Strategy Hour | Online Marketing for Business Growth

There are more ways than ever to get in touch with customers and sell your services. But how do you know which methods are right for you and your business? And how do you ensure that you’re implementing them to the best of your abilities? One method that has gained a tremendous amount of traction over the past decade, is social selling. Not only do the stakes of a DM feel lower than getting on a high-pressure sales call, but it’s also more accessible to people with unusual schedules or chronic illnesses. But what are some of the drawbacks of social selling, and are they worth the payoff?In today’s episode, we talk about why we stopped using social selling and how you can determine whether it’s the right choice for you and your business. We unpack how using social selling affected our boundaries outside of work, our values as a life-first business, and why the downsides of social selling ended up outweighing the benefits. While we believe that social selling can be a great sales tool, we want businesses to consider their options and make informed decisions based on the facts, and what will work best for them. Tune in to hear what our experience with social selling was like, why we stopped, and how to find out whether it’s right for you!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we’re talking about one of our favorite things: how to work less and enjoy your life more! A lot of us like the idea of slowing down in the summer and taking some more life-first days, but sometimes it gets really hard to do that! We recently read an article called Ten Red Flags That Show You’re Addicted to Work According to a Psychotherapist. It’s a neat perspective from a mental health professional, and today’s episode is dedicated to sharing their insights with you.We hope that afterwards, you’ll be able to look at your schedule and see exactly where you could be a little bit more self-aware about the areas where your relationship with work is teetering on toxic. You don’t have to tick all these boxes to be a workaholic. If even one of them feels true for you, it’s time to reflect! Consider them as useful guides to help you identify workaholism.Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Not every client relationship runs as smoothly as we’d like and, generally speaking, it comes down to communication gaps and unspoken expectations. In this episode, we break down a scenario that one of our clients experienced and share our advice for dealing with the situation. In this particular scenario, our client found that her client was treating her like an employee, despite the fact that she's technically a contractor.Because this problem is more common than you might think, we’ve decided to share our perspective and insights into how one might navigate a situation like this. It’s easy to get frustrated, but there are ways to address communication gaps with clients and continue to nurture long-term relationships. Join us as we shed light on how to enhance the client experience while maintaining healthy boundaries for your business.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we want to chat with you about how to future-proof your industry, expertise, and career in the AI age. Recently, we’ve been having the conversation about AI a lot and sharing some perspectives as well as talking about some software companies we’ve enjoyed using; including a conversation with the CEO of ChatGPT. This is a conversation that needs to be addressed often so we can understand how it can best support us. The Harvard Business Review has come up with five ways to future-proof your career in the age of AI and we have also come up with five ways so today, we are sharing 10 actionable steps you can take to do this. Tune in today for a jam-packed episode and make sure to grab a pen and paper to write these tips down!Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s episode is an overview of a recent conversation we sat in on, which discussed navigating change in 2023. The panel included a list of industry leaders, the CFOs of AirBnb Midjourney, Masterclass, Step, and Aon PLC. Although these businesses are all incredibly well-funded and resourced, we have found that what happens in larger businesses tends to have a trickle-down effect, and smaller businesses will mirror their patterns. That’s why we’ve dedicated this episode to sharing some key insights from the discussion with our audience at Boss Project.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

What can we expect from the future of AI? How quickly will we be asked to evolve and adapt alongside these changes? Abagail recently had the opportunity to sit in on a fireside chat with Sam Altman, the founder and CEO of OpenAI and ChatGPT. This episode is dedicated to sharing the highlights of what she heard.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Here at Boss Project, our mission starts with wanting to see more women become financially free. We want them to be able to take care of their household financially and, ultimately, build and scale a business from the ground up. Our goal is to help create a stable foundation that will give them confidence as leaders and support them in pursuing continued growth. Unfortunately, the differences in how men and women are treated in the workplace can harm women's ability to grow and flourish as leaders.A recent study of 146 mid-career leaders explores the gender differences in how men and women are given feedback in the workplace. Their findings identified four key problem areas: vision, political skills, asserting leadership, and confidence. In this episode, we break down these four categories and take a closer look at how men and women are treated differently when it comes to guidance and feedback and what can be done to begin to adjust for these discrepancies. Tune in as we discuss the four key ways in which men are getting more actionable feedback than women and what to do about it!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated, for show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

We see so many business owners who think that the answer to scaling is more about cash than relationships. Yes, cash is a component but it is not the primary problem! First of all, we want to talk about growth versus scaling. They are used interchangeably in this industry but they simply are not the same. Growth is primarily centered around financial and revenue changes in your business and scaling is more about the actual behind-the-scenes operations of how your business is pieced together. Often, when people try to scale their business they are so focused on growing their revenue that they forget about all the foundational pieces that are required in order for the revenue to grow. When you put the time and energy into these architectural pieces, you will be surprised at how quickly the revenue growth follows. You can kind of think of these things as the SOP for how you’re doing business; how the business as a whole is being operated and you need to define what that looks like. We find that people get to a certain point where they hit a type of sales cycle and our goal is to help you scale past this point by productizing literally everything!Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Every decision we make takes us down a different path, each with its own set of consequences. Decisions aren’t categorically good or bad, right or wrong, but today, we discuss how you can learn to make the best business decisions for YOU! This conversation was sparked by an interesting article that we came across in Forbes that highlighted some of the key points that we have been expressing on the show about goals, outcomes, and living in alignment with our values. Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re sharing a bit of our progress when it comes to delegating. We started out being bad at getting things off our plates, but now we are getting better and better and we want you to learn from our mistakes. Delegation is truly the stepping stone to get the right people on your team! Ultimately, you’re going to need to hire extra team members to take on some tasks in your business.Most of what we’re talking about today is how to delegate to an employee properly and while there are overlaps when it comes to delegating to a contractor, there are definitely nuanced differences. Today we are specifically looking at delegating to existing team members who have been through the full onboarding process and understand you and your business very well. To us, proper delegation comes down to communication! Listen carefully because we want you to document all of these things we are discussing today and explain them to the person you want to delegate to. Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices