

Startup Hypeman: The GOAT to Market Show
Startup Hypeman
Become the GOAT To Market! This is the go-to show for founders to learn go-to-market strategy from other Founders, CXOs, VCs, and Creatives. Every episode our guest unpacks a specific and tactical strategy they've deployed to grow and scale their venture (and sometimes they share what didn't work so you don't make the same mistake!). Hosted by Startup Hypeman founder & Chief Pitch Artist, RajNATION. New episodes on Sundays.Want to go behind-the-scenes and get 1-on-1 time with our guests? Every week our guests run an Ask Me Anything inside of GOAT To Market Club, Startup Hypeman's exclusive founder community. Join the Club and Become The GOAT at startuphypeman.com/gtm-club.Subscribe to our GTM newsletter at startuphypeman.com. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Sep 16, 2015 • 50min
S2E10 - Jordan Harbinger: How Do You Handle Rejection? (Las Vegas)
The thing about rejection is it too often prevents us from ever even trying. It’s fear’s best friend.In our newest podcast episode we talked with Jordan Harbinger, founder and CEO of The Art of Charm, a social skills platform for men, about how to handle rejection. Jordan’s a master at this topic.We were supposed to meet up with Jordan while in San Francisco, but ended up having to reschedule over Skype instead. If you listen closely during the episode you’ll find out why that happened.In this episode, you’ll learn:+The myth of relishing “no”+How the abundance mindset carries over to rejection+How to embrace the idea that rejection will happen to help overcome the sting of it+The downside of rejection therapy+Martin’s story of getting shut down on the dance floor in Spain+Stacking the deck in your favor by taking more chances+Treating fear like a muscle+What predefined rules have to do with figuring out how to take action+How some successful people struggle with having to reject others+Why control and success are closely related+Why we fight to gain acceptance+How our ego rationalizes unexpected outcomes+How we unknowingly place our own consequences on our decisions+Being focused versus drinking from the firehouse to reduce your number of rejections+Finding small testing grounds to validate your ideas+What happens when having a one-track mind doesn’t end how you’ve expected+The crucial mistakes many early entrepreneurs make+The ‘safe zones’ we create for ourselves to protect our vision, and the problem with doing so+The people who post Facebook statuses all day probably aren’t taking any action+Moving past the “research” phase into the “action” phase+Understanding the little pictures that make up the big picture+How to catch yourself from intentionally avoiding the hard workFind Jordan online at@theartofcharm on twitterwww.theartofcharm.comlink to Art of Charm podcast: https://itunes.apple.com/us/podcast/art-charm-confidence-relationship/id212382281?mt=2This episode is sponsored by Under30Experiences, an amazing travel community that allows like-minded young adults to explore the world. Use promo code "idealemon" at under30experiences.com for $100 off your next booking. Hosted on Acast. See acast.com/privacy for more information.

Sep 10, 2015 • 1h 21min
S2E9 - Srinivas Rao: How Do You Roll With The Punches? (Los Angeles)
Just after recording this episode, Idea Lemon cofounder Martin McGovern had all of his things stolen.How fitting then that our last podcast out of LA just before the great robbery was with Srinivas Rao, founder of Unmistakable Creative and host of the popular Unmistakable Creative podcast, where we talked about how to roll with the punches.Given how chill Martin was about the whole thing, I think he picked up a lot of valuable information he was able to put into practice immediately, and you will too.In this episode, you’ll learn:+The story of how Unmistakeable Creative came to be+Approaching things with a ‘is this unmistakeable?’ mindset+The importance of having a bias towards action+Being okay without having a plan+How Srini’s life as a surfer preps him for life as an entrepreneur+How your “normal” adjusts as you get into a groove+Leveling up in life+How most things that scare you are like losing your virginity+Why entrepreneurship is addictive+The “One More Wave” mentality+Once you gain momentum, your accomplishments become less important to you+How sometimes you need to be arrogant+The difference between thinking and doing+Why we format our podcast the way we doFind Srini and Unmistakable Creative atwww.unmistakablecreative.comUnmistakeable Creative podcast on iTunes: https://itunes.apple.com/us/podcast/unmistakable-creative/@UnmistakableCEO and @UnmistakableCR on Instagram and TwitterThis episode is sponsored by Under30Experiences, an amazing travel community that allows like-minded young adults to explore the world. Use promo code "idealemon" at under30experiences.com for $100 off your next booking. Hosted on Acast. See acast.com/privacy for more information.

Sep 8, 2015 • 1h 3min
S2E8 - Jennifer Kushell: How Do You Stay Tenacious? (Los Angeles)
Building up mental tenacity is something that can be tough in our working lives. Sometimes, it’s hard to know when we’re doing the right thing, and if we’re headed in the right direction.While in Los Angeles, we sat down with Jennifer Kushell, founder of YSN, and had an AMAZING conversation around knowing how to stay tenacious.Jen invited us to her lovely home and let us play with her Masai Warrior Spears from Morocco.After spearing around, we got into the down and dirty of building your backbone.In this episode, you’ll learn:+How routines impact your ability to stay focused+Why advice and opinions aren’t always a good thing+The importance of deciding what you want versus what others want+Appreciating where you are+Taking a yoga mindset to more aspects of life+Comparing yourself to yourself+Working smart versus working hard+Pacing yourself and being resourceful+Finding your ideal work environment+The story of our friend who applied to 230 jobs before getting a call back+Leaving room for the good stuff that happens in the margins+Taking a more creative approach to keep things interesting+Building a body of work to where the work speaks for itself+Breaking away from templates and scripts in communication+Being thoughtful about what you put online+The 100 words of every industry+The 3 types of people who attend networking events+Seeking experiences to keep motivatedFind Jennifer and YSN atwww.ysn.comTwitter @YSNJenInstagram @JenKushellThis episode is sponsored by Under30Experiences, an amazing travel community that allows like-minded young adults to explore the world. Use promo code "idealemon" at under30experiences.com for $100 off your next booking. Hosted on Acast. See acast.com/privacy for more information.

Sep 4, 2015 • 59min
S2E7 - JJ Owen: How Do You Help Others? (Los Angeles)
Help! You know I need somebody! Help!Just what were The Beatles actually singing about? People always talk about the importance of giving back, showing support, and helping others, but realistically how do you actually help others? It can seem like a daunting task if you don’t know who to help and where to start.In our second podcast out of LA we dropped by the Movember headquarters for a conversation with one of their directors, and Mo-Bro, JJ Owen. If you’re not familiar with Movember, they are the Non-Profit Organization that raises awareness and money for mens health (think prostate cancer) by getting men to grow a mustache during the month of November to start the conversation.In this episode, you’ll learn:+How causes build relationships+Why creating change doesn’t have to be big sweeping change+What makes people care about getting involved+The ways you can help others that don’t involve donating money+How to support a cause without having to go out of your way+Why being open to chance interactions leads to creating great things+Finding your inherent reason to get involved, and how that changes your approach+If being altruistic is a realistic thing to strive for+How to relate your past activities to your future activities+Knowing where your money goes+All about MovemberFind JJ and Movember at@Movember on Twitter and Instagram@MobroJJwww.movember.comThis episode is sponsored by Under30Experiences, an amazing travel community that allows like-minded young adults to explore the world. Use promo code "idealemon" at under30experiences.com for $100 off your next booking. Hosted on Acast. See acast.com/privacy for more information.

Aug 31, 2015 • 1h 5min
S2E6 - Daniel DiPiazza: How Do You Become Memorable? (Los Angeles LIVE at General Assembly)
Just how do you become memorable?In our first podcast out of Los Angeles we sat down with Daniel DiPiazza, founder of Rich20Something, for a special live recording from General Assembly in Santa Monica. We had one hell of a conversation about what it takes to be memorable, and something memorable and hilarious happened mid-podcast when Daniel’s girlfriend called him to ask why he wasn’t home yet (and yes this is all caught in the recording).In this episode you'll learn:+How growing up the things your friends called “gay” (and meant “gay” as “stupid”) are the interesting things now+Why we need to lean into our weirdness+Being remembered in good ways versus bad ways+Becoming memorable doesn’t mean you have to be the best+How The Rock built himself into the most memorable person ever+Testing and validating your ideas on small stages before taking them to large ones+Using language in a way so you're better understood+The Seth Rollins effect where not every time has to be your most memorable time+Letting people into more parts of your life to open up opportunitiesand more!Find Daniel atwww.Rich20Something.comInstagram and twitter @rich20somethingDaniel's "Open Letter to Frustrated 20-somethings" featured on Huffington Post: http://www.huffingtonpost.com/daniel-dipiazza/an-open-letter-to-frustra_b_3205493.htmlThis episode is sponsored by Under30Experiences, an amazing travel community that allows like-minded young adults to explore the world. Use promo code "idealemon" at under30experiences.com for $100 off your next booking. Hosted on Acast. See acast.com/privacy for more information.

Aug 28, 2015 • 1h 11min
S2E5 - Marisa Nunez: How Do You Stay Passionate About Your Passions? (Portland)
Cypress Hill put it best in "Rock/Rap Superstar" when they said, "It's a fun job, but it's still a job."We spend a lot of time pursuing our passions, but sometimes you can burn out on your passion. So how do you reclaim the fire? We sat down with champion downhill longboarder Marisa Nunez at her home in Portland and explored how to stay passionate about your passions.In this episode you'll learn:+Overcoming being the only female in a male-dominated environment+Pursuing something even if you’re not ‘born with it’+Having an addiction mindset for the things you love+How the story you tell yourself influences your behavior+Planting seeds to grow your passion+What to do when your passion feels like work+How Tony Hawk expanded from a skateboarder to a building a skateboard empire+Keeping things interesting by living in the moment+Why thinking you have to go pro in your passion is the wrong approach+Why Charles Barkley is much happier retired than Michael Jordan+Deciphering between what keeps you busy and what keeps you happy+The sweeping misperception of a “real job”+The moment when you’re winning at life+Being okay with unexpected outcomes+Treating your passion more like a job to take it seriously+Choosing themes instead of goals+Taking a reverse approach to finding exactly what you want to do+Intentionally putting yourself in environments that force your passion out+Developing ‘tunnel vision’ when you’re in a flow state+Channeling nervous energy into empowering energy+Owning that more people are on your side than you thinkFind Marisa Nunez atinstagram @cocomariihttps://www.facebook.com/pages/Marisa-Nuñezwww.daddysboardshop.comThis episode is sponsored by Under30Experiences, an amazing travel community that allows like-minded young adults to explore the world. Use promo code "idealemon" at under30experiences.com for $100 off your next booking. Hosted on Acast. See acast.com/privacy for more information.

Aug 25, 2015 • 1h 2min
S2E4 - Sean Ogle: How Do You Plan For The Unexpected? (Portland)
Unexpected things happen all the time. Maybe you get laid off. Maybe your partner breaks up with you. Maybe you have to pack up and move away from everyone you know.How you choose to view them changes everything though.In our second podcast out of Portland, we talked with Sean Ogle, founder of Location Rebel about the unexpected. Sean couldn't have been more perfect for this conversation. In 2009, he unknowingly resigned from his job (talk about unexpected). This led to him building Location Rebel, moving to Thailand for an extended period, and setting out on a quest to play the top 100 golf courses in the world.You'll also learn:+Finding a good travel buddy to have the experiences you want to have+How to deal with getting laid off when you least expect it+Identifying what you have to fall back on when thing’s don't go as planned+How to comfortably quit your job+Taking an abundance versus a limited mindset+The 3 stages of uncertainty+Identifying the things that bring you happiness+Forcing yourself to do something by talking about it more+Advancing yourself beyond being a pretender to a doer+Making yourself worthy of being helped by other people+Valuing your own time, and the importance of being called out on your BS+Breaking past the veil of forced and fake pleasantries+Planning for the now instead of planning for an uncertain future+How to move forward without a backup plan+Sean’s advice for knowing the exact right time to leave your job+Trusting yourself to make tough decisions+Forcing yourself into sink or swim scenarios to reveal your best qualities+Identifying your transferable skills to lessen negative impact, and constant positive impactFind Sean atwww.seanogle.comwww.locationrebel.comwww.breakingeighty.comThis episode is sponsored by Under30Experiences, an amazing travel community that allows like-minded young adults to explore the world. Use promo code "idealemon" at under30experiences.com for $100 off your next booking. Hosted on Acast. See acast.com/privacy for more information.

Aug 24, 2015 • 1h 5min
S2E3 - Jason Bay: How Do You Know When You've Made It? (Portland)
We're all hungry ambitious people, chasing after something. Sometimes that 'something' can be ambiguous for a lot of us. How many times have you heard someone say they are 'chasing the dream', but they don't really know what their dream is?As we progress through our lives and careers, there is this nebulous concept of 'making it'. You're in the midst of your chase, but just how do you know when you've made it?That's the question we answered in our latest podcast out of Portland with our new friend Jason Bay, founder of Gen Y Success.I love this episode because we explored a lot of the 'behind the curtain' aspects of chasing success that most career aficionados and 'experts' never cover.In this episode, you'll learn:+The parallels and differences between Michael Jordan and LeBron James+How having success means you’ll attract haters+The impact of intrinsic versus extrinsic motivation on your +performance+How to distinguish between symbiotic versus parasitic relationships+Identifying what’s natural versus what’s forced+How “desperation mode” hinders your success+The pitfalls and benefits of being “the nice guy”+How to define fame for yourself+The Kendrick Lamar 'money & power approach'As a thank you to Discover Your inner Awesome podcast listeners, Jason Bay has a free success toolkit available for download, with over 50 free tools the best entrepreneurs use.Download the Success Toolkit here: http://www.genysuccess.com/lemonFind Jason on twitter @JasonDBaywww.genysuccess.comThis episode is sponsored by Under30Experiences, an amazing travel community that allows like-minded young adults to explore the world. Use promo code "idealemon" at under30experiences.com for $100 off your next booking. Hosted on Acast. See acast.com/privacy for more information.

Aug 20, 2015 • 1h 3min
S2E2 - Steve Kane: When Do You Put The Pedal To The Metal? (Seattle)
In Season 2 of Discover Your Inner Awesome we take the show on an epic 6 week road trip starting in Chicago, through the Northwest U.S., down the west coast, head east to New Orleans, and make our way back up to Chicago. Our Seattle stop included a conversation with Steve Kane, creator of @StrictlyGoodEnergy, and product marketer at Microsoft. We talked about knowing when to go full speed ahead versus when to ease up in chasing your ambitions.In this episode you'll learn:-Why listening to your inner voice matters-Finding a personal equilibrium-The difference between traditional entrepreneurship and lifestyle entrepreneurship-How your purpose impacts your decision-making-How everything can be changed-Building a core lifestyle foundation and building around that-Why we're so hard on ourselves-Keeping a short memory-How to let go of the little thingsFollow Steve Kane's work at @strictlygoodenergy on instagram, and read his previous work at www.strictlygoodenergy.comThis episode is sponsored by Under30Experiences, an amazing travel community that allows like-minded young adults to explore the world. Use promo code "idealemon" at under30experiences.com for $100 off your next booking. Hosted on Acast. See acast.com/privacy for more information.

Aug 14, 2015 • 1h 19min
S2E1 - Adam Griffin: How Do You Shape Your Reality? (Denver)
In Season 2 of Discover Your Inner Awesome we take the show on an epic 6 week road trip starting in Chicago, through the Northwest U.S., down the west coast, head east to New Orleans, and make our way back up to Chicago. Our Denver stop included sitting down with Adam Griffin, founder of the fitness company Bodeefit, author of The Guy At The Bar, and Under30Experiences community member. We talked about how to shape your reality. In this episode you’ll learn:-The affects of positive and negative energy on your surroundings-The Stoicism mindset-Hitting your bottom in order to make serious changes-How to form habit routines that allow you to control your environment-The importance of choosing where you live carefully when shaping your lifestyle-To put your lifestyle first, and fit everything else in where you can-To seek out the true stories behind different life-paths that you can choose from-The real meaning of passion when it comes to your work and your lifestyle-The difference between acting a lifestyle and living a lifestyle-How loss puts your life into perspective-What would change in how you live your life if you knew you would live 700 years?-That our lives are lived between our earsFind adam on twitter @ideasdontworkwww.bodeefit.comAdam's book: http://www.amazon.com/The-Guy-At-Bar-little/dp/0692403825This episode is sponsored by Under30Experiences, an amazing travel community that allows like-minded young adults to explore the world. Use promo code "idealemon" at under30experiences.com for $100 off your next booking. Hosted on Acast. See acast.com/privacy for more information.


