing insights on potential disruptions in traditional search models by AI-driven platforms.00:00 Introduction and Liminal Space00:59 Technological Evolution and AI03:15 Organizational Change and Martex Law04:15 Framework for Managing Change07:34 AI Native Organizations11:31 Staying Updated in a Rapidly Changing World17:36 Diving into Agent AI in E-commerce18:56 The Potential of Agent AI in Everyday Life20:52 Managing a Company with AI Agents22:06 Building an AI-Driven Organizational Structure28:42 The Future of AI in Business Efficiency31:26 The Shift from Google Search to AI-Powered Tools33:58 Conclusion and Final Thoughts↗ Scot’s new venture: ReFiBuy.ai

Mar 13, 2025 • 52min
Middle Management's Vital Role: Insights from Johnathan and Melissa Nightingale, Raw Signal Group
In this episode, the first of Season 2, Pascal welcomes Johnathan and Melissa, founders of the Raw Signal Group, to discuss the evolving landscape of management and leadership. Known for their impactful writings and expertise, Johnathan and Melissa share their insights on how leaders can navigate the turbulent shifts brought about by remote work, AI advancements, and geopolitical changes. They explore the concept of 'liminal space' in the workplace and the challenges faced by managers in constantly adapting to new norms. The conversation delves into the importance of middle management, the need for organizations to prioritize clarity and communication, and the critical role of one-on-one meetings in managing change effectively. They also highlight the pitfalls of relying solely on top-down directives and the importance of critical self-reflection for leadership development. The episode concludes with practical advice for leaders at all levels and a glimpse into the training and resources offered by the Raw Signal Group.Raw Signal Group: ↗ https://www.rawsignal.caRaw Signal Group’s “The World’s Best Newsletter”: ↗ https://www.rawsignal.ca/worlds-best-newsletter/Unmanageable - Leadership Lessons from an Impossible Year: ↗ https://www.amazon.com/Unmanageable-Leadership-Lessons-Impossible-Year/dp/0995964327/How F*cked Up Is Your Management - An Uncomfortable Conversation About Modern Leadership: ↗ https://www.amazon.com/How-cked-Your-Management-uncomfortable/dp/099596430000:00 Introduction to Season Two00:49 Meet Jonathan and Melissa00:55 Navigating the Liminal Space01:27 Challenges in Modern Leadership03:22 The Human Element in Tech05:49 The Role of Middle Management08:48 Effective Change Management10:53 Building Confidence in Leadership17:37 The Importance of One-on-Ones20:16 Overcoming Resistance to Change24:24 Creating a Narrative Hook for Change25:12 Responding to Overwhelming Change25:43 The Importance of Structure in Fast-Moving Organizations26:53 The Impact of Intentional Design in Management29:24 The Killer Competitor Exercise30:13 The Challenge of Stopping Activities32:20 The Importance of Trade-offs in Management36:07 The Future of Work and Management44:04 Practical Advice for Leaders in Liminal Spaces47:17 About Raw Signal Group and Conclusion

9 snips
Mar 22, 2024 • 54min
The Future of Spatial Computing (or: Whatever happened to AR and VR?)
Aaron Frank, an expert in AR, VR, and Spatial Computing, discusses Apple's Vision Pro, Meta's efforts, and the future of headset-based computing. Topics include defining the 'metaverse,' merging VR and AR, ethical implications, virtual worlds' impact, and spatial computing in live events.

Oct 12, 2023 • 35min
A Conversation with Kacee Johnson (VP Strategy & Innovation at CPA.com)
Kacee Johnson, VP Strategy & Innovation at CPA.com, discusses AI integration in accounting, emphasizing infrastructure, talent recruitment, data quality, and aligning AI strategies with accounting goals. The podcast explores the evolving role of CPAs, challenges of seasonality in tax profession, the role of AI in accounting and tax returns, challenges and opportunities in the tax industry, and the importance of investing in AI and being innovative.

