Strategy Hour | Online Marketing for Business Growth

While we can’t tell you what this episode is going to look like, we can tell you where we are at. Being an entrepreneur is hard. It presents challenges that you don’t anticipate. Things pop up that you never imagined dealing with and you are pushed to grow as a person as you continue to grow your business. We wish we could say that it was always easy or that we always know what to do, but we don’t. The idea for this episode started when Emylee inboxed Jessica Eley and their conversation led to a lot of tears. We want to preface this conversation by saying there are a handful of conversations that we have had like this where we are truly in the weeds and workshopping things as we go. We will probably get clarity just by talking it out with you guys and we love that we have the space to do that. It is not going to be an episode that ends with a resounding conclusion or strategy. We want to talk about the challenges that come with growth and clear out some of the junk in our brains in the hope that you won’t feel as alone if you were thinking some of the same things.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the podcast, we have Pri. She’s an award-winning SEO strategist, Google Analytics expert, and Founder of Brilliantly Visible. Pri is based in London, and her work is frequently shared as an example of best practices in action at industry events in the UK. With her signature PROPS method, Pri helps people to build out datasets and create simple, automated metric dashboards that help them answer some of the most important questions they have in their business: what are my results, and how am I getting them? Those are two really helpful things to be mindful of in your business when you are growing from a data place, an analytically-driven place, but also in a place that’s in alignment with how you want to run your business and the decisions that you want to be making. If you have been avoiding looking at your data to see if you are actually getting the results you want, or if you are feeling overwhelmed about how to make decisions based on the results you are getting, this is the show for you! You will walk away with so many tips on how to make smart, intentional decisions in your business.  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s official, we’re here for another profit report and it is June 2021! Well, technically it is no longer June but we are just backing up and talking about June, okay? Give us a second to get our accounting together so we can properly tell you about the month! We share these profit reports to give you an inside peek behind the curtain at the thinking, the processes, the strategies, and the decisions made in our business.We know you guys are nosey. We are nosey. We would love to hear more episodes like this from even more people but this is an opportunity for us to share with you the reasoning behind some of the choices that were made in our company, some strategies that you can implement in yours, based on what we learned and what we did, and it is just honestly a place for us to recap June with you guys!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

When we say that today’s episode is going to rock your world, we’re not even joking! If you have a client-based business and use Dusado, maybe you have wanted to set up workflows, but been so overwhelmed that you haven’t started, then stop what you're doing and listen to this show with a notebook because Krystal Clark literally breaks every step down! From lead capture to onboarding to delivering to offboarding, she leaves no stone unturned. Krystal even goes so far as to give us five hacks on how she’s using Dubsado differently than what we have heard before! Krystal's creative brain takes something that already exists in Dusado and then reworks it to be custom for her clients and you guys. If you do not have Dubsado yet, you can get 50% off for the first year by going to the link at the end of the page. It will rock your world when it comes to infusing beautiful brand and designing the workflow process. A lot of what Krystal talks about, we either have a template that will make it simpler or she gave us new ideas for templates that you best believe are coming out. Please share the workflow that you’re going to get set up because you were inspired by this episode, tag us, and then be sure to also tag Krystal on Instagram.  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

It is officially Christmas in July here at Boss Project! In case you haven’t heard, we are in the midst of our wildly popular 5 Days to Launch Challenge, which has helped over 10,000 business owners get their products, offers, and big dream ideas out into the world. If you are listening to this and you haven’t signed up yet, head on over to 5daystolaunchchallenge.com to sign up for this completely free program RIGHT NOW! Diving into today’s episode, we share the seven things that you need to know and think about in order to take full advantage of this challenge. We know that any time and energy you give us this week is precious, which is why we want to help you make the most of it.This program is specifically designed to move you and your business forward by identifying your most viable offer, packaging and selling it, and creating a wow experience for your customers, as well as walking you through your marketing game plan and, of course, the launch itself. In this episode, we cover how selfishness is the thing that will keep you motivated, why you need a Tinder level offer right now, and the best way to use people in order to land more dreamy clients, plus a whole lot more! Tune in to find out everything you need to know to fully benefit from this powerful opportunity to get yourself out there and get started today!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Parker Stevenson is a great friend of ours and someone we love and respect a lot! He has done so much for us and our business in the years that we have been working together with Parker handling all of our bookkeeping. He has already been on the podcast a bunch of times and today he is back to talk about the all-important topic of launching! We get into cash-flowing a launch, how to know when you are ready or not ready, questions and preparation and how to pay yourself when it's all done. So basically we cover all the things you might be thinking about and what better person to ask than a bookkeeper.Parker is all about helping his clients remain profitable and this conversation will get you into a great headspace for possible launches in the future. We offer tons of free resources in the second half of the show so be sure to stick around for those and Parker gives the inside scoop on many business and how he has seen launches evolve. In his work, he has helped countless small businesses that apply to so much of our audience. So for all that and a whole more on getting your next launch off the ground and into the air, join us as we talk strategy!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s been a while since we’ve done a Boss Talk Strategy Hour Edition of the podcast. Usually, we bring on a guest but, today, it’s just us, and we’re discussing how finite thinking might be boxing you in. Simon Sinek famously tells the story of when Blockbuster’s board of directors viewed Netflix’s subscription model in the early 2000s. The CEO of Blockbuster said, “We must change our subscription model to compete, as streaming services are guaranteed to increase.” He was rejected by the board because Blockbuster earned 12 percent of its annual revenue from late fees and, well, you know the rest of the story. Blockbuster is no more and Netflix is the dominant force in the market.Why did Blockbuster turn down explosive growth and the chance to remain relevant for just 12 percent of their revenue? Well, by focusing on short-term, fixed goals, they inhibited their growth because they were blind to their long-term vision. Making decisions based on what is working for you right now isn’t the best strategy if you want to continue to innovate and scale your business. While it may seem scary, embracing an infinite mindset and basing your decisions on where you want to be is the key to success in an ever-changing world.In this episode, we share some of the surprising influencers in your business that could be distracting you from making CEO decisions, how to execute based on where you want to be versus where you are today, and when to shift from finite thinking to future-focused thinking. We also highlight the importance of trusting your intuition, not letting your goals hold you back, and taking your future into your own hands, so make sure to tune in today!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the podcast, we have Courtney Chaal. She is a copywriter turned business coach obsessed with making complex concepts (like business models and sales copy) simple and tangible to help regular people achieve big results. She is a big believer in the power of offering a signature service as the best way to start making a full-time income online. And services are the theme for today’s episode. If you have ever thought about offering something you kind of, sort of, maybe know how to do to some people you kind of, maybe, sort of like, then this episode is going to be a really good framework for how to get started. We get into Courtney’s first clients, how she niched down to identify her value proposition, and how you can do the same thing. Courtney shares tips she would give new service providers after they have just landed their first client, and advice on what to do next. We also talk about something we’ve never mentioned on the podcast before: the dad bod level of business, so if you want to find out what that’s all about, make sure you stay tuned. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

One of the things that we see creative entrepreneurs doing consistently is assuming that they know what their potential client or customer thinks about the value of what they offer. These kinds of assumptions ultimately leave you with a very messy blueprint for overcoming your own limiting beliefs and appropriately pricing your digital products and services. Today on the Strategy Hour Podcast, we want to address what really makes up the value of what you offer and how your potential clients or customers see what you offer because, believe it or not, they are not one and the same thing!How can we provide the utmost value, but also, who is deciding what that value is? Whose responsibility it is to see X results or receive X benefit? As creators, we put so much pressure on ourselves and tie our identity and self-worth into the results that our clients and customers are getting. We also equate our feelings of validation with whether or not we believe that an offering is any good. This is certainly a big unlearning that both Abagail and Emylee have had to undertake over the past few years!Tune in as we break down what really goes into pricing and packaging, how pricing correlates with value, and where your clients actually find the most value. We also uncover the main thing you are missing when packaging your offers, specifically when it comes to digital goods and services as opposed to tangible products, and the unexpected way that your clients get exactly what they want. If you struggle with deciding on your big-ticket items, then this is the episode for you!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the podcast, we are joined by Alisha Cohen, Founder and Creative Director of LISH Creative. For the last five years, the company has produced photo and video content for some of the world’s largest brands, including Dunkin’, Nickelodeon, Burt’s Bees, Nestlé, Microsoft, and Cannon, among others. In 2020, Alisha launched her signature photography course, Slay the Flatlay, and currently shares photo tips and tricks with her Instagram and her TikTok audience, which has grown to nearly 500,000 followers!That is what we are talking about today; we are making this episode all about TikTok! It’s one of those totally mysterious social media platforms to us, and we love to hear the perspectives of other creatives. In today’s episode, Alisha shares so many amazing tips on how she thinks about TikTok, what made her sign up, even though she was a year “late” to the fad, how she has made it work for her business and, most importantly, how much money it has made her in this year alone.If you have ever considered using TikTok or Instagram Reels in your marketing strategy, this is the episode for you! Tuning in, you’ll learn some actionable and tangible ways that you can start thinking about these platforms and how to use them in order to actually make money, so make sure not to miss this informative and practical guide to help you make TikTok work for your business!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices