Strategy Hour | Online Marketing for Business Growth

If you dream of having a team full of problem solvers, you’ve come to the right place. In the previous episode, we talked about the four types of problem solvers that your team needs. In this episode, we investigate how to encourage your employees to be problem solvers in the first place. Efficiency is championed in the workplace, and the number one thing to get in the way of it is the brake of identifying and solving problems. For this reason, there is often a lot of resistance to turning the focus onto innovation. Yes, it takes time, but it’s worth it! Tune in to hear our advice on creating space for innovation and incentivizing problem-solving. We leave you with seven practical ways to promote a culture of creativity and innovation within your team!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

We recently came across an article about the types of problem solvers (or innovators) that exist within a business. In this episode, we are going to be sharing a breakdown of this article. The idea is to encourage you, as a leader, to look at your team and determine whether it is diverse enough in terms of the perspectives and roles as well as whether it is cognitively diverse enough. This is such an important conversation because there are certain things that will be innately easy for some people and much harder for others and when you understand the dynamics of your team, everyone can help each other out. For anyone looking to grow their team in the coming year, this episode is for you! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you find hiring daunting? Do you want to find the right people that will grow your business but don't know how? Then this episode is for you! It’s been a minute since we’ve had a guest on the Strategy HourPodcast, but we absolutely had to bring our friend Abbey Ashley on so that you can hear more of what she's got going on with hiring, and get some tips from a multi million dollar CEO on how she has navigated hiring in her business, along with a few personal anecdotes from our experience over at BossProject.Abbey Ashley is founder and CEO of Hello Savvy, a new hiring platform that focuses on culture and community. She’s been named one of Forbes Next 1000 Up and Coming Entrepreneurs and Inc.Magazine’s Top 100 Female Entrepreneurs, and Hello Savvy’s sister company, the Virtual Savvy has been placed on Inc.’s 5000 List in 2021 and 2022, along with being named one of Inc.’s best places to work. With a focus on team culture and a ‘serve first’ motto among her team, her team went from 6 to 14 team members and over 3 million in annual revenue.Her passion is to help other entrepreneurs creatively carve out their own path forward via online business, and today we are talking about hiring well so that you can grow your business. We are sharing a lot of mistakes and some of the ways we needed to grow in order to fully step into our roles as leaders and co-founders. We touch on how to navigate some of the tough decisions that come with hiring, and how to truly understand your role as a co-founder and how that shifts as you hire, and how to do all of that while you focus on facts and feelings, which is something we love to do around here!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever felt that you’ve run out of boxes to check? It can feel unsettling not to be clear on what you should be pursuing, especially as you get older. We were pretty surprised to find out that most of the things we strive for as we age are actually developmental milestones. We learned that, with the passing of each decade, there needs to be a realignment to work toward a new set of goals. There’s a progression from building your career in your twenties, to finding life alignment in your thirties, connecting to passion and purpose in your forties, and building a legacy in your fifties and beyond. Striving to make these things a priority is a natural part of the life cycle. We were also surprised to learn that one-third of Americans say that they would rather give up sex than their cell phones. What this tells us is that we are all pretty accustomed to hooking ourselves to other things. If we’re not busy, we’re on our phones. If we’re not on our phones, we’re watching TV. What would we want to do if we put down our phones a little bit more? That’s the part that so many women struggle with. We all want to have a life, but how many of us know what that would look like for us? We have conditioned ourselves to not be okay with being bored. But only in boredom, does creativity strike. What do you want your life to look like? Do you know what it looks like to slow down?Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

We’re sure everyone is familiar with the popular Netflix reality TV show, Love is Blind, but did you know that you can actually learn some tools for having successful conversations at your next networking event from the show? No, these conversations won’t end in a terrifying wedding whereby all your guests anxiously await the ‘I do’ or the ‘I don’t.’ However, you could stand to create incredibly meaningful professional relationships and even friendships. You will also develop your social skills and self-esteem which will have a positive impact on your business! We know that networking events can be awkward, daunting, and straight-up terrifying and we want to help you find a way to strike up effective conversations with the right people. Although you may be tempted to word-vomit your elevator pitch, we have some better ideas that will lead to more authentic connections. In this episode, we break down how we can learn to have conversations again and conserve energy by interacting with the right people in the right roles. Tune in to find out how to know your type, know your limits, and know what you’re going into networking events for!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is not the first time we’re speaking about boundaries, and it won’t be the last. We love boundaries! They’re our favorite ‘B word.’ We like setting them, we like holding them, and we like helping other people set them. One thing we find interesting is that when we start the conversation about boundaries and we lovingly push our clients or our team to create, set, and hold a boundary, it can be triggering for a lot of people. That’s because it makes us reflect on toxic behaviors we have allowed or done or negative stories we have told ourselves about why we might need boundaries. It typically falls into two camps: you’re either a people pleaser who feels like setting a boundary lets people down, or you’re a workaholic and boundaries lead you to question your work ethic. We recently discovered an article in the Harvard Business Review that made us think about boundaries in a new way. It gave us two categories for thinking about boundaries, and we want to walk you through each of them today. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

We have worked with many different service providers over the years. And in that time we’ve learned a great deal from their wide-ranging responses to any number of situations and scenarios that inevitably pop up with clients — be they totally bizarre or bordering on the mundane. In today’s episode, we take a closer look at how to deliver a sustainable client experience. One that is consistent from client to client and can be maintained and altered as your business grows and scales.When you’re in the thick of the behind-the-scenes work of running your business, it’s easy to lose sight of the client experience. This is why it’s so important to have systems in place that allow you to not only receive client feedback but to come up with solutions that are then seamlessly integrated into your business. We break down the most common issues we’ve seen service providers get stuck on and offer insights on how to fine-tune your internal systems for a unique client experience with staying power!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Creativity is generally associated with art, yet it encompasses so much more than that! Because of the narrow definition of creativity, the majority of adults feel out of touch with their creativity or devoid of it altogether! Studies show that it’s in our DNA to be creative. Yet, as we get older and are influenced by society’s limitations of what constitutes creativity, we fail to flex our creative muscle in a way that resonates with us as individuals. All of us are intrinsically creative, whether we’re artistic or not, and in this episode, we break down what creativity means to us and share tips for getting in touch with your creativity and helping others to do the same. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

We’re nearing the end of 2022 and auditing season is upon us! The time is ripe to start looking at how you want 2023 to pan out personally and operationally within your business. We want you to conquer the world, so today, we’re going to share some tips for setting yourself up for success in the new year. Although auditing might not sound sexy, it’s one of our favorite things to do. In this episode, we share some of the strategies we’ve used over the years to carry out an effective audit. You’ll learn how best to take stock of which areas need tweaking in order for you to reach your goals in 2023! Bear in mind that this doesn’t have to be your final iteration but making decisions in advance and working backwards from your goal is essential. Tune in to find out how to identify your financial goal and gap, find a plausible method to fill that gap, and reach your goals!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

The festive season is upon us! And for service providers that means navigating the immense pressure to take part in retail-centric holidays like Black Friday Sales. In today’s episode, we answer some of the most common listener questions that come up over the holiday season. Like how to handle pressures around Black Friday Sales, when to allow discounts, when free collaborations are worth it, and whether you should work with friends and family. It may seem like the benefits of some of those things are worth it, but they also come with plenty of hidden costs. Tuning in you’ll hear us share some of the key things we’ve learned from working with relatives, taking part in Black Friday sales, and offering our services for free. These things are a lot more complicated than they seem at first glance! Today’s episode is all about uncovering the true cost of these kinds of discounts, optimizing your price plans, and learning how to give your time the value it deserves. Because if you’re going to spend time away from work, we want it to be spent regenerating and being present with your family, not chasing false leads! Learn more about your ad choices. Visit megaphone.fm/adchoices