Marketing Meetup Podcast

Video is so so so powerful - and yet, the uneducated saying again and again isn't going to prove it. That's why you can ask Alex Morris from Lambda Films. He's created videos all around the world, including videos to educate those at risk of natural disaster what to do in the case of emergency. In this talk, Alex talks about the videos he's created and the impact they've had. Sharing how they've changed lives, and the methods he's deployed with his team to make the viewers feel that way.

Kettle Foods are on a mission to become the 'hoover of crisps' - i.e. the brand so synonymous with crisps they become a byword for the food. One tool to achieve this ambitious aim is PR: often an unexploited and misunderstood channel. In this fascinating and short trip behind the curtain of the famous food company, Tash touches on the methods she's using to get new news, and regular 'we're still here news' in front of the general public.

Video HAS to be a tool in any marketers kit today - it's no longer new, it's not even that hard to produce. And yet, for some reason, video still seems to be very very successful for some, and a complete mystery for others. In this 'double-header' talk, Colin and Sue discuss not only the things you should be thinking about when creating a video, but also the second (neglected) half of video: how and where to 'get it out there' to.

It's not beyond the realm of possibility that you think building a strong community of customers around your products or brand is a really good idea. And yet, so few communities actually thrive, prosper or indeed ever get beyond that initial stage of inviting your mum to like your Facebook page. Ed Goodman has built a community of over 3000 freelancers. More impressively however - the community is engaged, helpful and until recently - entirely online. In this talk, Ed shares why he thinks Freelance Heroes has been a grown and been successful, and the steps he has taken to make it such. For more information on anything from The Marketing Meetup, head to TheMarketingMeetup.com

We're all users of products - that's a fact. However, when it comes to designing our own products: it's often best to call the experts in as we're so often blinded by our own biases. In this talk, Tom Hackzewski discusses what UX is, some best practices, and provides a compelling argument for why you should be prioritising UX before you even start designing your next website or app.

It's really hard to say no, especially when an idea is exciting or the person pitching it to you is really enthusiastic about it. But often, especially in a world where marketers have so much thrown at them on a daily basis, it's important to say no - so you can truly give your all to one thing. In this talk by Daisy Kingham, she takes you through her model for deciding what to say no to - leaving you with a model for prioritisation, as well as grounds for saying no, but in a nice way. For more from The Marketing Meetup, head to themarketingmeetup.com

Objections are just another way of your customer saying you haven't met their needs... yet. An awareness of where a customer will commonly object to your marketing means you can safeguard against it - meaning your sales process becomes easier, and ultimately - you sell more stuff. In this talk, Lee Carnihan explores a bevy of common objections marketers fail to overcome - proposing solutions, and showing you what the final product looks like. A top talk from a top chap. Slides from the talk are also available here: https://www.dropbox.com/sh/ioa1xi6l8etuk84/AADyz5JXMXIL8cXLIlXn5Raua?dl=0

The words any marketer is likely to have heard or uttered at some point in their career is 'this channel doesn't work for us'. Often, these words simply mean we tried something without a specific goal in mind or with the expectation of all the monies rolling in immediately. In this back to basics talk, Joe reviews the model that has saved him a lot of anxiety and had a huge impact on how he discusses marketing with colleagues and senior management alike.

You don't list all your awards and service to every customer who walks through your shop door, so why would you do it on your website? In this common sense talk, Jon Falgate - Head of Organic Search at Further, discusses what you should be thinking about when you are writing your website copy, and how to structure this in such a way that you customer feels like they are getting the right answer from you. You know... like an actual conversation.

Affiliate marketing comes in many forms you're probably aware of - cash back websites, influencer marketing and content links to only name a few. Despite how important and broad affiliate marketing is - it so often doesn't get the attention it deserves. In this foundational talk, Rachel lays out exactly what affiliate marketing is, how it can work, and how you can get started. Essential listening for any marketer not already taking advantage of affiliate channels.