Small Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric Solutions

Further Together: Fundraising Strategies for Nonprofit Organizations
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Jun 13, 2022 • 35min

the smart nonprofit with Beth Kanter and Allison Fine

Send us Fan MailIt's no secret that nonprofit organizations are a bit behind the times when it comes to technology. There are many reasons why nonprofits are slower to adopt new technologies, from a lack of funding and resources to the fact that many of them work on tight budgets, which can make tech seem like an unnecessary expense. Add to that the fact that as humans, we don’t generally like change - adopting new technology at small organizations can feel insurmountable.In today's episode, I’m talking with Beth Kanter and Allison Fine, authors of the new book “The Smart Nonprofit: Staying Human-Centered in An Automated World” to share with us how we can integrate smart tech into nonprofit work to work more effectively and improve the impact of our work on the sector.Myths that Beth and Allison  want us to walk away from:Smart technology is neutral and infallible.  There are two things that can make smart tech biased. One is the assumptions and biases of the computer programmer who made the tool, and the second is the datasets on which the AI is being built, which it uses to learn and create its patterns. Cost is the main barrier for nonprofits to using smart technology. The number one barrier for nonprofits is not the resources and cost of the tools but the knowledge about what the tech does and how to use it to free up time for staff to work effectively. Beth and Allison’s tips on integrating smart tech into nonprofit work Readiness: The first step is really pinpointing the pain point from the end user's point of view. We have to go through radical prioritization of what the pain point is and make it tiny especially if you're a smaller organization.Setting: Know what are the tools or the technical partners that we should look for.  The vendors that you select with smart tech have to have values that are aligned with your organization. Mitigation of bias problems:  Be aware of the bias of the tools and try to mitigate the problems that it creates. One way you mitigate is to ask the developers what assumptions were built into it, how it was tested and then you can test it yourself.Go: This is where we start to implement. We implement it in really small pilots and set it up, learn as we go, and make it better. Favourite Quotes from Today’s Episode“It's really focusing on this reset, focusing on making the shift to smart tech so you can improve the culture of your organization. And both of them take this intentional work. And our dream is that organizations will embrace this because what we see if they do it again, this time to think time, to breathe a time to really improve the impact of their work on tBook a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy, Check out the What The Fundraising podcast here.Support the showConnect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 
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Jun 6, 2022 • 30min

everything you thought about your donors is wrong with Tim Sarrantonio

Send us Fan MailWe've all heard the stereotypes about giving and donors: They're wealthy, they're old, and they're white. But what if those stereotypes are wrong? Perhaps it’s time to rethink what you thought about giving and donors, and start to understand who is actually giving and how you can reach out to in order to raise more money for your nonprofit. In today’s episode, we are going to debunk some of the myths that you know about giving and donors with Tim Sarrantonio, Director of Corporate Brand, NeonOne. NeonOne provides nonprofits and social good organizations with unified tools and services they need to help fulfill their mission. The team works hard to help social good organizations raise more money and build sustainable, long-term growth with software, services, and resources. Myths that Tim  wants us to walk away from:People with higher income are more generously.  Regardless of your income level, most people on average give between 1.5% to 2% of their income. People who earn more are NOT more generous!Philanthropy is for white people. The Urban Institute has done some multi-year analyses and the Federal Reserve in the US has done this too, where black families in the United States are more likely to give higher percentages of their annual income to charity versus other demographics.Giving makes people uncomfortable. When somebody gives, the brain's dopamine centers activate at a higher rate than either receiving or entering into a more transactional relationship. It’s important to understand that people actually WANT to give. Tim’s highlights on individual giving Showing gratitude: When creating a thank you note for your donors or designing an appeal, always focus on the person and not the transaction. You can highlight the generosity of the person instead of the amount of donation they gave. For example, instead of saying thank you for your generous gift - try thank you for being generous.When do people give:  Neon One found that Thursday is the day of the week that donors are most likely to give online and during the early afternoon around 11:30. Geographic analysis: Neon One also reports that donors are more likely to give to organizations that serve their local community. Small shops should look into the geography and demographics of the people who live in their community. Favourite Quotes from Today’s EpisodePost your favourite quote on social media to share with us!“And the best piece of actionable advice I can give a small shop is when you're designing something like an appeal, for instance, when you're writing your thank you notes or the emails that go out or thinking about Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy, Check out the What The Fundraising podcast here.Support the showConnect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 
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May 30, 2022 • 31min

honest fundraising with Rickesh Lakhani

Send us Fan MailHaving a “positive” relationship with your donors is a cornerstone of fundraising success. It's the key to building trust and earning loyalty, which is why so many fundraisers and executive directors are afraid of saying the wrong thing or doing the wrong thing. But what if you could be completely honest with your donors? What would that look like?With Rickesh Lakhani, we're discussing the importance of “honest fundraising'' in today's episode. Rickesh has over 15 years of experience in the social good sector, and he is the current  Executive Director at Future Possibilities for Kids. He believes that we are all responsible for each other’s success.Myths that Rickesh wants us to walk away from:Donors should only know about the good things in your organization. Being honest with your donors about the reality of your organization will help them understand how your organization works and how you are spending your funds. It can bring them closer to your organization and help you achieve more of your goals. Donations should only go to programs and services.  Allowing donors to understand unrestricted funds and how they will support your services in the long term will help your organization become more sustainable. Rickesh’s tips on starting an honest fundraising  Start with your team. Write down everything you wish donors knew about the work you do and tell them the realities of everything that happens within your organization that they aren't aware of.Communicate with donors.  Start having an honest conversation about fundraising with board members and annual donors, or with people you feel most comfortable with.Make it a practice. Building trust and relationships with donors doesn’t happen overnight, that’s why you need to make sure to include them in the conversation to help them understand how the organization works and how they can help in a more meaningful way. Favourite Quotes from Today’s EpisodePost your favourite quote on social media to share with us!“When I say honest fundraising, it's not that we've been dishonest, but there are specific things that we have been withholding from donors and proactively sharing with them that are keeping things the way they are and what we're wanting all this change we’re wanting donors to invest in the space differently and have a different relationship. And we're holding back on some of these conversations that we're all having amongst ourselves and we're not having with donors. And so I was like,  how are we going to expect them to understand and change what they're doing? If we, as the folks who are living this day-to-day, aren't letting them into thaBook a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy, Check out the What The Fundraising podcast here.Support the showConnect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 
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May 23, 2022 • 33min

the state of fundraising with Jacob O' Connor

Send us Fan MailChanges to the charitable sector? Indeed. You’ve probably felt those changes over the last few years—nothing like a pandemic to shake things up. You might have some anecdotes or stories of how things have changed, but today we’re diving into some of the research.In this episode, I’m talking with Jacob O’ Connor, Senior Vice President of Charity Engagement at Canada Helps, to discuss The Giving Report 2022 which highlights insights and generational giving trends facing Canada’s charitable sector that are taking place as charities are still struggling with demands and challenges from the ongoing pandemic, and now significant challenges brought about by historic inflation rates. Don’t worry if you’re not in Canada - guaranteed you will benefit from understanding these trends (because they are likely true where you are too). Key findings:Donors care about causes over affinity to specific organizations. The younger generation has a greater affinity for cause-based donations and support as opposed to giving to specific organizations. It’s important for nonprofits to know how they position themselves as contributors to these causes. This is a great opportunity for small organizations and underscores the importance of stewardship.Digital is here to stay. CanadaHelps saw a 119% increase year over year in giving in year one of the pandemic. Moreover, The Giving Report 2022 highlighted that younger generations find new and strategic ways to give online such as cryptocurrencies and securities. Jacob’s Key Insights on Giving Trends 2022The giving gap: Donors aged 55+  are actually giving twice the amount of the 25 to 54 age group. This gap is growing and as a sector, we need to think about where we will be when this generation no longer has the capacity to give?Cause-based donations: The way you tell your stories and engage with fundamental causes or movements, such as social justice and environmental issues,  will be very important to the next generation of donors. It’s important to know where your organization stands and how are you helping specific causes?Leveraging current trends and reports:  Further than just education providing insights, this report serves as a call to action that Canadians need to step up and engage with the sector and support the sector that gives us so much.Favourite Quotes from Today’s EpisodePost your favourite quote on social media to share with us!“ Canadian charities have experienced rises in demand throughout the pandemic. In our panel, we saw that 11% of Canadians are accessing charitable services for their basic needs. This number,  if the effects of the inflation pBook a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy, Check out the What The Fundraising podcast here.Support the showConnect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 
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May 16, 2022 • 28min

the power of "no" with Dr. William Clark

Send us Fan MailWhen you’re a small nonprofit, it’s hard to say no to any opportunity that comes your way. After all, you want to make the most out of every single day and help as many people as possible. But if you try to take on too much, it can be a detriment to your effectiveness as an organization. When should you say yes vs. no?We're talking with Dr. William Clark, founder of Eli Patrick & Co. which provides fundraising consulting to nonprofits. He has over 15 years of experience working in city government, nonprofit administration, and public housing operations. Dr. Clark assists nonprofits with developing sustainable revenue strategies and identifying talent acquisition solutions for growing businesses.Myths that Dr. Clark wants us to walk away from:Saying NO will cost you opportunities: In making important decisions, we need to think about things more intentionally rather than being driven by the need of the moment, which is most likely revenue for small nonprofits.You are always in control: If things didn't work out in your favour, remember that there are forces bigger than you that may have contributed to this as well, forces you couldn't and will never be able to control. You must accept the fact that you will not always be in complete control.Dr. Clark’s Tips on the power of "no"Know your capacity. One of the questions you can ask yourself is: Can you do the job? It is a question of skill, talent, money and partnerships and everything that goes into running a successful business, or non-profit.  Communicate.  Communicate consistently with folks that you work with, your consultant, your colleagues, and your board to get different perspectives and advice. When you said no when you should’ve said yes. Every organization has its ups and downs. It's fine to rethink things and reevaluate how we proceed so that we can build up this account of goodwill with the various people with whom we were doing business.Favourite Quotes from Today’s EpisodePost your favourite quote on social media to share with us!“Giving yourself space to grieve, grieve in the moment, grieve in potential loss, grieve in potential failure, grieving the fact that your view of yourself is not necessarily consistent with the situation. Grieve in the fact that some people may look at you slightly differently and it might not be favourable because of changes that they may blame you for. So I think a lot of it is just processing through. And as you've worked through that, you don't want to stay in that moment way too long, because there's still work to be done. There are still clients who are looking to you for services and resources and tBook a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy, Check out the What The Fundraising podcast here.Support the showConnect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 
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May 9, 2022 • 28min

involving your board in fundraising with Elizabeth Abel

Send us Fan MailWe constantly hear that if you don't have a fundraising board, you won't be able to raise funds as an organization. I don't believe that! In fact, I’ve had a lot of fundraising success without board fundraising. I know - call all the “gurus” and report this sacrilegious statement!How do we build a board that is all the things we require in leadership (subject matter experts, lived experience, community members) AND get them to love and embrace fundraising?In this episode of The Small Nonprofit Podcast, we talk to Elizabeth Abel, about how to motivate board members to fundraise. Elizabeth is the Senior Vice President at CCS Fundraising, a global fundraising consulting firm for nonprofits and an instructor at the University of Pennsylvania. She has designed, advised, and directed development initiatives and capital campaigns that have collectively raised nearly half a billion dollars, positively impacting tens of thousands of lives.Myths that Elizabeth  wants us to walk away from:Board members can’t be involved in fundraising: Board members can be one of the greatest assets to any nonprofit's fundraising efforts because they champion your mission, engage their networks and provide financial support. Board members should focus on major gifts:  You need to figure out how your board members want to be involved in fundraising, find out what are their strengths? And then how can you create that synergy that allows them to be fantastic multipliers and fundraising ambassadors?Corporate giving is better than individual giving: According to  Giving USA 2021: The Annual Report on Philanthropy for the Year 2020, individuals drove 69% of total giving in the US, which was about $324 billion. Corporations are estimated to have declined by 6.1% in 2020 to only about 17 billion. So there is a huge gap between where people think corporations are and where they are relative to individuals. Elizabeth’s Tips on Engaging Board Members to FundraiseFundraising Ambassadors. They bring a diverse set of experiences and skills and talents.  They are multipliers of all that you're doing programmatically, operationally, and of course your philanthropy.Recruiting and Engaging Boards. Many people just don't necessarily know what's expected of them so you can begin with setting expectations and educating board members in their role in fundraising. Best practices.  When considering how our board members can support our fundraising efforts, we want to prioritize relatioBook a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy, Check out the What The Fundraising podcast here.Support the showConnect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 
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May 2, 2022 • 36min

leading with "nice" with Mathieu Yuill

Send us Fan MailWhat makes a good leader? If you’re an executive director in a nonprofit, you're probably thinking about how you can be more effective and motivate your team to create a bigger impact. But what are these qualities you should have to inspire others? To learn more about what makes a great leader, I sat down with Mathieu Yuill, Founder of Leading with a Nice, consultancy that develops leaders. Mathieu has more than 25 years of experience in the field of communication and marketing, as well as a master's degree in management and leadership. Myths that Mathieu wants us to walk away from:Leaders only give orders. Leaders who inspire their employees are those who practice empathy, listen, and genuinely care about their employees' well-being rather than just the work.Leaders should hide any weaknesses. Honesty and trust are qualities of a good leader that requires being vulnerable, assessing one's own weaknesses, and communicating them to one's team.Mathieu’s  GET HG: qualities of leaders that inspireGratitude: Checking in with your staff and simply asking how things are going or offering them help is a way to express gratitude because you trust the person to do their job. You're also acknowledging that they're working hard and that you appreciate it.Empathy: Stepping into other people’s shoes to understand their circumstances. A leader who shows empathy toward their employees reduces employee absenteeism and has a more productive team. Trust: It is all about intent.  By communicating your desired outcome to your team and trusting them to choose the best path forward.Honesty: It is about understanding your own weaknesses and releasing control. Generosity: It is simply a matter of making time to mentor your employees and check in with them.Favourite Quotes from Today’s EpisodePost your favorite quote on social media to share with us!“So if you have a report who's working on a project often what we do is we'll come by and be like, “Hey, you know, are you done with that yet? Or how far along are you?” That's checking up and that's like a doctor's appointment. Nobody likes it. But instead, check-in and be like, “Hey, how are things going? Is there anything I can help you with?”  That's actually showing gratitude and trust cause you're trusting the person they're doing their job and you're also acknowledging that they're working hard and you recognize like, “Hey, can I help you? Like I get this is a job that might need an extra set of hands.” That's a very simple way to show gratitude.””We need to understand how to communicate with each other and that's really the first Book a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy, Check out the What The Fundraising podcast here.Support the showConnect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 
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Apr 25, 2022 • 44min

are you ready for a capital campaign?

Send us Fan MailA lot of people think that once they decide they want to start a capital campaign, they can just jump right in and start raising money. But it takes a lot of planning and preparation to make sure your campaign is successful. So, how do you know if your small nonprofit is ready to launch a  capital campaign?On today's episode, we’re talking all about Capital Campaigns with Sabrina Walker-Hernandez, Certified Consultant, Coach, Facilitator & Best Selling Author helping small nonprofits build relationships that convert into more donations. She's worked for 25 years in our sector from direct services operations all the way to executive leadership, and she took an organization with an annual budget of 750,000 to 2.5 million a year operations and launched a $12 million capital campaign in the US's third poorest county. Myths that Sabrina wants us to walk away from:You can start a capital campaign right away: If you are a small nonprofit, you need to build  your annual campaign before you go into a capital campaign because capital campaigns are all about individuals and relationships. And you want those individuals connected to you and your work before you ask them to dig deep into their pockets.You can ask any of your donors to give to your capital campaign: Yes - you can ask each and every donor to give towards your capital campaign (it’s not just about the big gifts), BUT you really need to have a relationship with them before you go and ask them for a special gift. You can't take a person from zero to $250,000.Sabrina’s thoughts on Capital CampaignRelationships first. Start with individual giving as you build your foundation. You have to have a relationship with people before you go and ask them for the amount of money that you're going to need to complete a capital campaign. Feasibility Study. Have a conversation with the individuals in the community to let them know about what you want to do and share your vision. Seek advice from people who want to be part of the campaign.  Identify the key person. The executive director doesn't necessarily have to lead, but you can identify a co-chair to lead the campaign or even hire a consultant that can guide you through the campaign. Phases of the campaign. You can start to secure your top gifts from your top donors and board members first. Depending on your strategy, you can also have mid-level, the corporate approach, and the foundation approach. Lastly, you can also have a community approach to get everyone involved. Favourite Quotes from Today’s EpisodePost your favorite quote on social media to share with us!“People will folBook a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy, Check out the What The Fundraising podcast here.Support the showConnect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 
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Apr 18, 2022 • 45min

shared platform/fiscal sponsorship 101 with Lizzie Howells

Send us Fan MailCharity vs. Nonprofit. You may or may not know that those two have different meanings! They both doing amazing, mission-centred work! But there are more rules and regulations for charities (if you’re in the  US, that’s a 501c3) which means it takes a lot more time and resources to get going. Many nonprofits have aspirations to become a charity, but one of the biggest questions I get asked along the way is - “how do we fundraise without charitable status?” You see - nonprofits cannot issue tax receipts to donors.Now - the short answer is that donors are not giving for the receipts.But the long answer is that there is a formal structure - in Canada called a Shared Platform and in the US Fiscal Sponsorship - that allows emerging nonprofits to issue tax receipts and then some!There are lots of reasons why this model is growing in popularity. So much so that Mackenzie Scott herself invested in today’s podcast guest’s organization - to the tune of $18.9 million.Join me for this conversation all about Shared Platforms with Lizzie Howell, Director, Shared Platform at MakeWay. With MakeWay’s shared platform, changemakers share a suite of centralized organizational supports, and coaching when needed, so more time and money can go towards building strong, vibrant, just communities and a healthier planet. Myths that Lizzie wants us to walk away from:Only big organizations can host a Shared Platform. MakeWay is unique in that they are the only Shared Platform host that has gone through an audit - so they have formalized the operations of Shared Platforms in accordance with Canada Revenue Agency. However, there are many smaller charities that also act as a Shared Platform for nonprofits that are aligned with their work.It’s just about issuing tax receipts. Established Shared Platforms do much more than allow your nonprofit to issue receipts for donations. They offer structure and support to help grow your impact. Lizzie’s thoughts around Shared PlatformSupport:  As part of a shared platform, you can have access to a wide range of operational administrative support on the backend including financial management, human resources, grounds administration, charitable compliance, risk management. You get to focus on doing the work that you want to do, and create change in the community. Efficient:  It's a way to operate within the charitable sector that's far more cost and time effective than becoming a new charity.Expertise: MakeWay has a great governance structure set up to support projects where they each have a steering committee who are responsible for providing strategic advice and direction for projects.FavouritBook a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy, Check out the What The Fundraising podcast here.Support the showConnect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 
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Apr 11, 2022 • 38min

leadership with Kishshana Palmer

Send us Fan MailNonprofit leaders are always trying to do more with less. There never seems to be enough time in the day or enough resources to handle everything that comes along, but you still have to manage and lead your organization effectively.In today’s episode, we’re going to talk about leadership and management with Kishshana Palmer. Kishshana is an international speaker, trainer, and coach with a 20+ year background in fundraising, marketing, and talent management. When an organization wants to grow, find and retain people on their team, raise money, and more she is the fairy godmother they have on speed dial.Myths that Kishshana wants us to walk away from:You can do it all.  As a leader, you don't need to push yourself until you're exhausted because you think you have to. Invest in the systems and people around you that will allow you to let go of things and focus on what you do best.You don’t have enough time. Understanding how you work, what time of day it is, what fuels you, and where you busy yourself, so you don't have to do your work, this is everything you need to know if you want to regain control of your calendar.Kishshana’s tips on leadership and managementTaking rest and break: We have to rethink the way we approach rest. We need to release what used to work. And now start thinking about what is going to satisfy you in your adult life in this new season.The idea of bringing in play into the work is so important in order for us to start to grab those small pieces of reset that we need. You have agency and control:  You are the CEO of your responsibilities within the organization, regardless of your title in your organization. Understanding that you're actually in control of a lot more than you might think is critical when navigating the power dynamics within your organization.Leveraging resources: Leveraging tools and systems, developing your people and spending those dollars so that as you continue to grow. As you continue to deepen roots, you'll do so in a way that's healthy, that continues to attract folks who are there for longevity who want to have ties both to their work and ties to the community in a different kind of way, and who are healthy at work. Favourite Quotes from Today’s EpisodePost your favorite quote on social media to share with us!“Let it be the last year that at 2022, that I utter this foolishness because I want to be in a place where if something were to happen to me or if I just wanted to take a darn break that I have hired capable folks who can take on the work that needs to be done, to be able to move the ball down the field.” Resources from this EpisodBook a Discovery Call with Further Together if you need help with building fundraising systems, raising money in a way aligned with your values, or developing a fundraising strategy, Check out the What The Fundraising podcast here.Support the showConnect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization. 

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