Aug 22, 2023 • 38min
A Conversation with David Beatty (Chair: The Sharon & David Johnston Centre for Governance Innovation, Professor of Strategy Rotman School of Management)
In our discussion, David shares insights from years on the boards of major corporations. He urges CEOs to engage board members for strategic guidance, not just oversight. David sees board meetings as chances to focus on the future, offering strategies like independent incubators and migrating innovations from edge to core. He emphasizes selecting directors individually and fostering a strong chair-CEO relationship. For startups, he advises gradually building an advisory board of experts and wisely anticipating disruption.
With four decades of leadership experience spanning multiple industries and roles, David Beatty is a highly accomplished strategist and governance expert. He led a major North American food manufacturer, served as CEO of a closed-end investment trust, and taught strategy at Rotman School of Management. Beatty has served on 39 boards, chairing 9 public companies, and created director education programs. He focuses on helping boards and CEOs collaborate to anticipate disruption and invest time wisely. Beatty has been recognized with the Order of Canada and a lifetime achievement award from the International Corporate Governance Network.

Aug 2, 2023 • 38min
A Conversation with Brant Cooper (Author of “Disruption Proof”)
Brant Cooper is the New York Times bestselling author of “The Lean Entrepreneur” and “Disruption Proof,” and the innovative mind behind Moves the Needle. With a rich history of transforming industrial age dynamics into digital age opportunities, Brant brings unique insights on agility, digital transformation, and how to create real value for customers amidst today’s complex and disruptive business landscape.
What happened to the glory days when scrappy startups could disrupt entire industries? Brant Cooper says those days are over – but large companies shouldn’t retreat into their innovation labs hoping for breakthroughs. Instead, they must empower diverse teams and partner with the startup community. Cooper provides a dynamic playbook to make companies “disruption proof” in this rapidly changing world. Learn how to balance exploration and execution, drive real impact, and create resilient yet adaptable organizations. A must-listen for any innovator dealing with today’s challenges!

Jun 20, 2023 • 39min
A Conversation with Dr. Frederik Pferdt (Adjunct Professor @ Stanford University and Google's First and Former Chief Innovation Evangelist)
Frederik is a renowned global thought leader and former Chief Innovation Evangelist at Google, where he led the growth of the company's innovation culture and mentored a diverse global community of over 600 Innovation Evangelists. He is an Adjunct Professor at Stanford University's d.school and teaches graduate classes on navigating ambiguity at the intersection of innovation, creativity, and design.
In our conversation Frederik and I talk about developing a future mindstate, why the future belongs to all of us and not just a few “innovators”, and his upcoming book on the topic.

Mar 16, 2023 • 33min
A Conversation with Christina Nesheva (CEO @ Officinae Bio)
Christina is the CEO of biotech startup Officinae Bio, and the former cofounder of the Innovation Lab of ViiV Healthcare, a joint venture between GSK, Pfizer, and Shionogi. Previously she held leadership positions at GSK and has spent her career at the forefront of healthcare innovation."
Repeat guest Christina, and I discuss all things leadership, how to manage successful innovation initiatives and their teams, and the pitfalls which can present themselves along the way.

Jan 27, 2023 • 39min
A Conversation with Mary Grove (Managing Partner @ Bread and Butter Ventures)
Mary is Managing Partner of Bread and Butter Ventures. She began her career working on the Google IPO, and went on to lead new business development partnerships, negotiating early-stage product and technology deals worldwide. Mary served as the founding director of Google for Startups, leading the company’s global efforts to support entrepreneurs in over 100 countries. After her 15-year career at Google, Mary worked as an investment partner at Revolution’s Rise of the Rest Seed Fund, where she led dozens of investments in a range of sectors, including healthcare, enterprise software, and fintech.
In our conversation, we dig deep into the learnings from thousands of startups, explore how corporates can better partner and work with entrepreneurs and their companies, and discuss common pitfalls to avoid.

Jan 4, 2023 • 31min
A Conversation with Josep Castellet (Group Head of Innovation @ Oberalp Group and General Manager @ POMOCA)
Josep heads up Innovation at Swiss-based Oberalp Group, a world leader in mountain sports equipment. Further, he is General Manager at POMOCA, the market leader ski touring skin manufacturer.
In our conversation, we explore the many lessons which can be learned from the timeless classic Swiss army knife, why sustaining innovation oftentimes trumps the perceived need for disruption, and what might be next for the outdoor sports industry.


