Strategy Hour | Online Marketing for Business Growth

Natasha Pierre, a savvy video marketing coach and host of the Shine Online Podcast, shares her expertise on effortless video creation. She emphasizes the power of storytelling and personal connections in engaging your audience. Learn about the importance of hooks to draw viewers in and how to utilize B-roll from daily life for low-lift content. Natasha also discusses practical tips for beginners and the benefits of repurposing existing content to build a lasting video marketing strategy that grows your business.

This episode is truly all about you– how you get feedback from the people you ultimately want to sell to, and how to move forward. Many of my takeaways are coming off the back of a really big launch in my business. I did an event in May that allowed me to connect with over 7,000 small business owners, serve them high value, and go through a launch process on the back end.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! I’m going to talk about all the things I learned during this launch, not just what I did well or what I didn’t do well. In this episode, I want to help you identify what your next offer is going to be or potentially how to tweak an offer that already exists and make it sell even better.Episode Highlights What It Really Means To Make an Offer Irresistible [0:02:00]  How to Create a Deal Without Losing Money in the Process [0:06:44] Why I Chose To Create a Challenge (And Why You Maybe Shouldn’t) [0:09:43] What’s Really Happening When People Choose Not to Buy From You [0:14:51] One Way to Take Qualitative Data and Turn it Into Quantitative Data [0:21:26] How a Survey Question Took Me By Surprise (And What I Plan to Do About It) [0:32:48] Why It’s Simply Not Enough To Only Ask The Questions [0:38:58] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn about creating predictable income and scaling sustainably in online businesses. Explore AI secrets for productivity, wealth-building equations, and strategies for success in the shifting market. Find out how to overcome challenges, grow your business, and increase income with valuable resources and tools.

Today I'm sharing my journey of TikTok growth. I am less than two weeks into a personal challenge I put on myself to hit 10,000 followers on TikTok in less than 30 days. I’m currently at 7,400 followers! There’s no doubt in my mind that I’ll reach 10k.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! You might be surprised to know that this account has nothing to do with business. Honestly, that’s the reason I was so resistant to doing TikTok in the first place. Sometimes, people go viral for all the wrong reasons, and that really sucks. I’ve experienced it myself. But there’s an opportunity here. I’ll talk about some of the mindset shifts I had to go through. Tune in to learn how this applies to you and your business!Episode Highlights TikTok Is a Way to Say Hello How to Really Start Getting Traction on TikTok One Thing That Really Works on TikTok (If You’re Ethically Okay With It) How To Kill Your Ego and Reach The People Who Need You Most Preparing Yourself For The Opinions Of Others And Moving Away From a Teacher’s Mindset An Unexpected Strategy For Growth Walking the Walk Instead Of Talking the Talk The Ultimate Principle Behind Finding What Works For You Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Priya Nalli is an Entrepreneur, Business Coach, and Real Estate Team Owner. She is also a wife, mom to two kiddos, and lover of food and travel. She wears many hats, and she’s been through a lot. But she is a strong believer in creating a life that aligns with your core values. During this episode, she joins us to share her personal story of triumph and bravery.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! For any listeners going through something hard, today’s message is going to touch and inspire you. But it also might open up some wounds that aren’t yet healed. So when you listen, make sure you are in a place where you feel safe and you can express whatever it is that comes up for you.Episode Highlights From First-Time Struggles to Finally Finding Success The Moment That Changed The Way Priya Operates Forever Finding Flow Through Systems and Support Short-Term Sacrifices For Long-Term Goals Future-Focus and Wisdom For The Journey Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, we’re talking about seven important lessons I learned from incredible bosses before I started my business. What inspired this episode is that tomorrow, I am meeting my old boss for lunch! This isn’t just any old boss, it’s my boss from my very first job right out of college. I interned with him and then ultimately became a full-time employee inside his agency which he still runs today. I’m so appreciative of the lessons I learned, not only from him, but all of the incredible bosses I had before I got here. Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! I totally believe corporate was not ultimately right for me and the way I want to show up and see my career morph over time. But I also know that I had incredible opportunities to learn from amazing mentors who had gone before me and done amazing things. These people have made me the strong leader that I am today because I was able to witness them being thoughtful in their position and how they stood by me and helped me to grow. I don’t think that everybody has this positive experience. Today, I want to focus on the lessons I learned while working for other people, and how that’s helping me to be a better leader now. When I say leader, I don’t just mean running a staff, I mean thought leader, someone who’s in charge of fostering community, and someone who is trying to put her ideas out into the world and have them be valuable to other people - tangible, actionable things that people can hold onto.Episode Highlights What it Means to Move Fast Towards Your MVP [0:07:08]  The Single Most Important Thing About How You Do Business [0:10:12] A Lesson I Didn’t Want to Learn And Why You Should Learn It Too [0:13:03] How To Give Your People The Freedom To Get Creative [0:16:43] Why You Should Only Present Options That You Want to Pursue [0:21:51] Relying On Those Who Know More Than You Do [0:23:41] What It Looks Like To Learn From The Experts [0:27:48] The Story of Boss Project And How You Can Be A Part Of It [0:31:13] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Rachel Miller joins Abagail today to discuss how to grow your email list to millions! Rachel is a marketing strategist who supports small businesses in growing their audiences organically. We’re digging into some simple strategies Rachel has used that have hugely impacted the overall growth of her business. Tune into this episode to be inspired to take action and be willing to make mistakes! Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Episode Highlights What it Really Means to Give People a Reason to Follow You [0:04:42] How to Optimize the Time You Take to Build Lead Magnets and Market Them [0:20:00] Leveraging the Algorithm and the Role of AI in the Future of Online Business [0:28:27] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Recently, I hosted a challenge where over 6,500 participants embarked on a journey to develop their digital products in just 24 hours, from conception to launch! If you missed out, don't worry, the challenge is still open for you to join at bossproject.com/launch. After the challenge, I reached out with a survey question about what you want to hear more of on the podcast. One concern that really stood out was about breaking into the digital product world when most of your income still comes from one-to-one services.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! In response to this feedback, today’s episode is all about transitioning from one-to-one to one-to-many while still keeping that one-to-one income flowing. You’ll hear all about the ups and downs of my digital product journey, why it was worth it, and how I would make the transition if I were doing it again today. Join me as I get into all the key facets of this process, from building a community to creating effective marketing strategies for transitioning to one-to-many. Episode Highlights Why You Need to Build an Audience [0:08:57]  How to Run Your Business on the Inside Vs. the Outside [0:11:37] How to Split Your Time When You Transition [0:14:30] Understanding the Value of Your Work [0:24:14] Start Now, Even If You Don’t Have It All Figured Out [0:30:30] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we are joined by self-love coach, TEDx speaker, author, and entrepreneur, Khanyisa Mnyaka. Khanyisa is passionate about helping individuals own their lives through her impressive understanding of the human experience. With a multitude of degrees and certifications, she is skilled at helping people overcome their limiting beliefs and people-pleasing in order to live their most authentic lives. And today she is here to help you with just that!Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Khanyisa and I connected when I was inspired by a TikTok video of her discussing why her life is not a community project. I know that our community needs to hear from her because I know that so many of you struggle with imposter syndrome and feel as if you need constant validation for the work that you’re doing. But that is only the tip of the iceberg! This conversation is going to impress you so much and help you work through some things that will ultimately have a massive impact on your life and your business.Episode Highlights Making Decisions Scared and Distinguishing Between Indecision and Lack of Ideas Choose Your Hard: Authenticity and Radical Love vs. the Comfort of Conforming Your Superpower in Life is Showing Up as Yourself Disrupt a Pattern by Changing How You Behave Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the fourth and final installment of our series on diversifying your income! Today we are joined by author-turned-publishing coach, Lauren Kay to talk about how she grew her business rapidly and transitioned from one-to-one offers to one-to-many. A key thing that has helped Lauren grow her business so quickly is her exceptional marketing talent. However, it’s her ability to listen to the needs of her audience and provide them with the solution they’ve been searching for that has really set her apart. Tune in today to discover the benefits of transitioning from one-to-one to one-to-many, and how you can set this process in motion!Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Episode Highlights From Author to Educator The Transition from One-to-One to One-to-Many What Lauren Has Learned About Social Media How You Can Make This Your Full-Time Career Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices