Strategy Hour | Online Marketing for Business Growth

Hey everybody and welcome back to the The Strategy Hour! We hope you’re as excited for today’s episode as we are because we have something special for your earbuds that we know you are going to love. Today we will be talking about email welcome sequences and how to do them right. It took us some time and few missteps to get our’s where it is today and we are happy to share all the blunders we made with you for you and your business’ benefit! We want to help you get your welcome sequence just right for your needs and most importantly to make it profitable, so buckle up!During this discussion we’ll be guiding you through our history with our email tools and ideas and showing all our listeners just what worked and what didn’t. And at the end of the chat we will be sharing something extra special that can take you one step further in your marketing so make sure to listen out for that. We cover the purpose and reasons for having a welcome sequence that is the bomb, we also do a deep dive on why our first welcome sequence was so bad! Imagine that! From there we share some of the reasons why it can be so difficult to get this right, especially in the beginning and we finish off by emphasizing what you should be focussing on when you are putting your sequence together. So let’s get all the way in!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to the show, all you biz badasses, and money queens! Today we have a great episode in store for you that you are most definitely not going to want to miss! Our guest is Jereshia Hawk and she is here to tell us about how she switched from a big corporate job to selling her services online and increasing her salary in the process! Jereshia was working on huge, high-profile engineering projects when she left her job and during this first year of going solo, she managed to double her salary! Sound amazing? We think so! She has subsequently taught her strategies to hundreds of people online and helped them get going on their own road to success. A lot of what Jereshia teaches is a little different to the majority of information that is available online. She has a focus on grassroots growth that we just love! It was such a pleasure to have her on the show and the conversation is motivating and really informative for anyone looking to get out of their day job and start their own little thing. This topic is really near and dear to our hearts as Abagail started out on her own, selling services when she quit her corporate job and so much of what Jereshia says rings true for us. For a great conversation with a massively inspiring person, be sure to get it all on The Strategy Hour!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the show, Emylee and Abagail walk listeners through their October profit report and, as per usual, it is nothing short of wild! Before October kicked off, Abagail and Jared suddenly needed a bigger space and ended up purchasing a new home without even planning to. What’s more is it is a fixer-upper that needs quite a bit of work, and we don’t need to tell you what a time-suck buying and renovating can be. At the same time, Emylee was away for a week on a much-needed break, and things got crazy and chaotic very quickly, but they managed to pull it together and still make a great profit in the end.Amidst it all, they planned for a big launch in November and ran their first sale on the Creative Template Shop’s annual membership, all of which they discuss in this episode. They also had to establish whether a monthly or annual membership would be more profitable in the long term, so they did an experiment to see whether they could switch over to just an annual membership but realized that the slower conversion rate was not going to cut it just yet.Tuning in, listeners will find out how they managed to increase their memberships while reducing the one-off purchases in the Shop, and where all the other revenue came from in October. Of course, they also share the details on what they had to spend to keep things moving along smoothly and treat themselves appropriately. Be sure to tune in for all of it, and more!Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In today’s episode, we are talking with Elizabeth McCravy. She is a Nashville-based website designer and business strategist. She designs strategic and fun website templates for female entrepreneurs. Today we are focusing on her journey utilizing Dubsado to grow her business to six figures plus. We are going to be looking behind the scenes at what features she loves most about Dubsado, what order of importance she recommends for you to set up using Dubsado’s features, to get stuff off your plate so you can focus on clients and actually scale. Elizabeth says she was only able to scale to six figures because of Dubsado, so if scaling and clients are in your future, Dubsado is going to be for you. We also do a little sneak peek on how Elizabeth has set up Dubsado to use for her podcasts guests’ inquiries. She also answers the question of what feature Dubsado should have if it could only have one! We hope this one is an eye-opener for you as far as different strategies to implement in Dubsado in your client-based business, podcast, guest blogs, or anything related to getting people interested in working with you. Let’s get those workflows set up!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In today’s episode, we are going to talk a bit about reorganization and what it looks like to really get clear on the roles and responsibilities of your team members inside your business. We will talk about how you might do this as a way to clean up and get your head straight before you go through a hiring process.We have probably made every mistake in the book when it comes to hiring and have learned a lot over the last few years as we have expanded our team. We have come from every end of the spectrum when it comes to hiring a team – having a big team, a small team, no team, contractors, and everything in between!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's guest, Alyssa Bloom, has spent the last 10 years working for one of the biggest companies in the world, being a manager for virtual teams. She manages over 120 people and has an incredible background in management and people leadership. In this episode, we are talking about creating a sense of ownership in your community and culture in your business. We have always been open about our struggles as leaders of our internal teams. We have had challenges with motivation, delegation, and just making sure that our staff is happy and that they like what they are doing. It has been something we have wanted to get better at ever since we hired our first VA. So, having someone we love and respect so much help us get organized and in shape was crucial, and we are sharing that process with you today, along with how you can replicate it. There are so many good takeaways that Alyssa shares. We hear how to get more organized, make good hires, and most importantly, how to create a sense of ownership within your team and have your staff be as happy as they can be.  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we are talking about batching your shiz! Yeah, girl! We know it’s a sexy topic going into the holiday season, but even in general, people want to get as much done in as small a window as possible so they can focus on the thing that they started their business to do. A lot of people find marketing monotonous, which we get, and we have been making it not only easier for you but also more fun with the Creative Template Shop. Another great way you can wrap up the end of the year is by batching a bunch of content so you can serve your clients, finish projects, ship out orders, get things listed, have fun in the holidays with your family, and renovate the new house you just bought too! So, to do this and to make it fun, we decided to bring back the challenge concept, and today’s show is all about our newest one – The 4-Day Batch Blitz!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Our guest on the show today is Abbey Ashley, the founder of The Virtual Savvy! After running her own successful VA business for a few years, she has gone on to help other aspiring virtual assistants launch and grow their own at-home businesses from scratch. We get to pick her brain today, and the reason we’re so excited is that she has an amazing business philosophy which involves keeping things simple while still making a major impact! She has perfected the art of doubling down on the areas that work and remaining laser-focused on those rather than getting distracted. In this episode, you’ll learn about her launch game plans as well as how she deals with Black Fridays, teaching us how to set ourselves up for a booming year ahead. You’ll be thrilled to know that Abbey will also be a speaker at our upcoming Boss Project Summit, another great reason to sign up and get your pass!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

We remember our first good sales experiences so well! It can be one of the best feelings in the world and it does not have to have that slimy and sleazy feeling to it at all. Today we are talking about what we are actually doing and the process for having more efficient, successful sales meetings, that just feel better. No one wants to feel icky and coercive when they are pitching and the truth is you really do not have to! What you really need to learn how to do is to let people fall in love with your offer, so it is less about selling and more about showcasing your process. If you follow these simple pointers the actual sales pitch will be a home run, we promise!We have spoken at length recently on the podcast about locating your ideal and appropriate clients and this episode is essentially what to do once you have found them. Bad experiences in this department can make you feel terrible so we are trying to steer as far clear from these as possible. You do not want to be word-vomiting your way through nervous, un-researched meetings. These can leave you feeling like a wreck and with no more money to your name! Let's rather get strategic and get selling! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Joining us on the show today is returning guest Ward Sandler, the co-founder and CEO of MemberSpace. Ward runs a SaaS company that enables entrepreneurs and organizations to turn any part of their website into members only with just a few clicks. But we are not talking only about MemberSpace in this conversation but a new way to integrate an amazing community to your membership or products using a tool called Circle. While Circle isn’t affiliated with MemberSpace, they work together perfectly — which we love! Ward breaks down the features of Circle and how you can add-on a community to make a great experience for your members and customers. We did an episode on Patreon and Mighty Networks a while ago (Episode 468), and this is yet another option for those who want to move their community away from social media platforms such as Facebook groups. Ward gives his take on Patreon and Mighty Networks, explaining how the pricing and features differ from MemberSpace and Circle and why he is a huge fan of picking the best tools for every need and then making them fit together seamlessly. Listeners will also get plenty of advice for setting up MemberSpace and Circle and learn how it can transform their membership engagement. Be sure to try it and check it out at bossproject.com/memberspace!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices