

Coaching Culture
Coaching Culture Podcast
A podcast for leaders and coaches sharing practical strategies and tools to build your team's culture and help you grow as a leader. Co-hosted by J.P. Nerbun and Nate Sanderson of TOC Culture Consulting, and Betsy Butterick. Get the podcast notes and learn more about us at tocculture.com
Episodes
Mentioned books

Apr 1, 2019 • 35min
80 Changing the Game with John O’Sullivan
In our latest #CoachingCulture episode, we’re bringing you a friend of the pod and someone who has influenced Nate and myself’s formation as coaches, John O’Sullivan from Changing the Game Project.
Get the weekly podcast coaching notes by going to thriveonchallenge.com and subscribing to the weekly newsletter!
Top three reasons athletes play:
- Positive Coaching
- Positive Team Dynamics
- Trying Hard (Good Practice/Game Environments)
You’re not missing the magic practice.
If you continually focus on building the relationship up with the parents and keep them in the loop and work hard to notice when a kid is making improvement or struggle, the relationship will more likely than not, be positive.
It’s easy to see parents’ involvement as a problem instead of an opportunity to help both the kid and the team culture.
Advice for Coaches when you’re trying to build trust in your athletes and their parents:
- First, understand trust and what it looks like
Ken Blanchard’s ABCDE’s on Trust
- Ability
- Being Believable
- Connection
- Dependable
What gives you the most hope for sports in the future in the United States?
- We have so many kids playing, we have more chances to do it right.
- We have more and better ways to deliver coaching training and education
Purchase John’s Book!
https://changingthegameproject.com/books/
Changingthegameproject.com
Changing the game in youth sports: John O’Sullivan at TEDxBend:
https://www.youtube.com/watch?v=VXw0XGOVQvw
We'd love to hear from you!
Twitter:
@jpnerbun
@CoachNSanderson
jpnerbun@thriveonchallenge.com
Nate_S@BreakthroughBasketball.com

Mar 25, 2019 • 30min
79 How We Thought Through Adversity: A Retrospective on Nate’s Season
In our latest #CoachingCulture episode, Nate and I are taking a look back at Nate's season and how his team overcame the challenges that came with it.
Get the weekly podcast coaching notes by going to thriveonchallenge.com and subscribing to the weekly newsletter!
Nate shares how he dealt with the struggle of having athletes quit and what approach he took regarding the rest of the team, emotionally and tactically.
When you have players leaving the team, it is important to have your captains or leaders on the team share why they stayed and reaffirm that frustrations with yourself and coach are valid, but how important it is to stick with it.
The struggle of learning how to win.
- Change the mindset from results focus to process focused
- Pay attention to the details
- Set small, details goals in practice
- Drill down to the behaviors that will make you better
Setting goals and drilling in the details gives your athletes the confidence to take their game to the next level.
What’s the best thing added to their process this year?
- Intentionality with which the coaches met with their players.
Link for Episode 72 Getting Your Players to Embrace Their Role:
https://bit.ly/2FecoqJ
We'd love to hear from you!
Twitter:
@jpnerbun
@CoachNSanderson
jpnerbun@thriveonchallenge.com
Nate_S@BreakthroughBasketball.com

Mar 18, 2019 • 25min
78 Two Paths to Excellence: Recreational and Performance Athletes with Mark Bennett
In our latest #CoachingCulture episode, Nate and I finish up our conversation with Mark Bennett on the leisure versus performance athlete.
Get the weekly podcast coaching notes by going to thriveonchallenge.com and subscribing to the weekly newsletter!
Performance Athlete: Not doing what you want to do, doing what you need to do to the best of your ability to achieve what you have said is your desired outcome.
Leisure: Only do the stuff they like when nobody is watching. When someone is watching them they will do the things expected of them. Still pursues excellence in the practice.
Mark shares how to effectively coach the leisure athlete and help them become the best athlete they possibly can be. Instead of being pushy and trying to get them to become someone they’re not, as coaches it is our job to show them their potential and allow them to reach it themselves.
When you have a mix between performance and leisure:
Ask leisure: What can we do to help performance athletes and still enjoy our experience? We don’t want to hold anybody back.
Ask performance: What can we do to help the leisure athletes enjoy their experience and not hold ourselves back?
Leisure still pursues excellence in the practice.
Follow Mark Bennett on Twitter @pdscoach
We'd love to hear from you!
Twitter:
@jpnerbun
@CoachNSanderson
jpnerbun@thriveonchallenge.com
Nate_S@BreakthroughBasketball.com

Mar 11, 2019 • 27min
77 Getting the Most Out of Your End of the Season Banquet
In our latest episode Nate and I talk about the dreaded subject of end of the year banquets and how to leverage this to build team unity and culture.
Get the weekly podcast coaching notes by going to thriveonchallenge.com and subscribing to the weekly newsletter!
What activities can we do at our banquet that add meaning to the season and allow parents and athletes to appreciate that at the end of the year?
- Limit the amount you talk as a coach
- Allow your athletes and assistant coaches to give out the awards
- Have your athletes give reasons why other players deserve certain awards.
What is it that you really want people to take away from your speech?
Highlight the fact that as a coach, you know that every one of your players is going to go through something during this year, but the benefit of being a part of YOUR program is that you all will go through it together and you will come out better on the other side of it.
Embrace the end of year banquet.
Create an experience that is full of meaning.
We'd love to hear from you!
Twitter:
@jpnerbun
@CoachNSanderson
jpnerbun@thriveonchallenge.com
Nate_S@BreakthroughBasketball.com

Mar 4, 2019 • 30min
76 The Rule of 3: A Tool to Drive Behavioral Change, with Mark Bennett
In our latest #CoachingCulture episode, Nate and I are bringing you part 3 continuing our conversation with Mark Bennett on the Rule of 3.
Get the weekly podcast coaching notes by going to thriveonchallenge.com and subscribing to the weekly newsletter!
Rule of 3
Rule 1: Self (Behavior 1st, than technical and tactical)
- Am I managing my state?
- Am I in excellence?
Rule 2: Player
- Reaching out to have a positive impact on that player.
- Effective communication is only effective if it has the desired impact.
Rule 3: Coach
-Coach steps in because no 2 has stepped in to work with 1. Or they have stepped in but 1 still isn’t changing.
Teach your athletes how to give and receive feedback well. Set up a time to formally give permission to intervene.
The formal permission process allows your athletes the freedom to grow in that way.
Follow Mark Bennett on Twitter @pdscoach
We'd love to hear from you!
Twitter:
@jpnerbun
@CoachNSanderson
jpnerbun@thriveonchallenge.com
Nate_S@BreakthroughBasketball.com

Feb 25, 2019 • 30min
75 Performance is a Behavior Not an Outcome with Mark Bennett
We’re bringing you Part 2 of our conversation with Mark Bennett on how performance is a behavior, not an outcome.
Get the weekly podcast coaching notes by going to thriveonchallenge.com and subscribing to the weekly newsletter!
The sequence to effective outcomes in behavior first, then performance, then outcome.
As a team, it’s important to come up with non-negotiables.
What are the one of two things that if done well, would maximize your performance?
Ask your athletes to look into the past and notice what elements were in play during their performance excellence.
- Name the underpinning element
- Think and reflect on past experiences
- Define what they look like
- Choose the element that had the greatest impact
- Name it and work on that element as a team
Examples of Non-negotiables: ACE
- Attitude
- Communicate
- Effort
UAE- (Unacceptable , Acceptable, Exceptional)
When you start an interaction between a new group of players, first set the parameters down.
Follow Mark Bennett on Twitter @pdscoach
We'd love to hear from you!
Twitter:
@jpnerbun
@CoachNSanderson
jpnerbun@thriveonchallenge.com
Nate_S@BreakthroughBasketball.com

Feb 18, 2019 • 30min
74 For Better Or Worse: A Discussion On Our Sideline Behavior
In today’s episode, Nate and I discuss sideline behavior.
JP shares his transformation in coaching and his understanding of what sideline behavior should be like.
How do you recognize what your sideline behavior is like now?
- Put a camera and mic on yourself, record how you act during a game, and then go back and watch that footage
- ask yourself if your words are making the team better or making the team worse
Are you an obstacle, or are you a source for growth?
- Ask your players what it’s like to be coached by you
Know what you value as a coach. You have to be able to model what you value and react to circumstances in that way instead of reacting emotionally.
What are you teaching your kids in moments of triumph and moments of struggle?
You cannot be a transformation coach when you operate with you use anger and fear as a motivator.
Empower a few of your assistants and players to tell you when you are flying off the handle or handling a situation poorly.
Get the weekly podcast coaching notes by going to thriveonchallenge.com and subscribing to the weekly newsletter!
We'd love to hear from you!
Twitter:
@jpnerbun
@CoachNSanderson
jpnerbun@thriveonchallenge.com
Nate_S@BreakthroughBasketball.com

Feb 11, 2019 • 23min
73 Coaching Your Way Out of a Job with Mark Bennett
In today's episode, I am super excited to bring Mark Bennett to the Coaching Culture podcast, talking about coaching systems and how to effectively run them.
Mark has been leading others for over 30 years, starting out serving in the British Army as an instructor and since then, he has worked in English Basketball, English Soccer, and English Rugby, as well as the Cleveland Indians and Oklahoma City Thunder in the US.
Mark begs a very important questions, "How aware are the coaches of what they're doing and what they're not?" and "What support mechanisms are in place to raise awareness to a coach of what they're doing and then support them in that change?"
- He suggests that coaches film themselves and go back and look through how they reacted to and coached up their athletes-
- The aim of a great coach should be to make themselves redundant
- Coaching vs. Instructing
As a coach, you are investing in the human being, not just "your athlete" because it is the human being that makes the decisions and has the confidence to commit to things.
Follow Mark Bennett on Twitter @pdscoach
Get the weekly podcast coaching notes by going to thriveonchallenge.com and subscribing to the weekly newsletter!
@jpnerbun
@CoachNSanderson
jpnerbun@thriveonchallenge.com
Nate_S@BreakthroughBasketball.com

Feb 4, 2019 • 31min
72 Getting Your Players to Embrace Their Role
JP and Nate beg a very common question we have as coaches, “How do I get my players to accept and embrace their role on the team?”
The first step in this process is making sure that every player on the team knows each job and the importance of each role in overall team success.
How to help an athlete understand their role:
- Have the “ladder conversation”
- Discuss the overall strategy of the game before the day of the game
- Have you athletes explain what they are most looking forward to in their job and what they think will be really hard about their job
- Vulnerability allows your athletes to realize they are not the only one who feels pressure in their role
- It is critical to have ongoing conversations with your players about their role
How do you approach promotions and playing time?
- Athletes have to prove to their current boss that they are ready for the next level
- Give them 2 or 3 measurable commitments
Find us on social:
@JPNerbun
@NatenSanderson
Download the podcast Coaching Notes here:
https://thriveonchallenge.com/podcasts/
Learn More on mentorship:
www.thriveonchallenge.com

Jan 28, 2019 • 32min
71 Culture Building Lessons from Football Coach Kurt Hines
Coach Kurt Hines joins us today on the podcast sharing some of his favorite and most successful culture building lessons.
As a coach, it’s important to be authentic with our players, and even more important than that, focusing on our why and reevaluating our driving factor for coaching athletes every day.
Coach makes the distinction between fear and respect and gives us examples of what to do and what not to do!
As a coach, how do you start a great culture?
• People, people, people!!
• Love people and they aren’t part of an agenda for your own success.
What should you do in your 1st Coach Staff Meeting?
• Share your “Why”
• What do you want to hold on to from the previous culture?
How do you connect with your athletes?
• Intentionally teach and use the word “love”.
• Be mindful of your ACTIONS. (Actions affect their perception of your
more than your words!!)
• Communicate that our love is not dependent on their ability.
Possibly one of the most important takeaways, which will drive you towards both success in the game and in life is be true to yourself and others.
We cannot substitute a strategy of behavior for a needed change in our way of being towards others.
“My goal isn’t to get rings, it’s to change lives.”
Keys to Maintaining Strong Relationships with Players on a Large Team:
• Workout with players…
• Asking questions about their lives and family.
• Look for non-verbal cues to detect- challenges and struggles in their
lives.
• Not always going to be with you and the player- facilitate relationships
with other coaches and players.
• Intentionally help leaders to reach out to certain players. Small group
workouts.
Check out more from Coach Hines on Twitter: @CoachHinesCHS
We'd love to hear from you by email or on Twitter!
@jpnerbun
@CoachNSanderson
jpnerbun@thriveonchallenge.com
Nate_S@BreakthroughBasketball.com


