Strategy Hour | Online Marketing for Business Growth

Can you believe we have made it to Episode 300 of the podcast? How is this possible? We are so grateful to have had all of you along for the ride and cannot wait to do the next 300! As we go into our third full year here at TCC, we wanted to celebrate another milestone besides that one. Sometime during the last six months or so, without us even really being aware, we made our first million! We know, this sounds crazy but it’s true!So what does that number mean when we say we have made a million? From the start, we have said that we want to grow into a million dollar company and we have not actually reached that landmark yet. This just means that since going full-time with our educational courses that we have brought in a million dollars in revenue. Pretty impressive? Quite surprising? We think so too! To be completely honest though, as the years have passed we feel a little less concerned with the numbers and more with what they represent and for us the money shows the level of impact that we are making and this just feels so good! We feel so happy and lucky to have come this far and touched this many lives and businesses and now we have students who are even making as much as we are! Wow! So tune in, and come celebrate with us on today’s episode.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey everybody and welcome back to The Strategy Hour Podcast! Today we are joined by Kimberly Crossland who is the former founder, owner, and operator of Savvy Copywriters, a communication and digital marketing agency based in Tucson, Arizona. However, she has now transitioned into a role as Content and Marketing Manager at Rocket Source and she is going to be talking to us all about this transition and how she went from a business owner to working directly and solely for one client. You might recall that this is the second conversation we are having of this type but today we are offering a slightly different perspective on the idea. We will be talking work-life balance, mental time and space, motherhood and creativity.This episode will hopefully show you a way that you can trim the fat off your work, if that is something you have been considering, and this roadmap might be just the inspiration you need to keep moving forward. This conversation is applicable to both service and product based businesses and from Kimberly’s specific journey, many applicable lessons can be extrapolated. These types of ideas definitely seem to be popping up more and more since we did our first episode on the subject and the online biz community is increasingly interested in scaling back and working more directly and with more focus. We hope you enjoy!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hello everyone, and welcome back to another episode! Today we talking about getting back into the swing of things in the new year. We will mostly be talking about our own experiences getting into work-mode after the nice holiday break we had over December. It is quite a personal episode, but we are pretty sure a lot of you out there will be able to relate! It feels quite weird to be back at work after the time off but you know we are excited and pumped up as usual. As you may know. we pretty much took the whole of December off, which was only possible due to the serious preparation we did throughout the year.In December we did a total of two interviews, two meetings, and our usual monthly coaching sessions. We did not work on any day to day things and for the most part were able to be lazy, relaxed, and bored as much as we wanted. The one exception was Emylee moving house at the end of the month, which was its own kettle of fish! But all in all, December was the much-needed break we both needed after such a busy year. So in this episode, we talk about how we prepared for the whole month off, how we are getting into gear now in January, and our intentions and hopes for the year moving forward. Let’s get into it!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hello everybody and welcome back to another episode of The Strategy Hour Podcast! Today our guest is Suzi Istvan from Splendidly Curious. Suzi is a brand strategist, marketing expert and has many years of experience working with a wide variety of different types of companies and organizations. She lives in upstate New York with her beautiful big family and we cannot wait to share this amazing conversation with all of y’all! Suzi is here to tell us about the roles of marketing director and integrator and how they can take your business from lighting up to burning hot! If your biz is currently small and just starting out or you are making a step up to the next level, trust us, this episode is going to help a ton!The chat was amazing and enlightening for us and we gained so much just talking to Suzi, so we are sure there will be a treasure trove of stuff for you to mine in here! During the conversation, Suzi even interviews us a little bit, which was fun! We cover how to build and coordinate your team cleverly and finding that all-important person who is as invested in your business as you are. This role, which Suzi and others have dubbed the integrator, can take a lot off of your hands and free up more time for you to explore and double down on your areas of genius. In the end, you are looking for someone who thinks of your business as their business and who can free up your mental load, so you can pursue all your dreams with more energy and vigor!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to the show, everyone! As promised we are doing the second part of our segment on hiring a full-time employee. So if you haven’t listened to part one yet, we recommend you go catch up on that, ASAP! In that episode, we covered the application process, defining the role, finding and vetting candidates. Today we are diving straight on into the interview and onboarding process. We will be doing a follow up part three in a few months to report back on the outcomes of this whole process, so stay alert for that in the not too distant future!Now, we have to be clear, we were looking for a unicorn. We needed someone who was creative and motivated but did not feel compelled to do these things in a business of their own. We have found that this configuration is quite rare and quickly found out that we would be lucky to nab someone who fits the bill. Having part-time or freelancers work for you can be great and you may love these people but there is a limit to how much they can actually do for you if they are running their own thing as well and you are only part of that bigger picture. This was one of the main reasons we were looking to fill this particular role, so we could get a little more out of a full-time employee and have someone who is as dedicated to our biz as we are!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to the show, all you biz badasses, and money queens! Today we have a great episode in store for you that you are most definitely not going to want to miss! Our guest is Jereshia Hawk and she is here to tell us about how she switched from a big corporate job to selling her services online and increasing her salary in the process! Jereshia was working on huge, high profile engineering projects when she left her job and during this first year of going solo, she managed to double her salary! Sound amazing? We think so! She has subsequently taught her strategies to hundreds of people online and helped them get going on their own road to success.A lot of what Jereshia teaches is a little different to the majority of information that is available online. She has a focus on grassroots growth that we just love! It was such a pleasure to have her on the show and the conversation is motivating and really informative for anyone looking to get out of their day job and start their own little thing. This topic is really near and dear to our hearts as Abagail started out on her own, selling services when she quit her corporate job and so much of what Jereshia says rings true for us. For a great conversation with a massively inspiring person, be sure to get it all on The Strategy Hour!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hello all you wonderful listeners and welcome back to The Strategy Hour! Today we will be talking about a big step we took recently and when we say big, we mean really big! That’s right, we hired our first full time employee here at TCC and we are going to be talking all about the first part of this process and helping you think about this idea for yourselves. Before this everyone we have hired has been part time as a contractor and we were their client. To tell you the truth, we have been itching to get someone on board with more time and commitment to our business and this is when we decided to do it!When someone is an actual full time employee everyone can get a lot more out of the relationship and knowing boundaries and how and when to do what can be a lot clearer. We do have to admit that there was some hesitation on our part due to going into the unknown. We had some concerns about what this would mean financially and legally and so we asked ourselves and others a lot of questions before getting serious. When we felt like these were answered and it was the right time, we got serious! As we cover during today’s conversation, our favorite book at the moment, Traction, came in handy for some helpful ways in which to go about this process. So join us as we break down this big step and hopefully get you thinking about your own big steps too!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey everybody and welcome back to The Strategy Hour! Today we are talking PR, media, and marketing with Christina Nicholson of the Media Maven. Christina was in news broadcasting for many years before she decided to start her PR firm and now helps businesses grow their brands by gaining exposure and using it wisely. Today’s show has Abagail riding solo as Emylee is away with a sick little one, but do not fear! It promises to be just as jam-packed and dynamic as usual with such an amazing guest.Inside this episode, we will be talking about how to get more media coverage, utilizing it, getting comfortable in front of a camera and much more! Christina also talks about common mistakes and simple tips for getting the most of out of your PR. As an industry expert from the other side of the fence, Christina really has a lot of wisdom to share on how to get noticed, placed and present well. We get into reaching out, who are the best people to speak to, and ways to make the process of marketing yourself more enjoyable for better results. For all of this and a whole lot more, you know what to do!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s show we are doing things a little bit differently, and taking you through a process that we at The Strategy Hour Podcast believe can make a world of difference in your life! This episode will be all about inventing a new possibility in your life, and you’ll see just what a shift this can make. Abagail tried out this exercise recently and found it super helpful and enlightening and so could not resist sharing it with our listeners. Full disclaimer though, it might be a bit of bumpy ride because let’s face it, most things that help you grow are not pain-free. But we promise you’ll thank us in the end!Emylee will be going through the guided exercise for the first time during the episode and you can join in with her and we can all get down to the nitty gritty together! A lot of the time we deal with the positive and negative aspects of lives in repeated patterns of behavior that do not allow for very much progress. The process we will detail is simple and straightforward, yet it really provides a lot of insight and hope into how small adjustments can change our lives in big ways. So if you’re game, grab a piece of you favorite notepad and buckle in, we’re going deep!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the podcast we have our work husband, Parker Stevenson. Parker is our bookkeeper, our CFO, business adviser, our friend, our friend-enemy and everything in between. You have probably heard us mention Parker throughout this podcast series. He is like the Where’s Waldo? Of TCC and an absolute hoot. Today, we are revealing the mystery of Parker Stevenson and are going to be talking all about scaling a service-based business. Instead of teaching you sexy bookkeeping things, Parker is actually going to talk about his own business and give you a peek into some of his own business strategies.Parker went down the same rabbit hole that many entrepreneurs do, where he thought creating a passive online course program was going to be the solution for his business growth and scalability. But you’ll learn in the episode, how they decided it wasn’t going to work for them and why they decided to scale the service side of their business instead. Parker has a wealth of experience and is here to share with you why service-based businesses are severely underrated. If you are a new business owner or in the process of re-thinking your current online business model – this is definitely an episode you won’t want to miss!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices