Startup Hypeman: The GOAT to Market Show

The key to growth for nearly every startup is the ability to unlock distribution at scale. But in this pursuit, most companies don't look beyond the assets and properties they already own. In this week's episode, I have a conversation with a different type of startup doing things a different way. The Elite Amateur Fight League (EAFL) is an MMA league that's grown a fanbase by getting on TV networks NBCSports and Marquee Sports Network (home of the Chicago Cubs), instead of building their own streaming network which many other MMA leagues have tried to do. Their Founder & CEO Jesse steps to the mic to explain the why, how, and what of their distribution strategy.P.S. - EAFL is the league that gave me my start in the professional ring announcing and the reason I've appeared on these TV networks!Find Jesse online:LinkedIn: https://www.linkedin.com/in/jesse-nunez-37499711/Find EAFL onlineWebsite: https://eliteamateurfightleague.com/Instagram: https://www.instagram.com/eaflmma/LinkedIn: https://www.linkedin.com/company/elite-amateur-fight-league/This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off. Hosted on Acast. See acast.com/privacy for more information.

What are the low to no-cost tactics and strategies we can come up with, that drive major long-term growth and awareness? That's what Engagedly's CEO Sri Chellappa asks his marketing team on a regular basis. As a bootstrapped startup, Engagedly has figured out creative ways to build their brand without breaking the bank. And it's worked — they've made it to $5 million ARR and counting. This week on the show Sri steps to the mic to break down some of the company's most effective guerilla marketing initiatives. He also shares how his dual life outside of CEO as a drummer and filmmaker make him a better businessperson.Find Sri online:https://www.linkedin.com/in/srikantchellappa/Find Engagedly online:https://engagedly.com/This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off. Hosted on Acast. See acast.com/privacy for more information.

Science On Call isn't your typical startup. Which is why when they originally founded, they didn't even entertain the idea of investor capital. But that narrative changed when they stopped thinking of their company as a restaurant IT consultancy, and started thinking of it as an IT platform for restaurants. This shift came with a business model change and a redirected vision. A vision that could be significantly bolstered through outside investment. Startup Hypeman had the chance to work on Science's pitch in 2020 shortly after their founding and I was seriously impressed with their passion and zeal. Within a couple of months they won $1k in a pitch competition. Then they were accepted into Techstars, and 1 year later they pulled in their first institutional money from LongJump VC. To date, they've raised over $500k. Last season we had their cofounder Andy Frievogel on the show to discuss selling into the restaurant industry. This week their other co-founder Luisa Castellanos steps to the mic to detail the journey of their first $500k. (Oh and, she also recounts her first venture as a pre-teen selling hand knit iPod cases!)Luisa's contact info:https://www.linkedin.com/in/luisa-castellanos/Science On Call's contact info:Website: https://scienceoncall.com/This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off. Hosted on Acast. See acast.com/privacy for more information.

2 times a month in the Startup Hypeman newsletter we share a list of upcoming pitch competitions taking place. Why? Because pitch competitions are a great way to fund your startup in the early days — if you can win. No one understands how to execute this better than Dapo Kolawole. He came to me a few years ago when his first startup, Citispoon, was getting off the ground. We worked on his pitch and shortly after I was receiving almost weekly updates from Dapo telling me he won another competition. Now on his second startup, Roomii, Dapo has amassed over $170,000 in total winnings across both companies. He steps to the mic in this week's episode to share his lessons learned and best advice on how to win.Dapo's contact info:Twitter :@dakola07Linkedin: https://www.linkedin.com/in/dapokolawole/Instagram: dapo.kolawoleThis week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off. Hosted on Acast. See acast.com/privacy for more information.

It's a brand new season of Startup Hypeman: The Podcast! Can you believe we're on our 17th season now? This season we're featuring exclusively past and present clients from the Startup Hypeman portfolio. Kicking off our first episode is Searchspring's CEO Peter Messana. Within 2 months of taking over at Searchspring, the company merged with it's top competitor, Nextopia. It's not easy to show up as the new kid on the block and before you can even drop off brownies at everyone's doorstep you start remodeling. In my conversation with Peter he shares how the deal came together, what metrics they focused on to decide if it was a good move, why they chose to keep the Searchspring brand over Nextopia, and the way they messaged the change to the team.Peter's contact info:LinkedInThis week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off. Hosted on Acast. See acast.com/privacy for more information.

700 customers, including Hubspot, Linkedin, and PayPal. $68.1 million in funding. 200+ employees. Next-level brand awareness. Category leader.Do you think all that happens just from direct selling? Think again.Gong has produced, in my opinion, the BEST content in the game. And it's reflecting in those numbers you see above (and oh yeah, nearly all of their content itself gets hundreds and thousands of views, likes, and comments). I've been a huge fan of Gong for the last year so I was really excited to get their Content Strategy Manager, Devin Reed, on for this episode. Devin started as Gong's second sales hire and achieved $1 million in sales before transitioning to content. How have they dominated with their content? Devin lets us inside the Gong war room and shares their creative process.We also talk hip hop, can you guess Devin's favorite rapper of all time?Find Gong online:IG @Gong.ioTwitter @Gong_ioFind Devin @thereedercoAnd head to https://www.startuphypeman.com/articles/devin-reed-podcast for a blog post where Devin expands further on the topic. Hosted on Acast. See acast.com/privacy for more information.

Most conversations in B2B sales are about how you sell to the person you're speaking with.Ask them the right questions, learn their pains, needs, and goals, give them pricing, send them proposals, etc.There is A TON of content in this area.The oft-overlooked part is how to navigate a multi-stakeholder deal.Most enterprise, and many non-enterprise, sales include a main point-of-contact, influencers, the economic buyer, and the final decision-maker.In these cases, your main point-of-contact has to become your champion, and you have to coach your champion to gain buy-in at these different levels.Because there's not much content about how to do this, I'm especially excited to have had the opportunity to speak with Nikki Ivey, cofounder of SDRDefenders and sales rep at Emtrain, who sells a DEI product to a customer who often has to fight for budget internally.Nikki steps to the mic in this week's episode to share the ins and outs of weaving this tangled web to ultimately win the deal.Find Nikki online:Instagram: https://www.instagram.com/knownikkiivey/LinkedIn: https://www.linkedin.com/in/nikki-ivey/Find SDR Defender online:https://www.sdrdefenders.com/ Hosted on Acast. See acast.com/privacy for more information.

We are gearing up for Season 17, but in the meantime, enjoy one of our favorites from Season 15!Every leader has a job to not only make decisions for the company, but enable employees to make decisions for themselves.To pave the way but avoid getting in the way.To handhold but not handcuffed.Many leaders struggle with this, especially as more and more responsibilities get delegated.So how do you empower your team to perform their best every single day?Teamworks Sales Director Larry Long steps to the mic this week, bringing his infectious energy with him to talk through his experience and advice, in what I can only describe as like being part of a TEDTalk.Find Larry online:Twitter: https://twitter.com/larrylongjrLinkedIn: https://www.linkedin.com/in/longjr7/Find Teamworks online:Website: https://www.teamworks.com/ Hosted on Acast. See acast.com/privacy for more information.

3 words: Fill. The. Gap.Traditionally you think of massive companies like AT&T or ADT Security having resellers.But what about for a company on the come-up?At only 5 years young, less than 10 employees, and 200+ customers (including United Airlines and Chic-Fil-A), PeopleVine stumbled into a situation where a customer opportunity led to a partnership, and that partnership evolved into a full-on channel reseller relationship.In this week's episode I welcome their VP of Marketing, Sales, & Success and my friend Mobolaji (Mo) Akintunde to give the lowdown on how it came together, how they've since operationalized it to grow, and how they plan to expand it in the coming months.Mo says you have to fill the gap.Listen in to see what he means.Find Mo online at:Socials:@mobillionaireWebsite: http://mobolaji.co.uk/Find PeopleVine online at:www.peoplevine.comToday's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.com Hosted on Acast. See acast.com/privacy for more information.

We are gearing up for Season 17, but in the meantime, enjoy one of our favorites from Season 14!You know to ask about budget.You know to ask about timeline.You know to ask about what they are looking for in a solution.But when you're selling your product, do you know how to go beyond these surface area "100-level" questions?If you can, you've opened the door to learning about your prospect's true thoughts and opinions, and most importantly their emotions.This is where your 400-level questions live.What are these questions, and how do they influence your sales process?Anita Nielsen, Author of the bestseller "Beat The Bots: How Your Humanity Can Future-Proof Your Tech Sales Career", and Owner of LDK Advisory Services, steps to the mic this week and takes us to school on the topic.Find LDK Advisory online:Instagram: https://www.instagram.com/ldkadvisoryWebsite: www.ldkadvisory.comToday's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.comPLUS -- hear from me and 40+ other leading sales professionals this summer in the Blissful Prospecting Think Outside The Script summer virtual tour! All talks are live and interactive, sign up at tour.blissfulprospecting.com. Hosted on Acast. See acast.com/privacy for more information.