

Social Media Marketing Podcast
Michael Stelzner, Social Media Examiner
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
Episodes
Mentioned books

Dec 29, 2017 • 44min
Using Facebook Ads to Turn New Customers Into Repeat Customers
Looking for tips on building customer loyalty? Need innovative ideas to generate more revenue? In this episode, I interview Maxwell Finn, the co-founder of a Facebook ad agency that specializes in customer acquisition. Show notes: https://www.socialmediaexaminer.com/282See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 22, 2017 • 42min
LinkedIn Native Video: What Marketers Need to Know
Wondering how LinkedIn native video could help your marketing? Interested in tips for sharing LinkedIn video that grows your reach and leads? In this episode, I interview Viveka von Rosen, co-founder and chief visibility officer at a social selling consultancy. She's also author of multiple books, including LinkedIn: 101 Ways to Rock Your Personal Brand. Show notes: https://www.socialmediaexaminer.com/281See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 15, 2017 • 40min
Video Creator to Traditional Media Star: The Zach King Story
Want to know how a well-known creator and book author got his start on YouTube? Interested in how he grew his business on social media platforms? In this episode, I interview Zach King, a filmmaker and YouTube personality who's known for creating digital magic. More than 20 million people follow him on Instagram. Show notes: https://www.socialmediaexaminer.com/280See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

16 snips
Dec 8, 2017 • 43min
Visual Personal Branding: How to Build a Loyal Following With Images
Want to create a strong connection with your followers? Wondering how to capture photos that authentically tell your brand's story? In this episode, I interview Jenna Kutcher, host of the Goal Digger Podcast. She's formally a professional wedding photographer. Show notes: https://www.socialmediaexaminer.com/279See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 1, 2017 • 38min
5 Social Tools for Social Media Marketers
Want to save time creating content and ads for your social media marketing? Interested in tools that help you track content and ad performance? In this episode, I interview Ian Cleary, the founder of a digital agency with a popular marketing technology blog. He's also the co-founder of an email marketing outreach tool. Show notes: https://www.socialmediaexaminer.com/278See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 24, 2017 • 41min
Future of Live Video: 360 Live and Virtual Reality Live
Wondering what emerging technologies are coming to social media? Curious about how to share immersive experiences with 360-degree video or virtual reality (VR)? In this episode, I interview Joel Comm, a live video expert. He's the author of the books Live Video Revolution, Twitter Power 3.0, and many others. Show notes: https://www.socialmediaexaminer.com/277See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 17, 2017 • 43min
Facebook Ad Custom Audiences: Retargeting Those Who Know You
Want to create Facebook custom audiences that move people into your sales process? Looking for tips on using new Facebook custom audience options? In this episode, I interview Amanda Bond, a leading Facebook ad strategist. She's a regular correspondent on the Social Media Marketing Talk Show. Show notes: https://www.socialmediaexaminer.com/276See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 10, 2017 • 41min
YouTube Pre-Roll Ads: How to Acquire Customers With Video
Want your ads to drive more sales? Interested in the benefits of YouTube pre-roll ads? In this episode, I interview Billy Gene Shaw, a Facebook and YouTube marketing expert. His agency helps businesses acquire customers. Show notes: https://www.socialmediaexaminer.com/275See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 3, 2017 • 46min
The Facebook Algorithm Explained for Marketers
Want to maximize the reach of your Facebook posts? Wondering how the Facebook relevance score and boosting posts can help? In this episode, I interview Dennis Yu, a Facebook ads expert and CTO of BlitzMetrics: a business that's part school and part agency for social marketers. Show notes: https://www.socialmediaexaminer.com/274See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 27, 2017 • 46min
How Social Media Has Evolved and Where It Is Headed
Want to prepare for emerging social technologies and marketing tactics? Wondering how to reach your audience as algorithms change? In this episode, I interview Brian Solis, a digital analyst and futurist at the Altimeter Group. He's considered one of the founding fathers of social media marketing. Show notes: https://www.socialmediaexaminer.com/273See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


