Strategy Hour | Online Marketing for Business Growth

Discover why your first sale's profit isn't everything in achieving long-term success. Learn to attract the right audience with digital products and maximize lead generation without relying on flashy marketing tactics. Explore how to strategically build your email list without freebies. Find out how transitioning from services to digital offerings can enhance your income while emphasizing long-term growth and community connections.

Running a pre-sale is the perfect tool if you want to sell more digital products and courses. On today’s podcast, we’re talking about what pre-sales are and how your business can benefit from them. Tune in to learn some simple strategies to help you get started generating sales before building your next digital product!Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Episode Highlights A Win-Win for You and Your Customers [0:03:45] Start With a Simple Strategy [0:16:16] How to Plan Your Pricing [0:23:16] Create Something That’s Easy to Implement [0:27:53] Take Action Toward Your Plan Today [0:32:30] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

I taught a live workshop recently that was so packed with valuable info that I wanted to make sure more people had access to it. Today’s podcast is the audio version of The Market Shift workshop. I want you to become more successful, so I’m sharing the exact methods I used to build the foundations of my business! ​Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! I'm about to walk you through the current landscape of online businesses, show you the quickest path to success, and how to strategically layer in multiple income streams to boost your revenue. I’m revealing the insider tips that lead to more predictable income and scalable growth, no matter where you're starting from.Tune in to learn: THE ecosystem that represents online businesses today How to create more predictable income and sustainably scale—regardless of where you’re starting today The AI secrets top entrepreneurs use to stay ahead, boost productivity, and secure their future The equation that’s making wealthy people wealthier (so you can steal, copy & paste it) Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Leaving corporate for good and starting your own business can be a daunting task. However, with strategic preparation, you can do it without feeling totally overwhelmed. In today’s episode, I’m sharing the story of my transition from corporate to starting my own business in 2015, and how I would go about doing it all over again today.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! In 2015, the online world was a completely different place, and launching your own business came with many more challenges than it does now. Over the years, technology has advanced, making it easier than ever to make money online and streamline your operations. While these tools have made entrepreneurship more accessible, they’ve also made it harder to stand out. Join me as I share my journey, the lessons I've picked up, and my advice for anyone ready to leave the corporate world and start their own business today!Episode Highlights My Career After College [0:00:42]  Corporate Challenges and Frustrations [0:06:32] The Benefits I Gained From Corporate [0:11:41]  The Differences Between 2015 and Now [0:14:10]  Here’s How it Went Down [0:17:05]  How I’d Do it Again in Today’s World [0:28:59] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

The feeling never gets old: it makes me so happy when our clients post in our community and tell me that they’ve launched their very first digital product! I want to make sure that you get the most out of all the time, work, and energy that you put into your offer. Ultimately, it’s only going to perform if you have access to the people who are going to be the most interested in what you have to offer. So, in today’s episode, I want to talk a little bit about what comes next.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Episode Highlights Your First Order of Business: Celebrate! [0:02:10]  How to Actually Get Traffic to Your Offers [0:04:11] Finding the Right Channels to Get Organic Reach [0:08:24] Take a Break from the Content Hamster Wheel [0:11:32] Two Things to Keep in Mind When You’re Building Awareness [0:15:42] How to Make it All Easier Than Ever Before [0:20:10] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the Strategy Hour Podcast, Abbey Ashley joins me again to discuss how to leave your nine-to-five as quickly as possible. In this conversation, she is going to share how you can start selling services and grow your business fast so that you can replace the income from your job with it. Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! In 2015, Abbey was pregnant with her second child and drowning in financial responsibility. After trying all sorts of businesses, she realized how many business owners need help and decided to try to make a business out of helping them. She started her own virtual assistant business, grew it quickly, and replaced her full-time income. Now she has trained thousands of people on how to do the same and she has a community of over 130 000 virtual assistants that she coaches and mentors along the way. Episode Highlights How to Make the Transition from Working 9-5 to Selling Services [0:07:58]  Just Get Yourself Out There [0:15:05] How to Secure Your First Few Clients [0:22:16] When to Start Building Your Audience [0:33:12] Knowing When to Leave Your 9-5 and Prioritize Your Business Full-Time [0:38:57] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m still amazed that a digital product I created resulted in $ 288,000 in sales and added 10,000 people to my email list– and they paid to join it! I’m going to share all about it in today’s show.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! One of the reasons I love recommending digital products is that they act as a starting point, and once you’ve built them, you can sell them over and over. Unlike many other offers in your business, you don’t have to start from scratch each time someone buys.Episode Highlights The Secret to Building a Thriving Offer Ecosystem [0:07:36]  Why Digital Products Stand Out [0:10:07] How Digital Products Saved My Business [0:12:44] What You Can Achieve with the Right Strategy [0:20:10] My Strategy for Digital Product Success [0:23:07] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

If there’s one thing I want you to take away from this pep talk, it’s this: the decisions you make today aren’t set in stone. Whatever you launch, it's an opportunity. Whether it succeeds or not, you’re going to learn something from it. The world will respond, and your job is to listen. As business owners, we often rush through things and don’t take the time to truly listen to what feedback is telling us.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Not everything I’ve done has been a success, and that’s completely fine! In fact, I’ve learned the most from what I would call my failures. Today, I want you to forget about creating the most shareable digital product or following the latest trends. Instead, focus on solving a real problem. Whether it’s a template, guide, or script, aim to make a meaningful impact. The more real results you deliver, the more your clients will see the value in what you offer.Episode Highlights A Story About One of My Early Failures [0:08:20]  What Happens When You Think You’ve Got It All Figured Out [0:18:13] Lessons From My First Digital Product Launch [0:23:05] Taking Things One Step at a Time [0:26:14] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s hard to believe that I’ve been creating digital products for over eight years now! I’ve learned so much that I want to share with other creators, because I want to see more people be successful with their digital creations too. Today I’m sharing which kinds of digital products I definitely wouldn’t create if I was just getting started. I think you’ll be surprised– the ones I’d skip aren’t what you’d expect.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Episode Highlights Avoid these 2 Very Common Mistakes [0:02:32]  Scratching an Itch is Most Effective [0:04:22] Keep it Simple & Deliver Transformation [0:09:13] Highlight Your Affiliate Products Inside [0:12:13] Our Main Bread & Butter Digital Offers [0:16:53] Maximizing Integrations for the Win [0:20:03] Get Visible & Bring People into Your World [0:23:42] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

The most important thing to me in my business is to help my clients achieve their goals. Today, I want to break down what it took to build my multi-million dollar product empire and give you a blueprint of how I did it so that you can get started and launch your very own digital product. In 2016, I got caught in a five-car pile-up and suffered a traumatic brain injury that drastically changed my life. It taught me that my business was solely dependent on me and this was a massive wake-up call!Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! I decided to find ways to make more money without the business relying on me directly. I did this in a variety of ways over the years, and if you’ve been listening for a while, you’ll know just how innovative I’ve become. Eventually, I took on creating digital products, and boy, was I in for a surprise! It impacted my life and business so much and it has helped so many of you. I sold digital products for almost a decade before I started teaching about it and I have been through so much that now I feel ready to share my experience and teach it to people.Episode Highlights How My First Digital Product Launch Created Daily Sales [0:06:39]  Keeping Your Business Afloat Even When You’re Sinking [0:16:24] Choosing a Product, Getting Leads and Launching [0:22:37] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices