Strategy Hour | Online Marketing for Business Growth

We cannot believe we are about to enter into a new decade! It's crazy but it's true, so get ready! This is a bit of an unplanned episode, which is what makes it special. We want to take this chance to share our planning around the new year with all of you, and exactly what we are thinking about accomplishing for our business in 2020. This chat will be the build-up to our end of year meetings around wrapping up and looking ahead. Just think of it as an unofficial look inside our minds as we close out another year at Boss Project and The Strategy Hour! So many businesses do not make it past the fifth year and we do not aim to add to this statistic! So feel free to drop in and eavesdrop on a typical meeting between us as we voice our thoughts and ideas going into the last part of 2019!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Our guest on the show today is Abbey Ashley, the founder of The Virtual Savvy! After running her own successful VA business for a few years, she has gone on to help other aspiring virtual assistants launch and grow their own at-home businesses from scratch. We get to pick her brain today, and the reason we’re so excited is that she has an amazing business philosophy which involves keeping things simple while still making a major impact! She has perfected the art of doubling down on the areas that work and remaining laser-focused on those rather than getting distracted. In this episode, you’ll learn about her launch game plans as well as how she deals with Black Fridays, teaching us how to set ourselves up for a booming year ahead. You’ll be thrilled to know that Abbey will also be a speaker at our upcoming Boss Project Summit, another great reason to sign up and get your pass!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you want to increase your sales? Of course, you do, we all do! There are so many strategies out there on how to do this and today we are picking out four that we use and that have been highly effective for us! We hope that sharing this with you will help you to decide which strategies are best for you and your hustle. When we speak about our work we are referring to Boss Project, our main thing and then each of our own side gigs. Some of the strategies have worked better in different places but we will be unpacking all of that, do not worry!The cool thing is that you get to try these out for yourself and see which suits you. We want you to think about which fits with your goals and lifestyle, as well as its conversion efficacy. These are the most important metrics for you to keep an eye on while testing things out. Don't forget to keep the conversation going over on Instagram, you know we love to hear from you, so hit us up with any thoughts or questions!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to the show all you lovely listeners! Today we have a great guest who we cannot wait to share with you. Taylor Slango is an online business coach who helps women looking to grow their empire without compromising the things that are important to them! Her focus is on helping clients align their energy and strategy, in order to have more fun, make more money and ultimately make more sales! She started her business just one year ago and has since scaled to six figures and managed to leave her 9 to 5 in under 12 months. Impressive, right? This path is exactly what we will be talking about today!We are sure you all have a million questions around this transition. What it looks like, what to watch out for, how to know you're ready, the mindset to aim for and so on. Do not fear, we cover it all! We think the fact that Taylor is so fresh into this journey herself makes this an amazing opportunity to get her perspective! Taylor will also be at our upcoming summit, which we hope all of you have your free tickets for and if you do not yet, go get them! Her presentation is titled, 'How to Plan Your Next Sold Out Launch Without Stress, Overwhelm or Burnout'. This fits perfectly into today's conversation and we think you all need to hear it, so join us as we dive in!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Our whole mission is to help you transform your passion into a full-time business that provides you with a sustainable income, while also giving you the freedom to make your own rules. But becoming a creative entrepreneur comes with its own obstacles, and today we talk about the three-level model that we use to help our audience better understand business and where they are at in the process. The first tier of the model has you stuck in the idea phase, which often involves redesigning your brand, changing your website and trying to get all the cosmetic aspects perfect. The problem is, however, that you never move on to the implementation stage. When you are on the second level, you have started implementing your ideas and have made a few sales, but here you might also get trapped. There is a temptation to try several ideas at once and you come up with many tools and programs to help you grow. But the truth is, if you want to get to that third level, you need to simplify by choosing to focus on only one or two things, and then to carefully measure their results. Remember to sign up for our upcoming webinar at https://bossproject.com/dreamjob where you’ll learn a whole lot more, including our business philosophy, the most common mistakes creative entrepreneurs are making and how to get past yourself! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we are so lucky to host Joelle Elizabeth on the show! Joelle is a boudoir photographer and marketing strategist for other ambitious photographers and she is here to talk about growing a following and creating engagement on Instagram! Remember when we almost deleted out Instagram account? Well, Joelle was one of the amazing people who reached out to us and offered some great alternative ideas and so we are eternally thankful to Joelle for the great value she has provided to us! Join us today as we get into how to double down on what you have going on and boost your status on the 'gram to get that business pumping!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re sharing with you our profit report for September. This is such a great opportunity for us to reflect on our business while also giving you a sneak-peak into how this might be applicable to yours. And before you think this is going to be boring – it’s not a traditional income report and we’re not giving you every single figure because it leads to a lot of unnecessary comparisons, disrupting the possibility of learning something. In this episode, we’re going to go over what worked and what didn’t, where the money came in from and how it left, and what profit was left right at the end. Comparing September’s report with the previous month’s will also be helpful in understanding the unpredictable nature of business and will be a good starting point for getting some new strategies in place. Be sure to check in for another business masterclass!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we have our first roundtable discussion of sorts! We are joined by Parker Stevenson of Evolved Finance and Amy Northard of Amy Northard CPA! Both of our guests are people that we work with and they are here to tell us about their experiences scaling service-based business scaling service-based businesses. Parker is our resident bookkeeping and financial guru and Amy is our tax accountant and so much more! Now you might be thinking that these topics might not make for the most interesting episode but we promise this is going to be super fun and not at all dull!Both our guests spoke at our recent summit about growing a team and productizing a servicegrowing team, productizing your service and we wanted to pick their brains just a little bit more on the subject! So they are here to give you some suggestions on realistic scaling and how they have found it possible to move things upward in their service-based businesses. So if you love client work but also want to keep growing and cannot quite imagine how it might all work, this is the episode for you!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the Strategy Hour, everybody! Today’s show is all about our upcoming summit! Yup, it is our fourth summit, can you believe it? This time out we are focused on helping you make the most of the end of the year and soaring into the new year like a rockstar! It is going to be so awesome and we can hardly contain our excitement about it! There is so much potential for the last part of the year and we probably do not need to tell you that Q4 is a really big one for small business owners.Our summit is going to set you up to tie a big, beautiful bow around 2019 and kickstart the new year on the right foot with the best energy. It can also be used as a great way to take stock and move into the next phase based on the lessons available. We wanted to bring you a complete package that offers a selection of things you need for now, the end of the year and the new year too! These time-sensitive strategies and ideas will cover Black Friday, Cyber Monday, the holiday season, planning, questions and setting goals. We want to help you commit to the right things and give you the right stuff to implement in your business for the better. Join us as we give a preview of what to expect!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we are super glad to welcome business and NLP coach Jen Casey to the show! Hailing from NYC, Jen is focussed on helping coaches sell profitable group programs by incorporating psychology into their sales techniques. She also has her own podcast called the Inner Boss Podcast, so make sure to check that out! As you probably know, here at The Strategy Hour we are pretty obsessed with psychology! Jen is all about perfecting sales language for webinars and in-person meetings and uses her techniques to change deep-rooted beliefs and alter the neural pathways that hold us back. She has action steps for repeating patterns that create new pathways and habits that are more in line with our goals and ambitions and by learning these ideas you can help your customers do the same thing! This is a long episode with lots to think about, so you might want to grab a notepad and jot down some homework! Take part in the exercises and share your experiences on our Instagram, we love hearing from you!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices