

Unemployed & Afraid
Kim Kerton
A business podcast for the brave self-employed.
Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway.
We're for the full gamut of business experience - from Solopreneurs, Side-hustlers, Micro-business, Small Business, Medium business, Independent, VC backed, Bootstrapped and more - here for the real stories and priceless insights of it all, well beyond the PR headlines.
Join fellow business-builder and side-hustler Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.
Small business is tough - all business is tough - it will be one of the most intense things you'll ever do but it will also be the most impactful experience you can imagine. So surround yourself with a community of business owners willing to share with you their learnings, from those a few steps ahead, to many business milestones ahead, and even those just behind, and feel supported to build the business of your unique dreams.
This is a podcast built to support you to build your own small business, to tackle the statistics and keep more of us in business for ourselves. To say thanks, you can support this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod
Get in touch at unemployedandafraid.com.au to be part of the show or to become a sponsor (we would love the support!).
Connect on the socials @unemployedandafraid on IG and @unemployedandafraidpod on TikTok
Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway.
We're for the full gamut of business experience - from Solopreneurs, Side-hustlers, Micro-business, Small Business, Medium business, Independent, VC backed, Bootstrapped and more - here for the real stories and priceless insights of it all, well beyond the PR headlines.
Join fellow business-builder and side-hustler Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.
Small business is tough - all business is tough - it will be one of the most intense things you'll ever do but it will also be the most impactful experience you can imagine. So surround yourself with a community of business owners willing to share with you their learnings, from those a few steps ahead, to many business milestones ahead, and even those just behind, and feel supported to build the business of your unique dreams.
This is a podcast built to support you to build your own small business, to tackle the statistics and keep more of us in business for ourselves. To say thanks, you can support this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod
Get in touch at unemployedandafraid.com.au to be part of the show or to become a sponsor (we would love the support!).
Connect on the socials @unemployedandafraid on IG and @unemployedandafraidpod on TikTok
Episodes
Mentioned books

Mar 5, 2023 • 47min
“When you want to make a living out of something you do it's scary to give everything you’ve got for free, but that's how you find clients,” Co-Founders of Smoozitive Gal & Mayaan
The magic of these personal stories of business-building is that you sometimes hear things that just properly land for you, on a deeply personal level. At the very least you hear something that feels similar to the experience you’ve had, or are having, that gives you a little piece of yourself back - and enough courage to keep going. If you’re building a business, it’s highly likely you’ll have that experience listening to this chat, because these wonderful humans share so much valuable insight. We talk about getting clear on who your customer is before you’ll start to see some momentum. About being truly customer first - putting value out into the world for free before figuring out how you might make a living from it The transition from free to paid And the role patience, trust and self-belief simply has to have in business building These generous women help create a smooth and joyful life abroad for their clients, and will do the same here for you today in the sharing of their story. Listen to their Podcast Follow them on IG Check out their Website And follow them on TikTok And don’t forget to follow Unemployed & Afraid on IG and LinkedIn Join our Facebook Group You can reach your host on email via kim@unemployedandafraid.com.au On IG and on LinkedInSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Feb 26, 2023 • 42min
“It's okay to start something little, it doesn't have to be this big thing to begin with,” Co-founder of #GoKindly, Laura McConnell Conti
Laura McConnell Conti is co-founder of #GoKindly, a high-quality bedding basics brand, BCorp, and social Enterprise making the world kinder by donating 50% of profits to women in need. In this episode Laura shares why she built her business without knowing what product or brand would be the vessel, instead focusing on the operating model first… You see, she knew what type of business she wanted to be, one with positive social and environmental impact at the core – and knew the product would reveal itself as she went along. You’ll hear about why considering your social impact, in any business at any stage, is simply a must do. Laura also shares her experience growing up in a fundamentalist community. She opens up in a way that is so generous to others who may have a history or present with this challenge, sharing how that experience, and her experience in a corporate environment that left much to be desired, has formed her into the strong, powerful, grounded and kind person she is today. Laura leaves you feeling like everything is possible, like your voice and your work matters – because it does. If you’re ready to feel empowered to truly own who you are in this world and make an impact with the work that you do, this chat is for you. Follow #GoKindly on IG Check out the Go Kindly Website And don’t forget to follow Unemployed & Afraid on IG and LinkedIn Join our Facebook Group You can reach your host on email via kim@unemployedandafraid.com.au On IG and on LinkedInSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Feb 22, 2023 • 16min
“You never feel like it’s enough, so relax and enjoy the ride.” Social Stories: The Hardest Lessons
Welcome to another Social Stories episode, where our community of business builders share stories of key moments and evolutions within their own business building journey. This week the community are sharing their answer to “What’s been your hardest lesson as a business owner?” We hear about: Beating down the scarcity complexes and charging what you deserve Being careful in who you take advice from to ensure you don’t stray too far from what YOU innately know you need Why a thick skin is more important than you realise in this game And how normal it is to feel like what you’re doing is never enough… Getting caught up in our own experiences can be overwhelming and sometimes limit our growth, by hearing the lessons of others, and sharing our own lessons, we can reflect and save another business owner from feeling alone in their experience – big wins all round. The brave humans building their businesses and sharing these stories offer so much valuable insight - wherever you're at in your business building journey this episode is guaranteed to reignite your passion for the hustle and support you through your own building blocks. Make sure you're following Unemployed & Afraid on IG and LinkedIn to be part of the next Social Stories episode, see you on the socials. Big thanks to those who contributed: Patrick Twells from Nomad Designs Mayaan & Gal from Smoozitive Emily from Hazelclean And genius food creator Naomi Sherman And don’t forget to follow Unemployed & Afraid on IG and LinkedIn Join our Facebook Group You can reach your host on email via kim@unemployedandafraid.com.au On IG and on LinkedInSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Feb 19, 2023 • 49min
“We had to either completely stop because we couldn't keep up, or we needed to take that leap and do it together,” Co-Founders of The Little Potion Co. Jacinta and Alicia
Working crazy hours to build your business, making hundreds of scary decisions, and putting yourself out there to build an engaged audience – your guests today absolutely get the business building feels! Jacinta and Alicia are sisters building the most magical business, The Little Potion co. and on today’s episode we chat about their experience: Working with family Waiting to take the leap to go all in until you can pay yourself just enough to get by The value in building a community and enjoying it while you do Scaling up to hire staff permanently and the new gamut of fear that process induces Trademarking fun… And so much more. We’re here to bring you the stories of business building to support you as you go through it – I know you’ll get bucket loads of value from this glorious story. Connect with The Little Potion Co. on IG Visit The Little Potion Co. Website And don’t forget to follow Unemployed & Afraid on IG and LinkedIn Join our Facebook Group You can reach your host on email via kim@unemployedandafraid.com.au On IG and on LinkedInSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Feb 15, 2023 • 21min
“Invest, re-invest, and get real about what you need,” Social Stories: Financing your business
Welcome to another social stories episode, where our community of business builders share stories of key moments and evolutions within their own business building journey. This week the community are answering the curly question of "How did you finance your business?"* An epic one, and a bit of a risk by me as I could have had crickets and ended up filling your ears with just my stories and ramblings, but there were some brave people out there willing to lift the lid in support of others by dropping their stories into the DM’s. We hear about bootstrapping, pre-orders, profit reinvestment for years on end, refinancing, seeking investment and taking big risks. The unknowns around money can be such a blocker in your business creation or scale up, with what we don’t know and are too afraid to ask sometimes being enough of a reason not to do it, so let’s take the weirdness out of money chat and lay it all on the line in the spirit of lifting each other up. The brave humans building their businesses and sharing these stories offer so much valuable insight - wherever you're at in your business building journey this episode is guaranteed to reignite your passion for the hustle and support you through your own building blocks. We're doing this every week - to get involved make sure you're following Unemployed & Afraid on IG and LinkedIn to grab the weekly question, and simply submit your story via a voice note in the DM's. See you on the socials. *We are not financial advisors and are not offering financial advice, these are just personal stories based on their experience. Big thanks to those who contributed: Bobby Seaford Bonnie Orbison Vanessa Richardson Grace & Marie Alex Nash And those who did so anonymously. And don’t forget to follow Unemployed & Afraid on IG and LinkedIn Join our Facebook Group You can reach your host on email via kim@unemployedandafraid.com.au On IG and on LinkedInSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Feb 12, 2023 • 45min
“What am I gonna regret at the end of my life? I'm not gonna regret starting my own business, I'm gonna regret not starting and wishing I had,” Shelley Johnson, Author, Podcaster and HR Consultant
Welcome to you brave human, out there building your brand and your business, or even just thinking about getting started – we’re here to support you on the journey by sharing the no bullsh*t experience. In this chat we hear from Shelley Johnson about her experience setting up her own unique HR consulting firm, super successful podcast, and now her very first book which is a banger. It’s called Sort Your Career Out and Make More Money – I’ve read it, it’s wonderful - whether your career is self-employed, employed by others or a combo of both you will absolutely take something away and be better for having read it. In this chat we talk about understanding you, your unique strengths and values, and how that drives all that you do. We also talk about something that plays on the mind of the business builder a lot – how do you reconcile your different projects under one headline or banner or theme, and do you need to? If you’re taking control of what you do for work and how you do it, this chat is for you. Grab a copy of Shelley and Glen's book Sort Your Career Out and Make More Money Listen to her podcast My Millennial Career Connect with Shelley on LinkedIn and check out her HR Consultancy Boldside Consulting And don’t forget to follow Unemployed & Afraid on IG and LinkedIn Join our Facebook Group You can reach your host on email via kim@unemployedandafraid.com.au On IG and on LinkedInSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Feb 8, 2023 • 35min
"Ask everyone and get really excited about rejection," Social Stories: Making that first sale
Welcome to the very first social stories episode, where each week our community of business builders share stories of key moments and evolutions within their own business building journey. To kick us off, the community are answering the question "How did you make your first sale?" We hear about straight up rejection, family and friends coming to our rescue, product fails, offering freebies and long, long wait times. The brave humans building their businesses and sharing these stories offer so much valuable insight - wherever you're at in your business building journey this episode is guaranteed to reignite your passion for the hustle and support you through your own building blocks. We're doing this every week - to get involved make sure you're following Unemployed & Afraid on IG and LinkedIn to grab the weekly question, and simply submit your story via a voice note in the DM's. See you on the socials. Big thanks to those who contributed: Little Shove Alexis Naomi Sherman Jade Bell Shokuiku Sticks and Stardust CW James Ocean to Stable Hazelclean Smoozitive And those who did so anonymously. And don’t forget to follow Unemployed & Afraid on IG and LinkedIn Join our Facebook Group You can reach your host on email via kim@unemployedandafraid.com.au On IG and on LinkedInSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Feb 5, 2023 • 53min
“If we don't do it now, then we won't do it at all,” Co-owners of The Proposal Guru, Carly & Aaron Hall
Where are you at with your business? Are you in a growth spurt where you’re flying along feeling busy but inspired? Are you suffering a vulnerability hangover after putting something out into the world? Are you doubting your every decision and simultaneously suffering from decision fatigue? We all get those feels, that’s why this podcast is about embracing the journey for all its rollercoaster of emotions and today’s episode with Carly and Aaron, the lovers behind The Proposal Guru, is no exception. In this chat we get real about the experience of building and scaling your business, how bloody scary it can be at times and so much more. We cover what it’s like to go in full time on a side-hustle, jumping out, and going back in again – with two children and no sales leads no less. How to protect yourself from getting spooked off of growing your business (hint comparison is a killer). And the new challenge that comes when you finally get to that stage of building your business when the opportunities come to you. If you’re on the business building journey, this chat is for you. Connect with The Proposal Guru on IG Check out their Website And don’t forget to follow Unemployed & Afraid on IG and LinkedIn Join our Facebook Group You can reach your host on email via kim@unemployedandafraid.com.au On IG and on LinkedInSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Jan 29, 2023 • 43min
“A lot of times, what you want in life means that you have to take a step back from what you've worked hard to achieve already,” Owner of Stump & Co. Tegan Brennan
This episode is filled with deeply insightful and relatable reflections on the journey that is starting and running a business. Tegan, owner of Stump & Co., and all that she shares, is a legit truth bomb. We talk about having the courage to keep asking for what you want, even if you get told no. About working so hard, to the point of exhaustion, because that’s what you think you need to do to be deserving of success. The reality of taking a step back to grow what you want, not just for a few months, but really strapping in for a big change and telling your ego to bugger off while you’re doing it. How heartbreaking business can be, and normalizing the self-doubt cycle you’re on in this game. Whether you’re in need of some business building lessons, or a hit of inspiration to believe in yourself and keep growing, this chat will deliver. She’s refreshingly honest and real, it’s my pleasure to introduce you to Tegan Brennan. Check out Stump & Co. Online Follow Stump & Co on IG and Facebook And don’t forget to follow Unemployed & Afraid on IG and LinkedIn Join our Facebook Group You can reach your host on email via kim@unemployedandafraid.com.au On IG and on LinkedInSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

Jan 22, 2023 • 45min
“It's f*ing terrifying, but I do it, and it's always beautiful,” Director of Maven Press, Laura Elizabeth
Sometimes you find yourself swinging between big ideas and actions in your business, and the desire to pull back into your shell like a little turtle – so if you need some inspo to get out of your shell and back into the game, this chat is for you. Laura Elizabeth is Director of publishing house Maven Press, a Multi bestselling Author and Publisher, Creatress of Kuntea, owner of Laura Elizabeth Wellness, and advocate for women’s empowerment. Her story is a lesson in recognizing when it’s time for a change, to move on and allow something new to unfold. We talk about jumping off a cliff into the project, business, or partnership that’s calling you, and about letting things go to move forward, which sometimes means letting people down. A straight up heads up, we swear a fair bit in this pod, and the brand-name for one of Laura’s businesses does sound a little spicy… it’s a name that takes back ownership of a word that should be celebrated – but if you’re uncomfortable with hints of the C word, let this be your warning. Laura also explains exactly what a Yoni massage is, if you’re unfamiliar, and we touch on a little woo woo within the context of developing yourself alongside a business. She made me laugh so many times through this, but she also made me feel something, energetically, that’s her magic… Just try not to be inspired to step into your own power, whatever your gender identity. Check out Maven Press Online and on Insta Purchase Kuntea and follow on Insta And don’t forget to follow Unemployed & Afraid on IG and LinkedIn Join our Facebook Group You can reach your host on email via kim@unemployedandafraid.com.au On IG and on LinkedInSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.


