

SeedToScale | Curated by Accel
Anand Daniel
Accel launched SeedToScale in August 2020 to remove information asymmetry in the startup ecosystem and make a founder's path to success as frictionless as possible. We aim to achieve this by providing the best source of knowledge and actionable insights for company building.
In the three years since, we have created over 300 knowledge pieces covering all stages of building a company. We collaborated with 80+ industry experts, successful founders, and mentors to create thematic series, reports, blogs, guest articles, podcasts, and other forms of content. Overall, we have reached 500K knowledge seekers.
In the three years since, we have created over 300 knowledge pieces covering all stages of building a company. We collaborated with 80+ industry experts, successful founders, and mentors to create thematic series, reports, blogs, guest articles, podcasts, and other forms of content. Overall, we have reached 500K knowledge seekers.
Episodes
Mentioned books

Feb 24, 2026 • 47min
Inside Ixigo’s Series B Deck: The Making of a Listed Company | PitchCraft Season 2
In this episode of PitchCraft, Ixigo MD and Group CEO Aloke Bajpai joins early investor Shailesh Lakhani to revisit the company’s 2016 Series B deck, a moment that captured Ixigo at an inflection point in India’s evolving travel market.
The conversation traces how Ixigo moved beyond being a travel meta-search engine by focusing relentlessly on solving customer pain points across flights, trains, and buses, while betting early on mobile growth and product-led innovation.
Shailesh reflects on what built conviction after years of tracking the founders: disciplined execution, resilience through multiple crises, and the willingness to pivot from aggregation to owning transactions when customer experience demanded it.
They unpack the strategic shifts, and long-term decisions that shaped Ixigo’s journey from startup to publicly listed travel technology leader.

Feb 10, 2026 • 50min
Lessons for founders from an early backer of Figma, CRED, Curefit, Airtable, and Postman | SeedToScale Specials
Founders today are building in an environment shaped by constant technological shifts and evolving team dynamics.
In this episode, Gokul Rajaram, Partner at Marathon Management Partners and early backer of companies like CRED, Figma, Curefit, and Postman, shares how he thinks about building startups that endure. Drawing on his experience as a product leader, investor, and board member, Gokul reflects on the patterns he’s seen across hundreds of companies.
The conversation explores how founders navigate inflection points, scale teams responsibly, make irreversible decisions, and earn trust over time—with customers, teams, and investors. Gokul also speaks candidly about what tends to break early companies, and what quietly compounds when founders get the fundamentals right.

Feb 2, 2026 • 1h 12min
How investors evaluate startups: Insights from India's leading VCs | SeedToScale Specials
Behind every funding decision lies hours of evaluation founders never get to witness.
This episode of SeedToScale offers a rare backstage pass into the room where ideas are dissected, and where a simple yes or no is anything but simple.
Seasoned investors, Mukul Arora, Co-Managing Partner at Elevation Capital, and Rajan Anandan, Managing Director at Peak XV, sit for a discussion with Anand Daniel, Partner, Accel, to unpack what really happens, from the first cold email to the final investment committe vote.
The conversation goes beyond the cliches and gets brutally honest about how thousands of startups get filtered.

Jan 29, 2026 • 37min
A Founder’s Guide to the Ultimate Pitch Memo ft. Accel’s Pratik Agarwal | PitchCraft Season 2
“Founders need to stop assuming VCs are Excel junkies.”
In this episode of PitchCraft, Pratik Agarwal, Partner at Accel, breaks down how investors really evaluate startups today.
We’re no longer in a copy-paste playbook era. Founders are building unfamiliar ideas across AI, consumer, SaaS, fintech, and deep tech and investors are comparing radically different businesses side by side. In that world, numbers alone don’t create conviction.
Pratik introduces the CORE framework, a universal pitch memo designed to help founders communicate what truly matters:
• Change: What has shifted in the world that makes this idea inevitable now
• Opportunity: Why this is a real, urgent problem with undeniable pull
• Resilience: How the business can compound, defend itself, and become a default
• Edge: The founder’s unique perspective and right to win
In this episode. Pratik walks through how this framework is already being used, and why it works across geographies, stages, and sectors.
If you’re a founder raising capital, refining your pitch deck, or struggling to get investors to really get your idea, this episode is your playbook.

Jan 23, 2026 • 45min
How August Is Building the 'World’s Largest Consumer Health AI' | Decoding AI Episode 12
Doctor visits are short. Health journeys are long.
In this episode, Anuruddh Mishra, Founder & CEO of August AI, talks about building an AI-led health companion designed to support patients beyond brief clinical interactions. He shares how August is built to retain personal health context over time, stay available when questions come up, and help people make sense of scattered medical information across their journey.
Watch the full episode for the complete conversation.
Chapters:
0:09 - Intro
0:33 - What is an AI health companion
3:06 - As an engineer, why did you choose to get into this field related to health?
8:04 - Did you worry about ChatGPT being a competition?
10:15 - How do you look at benchmarks?
14:31 - How is it performing versus human doctors?
15:40 - Why are you a horizontal health AI platform?
17:53 - Where does August AI stand in terms of memory?
21:37 - Is August’s memory different from general purpose memory?
21:53 - Are there any general purpose memory tools or do you have to build everything in-house?
23:00 - How much did you spend on marketing?
24:15 - What did you do in the early days to get this magical market pull?
27:30 - How did you go about fundraising & was it challenging?
33:30 - Aren’t you worried about Google & ChatGPT coming at August with full force once they take notice?
36:00 - Can you help us walk through your version of the world filled with an abundance of clinical knowledge?
38:54 - How do you ensure that AI never crosses regulatory guardrails?
42:36 - In 10 years what will be inevitable with AI in healthcare?
44:36 - Outro
Follow Anuruddh on LinkedIn: https://www.linkedin.com/in/anuruddhmishra/?originalSubdomain=in
Follow Anagh Prasad on LinkedIn: https://www.linkedin.com/in/anaghprasad/?originalSubdomain=in
Follow SeedToScale on LinkedIn: https://www.linkedin.com/company/seedtoscale/
#DecodingAI #SeedToScale #Accel #Healthcare #Tech #Medical #Startup #Funding #Digital

Nov 11, 2025 • 31min
Haber: Building Smarter, More Efficient Factories with AI-Driven Automation | Decoding Manufacturing
Everyone’s talking about generative AI.
Few talk about industrial AI: where the data meets the factory floor.
In this episode of Decoding Manufacturing, Vipin Raghavan, Co-founder & CEO, Haber, explains how Haber is using AI to close the loop between lab and line, turning process data into real-time chemistry control and measurable profit impact.
From automating dosing systems to building trust through prediction accuracy, Vipin breaks down what it takes to bring AI into legacy plants, why Haber prices by production output instead of licenses, and how vertical depth and reliability built a zero-churn business.
He also talks about India’s manufacturing readiness, cultural differences in adoption, and what the road to autonomous factories really looks like.
Chapters
00:00 – Intro: AI that augments, not replaces operators
02:57 – The three universal manufacturing challenges
07:25 – Why now: Connected factories and cheaper edge compute
09:59 – Trust before autonomy: Building accuracy first
13:52 – The pacemaker product and Haber’s zero churn
17:37 – Pricing by the tonne, not by the seat
21:46 – India vs West: Cultural adoption of industrial AI
24:36 – Building T-shaped talent
27:33 – The long road to near-autonomous factories
Follow SeedToScale on LinkedIn for more insights: https://www.linkedin.com/company/seedtoscale
Follow Vipin on LinkedIn: https://www.linkedin.com/in/vipin-raghavan-6142986/?originalSubdomain=in
#AI #Manufacturing #Automation #Innovation #Technology #Sustainability #Industry
#Data #DecodingManufacturing

Nov 8, 2025 • 35min
Mastering Data: How Turing Is Powering the Next Leap in Artificial Superintelligence | Decoding AI Episode 11
Everyone’s talking about AI models. Few talk about the data that moves them forward.
In this episode of Decoding AI, Jonathan Siddharth, Founder & CEO, Turing, explains how Turing evolved from a global developer platform into a research accelerator, fueling the world’s top labs and enterprises with bespoke, interdisciplinary training data.
From RL gyms to post-training pipelines, Turing is engineering the human-in-the-loop systems that are quietly pushing us toward ASI.
Chapters
00:00 – Intro: The Future of Intelligence
01:11 – From Stanford to Rover: Jonathan’s Founder Journey
07:05 – The Idea Behind Turing
09:28 – Why Post-Training Is the Real Edge in AI
12:49 – How the World’s Smartest Humans Move Models Forward
19:10 – Inside Alan: Turing’s Data Engine & Talent Network
21:17 – How Enterprises Build Their AI Advantage
25:28 – The 100× Productivity Shift Ahead
29:59 – Closing Thoughts: The Future of Work & Intelligence
Follow Anand Daniel on LinkedIn: https://www.linkedin.com/in/ananddaniel/
Follow Jonathan on LinkedIn: https://www.linkedin.com/in/jonsid/
Follow SeedToScale on LinkedIn for more updates: linkedin.com/company/seedtoscale
#startup #ai #artificialintelligence #turing #data #ASI #artificialsuperintelligence #intelligence #aimodels

Nov 7, 2025 • 38min
Building AI-First Products: Lessons from Microsoft on the Next Era of Productivity | Decoding AI Episode 10
The next big shift in AI isn’t about models getting smarter, it’s about how we work.
In this episode of Decoding AI, Aparna Chennapragada, Chief Product Officer for AI Experiences at Microsoft, shares how AI is transforming the workplace from tools that assist us to teammates that collaborate with us.
Aparna draws from over two decades of product building. From Akamai’s internet backbone to Google’s AI-first products, like Lens, and now leading Microsoft’s AI strategy. Her insights go beyond features and hype, focusing instead on what it takes to build AI products that last.
Here’s what we explore in this episode:
• Why “adding AI” isn’t enough and what “AI-first” really means
• How Microsoft is reimagining productivity for the AI era
• What happens when the model starts to “eat the product”
• Why trust, timing, and design are key to durable AI
• Where founders can find the next big opportunities in AI, from context engineering to workflow intelligence
If you’re a founder, builder, or product leader trying to understand where AI is headed next, this conversation is a roadmap.
Chapters:
00:00 – Introduction
01:32 – Aparna’s journey: From Akamai to Google to Microsoft
05:20 – Lessons from building early AI products at Google
08:15 – Why the timing of AI adoption matters more than novelty
11:40 – The speed of AI change
15:05 – The shift from tools to teammates at Microsoft
19:30 – How AI is transforming productivity inside organisations
23:10 – The danger of “adding AI” vs. building AI-first
28:20 – What happens when the model eats the product
33:05 – Building moats: data, context, and trust
37:25 – AI products that last beyond hype
41:00 – Where founders can build next in AI
45:12 – Closing reflections
Follow SeedToScale on LinkedIn: https://www.linkedin.com/company/seedtoscale/
Follow Anand Daniel on LinkedIn: https://www.linkedin.com/in/ananddaniel/
Follow Aparna on LinkedIn: https://www.linkedin.com/in/aparnacd/
Follow SeedToScale on X: https://x.com/Seed2Scale
#DecodingAI #SeedToScale #Microsoft #Accel #AI #ProductDesign #FutureOfWork #startup #aistartups #artificialintelligence #copilot #accel

Oct 28, 2025 • 23min
Fabheads: Building Advanced Composites for the World’s Most Demanding Industries | Decoding Manufacturing
Every metal behaves predictably, but carbon fiber doesn’t.
Its strength depends on how every fiber is laid, making it one of the hardest materials to automate.
That’s where Dhinesh Kanagaraj, Founder & CEO, Fabheads, comes in. Their breakthrough “adaptive tow placement” technology lets machines think like craftsmen, achieving fiber-level control at industrial speed.
With software-driven automation and smarter material handling, Fabheads is achieving 3-10X productivity, up to 40% fewer rejections, and reduced waste.
Watch this episode of Decoding Manufacturing to see how Fabheads is transforming carbon fiber manufacturing.
Chapters:
0:24 - Intro
0:28 - Revolutionizing the carbon fiber industry
1:05 - Misconception about automating carbon fiber manufacturing
1:32 - The single most important breakthrough in tech stack
2:07 - Brief explanation of what Fabheds does
2:50 - Misconception about automating carbon fiber manufacturing
3:27 - The single most important breakthrough in tech stack
4:00 - Solving the gap in India’s composite manufacturing ecosystem
5:15 - Carbon fiber 3D printing for aerospace
7:41 - Demand for robotic composite system in a manual manufacturing led industry
8:21 - Elaborate on the tech stack
9:33 - The hardest technical milestone
10:17 - Comparison of robotic automation to traditional manual work
11:05 - The best yet underappreciated tech stack
12:13 - Reasons behind building end-to-end approach
13:52 - What keeps high profile clients engaged to Fabheads
10:39 - The economic structure of Fabheads
15:21 - Biggest growth challenge
16:43 - Operational challenges with expansion
17:58 - Building talent in a niche ecosystem
19:10 - Failures and early lessons
20:36 - Vertical vs horizontal Industries
22:17 - One belief that needed unlearning
23:22 - Success for Fabheads in 5 years down the line
24:06 - Outro
Follow SeedToScale on LinkedIn for more insights: https://in.linkedin.com/company/seedt...
Follow Dhinesh on LinkedIn: https://www.linkedin.com/in/dhineshrk/?originalSubdomain=in
#DecodingManufacturing #CarbonFiber #Automation #Engineering #Innovation #DeepTech #Composites #SeedToScale

Oct 14, 2025 • 31min
Ather Energy: Building India’s Next-Generation Electric Scooters | Decoding Manufacturing
For decades, India’s two-wheeler industry perfected manufacturing at scale,
but not innovation. Then came Ather Energy.
Tarun Mehta, Co-founder & CEO, shares how Ather built every layer of the EV stack, from battery architecture to charging infrastructure, entirely from scratch.
From a lab at IIT Madras to India’s one of the largest electric two-wheeler brands, Ather’s story is one of conviction over conditions.
Tarun and his team built what didn’t exist: suppliers, technology, and manufacturing processes, turning obstacles into opportunities.
In this episode of Decoding Manufacturing, Tarun shares insights on building deep R&D culture, scaling hardware with precision, and the mindset required to design in India, not just make in India.
Chapters:
0:24 - What led to the birth of Ather Energy?
2:23 - The biggest challenges in the early days
7:03 - Why did Ather decide to go full stack?
9:38 - When did it truly feel at ‘scale’?
10:53 - Balance of IP vs speed during scaling
12:15 - Defining decisions in Ather’s journey
13:23 - Views on the current ecosystem
14:57 - Flaws of early-stage hardware founders
20:12 - Hardware vs software-led future
22:11 - India’s manufacturing prowess
25:35 - Manufacturing vs global imports
26:28 - Advice to deep tech & advanced hardware founders
26:52 - Lowest point while building Ather
28:54 - The strongest belief from 5 years ago
29:36 - Doing Ather differently in 2025
Follow SeedToScale on LinkedIn for more insights: https://in.linkedin.com/company/seedt...
Follow Tarun on LinkedIn: https://www.linkedin.com/in/tarunsmehta/?originalSubdomain=in
About Decoding Manufacturing:
This series spotlights the audacious founders positioning India to lead the next industrial revolution by transforming deep tech into scalable manufacturing breakthroughs.
#manufacturing #manufacturingprocess #AtherEnergy
#DecodingManufacturing #AtherEnergy #Founder #EV #MadeInIndia #Innovation #manufacturing


