Strategy Hour | Online Marketing for Business Growth

We recently brought in an amazing cohort of clients inside of the incubator. Throughout that process we’ve read hundreds of applications, and there are two sentences that we found as a recurring theme and desire within these applications which we really want to respond to. We’ve got a lot to say on this topic, and we feel very passionately about it, so get ready for the rant! People have this elusive idea that they want to earn a passive income. In other words, they want to earn money in their sleep. There is a version of this that does exist, and we’ll happily share that with you, but passive income isn’t what you think it is. If you believe that if you’re not chasing passive income then you’re doing business wrong, you need to listen to this. The way passive income is framed in the online industry is toxic, and can cause you to miss out on so many great opportunities. We know that passive income sounds like a perfect scenario, but today you’ll hear why it’s really not all that cracked up to be!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

There’s a massive problem that’s affecting our entire audience right now, and we have some seriously strong feelings about it, which you’re going to hear all about in today’s episode. Do you guys remember that show called Celebrity Deathmatch? That’s what we’re doing today, but we’ve got “serving” and “marketing” in the ring. We are furious on behalf of our clients because of how they have been manipulated into wasting so much of their time and money. Today, we’re going on record to say that the business education industry is rampant with marketing pros trying to teach other people to be marketing minions instead of actually teaching foundational business concepts that don’t change. Marketing is in our blood, so we get the desire to do this, but marketing is not the key to success. Hear us out. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

When we first began to consider that we may need personal assistants, we discovered that we had some unexpected, and somewhat complicated, reservations. While the extra help would certainly have been welcome, we had a tough time justifying the hire in our minds. Hiring an assistant brought up an unexpected amount of mind junk, from outdated notions around a woman’s role in the house to Emylee’s very personal experience of her mom and nana owning a cleaning business, and it just seemed impossible to align the hire with our values. Add to that the terrible depictions of personal assistants that you saw in movies like The Devil Wears Prada, where PAs were always repeatedly degraded by their bosses, and the idea of hiring a personal assistant could easily make you feel like a monster. It took us months and years to finally process and overcome these limiting beliefs and ultimately make one of the best decisions of our careers! Not only was hiring a personal assistant much more affordable and manageable than we expected, but we hadn’t anticipated the amount of freedom, peace of mind, and brain space it would give us! No matter where you are in your career, hiring a personal assistant is likely a much more achievable goal than you realize. In this episode, we break down how we chose to get a personal assistant, the process we used to prioritize our needs and reflect on how our personal assistants impacted our lives. So let’s dive in!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Put your socks on, pour a fresh cup of coffee and tune into this conversation with Parker Stevenson. If you’re a service provider who wants to make more and work less, today’s episode is for you! It’s not that we’re comparing one business model against the other, but rather, we’re considering an informed perspective on the 1:1 and 1:many approaches to business.Scaling as fast as you can is always preferable. But delivering the best service you can, rather than offering absolutely everything, is far more achievable within a 1:1 model than a 1:many. Producing a great experience is more important than having a marketing strategy, because there’s no more powerful tool than word of mouth and referral! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

It has come to our attention that there seems to be a widely held belief that high-earning service providers already know exactly what they’re doing. The perception is that everything is running super smoothly and that they are acutely aware of exactly what they need to be doing at all times. That they are solely focused on their zone of genius and that they've made no changes to the backend of how they run things. This is most definitely not the case. If you’re feeling a sense of inadequacy or frustration, you are not alone. We’ve noticed plenty of instances where service providers are landing great quality clients, and are providing stellar services, while also dealing with a tremendous amount of haphazardness behind the scenes. There’s also the added pressure of feeling like you need to protect your clients from the messy middle of your business because you want to seem polished and professional at all times. And while these service providers are doing a really good job of faking it, this way of doing things is not at all sustainable, especially when it comes to your health and mental health.As service providers, we often don’t fully comprehend what will happen as our businesses grow. There's an ever-growing pile of admin and clerical work, as well as marketing and content production, not to mention everything else your business relies on. But what if you could eliminate this problem by creating a system and eviscerating unnecessary work? That’s where we come in. Throughout our careers, we’ve gained tons of experience and insight into creating a system that works! So let’s get straight to it!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

We’re taking it back to September! It feels weird, but we’re going to recap all of the amazing, incredible things that we did in the month of September so that you guys can get a little peek behind the curtains and get to understand what goes on in our brains and why we do the things we do. September was only last month, but it feels like a lifetime ago because we have been moving fast and furiously at team Boss Project.We’re excited to dig into not just the numbers, but everything that has been going on behind the scenes. It doesn’t make sense to only talk about what happened, and not about how it affected revenue and profit, or to just talk about revenue and profit and not about what actually made it happen. We think it’s really important to talk about both, and there aren’t enough conversations going on about truly how much it costs to run a service-based business, so today we’re going to lift the veil! We’re going to try and answer every nosey question you’ve ever had about costs, and if we don’t cover what you want to hear, you can always DM us, we’re totally transparent about our business! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com! Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode comes with a bit of a trigger warning. We're both feeling a bit nervous about this one, which has never happened before. It's based on the conversations that we have privately with each other when we see peers, clients, and students making the wrong assumptions about the topic that we're going to talk about today. We decided that we're doing a disservice by only having those conversations privately. What lights us up is to impact others and to change their lives and to have small business owners be financially and soulfully fulfilled, and to do that we feel that we have to share our take on this.If this conversation doesn't apply to you, you can skip it. If you are already crushing it and your business is made up primarily of courses and digital products and you're thriving and meeting your financial goals, then this conversation isn't for you. However, if you started as a service-based business owner and have added on courses and digital products and you have struggled financially and stressed yourself out because of it, then this episode is most definitely for you! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Time is our most valuable resource, because it is so limited, and yet is the thing that we see people giving away freely all the time. In today’s episode we’re going to talk about three giant time wasters that are really holding service providers back from working less in their business. It is possible to work less, and it is possible to make more by working less! Feeling frazzled and disconnected are such common experiences that people have started to think this is normal, so they keep doing it. We want you to know that this doesn’t have to be your reality. When we accepted that there are going to be different seasons and phases and iterations of our business, we were able to let go of the pressure of finding perfect solutions to our problems, and find peace in the fact that things are constantly evolving and that’s okay! If you feel like you don’t have enough time, we’ve got a training course that is just for you. We’re going to teach you how to double your income by working less than 20 hours a week. This is something we’ve perfected, so we are speaking from experience, and trust us when we say this is something you don’t want to miss! Go to bossproject.com/incubator to sign up. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Whenever we hit a big milestone in business it can make us nostalgic for the earlier days of our career when we were just starting out. It can make us reflect on the type of advice we would give a younger version of ourselves, even if it’s just little nudges about how to shift your mindset or attention. This summer Emylee celebrated the 10th anniversary of owning her own LLC! This type of milestone has made Emylee look back at her younger self and consider the type of advice she would give to a young, baby Emylee, especially when it comes to mindset shifts. Another major milestone this year is the sixth birthday of Boss Project being in business! All of this has caused us to reflect on the major mindset shifts that we have experienced in business and how they have helped us. The cool thing about mindset shifts is that it’s not just for folks who are starting out. It can have a drastic impact on anyone at any stage of business. We often think that these changes matter more if you’re just starting out, but we’ve seen it make a huge difference to a range of folks who were feeling stuck in their business at one point or another. Whether they had the clients but were utterly short on time, and couldn’t imagine how they would manage to double their income, or they were making good money, but were also so miserable that they were on the brink of giving it all up. That is why today, we’re taking a look at the top mindset shifts that are necessary for you to double your income in the next 12 months. Because we believe explosive growth is possible for anyone willing to adapt and institute these changes. And so often it starts with a mindset shift that centers on self-belief because you have to believe in yourself first before you're willing to convince anyone else of what you're doing.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

We want to help you all to make room in your life for great connections and perfect alignment! If you need to be empowered and equipped to say no more frequently both professionally and personally, today’s episode is for you! We can’t wait to give you some actionable strategies and real life tips on how to create more opportunities to say yes to better things.Today’s guest, Rachel Dorsey, owner of RAD Virtual Support, works in management and support roles for small business owners all the way up to multi million dollar digital enterprises to help working professionals to maintain work life balance that actually works. During today’s episode, we discuss how people pleasers are often hesitant to say no because they actually want to say yes, but are often physically incapable of adding a yes to the list. You’ll hear why Rachel considers agreeing to too much to be a mindset issue, and why she urges listeners not to take ‘no’ personally, but to understand that it points to a misalignment that the other person has identified before you. We touch on how childhood and human design impacts your relationship with opportunity and rejection, and Emylee and Abagail share a real life example of how a ‘no’ that was disappointing and awkward in the moment, turned out to be just the right thing. Be encouraged that your next better opportunity is just around the corner, and receive some epic tools on how to establish boundaries to make way for your best fit in life today. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices