

Startup Hypeman: The GOAT to Market Show
Startup Hypeman
Become the GOAT To Market! This is the go-to show for founders to learn go-to-market strategy from other Founders, CXOs, VCs, and Creatives. Every episode our guest unpacks a specific and tactical strategy they've deployed to grow and scale their venture (and sometimes they share what didn't work so you don't make the same mistake!). Hosted by Startup Hypeman founder & Chief Pitch Artist, RajNATION. New episodes on Sundays.Want to go behind-the-scenes and get 1-on-1 time with our guests? Every week our guests run an Ask Me Anything inside of GOAT To Market Club, Startup Hypeman's exclusive founder community. Join the Club and Become The GOAT at startuphypeman.com/gtm-club.Subscribe to our GTM newsletter at startuphypeman.com. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Sep 12, 2016 • 1h 11min
S5E7 - Jason Bay: How Do You Become Creative?
Creativity comes in all different forms, but oftentimes it’s tough to think you can be creative if you’re not a traditional artist or entertainer. This week Jason Bay returns to the show (S2E3) as not only the founder of GenY Success, but as someone who has recently embarked on a journey to become a standup comedian. We explore:+The Creative Discipline mindset+Luck is created through opportunity, and you create opportunities for yourself+The Jerry Seinfeld daily discipline habit+Understanding your worldview+Being creative in the moment+The difference between stand up comedy and improv comedy+Continuing your creative stream of consciousness regardless of your audience+Learning to be confident in material you put out for the first time+Soliciting feedback and creating feedback loops+Creativity can be intentional+The fear of being put on the spot+How to use social media in your favor and to inspire others+The importance of putting your work out there even it’s not good+Placing an emphasis on quality over quantity when getting started+The Lil Wayne Volume approach+Having your work publicly archived+Practicing empathy+The leap from quantity to quality once you have experience+Embracing process and patience+Being the tortoise instead of the hairFind Jason at:www.genysuccess.comJason’s first standup showcase --http://youtu.be/-KITLuEeRQo References/Resources:The Tim Ferris Show podcast episode with Whitney Cummings: http://fourhourworkweek.com/2015/06/26/whitney-cummings/ Lil Wayne - Something You Forgot--https://www.youtube.com/watch?v=6Tk1n6kukNk Jerry Seinfeld - The Comedian (Documentary)--https://www.youtube.com/watch?v=d8JrjXmkwUQ You Made It Weird Podcast with John Mulaney--http://nerdist.com/you-made-it-weird-75-john-mulaney/ Season 5 Theme Song:cLOUD9 - After Party-- available at www.chicagoloud9.com Hosted on Acast. See acast.com/privacy for more information.

Sep 4, 2016 • 56min
S5E6 - Ben Brooks: When Do You Say No?
Hey, want another drink? Want to go to that event with me? Can you pick me up from the airport? When it’s so easy to say yes, when are you supposed to say no? This week we sit down with Ben Brooks, Founder & CEO of the executive coaching company PILOT, and dive into one of the hardest words in the English language.We explore:+Discerning between “have to” or “need to” and “want to”+Avoiding the “Tetris” Approach to scheduling+Committing to the portion that you’re able to do+How technology impacts our decision-making+The Opt Out Phenomenon+Delegating work and automating systems+”Don’t spend dollar time on penny tasks”+Having a regimented schedule in order to be more efficient+Behavioral Economics and Choice Architecture+Choice Theory and the Path of Least Resistance+Being aware of what comes next to make better decisions in the moment+Having your needs met before meeting someone else’s+Understanding the finite amount of time you have left to spend with someone or accomplish something+FOMO vs MO+Playing offense instead of defense with decision-making+Are you into something or up to something?+What conversations do you want to have, versus what conversations are you okay being left out?Find Ben at:www.pilot.coachTwitter, Instagram, and Snapchat @BenBrooksNYReferences/Resources:Mary Kay book: https://amzn.com/B0018QUCMG Dan Ariely: http://danariely.com/ Wait But Why Blog Post, “The Tail End” - http://waitbutwhy.com/2015/12/the-tail-end.htmlSeason 5 Theme Song:cLOUD9 - After Party-- available at www.chicagoloud9.com Hosted on Acast. See acast.com/privacy for more information.

Aug 29, 2016 • 1h 9min
S5E5 - Yvonne Lyngaas: How Do You Build Accountability?
Whether chasing a goal or simply trying to get things done, accountability can determine your success or lack thereof. This week, we sit down with Yvonne Lyngaas, founder and CEO of Monarch & Company, and discuss what goes into building accountability for yourself, and for others.We explore:+How awards provide motivation+The unpopular approach to failure+Understanding the mindsets contrary to your own+Comparing yourself to others+Accumulating knowledge versus getting good grades+Being able to flip the switch between playful and serious with others+The struggle to hold yourself accountable to you+Writing down 3, 5, and 10 year goals+Internalizing your goals+Connecting to the deeper purpose of your work+Controlling your environment by controlling yourself+Taking ownership and responsibility over your actions+Making yourself “the type of person” who does or doesn’t do something+Doing what you say you do+Having the lifestyle that supports your goals+Figuring out the little things you don’t know you’re good at+Finding your lane and sticking to itFind Yvonne at:Yvonne@monarchandcompany.comBy phone: 312-265-5840References/Resources:Ryan Holiday: Ego Is The Enemy - https://amzn.com/B015NTIXWE Anders Ericson: Peak: Secrets From The New Science of Expertise - https://amzn.com/B011H56MKSSeason 5 Theme Song:cLOUD9 - After Party-- available at www.chicagoloud9.com Hosted on Acast. See acast.com/privacy for more information.

Aug 22, 2016 • 1h 17min
S5E4 - Erin Bahadur: How Do You Overcome Adversity?
Like the U2 song says, sometimes you’re stuck in a moment and you can’t get out of it. This week, we discuss pulling yourself out of that moment with fitness trainer and blogger Erin Bahadur, who served 9 months in prison as a result of a painkiller addiction.We explore:+How peer pressure affects decision-making+The addiction mindset+Taking responsibility for your behavior+Finding balance during difficult times+Living up to others’ expectations+How different reward systems influence behavior+Claiming your identity through external validation+How the educational system promotes peaking at a young age+Seeing yourself for possibility and instead of limitations+Controlling your perspective in adverse situations+The need for a major life event to shake you out of complacency+Living your life based on what other people say vs. what you say+Being honest with yourself about what you’re actually doing+Efficiency vs. effectivenessFind Erin at:www.erinsinsidejob.comTwitter, Instagram, and Facebook @ErinsinsidejobReferences/Resources:Shoe Dog by Phil Knight: https://amzn.com/1501135910Team of Teams by General McCrystal: https://amzn.com/1591847486Season 5 Theme Song:cLOUD9 - After Party-- available at www.chicagoloud9.com Hosted on Acast. See acast.com/privacy for more information.

Aug 15, 2016 • 59min
S5E3 - Colin Robertson: How Do You Balance Business With Pleasure?
After doing something you enjoy for awhile, inevitably you think about turning it into a business, or another type of formalized venture. That's when the fun can be cannibalized by the workload and the "must-do's". In this episode, we sit down with Willpowered Inc.’s Colin Robertson about the balance between business and pleasure:We explore:Understanding “feast and famine” in the content publishing space.Differentiating your passions from your paycheck.Creating steady streams of revenue in the content world.Building a passive income despite any new content.Separating “good money” from “bad money.”Seeking publicity is business, getting publicity is pleasure.How to make or break a sales funnel.Reconciling different mindsets between being sales focused and content focused.Redefining metrics of success.Finding pleasure in your business.Learning from experts and independent contractors.Understanding how content changes with mindset.Getting lost in strategies versus proactively implementing new ideas.Doing what makes you useful.Finding a meaningful audience.Find Colin Online at:http://www.willpowered.co/reverberation.coReferences/Resources:The Best Moments of Milhouse Van Houten- https://www.youtube.com/watch?v=GunaXxJifPASeason 5 Theme:cLOUD9 - After Party-- available at www.chicagoloud9.com Hosted on Acast. See acast.com/privacy for more information.

Aug 8, 2016 • 1h 11min
S5E2 - Alex Schmidt: How Do You Improve Bad Habits?
We’re all creatures of habit. But what kind of creatures do those habits make us? In this episode, we sit down with Cracked.com’s Alex Schmidt and discuss what goes into improving on bad habits.We explore:+Tracking success metrics+Fighting procrastination+The benefits of limited resources+Treating creative work as always on vacation, and never on vacation at the same time+Working in industries and environments that force you to keep up+Making yourself aware of your habits+Creating triggers that enforce positive habits+The downside of to-do lists+Doing your most creative work when before you’ve hit decision fatigue+Having a strong enough reason to make or break a habit+Discerning between your “shoulds” and “wants”+Not everything has to be made into a habit just because it exists+Fighting past your ‘bleeding gums’ moment when starting or breaking habits+Creating less rules to avoid restricting yourself+The Chuck Jones Rules of Engagement+Defining your Fight Club+Determining the person you want to become+Embracing where you are in your process+Asking for help+Admitting to yourself that you have room to improveFind Alex at:www.alexschmidty.comTwitter @alexschmidtywww.cracked.comReferences/Resources:Cracked.com podcast on The Simpsons: https://itunes.apple.com/us/podcast/insane-simpsons-easter-eggs/id689900475?i=1000370592944&mt=2New York Times Article - “Is Everything Wrestling?”: http://www.nytimes.com/2016/05/27/magazine/is-everything-wrestling.html?_r=0Season 5 Theme:cLOUD9 - After Party-- available at www.chicagoloud9.com Hosted on Acast. See acast.com/privacy for more information.

Aug 1, 2016 • 1h 9min
S5E1 - Srinivas Rao: What's The Relationship Between Mindset & Behavior?
The actions we take drive the mindsets we create, and the mindsets we create drive the actions we take. In the Season 5 premiere, we welcome back media personality and author Srinivas Rao to the show and discuss the nature of the relationship between mindset and behavior.We explore:+The negative stigma around therapy+How patterns and routines help us navigate down periods+Maintaining your health during transition periods+Srini’s preparation for public speaking appearances+Focusing your efforts, and getting into Deep Work+”Repetitive like a mechanic, spontaneous like an artist”+Does mindset drive behavior, or does behavior drive mindset?+Environment’s role in our thoughts and actions+Our tendency to be in environments that drain our energy+Being in situations that foster the conversations you want to have+Treating your work as your craft instead of your job+Breaking through the culture of sameness+Honing in on your craft+Srini’s mindset shift in getting a publishing deal with Penguin+The opportunity is not the permission slip+“Success gives you the conditional opportunity to try again”+The “Do, Have, Be” Conundrum+Making money off of what you enjoy+Shifting your expectations as you see resultsOrder Srini’s Book, Unmistakable: Why Only Is Better Than Best, and get Pre-order Bonus details at:www.unmistakablecreative.com/bookFind Srini and his podcast at:www.unmistakablecreative.comReferences/Resources:Cal Newport - Deep Work-- https://amzn.com/1455586692Dan Kennedy - No B.S. Wealth Attraction--https://amzn.com/1599183692Season 5 theme:cLOUD9 - After Party-- available at www.chicagoloud9.com Hosted on Acast. See acast.com/privacy for more information.

Jul 25, 2016 • 1h 3min
Best of Season 3: How Do You Prove Yourself Wrong? Thomas Edwards
This week, enjoy this "Best of" Classic episode from Season 3, when we sat down with professional dating coach Thomas Edwards, theprofessionalwingman.com, and explored how to prove yourself wrong.Season 5 premieries on August 1, 2016! Hosted on Acast. See acast.com/privacy for more information.

Jul 18, 2016 • 1h 27min
Best of Season 1: How Do You Deal With Perception vs Reality? Clementine Von Radicz & Alex Dang
Season 5 of our show kicks off on August 1! In the meantime, enjoy this classic from Season 1--our 3rd episode ever--when we sat down with poets Clementine Von Radicz and Alex Dang, discussing perception and reality, and how that impacts our world views. Hosted on Acast. See acast.com/privacy for more information.

Jul 11, 2016 • 1h 15min
S4E13 - Katherine Hill Pt. 2 - How Do You Evolve Over Time? (Season 4 Finale)
In our Season 4 finale, we’re back with choreographer Katherine Hill to continue discussing how you evolve over time. In this episode, we revisit and expand on last week’s prompt, and learn how to constructively grow.We explore:+Reconciling the difference in roles between student and teachers.+Realizing we live in our own contexts.+Compromising with other ability levels, opinions, and worldviews.+Understanding the humility that comes with changing your perspective.+Sharing your “wealth” by investing your time as a mentor in your mentees. +Revisiting the importance of setting habits and finding balance.+Exploring “the quantified self.”+Commitment is directly related to passion; the more you choose to immerse yourself in an activity, the more positive gains you will see.+Understanding that immersion is an active choice.+Keeping your goals tied to a larger purpose and mission.+Pivoting from one passion to another is more productive than completely starting fresh.+Identity is fluid; evolving is a holistic process.+Roles and titles ebb and flow.+Be cognizant of how others introduce you, and ask yourself is this how I want to be known?+Earning your title versus assigning it to yourself.+Embrace a slow, consistent evolution down a singular path.Find Katherine Online:www.khill.coReferences:McLovin- Superbad (2007) https://www.youtube.com/watch?v=2HTHPtoNJLkSeason 4 Show Theme:Tia Einarsen, My Bones-- https://itunes.apple.com/us/album/my-bones/id1078388013?i=1078388323 also available on Spotify Hosted on Acast. See acast.com/privacy for more information.


