Strategy Hour | Online Marketing for Business Growth

In this episode, we get into exciting topics like email marketing, conversions, texting, relationships, and more! We talk about what we get up to in Boss Project (our main gig) and our side hustles, cause have accumulated some valuable experience over the years. Emylee sells handmade accessories (physical products) and hosts her website on Shopify, and every month she learns more and more about e-commerce and all things product-based. Abagail started her wellness company after going through a serious car accident, and as she journeyed to improve her health, people wanted to join her. She used her story to build a group coaching program called Jumpstart where she helps women lose weight and focus on their health. She is also a leader in the Young Living network marketing business. While it can be overwhelming to run different businesses, we find that it triggers different parts of the brain and keeps things fresh! As we grow, we realize how important automation is and why we should leverage key tools to make things more streamlined in all of our businesses. Stay tuned to hear about our most trusted apps and tools!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey everybody and welcome to another fantastic episode of The Strategy Hour Podcast! Today we are joined by one of our favorite people in the world, a real internet bestie and the Instagram King, Tyler J. McCall! Tyler is here to talk to us about his specialty, how to get Instagram working for you immediately. Of course, Instagram, like all social platforms is constantly evolving so Tyler will be talking about what the best strategies are right now, but also looking at some of the more timeless rules of the framework. Tyler has helped a huge amount of entrepreneurs (including us!) to grow their Instagram following and engagement through the lessons he teaches. For Tyler, it really is quite simple: if you follow a few easy rules, have fun, and bring your own personality to your account you really can’t go wrong!During our conversation, we cover some of the basics around content and captions and the move away from highly curated profiles. Tyler also stresses the importance of knowledge of your audience and how this informs your strategy. We get into the nitty-gritty of telling your brand’s story and how to convey this in an effective and engaging way as well as looking at the values that underscore everything that you post. One of the biggest recent developments on Instagram is obviously the Stories feature and Tyler breaks down some lessons for approaching that area and also reiterates just how important they are to your reach, engagement, and potential profits. Lastly, we cover some tips and ideas for personal versus business profiles and how to go about starting out on the platform for newbies. Jump in, it’s going to be a fun ride!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you unsure of what you are doing or where you are going? We know the feeling! Here at Think Creative Collective, we want to talk about these things with you! On this episode of The Strategy Hour we are talking about the crippling effects of fear and anxiety. We are here to tell you that everyone feels these things at different times and you need to be kind to yourself when these scary feelings come around! It is the unknowingness and feeling unsure that make it so unbearable most of the time. But if we can talk about and acknowledge what is going on maybe we can make some progress and take a little more control of our lives. Come on sister, we know you got this!Emylee feels that she has an unhealthy fixation on the amount of time she has left before she dies, something that can become overwhelming and paralyzing. This can stop her from achieving the exact goal that these fears arise out of, wanting to be impactful and do great things. She feels like she is not sure what to do next and how to go about getting over these hurdles. Abagail on the other hand finds that she is stuck more in the present than on the future. She ends up settling for the dissatisfaction and inaction of not having any more to give and just wants to put her feet up and do nothing. We are sure all our listeners have all their own worries and concerns that affect them in different ways and we really feel for all of you and hope that this episode can be the beginning of some important conversations towards better managing these issues. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

The 'Gram is a topic near and dear to our hearts, and it’s one we know every entrepreneur who we cross paths with thinks about on a daily basis. For most of the people that we know, it’s their happy place — that’s definitely the case for us! Today's guest does things differently on this incredible platform. Natasha Samuel, Founder of Sol Studio Marketing, is not simply posting stories or putting things on her feed. Of course, she is still doing these important things intentionally, but she has some other tricks up her sleeve that most people probably have not thought about when it comes to their Instagram account, so you definitely want to stick around to hear what she has to say.Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

We received a DM the other day all about how amazing our profit reports have been for people but it was also somewhat of a review. So, we just want to remind people that they can review this podcast and be a part of our podcast party (tune in to find out how!). But back to our DM about our profit report and how helpful it was for this woman in her business, and how these reports continue to feel like an inside peek into the actual workings of our behind the scenes.At the end of the day, the dollars are not what matters. We want you to see profit – more income in your business. Revenue is fancy. Revenue feels sexy. Revenue does not give you the lifestyle you want though. If you’re not keeping any of that revenue, then it is irrelevant. So we want to help you keep more revenue, that is making more profit so you can increase how much you’re getting paid and also just save for crazy times! So today, we are excited to talk about our June 2020 profit report. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, we are so excited to have this conversation, mostly because one of our favorite things in the world is to either learn, do something, or unlock a strategy, and then, in two seconds, turn around and start talking about it! We don’t like to let things fester for too long and want our listeners to take a peek behind the curtain as quickly as possible! Some of you might have seen on Emily’s personal Instagram (@emilysays) or our stories @bossproject, that Emily just did a rebrand! It’s so different in an amazing kind of way! Part of why Abagail loves it is because for the first time in forever, she didn’t do it herself, so it turned out nothing like it would if she had done it. It’s modern, woo, and earthy! For the first time in forever, Emylee was the client, so today, she gives some behind the scenes insights into how her rebranding process went. She talks about how long it took, what she did herself as far as preparation, the relationship she had with her amazing designer, and a whole lot more!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

You guys will enjoy our guest just as much as we do, and to share the love, why not leave us a glowing review and join the party over on Instagram? When you’ve told us just how much you love the podcast and given it a five-star rating, take a screenshot and post it on Instagram – and remember to tag us. When you follow these easy steps, you stand a chance to win one of two awesome prizes: a copy of Trello for Business or a month free membership on the Creative Template Shop! Our guest today, Lattice Hudson, is a born and raised Chicago girl who has earned a degree in human resources. She has spent considerable time in corporate America working in human resources before she took the leap of starting her own business, which comprises online coaching and mentoring. In a short period, she managed to grow her business exponentially, and today we talk to her about the power of good, authentic conversations to boost your business. If you are a service-based entrepreneur, you can double down on serving your clients well, but we will show you how it can work in the product space too. She shares strategies for having impactful conversations on Facebook and in your DMs and building relationships on a solid foundation from day one. Check it out!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the podcast we have Jamie King, the owner of Flex and Flow PDX (originally Fit Approach) joining us! Together with her cousin/business partner, she has built a successful online fitness community, but that’s not what we are talking about today. Nope, we discuss company culture, how to establish it based on who you are as a human being, integrating it into your business, and how you can maintain it even when you have a virtual team. We also talk about the evolution of our company culture and what our business values are. We have often alluded to company culture in our conversations, but since it is something that seems abstract and that isn’t necessarily featured on the everyday to-do-list, we tend to easily forget about it. For a long time, we let our company culture be what it was and watched the evolution of it over the years, but now we are trying to give it more direction. We aim to cultivate a relaxed, easy-going culture that promotes independence and functions on a trust basis. But company culture does not happen overnight either; it develops when you show up consistently over time. At the same time, company culture is in everything you do: every social media post, every graphic, every email you send out—so be mindful about it. We have such a great conversation with Jamie today, so be sure to listen in!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the show, we have Becca and Jake Berg of Dubsado. We are super excited to have them on. They are a husband and wife team that are the brains, power, and geniuses behind Dubsado, which is a client management system for creatives. They have built one amazing and beautiful platform for all of those things that you have 75 different logins for, including your contracts, how you get paid, and how you respond back to clients after they book with you. All of those pieces are neatly tied up in one amazing software bow. In today’s episode, you are going to get a peek behind the curtain. We are walking you through the steps they took to build the software company, from idea to launch, and doing all of this amongst building a family and having full-time jobs. They share with us how they have been able to grow and scale their business, and how Becca had to make sure it was her own. They also dive into exactly how they were able to make this awesome idea into an actual product, get it launched, and then how they have been able to scale and grow their team. We are even talking about some inside scoops on how to better perfect your client-based business and get paid faster. So we are excited for you to jump in, listen, and learn!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey everybody, we are thrilled to bring you this episode with our good friend Shunta Grant! You might remember our Episode 441 that was all about tiny offers and why they might not be for everyone. Well, our guest today is the founder of the Best Today Brand and Guide and more recently the Right Now Routine, which is the bombshell tiny offer she developed. The way she is marketing this pocket product (with cool gamification aspects!) is just next level, so we talk about that and how we swiped the idea for our own marketing for the Creative Template Shop. We also get into how creating a low-priced offer was right for her in her business at this moment and what kind of groundwork she had to do before she could even begin creating it. She shares how leaning into something that is fun, simple, and feels good produces miraculous results and how you can implement it in your marketing strategies. Be sure to give this episode a listen: you will not only love it but also walk away more inspired and much better equipped! Ps. Remember to join our virtual party! All you need to do is leave a rating and review on our podcast and go share it on Instagram. You then stand a chance to win either free access to our popular Trello for Business course or a free month to the Creative Template Shop! Do. It. Now!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices