Strategy Hour | Online Marketing for Business Growth

Today on the show we are tackling a topic that has cropped up in a lot of Facebook groups recently, ours included, and it’s a real good one for discussion! The question is, “How the heck do you set, handle and enforce boundaries when you work from home?” Not only with yourself, clients and customers but also if you have a spouse, a partner, or your kids at home. So whatever your situation, we are digging deep and pulling out the good stuff to help you with those boundaries.In this episode, we share how we managed the transition from working in an office to working from home. We discuss the importance of figuring out your own workflow, setting concrete boundaries with your family and friends and how to communicate them effectively. At the end of the day, you have to manage the expectations of others, ensure that your business is respected and at the same time, enjoy the wonderful privileges that come with working from home! We will share with you the challenges that we’ve faced and how we have managed these often tricky scenarios, in the hope that this will empower you to crack that whip and lay down the law!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

We are super excited to welcome a great friend and colleague to the show today, Angela Greaser! Angela works with us as the Director of Operations at Think Creative Collective and is the Co-Founder of All the Ops. We really know how much Angela’s expertise has helped us in our business since she came on board and we cannot wait to share it with you! We get down to it with Angela on how you can streamline your operations, open communication channels and the importance of documenting your processes.During our chat we break down different social media platforms, software solutions and the integral value of company culture. Before we hired Angela at TCC, we are open to admit, we really did not have any company culture to write home about. But with Angela’s help and proficiency, we are glad to say we have built much stronger practices within our virtual workspace. We even kept Angela’s name a secret until very recently just so no one could poach her from us! She’s just that good! If you are looking for ways to enhance and optimize operations in your business, or even just want some inspiration to get things moving in the office, this episode is for you! Let’s get right into it!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s episode is all about the 2017 Review – where we share our triumphs and our milestones, the bumps on the road, the numbers, the sexy data and everything in between! 2017 was a big year for us; Penelope was born, we took off all of January and we launched our signature program, The Strategy Academy, twice! We also hosted a ton of webinars and we ran Facebook Ads strategically well for the first time.We took a total of 12 weeks off, we launched the podcast, we launched a website and ended up in the Top 15 Business Podcasts on iTunes... And to think that all of that happened in one year is pretty crazy! In this episode, we’ll be giving you an overview of our year, diving into our four main income generators, our two biggest costs, our two biggest myths and sharing a stat that might just blow your mind! We hope that you will extract some of these strategies and use them to analyze your own business year and make empowered decisions as we dance into 2018.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the show we have the amazing Katie Krimitsos! Katie is the founder of Biz Women Rock, which is a community and education provider for women entrepreneurs around the world, a.k.a, everyone listening. She is so helpful and an absolute open book on how she has found success in her corner of the world. Inside this episode, Katie shares a ton of incredible strategies. Not only are we talking about how to use a podcast to fill your programs, but really how to promote your podcast in order to get the most traction out of it.Now, if you’re not a podcast, don’t you worry! Because all of these tactics and strategies can really be interchanged with things like Facebook lives and Instagram posts, and email market strategies, and growing a Facebook community. So listen up! Because we have a lot of super specific strategies that you can try right away to start selling more, more often. At the end of the show we also talk about how you can join Katie’s Private Mastermind Community, so if masterminding is something that you might have on your horizon, be sure to get inside that group!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

You guys have been knocking on our virtual door saying, “Give us a damn update on the damn side hustles!” You asked for it, so here it is! The update episode. A couple episode ago, if you missed it, we talked about our side hustles – why we started them, what they are and how they work. But today’s episode is really just an update on how our side hustles are going, what’s new and where they are going. To give you a brief overview, Abbie began an MLM business in essential oils and Emylee began painting again.Our side hustles grew out of a need to do something creative again and to do something for ourselves, outside of TCC. They’ve been a great learning curve and we’re here today to give you a quick lowdown! In this episode, you’ll find out how Abbie’s MLM team has sky-rocked and about the exciting new partnerships in the pipeline for Emylee. We share what we’ve learnt this far from our side hustles and take a casual deviation into a hilarious conversation about bikini bootcamps and burning holes in our yoga mats. Talk about a side note.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the show we have Lauren Goldstein of Golden Key Partnerships. Lauren has been an entrepreneur for over six years and helps businesses with consulting, training and web design. In this episode, you are going to hear about two of Lauren’s crazy client stories where she ended up having to fire them. This is not an easy conversation to have, especially when you can end up in a little bit of legal hoo-ha, as was the case with Lauren!When a partnership is no longer working and expectations are no longer being met, firing a client is no easy conversation to have. We want to help you avoid these tricky situations and so today we’re talking about questions you should ask your clients in the vetting process, how to weed out the “bad” clients and only work with the dreamiest of unicorns, as Lauren calls them. We’re also talking about the importance of setting expectations and boundaries, how to say “No” and value your business and yourself as a woman.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

OMG! We made a whole year of podcasting and we didn’t fall off the bandwagon guys! Yep, we’re officially addicted and this podcast ain’t going nowhere. Today in this celebratory episode, we are going to go break down what has happened over the last year of the SHP podcast – the amazing guests we’ve had on, amazing moments, the epic fails and all the juicy things that you do, or don’t know, about the making of this podcast. We’ll take you through some of the download, rating, sponsor and guest stats, as well as share our lessons learnt throughout the whirlwind of 2017. 2018 is looking bright and we couldn’t imagine the year without this podcast. We’re happy to tell you that we’ll be continuing to bring you three awesome episodes a week and have some exciting new guests for you to look forward to! If you’re still on the fence about starting your own podcast, are looking for tips, or are just a die-hard groupie – then this episode was tailor-talked for you!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Last January, we had Natalie Franke, the founder of Rising Tide Society join us on The Strategy Hour Podcast. Little did we know that 2017 would be a whirlwind for Natalie. She went on to work for Honey Book, sky rocket The Rising Tide Society and has become the number one downloaded podcast interview that we’ve had over the last year of The Strategy Hour Podcast. We’ve loved watching her journey and couldn’t be more proud. With that being said, today we really wanted to pay homage to everything that she has done. If you missed the episode with Natalie the first time around or just want a refresher on how to get your customers to say “Yes” – we’re giving you a second chance with this repeat episode!In case you don’t already know who Natalie is, you may be surprised to find out that she’s a huge neuroscience nerd and uses this background to strategically make decisions in her business. In this episode, she will be sharing how you can take cues from neuroscience and psychology to communicate with your clients and customers, form your message on your website and social media, grow your audience and more. Natalie also shares why Rising Tide Society was built, how quickly it grew, and how she became interested in the nerdy stuff in the first place. This episode shows an entirely new side of Natalie and will help you to take her strategies and tweak them into your own business. Take a listen! It’s even better the second time around…Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Happy New Year everybody! We’ve just returned back after a 12-week holiday and today, we travel back in time to do our monthly review of December 2017. We also plan for January 2018, tackle our four-quarter breakdown, review our stats and set goals and projects for the new year. We hope that this episode will inspire you to thoroughly review your own past business year and set thorough goals and projects as you move into 2018.In this episode, we outline the difference between a goal and a project, take you through The Follow Through Method and encourage you to always to set your good, better, best scenario for your income goals. We’ll be sharing what we’ve learnt and what we’ll be doing differently in 2018. Just a heads up: This is going to be a long episode of calculator crunching and in-the-moment chatting! So grab some coffee, get comfy and know that 2018 is going to be great, if you break it down!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s show, we are absolutely delighted to welcome a great friend and massive inspiration, the one and only Laura Neff from Laura Lee Creative! Laura is a wedding and brand photographer as well as an educator in the creative community. Her particular style of creative magic has enabled her to share her expertise on workflow, systems, productivity and time management, all things every one of us can always improve upon.Her values and priorities have pushed her to succeed in her own special way and now she is helping others follow their dreams and we absolutely love Laura for it! We get the lowdown on all things Laura, and Laura just gives gem after gem of great inspiration. Trust us, you are not going to want to miss this episode. Tune in and let’s go!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices