Marketing Meetup Podcast

Great copy can be the difference between making a sale, or not converting at all. Compelling someone to act, or losing them forever. Dave Harland has dedicated his professional life to writing great copy: and he does it so well! In this talk, Dave shares his tips and tricks for writing great copy for social media.

How can you build customer loyalty? When you treat your customers the same way you treat your closest friends, you unlock this caring two-way relationship that rewards you with trust, love and loyalty. Marisa found this out for herself when she gave our customers the chance to opt-out of emails about sensitive occasions (like Mother’s Day) in 2019. The response from our customers was unexpectedly huge. In this webinar, Marisa discusses how when you put the data down, you can start to win loyalty through two way customer relationships.

In the final stages of hypothermia, people often engage in “paradoxical undressing”. As they lose rationality, they feel irrationally hot. They strip off their clothes and hasten their own death. Marketing is not a matter of life or death. Far (so very far) from it. Yet how we present ideas, how we glorify risk, and dare to talk of being brave is equally as absurd. And ultimately self-defeating. In this session Giles and Ryan will share: • How best to present risk vs reward • How to better communicate the value of creativity • And share why being “brave” can be a fool’s errand

Podcast listenership has been growing every year for the past few years, and shows no signs of letting up. Theo Watt and Eve Young co-host the chart-topping Social Minds podcast - now 119 episodes deep. In this webinar, we explore how to create a world class podcast in terms of production, and the tips and tricks along the way.

Martin George is the Customer Director of Waitrose: in effect heading up the famous supermarket's marketing operations. And while this role is impressive in itself, it comes after a storied career that has seen Martin in roles as varied as BA to the Post Office. In this webinar, we hear what a career in our industry has taught him about careers in marketing, the models that have been useful throughout, and getting buy in from the rest of the business on marketing activity.

How do you build a business off the back of a simple newsletter? David Hieatt is the Founder of Hiut Denim & The Do Lectures. He’s famed for his creativity, and his storytelling. So much so, he’s appeared in a recent Apple ad campaign. One thing David holds dear is the importance of email marketing to him. In this session, we unpack how David has built his success off the back of his email list.

How do you hack the social media algorithm to stand out? We are living in an age of content overload, fighting for attention against life (and a very different life than we were used to) not just our competitors. Couple that with Social Networks prioritising people over businesses, it makes it hard for brands to be seen by their audiences. In this talk, Katy shares the latest in Social Media Psychology that will help you to really hack the algorithm.

Is your marketing/sales bucket broken? There’s a fundamental problem with customer journey planning and the subsequent actions taken by marketers to improve their results. It’s upside down. In this session, Bryony Thomas dismantles the classic sales funnel to create a better metaphor, showing that most businesses have a worrying hole in their bucket.

How do you get press and build links? Well, we know someone very, very good at that. Enter Carrie Rose of Rise at Seven. Carrie Rose runs an agency that specialises in just this through creative, amazing ways. In this talk, she’ll unpack her process.

James Routledge is a man on a mission. That mission is to put the world’s first mental health gym’s on the high street and inspire people to work on their mental health proactively, like we do with physical health.