Business Lunch

Roland Frasier
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19 snips
Sep 15, 2023 • 2h 2min

Roland Frasier & Jay Abraham: The Cheat Codes

Renowned business strategist and author, Jay Abraham, joins Roland Frasier on the Business Lunch Podcast. They discuss advanced strategies to expand any business rapidly, including gaining more customers, increasing transaction size, and boosting purchase frequency. They also explore the benefits of strategic partnerships and acquisitions, tapping into expertise and markets without traditional costs and risks. Other topics include accessing new markets, adding new products, leveraging hidden assets, and the power of alliances. Practical tips on business growth, acquisitions, and optimizing sales and marketing are shared.
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Sep 12, 2023 • 40min

The Ups & Downs Of Sealing The Deal

In this episode of The Business Lunch Podcast, Roland Frasier and Ryan Deiss dive into two recent negotiation experiences and share valuable insights on how to handle offers and negotiations effectively.The two discuss a negotiation where they received an offer that didn't align with their expectations. Instead of reacting negatively, they emphasize the importance of starting with gratitude and acknowledging the value in any offer.Additionally, Roland and Ryan highlight the significance of identifying a common "enemy" or challenge in negotiations, as it helps align both parties on the same side of the problem-solving process. Throughout the episode, they emphasize the value of removing emotional reactions from negotiations and approaching them as collaborative problem-solving discussions. By following these strategies, listeners can navigate negotiations more effectively and maintain positive relationships even when deals don't go as initially expected.HIGHLIGHTS"How do you lower the burden of the person to getting to the solution that you want?""Every offer is precious.""If you can take the pressure off of having a conversation with somebody... we're aligned instead of opposed."TIMESTAMPS00:00: Introduction 02:31: Value Of Baseline Deals 08:43: Initial Reactions 12:01: Learning The Hard Way17:42: Saying Thank You23:05: Insulting Offers 25:42: Identifying The Enemy  CONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast Youtube Channel 👉  https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1
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Sep 8, 2023 • 43min

The Strength Of A Personal Brand

Learn about the evolving perspectives on personal branding for founders and entrepreneurs. Discover the importance of unique perspectives and experiences, consistent content creation, and balancing personal brand with business. Gain insights into writing and publishing a book, and the power of acquiring successful businesses.
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Sep 5, 2023 • 41min

The Pulse of Business: Managing Uncertain Times

Discover why doubling down on customer acquisition is crucial during uncertain times. Learn about adapting pricing strategies to the market without undervaluing your product. Understand the importance of maintaining a strong marketing presence. Explore the benefits of implementing financing options for a wider customer base. Discuss the potential consequences of tightening credit markets on the economy. Gain insights on adding new marketing channels and the benefits of acquiring existing businesses.
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6 snips
Sep 1, 2023 • 50min

Leadership, Culture, and Success: Insights From Cameron Herold

Join us in this episode of The Business Lunch Podcast as Roland Frasier sits down with special guest Cameron Herold.Cameron Is well known “as the COO Whisperer." He is founder of the COO Alliance and by age thirty-five, Cameron had helped build his first two $100 million companiesWhether you're a seasoned entrepreneur or just starting in the business world, you'll gain valuable takeaways as Cameron Herold shares his expertise and provides unique insights. Tune in to discover actionable advice, compelling anecdotes, and thought-provoking discussions in this engaging episode! HIGHLIGHTS"Most great employees, especially as you move into those leadership ranks, are never out looking for a job... you need to entice them away from wherever they're working.""Building out a scorecard and a job description for that role that is really strong and really polarizing... attracts the other 50% in.""Get a copywriter... to rewrite the job posting like a sales letter so that it pops."TIMESTAMPS00:00: Introduction02:56: Getting Into The Industry09:16: The Right Second In Command12:26: Will It Work Out?18:27: 1 Hour A Week24:51: CEO Leadership 28:01: Understanding Yourself34:07: Letting Go Of A Good Friend 43:03: Being A MastermindCONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸  Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast Youtube Channel 👉  https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1
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Aug 29, 2023 • 39min

What Works? A Candid Conversation With Roland & Ryan

Join Roland Frasier and Ryan's Diess in this exciting episode of the Business Launch Podcast! Grab a seat at the table as they delve into what's been working for them lately. Discover their powerful strategy of flipping the script on webinars and events to see remarkable conversion rate increases. Ryan demonstrates how transparency and upfront pitching can transform your approach to selling. You won't want to miss their insights on native integration of offers into content, as well as the innovative ways to engage your audience. Plus, get a sneak peek into their upcoming event, "Get Scalable Live," where they share the latest in what's working now. Tune in for actionable tips and strategies that can revolutionize your business approach. Whether you're a seasoned entrepreneur or just starting out, this episode has something valuable for everyone. Don't forget to mark your calendar for the upcoming event at getscalablelive.com!HIGHLIGHTS "So that's the first thing it's working out, flipping the pitch pre pitching, and then go on to the content.""It's not different from a, from a strategy perspective, right. But I do think that the difference when you're actually there, live, whether you're live and in person, you know, live virtually, and you just let it be known.""So in the web, I said, we now have the next few days for me to try to impress you both with how good we are, how smart we are, how fun we are to work with..."TIMESTAMPS00:00: Introduction 01:35: What Is Working Now?07:34: What Is The Challenge?10:30: Having A Call To Action 15:53: Book Writing Challenges22:24: Flipping The Book Funnel25:26: Getting People To Self Identify 31:12: Branded Campaigns  CONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
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Aug 25, 2023 • 34min

Damned If You Do, Damned If You Don't: A Conversation With Ryan Diess

Join Roland Frasier and Ryan Deiss in their latest episode of "The Business Lunch Podcast" as they tackle the controversial topic of businesses taking stances on political, cultural, and social issues. In this candid conversation, Roland and Ryan share their thoughts on the fine line companies must walk between expressing values and avoiding the risk of alienating customers or employees. They discuss recent cases where companies faced backlash, losing billions in market value, due to the decisions they made regarding public statements and actions. Reflecting on personal experiences and broader societal trends, the hosts delve into the importance of tolerance, freedom of expression, and the impact of aligning a company with specific values. Tune in to this engaging episode to explore the complex dynamic of business ethics and decision-making in today's polarized world.HIGHLIGHTS "I think this episode has a chance of maybe getting us into trouble... But it is a conversation that entrepreneurs everywhere are having but almost nobody's having it in public and out loud because everybody's afraid of the same thing which is getting canceled."So you're going to take your views in this department that is responsible for handling this? And then what's the process for determining what is the company's view?""So, you know, we're going to act in service of the greater mission... let's focus on what unites us, what unites us, not what divides us."TIMESTAMPS 00:00: Introduction 01:03: Natural Disasters06:27: Lets Make Donuts12:24: Bullying In The Workplace16:12: Value Of Business 21:15: Social Responsibilities 27:02: Disclosure Of Risk CONNECT: • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.
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Aug 22, 2023 • 20min

Navigating the Future: The Art and Strategy of Talent Acquisition

Roland Frasier discusses effective strategies for finding clients using your existing network, reaching out through various communication channels, asking open-ended questions, and adding value. He shares examples of engaging potential clients, offering insights, and converting interactions into consulting deals. By tapping into existing contacts, listeners can discover untapped business opportunities. The podcast also explores the benefits of acquiring successful businesses compared to starting new ones.
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Aug 18, 2023 • 54min

Unzipping Success: Sara Blakely's Entrepreneurial Story

In this riveting episode of "The Business Lunch Podcast", host Roland Frasier sits down with entrepreneur and founder of Spanx, Sara Blakely. Dive deep into the journey that transformed an idea born out of a personal need into a global empire, revolutionizing the fashion industry and empowering countless women.Join Roland as he unravels the intriguing tale of how Sara, armed with only an innovative concept and a spirit of determination, turned the hosiery industry on its head. Discover how she navigated the obstacles of skepticism, gender biases, and industry conventions to create a product that not only solved a problem for women but also became a cultural phenomenon.Sara also shares the role of mindset and visualization in her success, drawing on her early exposure to motivational teachings. The episode delves into how embracing failure, cultivating resilience, and ignoring naysayers can pave the way to achieving greatness.Prepare to be inspired and motivated as you listen to Sara's story—a story that serves as a testament to the power of innovation, determination, and the belief that a single idea can change the course of an industry and empower millions. Whether you're an aspiring entrepreneur or a seasoned business professional, this episode is packed with valuable lessons and strategies that can elevate your journey to success.Discover the magic that happens when determination meets innovation and how an idea, when nurtured with passion, can reshape industries and inspire a generation of entrepreneurs.HIGHLIGHTS“I was a frustrated consumer, I had never taken a business class, I had never worked in fashion or retail. And I couldn't figure out what to wear under white pants.""And what happened was, I actually just took an idea in an industry that was very established, that had been doing things the same way for a really long time.”“So I stood in every department store I got into Neiman Saks, Nordstrom, Bloomingdale's, Bergdorf, Barney's. And I went for two years and stood eight, eight to nine hours a day in the department stores selling the product for them."TIMESTAMPS00:00: Introduction05:51: The Turning Point12:19: What You Don’t Know Can Be An Asset15:16: The Patent Process21:28: Scaling24:42: A No Limit Person 28:37: Having A Plan For Failure34:27: Advice To Others37:36: Expanding & What’s Next? 
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Aug 15, 2023 • 42min

Navigating Growth: Upgrading Your Team for Success

In a revealing conversation, Ryan Deiss, a business partner of Roland Frasier, shares his expertise on upgrading teams for growth. They discuss the emotional turmoil of transitioning from loyal employees to high-performing 'A players.' Ryan emphasizes the need for strategic decision-making in hiring and the importance of conducting skills audits. The duo also tackles the complexities of rebranding, using the examples of Twitter's transition to 'X' and Overstock's acquisition strategies, highlighting the deeper implications behind surface changes.

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