Strategy Hour | Online Marketing for Business Growth

All too often, business owners will be trucking along just fine, reaching their goals and generating profits, but that inner feeling of urgency never quite goes away. This is a little easier to justify early on in business. We think of this as the honeymoon phase, but for business. You see all this potential, and your vision is strong. Growing something is way more exciting than maintaining something. We don’t give enough credit to the outside validation that you get when you first take the leap and start something new. Oftentimes, if you’re fueled by that, you end up staying significantly smaller than your potential because you keep starting over instead of adding or growing. Is there a better way to approach that feeling of wanting to start all over again? Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

We’re collectively going through what is likely to be the next recession. Nobody has officially called it yet, but it seems to us like that’s the direction we’re heading, or that we’re already in it. Because many other people feel the same way, they are changing their behaviors. So, today we are going to be talking about what it looks like to recession proof your business! Maybe you weren’t in business during the last recession, so you don’t know what to expect, or you’re used to consistent success, so the slower market has come as a bit of a shock; whatever situation you’re in currently, we’re going to make you feel more at ease and give you some practical advice for how to approach the coming months and years. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.We mentioned: https://www.indeed.com/strategyhour Learn more about your ad choices. Visit megaphone.fm/adchoices

Finding joy in your work is a wonderful thing. It can energize you, further your drive, and help you push through challenging tasks and deadlines. But it can also have a detrimental effect. Many of us have fallen into the trap of trying to get all our meaning and joy from one source, whether it’s your partner or your company. The problem with that is that it puts untenable pressure on the people we love the most. It can also cause us to neglect other parts of ourselves, leaving us devastated and adrift when we no longer have the partner, or job, that defined our identity.Today on the show we delve into the consequences of finding joy in your work. We discuss some of the common traps people fall into when their actions aren’t in alignment with what they want, and how to do the difficult, introspective work of uncovering our true needs and aspirations. Tuning in you’ll learn about the biggest obstacles we’ve seen clients face, and how we can help you overcome them. We also discuss how to find more time in your life and identify exactly what you want for your future self!Join us today for key insights into these important topics. Discover the consequences of finding joy in your work and learn how you can achieve balance and meaning in all areas of your life!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.We mentioned: https://www.indeed.com/strategyhour Learn more about your ad choices. Visit megaphone.fm/adchoices

There is only one resource that you can’t get back and we’re willing to hazard a guess that you already know what it is. The good news is, it is renewable in the sense that you can plan to save more of it in the future! You guessed it, we’re talking about time.Usually, when you start a business, you have way more time than money. As a result, you tend to be more generous with the former, committing every spare moment to building. Often, your business grows, and your approach doesn’t change. You’re still working nights and weekends to make up for the deficit that no longer exists. There have been various moments in our own journey where we’ve taken stock of what the business is and isn’t doing for us, and where we can free up some time.The mistake we often see people making is that they tend to forget that investing their own time is worth way more than the cost of outsourcing certain tasks to someone else and paying for it. We’re here to tell you it’s okay if you don’t know how to invest your time wisely! There are actual steps that you can put in place to learn how to do that more efficiently to literally save you money and time in the future.  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Over the last three to six months we’ve been hearing a common complaint from business owners that they need more leads. Guys, quit panicking. There are a few market shifts that we need to be aware of, but they’re not necessarily changing how you’re going to acquire clients. Everything with clients may feel like it’s changing but in fact, everything is the same! We’re serious; everything is the same.  Marketing is cyclical. You’re going to have something that works now that may not work in 6 months, and then in 2 years, that thing could come right back around again! There are also things that are a common thread forever and always; spoiler alert: it’s relationships. Then there’s going to be hotspots, and what you really shouldn’t do is build a business that relies on these “blips.” Marketing is coming back to its root a bit, shedding things that don’t work, and bringing things back that have been buried for a while. If you’re interested in everything we have to say on this topic, tune in today!  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Not everything we do at Boss Project is something we recommend to our clients, even though it may have worked for us. For example, we don’t encourage a lot of folks to replicate our partnership model. Oftentimes, you can actually get what you want by following an entirely different path to the one we took to get there. Another example of this is reaching seven figures. Is there a way for you to achieve the life and lifestyle you’re looking for without the challenges that come with adding a zero to your revenue? We’ve been there, and we have the insight to tell you what the journey looks like.What we’ve found is that people’s desires are often much closer to their current reality than to a reality that they don’t yet have. What’s hard to manage is that as your reality changes, so do your desires. If one of your biggest motivators to achieve seven figures is just to be able to say you did, that’s totally okay! We’re here to validate that. But we’re also here to talk to you about what you can realistically expect from that experience. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Let’s dive into our fourth and final part of the epic series that is absolutely going to transform your life and your business! Today, we fill you in on a few critical insights into building the perfect team to help you scale. We’ve saved this one for last because, without creating structure, you can’t start building a team, but once you’re ready, you’ll find it to be an incredibly powerful tool to take you to the next level (if you get it right!). If you’ve skipped a few steps and already have a team of employees, never fear, it’s never too late to improve upon your current systems. Not every piece has to be perfect but when it comes to hiring, the more you know, the more equipped you’ll be to face whatever comes your way. And that’s what we’re here for! In this episode, you'll learn all about hiring for attitude, designing a well-integrated employee system, defining your priorities and hiring accordingly, refining your team, productizing your offer, and so much more! You won’t want to miss this one.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to part three of our series on the four things every service provider must get right. In today’s installment, we’ll be delving into one of our favorite topics here at Boss Project: designing your systems for structure. Most of our clients deliver a service that requires their clients' contribution. This means they usually need input from clients before they can take the next step in their process. Unfortunately, they often aren’t able to systematize a process, because they’re spending most of their time and energy chasing people down all the time! In today’s episode we delve into how to create systems that support you, the impact it will have on your operations, and why it’s all about spending more time with your clients, not less!We want to help you align the goals and values of your business with the systems you put in place. Our approach is all about how to create structure while taking into account the messiness of life, clients, and running a service-based business. Tune in today as we break down how to design your systems for structure and serve your clients to the best of your ability!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In part two of our series on the four things every service provider must get right, we’re talking about money! Particularly, we are talking about profitability. If you want a business that allows you to sleep and see your friends, and maybe even take a vacation, you need to be paying attention to the piece of your business that determines if your deliverables are profitable.What does it take to really run your service fully? Can you identify what projects are bringing in the most profit for your business? Do you operationally know where you might have some of those ‘cherry on top’ niceties that you might be able to fund in a different or unique way?At the end of the day, if you don’t have money to fund the business that you are running, you are not going to have a business to run. We want you to not only have a business to run, but we want your business to fund the life that you want to have, and that’s literally our whole mission over at Boss Project! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

We are bringing you a series! It’s going to be a four-part series dropping on Tuesdays and Thursdays for the next two weeks. In it, we’re going to be covering the four things that a service provider must get right. The reason why we’re launching this particular series is because we’re surprised year after year about the lack of higher-level resources geared towards the tens of thousands of people who listen to this show, namely established business owners who are looking to figure out their next move for their business so that they can level up. So, we’re creating those foundational resources for you in the form of a podcast series. We’re so excited to dig in, come join us! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices