The AI Marketer's Playbook

Most companies know they should use AI—but don’t know where to start.In this episode, Audrey Chia welcomes Tim Moylan, tech leader and founder of Use Case, to break down how organizations can move from curiosity to implementation. Tim shares his “ignite phase” discovery approach for identifying high-ROI AI opportunities and explains how tools like Claude Cowork and OpenClaw enable teams to build internal systems, automate content pipelines, and deploy multi-agent workflows.The conversation also explores AI safety considerations, personalization through context-driven prompting, and why learning by building beats endless tutorials.If you want practical strategies to integrate AI into your marketing and operations, this episode delivers actionable insights you can apply immediately.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome 

What does “authentic” look like when AI writes your drafts? In this episode, Audrey Chia sits down with MJ Jaindl, Stanley’s general manager and a fast-growing LinkedIn creator, to talk about building a personal brand in an AI-generated era. MJ shares the commitment that changed everything, posting every weekday for a year—and how momentum compounds once you understand your voice and the platform. He introduces Stanley, a LinkedIn-native AI coach that analyzes your posts, recommends content pillars, and creates content that matches your voice using your own history and results. You’ll hear why social proof and emotion matter more than ever, what formats are performing today, and how employee-generated content helped Stanley drive growth and hiring. Practical tips included: start small, stay consistent, and use AI for drafting, then add your story.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome 

What does it take to move from “AI experiments” to real operational impact? Audrey Chia welcomes Mahdi Shariff, co-founder of Humble AI, to break down a practical path: start simple, embed AI where teams already work, and empower internal champions to lead adoption. Mahdi introduces Humble’s mission—helping people build their own AI assistants in ways that match how they think and work, with a strong emphasis on neurodiversity.  They discuss common blockers like tool sprawl, siloed usage, and fear of job displacement—plus a reframing: use AI to stop resolving problems and start solving them systemically. Mahdi shares concrete workflows: searchable knowledge assistants for content, structured formatting into Notion/Airtable, and a slick LinkedIn-to-CRM capture flow for personal and account-based marketing. The conversation closes on the future: inclusive, community-driven “user-generated software.”Join my weekly Newsletter: https://lp.closewithcopy.co/welcome 

What does it take to grow from zero to 100K LinkedIn followers organically? In this episode, Audrey Chia talks with Sam Browne, creator, entrepreneur, and coach, about the mix of mindset, experimentation, and creative skills that helped him go from bar gigs to building a portfolio of successful online businesses. They also dive into AI’s role in positioning, branding, and content ideation, and why clarity beats complexity when growing your online presence. Perfect for founders ready to level up.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome 

Designer-turned-builder Adriaan Myburgh joins host Audrey Chia to share how AI is transforming web design and what that means for creatives. With no technical background, Adriaan now builds full-scale websites and design systems using AI tools and workflows. He unpacks how founders can cut timelines, test positioning faster, and infuse personality into their brand without bloated budgets or big teams. From visual generation with Nano Banana to structuring content that converts, Adriaan shares actionable advice on creating standout digital experiences. Whether you’re an early-stage founder or junior creative, this episode will help you rethink how AI fits into the creative process.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome 

What happens when AI meets the sales stack? Christian Peverelli, founder of We Are No Code, is back with Outbound, an AI-powered platform simplifying cold outreach for GTM teams and founders. On The AI Marketers Playbook, he breaks down how AI is revolutionizing B2B sales — from scraping ICP data to automating research, qualification, and messaging. Tune in for a live demo, hear why no-code is evolving into AI-code, and learn how Christian sees the future of voice interfaces and intelligent sales systems.Checkout Outbound here: https://outbond.ai/?via=audrey Join my weekly Newsletter: https://lp.closewithcopy.co/welcome 

Trio co-founder Steven Schneider shares how his team helps B2B brands rank without paid ads — blending human-written content with AI-enhanced workflows. In this episode, Schneider walks through how Trio uses AI for SEO operations like outline generation, keyword planning, and even building lead-gen tools like calculators and quizzes. He also breaks down Google’s evolving AI-overview SERPs, domain authority, and what founders need to know to stay visible in today’s changing search environment.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome 

What happens when you blend human creativity with AI precision? Kuba Czubajewski, founder of Story Angle, reveals the system behind scalable content that doesn’t sound robotic. In this episode, Audrey Chair dives deep with Kuba into B2B content strategy, positioning, and the real reason most AI-generated posts fall flat. Discover how to use AI assistants (not agents), craft LinkedIn posts that don’t sound like everyone else, and why founders must do audience research before writing a word.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome 

Frederic Bonifassy built a global career by ignoring the job boards — and now he helps others do the same. In this episode, he shares how he integrates AI at every step of the job search process, from customizing CVs with ChatGPT to generating tailored value proposition decks using Gamma. With a track record of coaching senior professionals into new roles with 30% salary bumps, Frederic reveals the secrets of tapping into the “hidden job market,” building real connections, and positioning yourself as a solution — not just an applicant.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome 

Matt Barker is a copywriter and content strategist helping founders and CEOs write fast, engaging LinkedIn content — and he's also an advisor at Magic Post, an AI-powered LinkedIn writing tool. In this episode, Matt shares how he built a million-dollar business from his laptop, why AI won't replace good strategy, and how creators can still stand out in a world of AI-generated sameness. He also breaks down the frameworks and prompts he uses to create high-performing posts in half the time, and offers his take on where solopreneurs should start today.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome