

Social Media Marketing Podcast
Michael Stelzner, Social Media Examiner
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
Episodes
Mentioned books

Mar 25, 2020 • 48min
Marketing In a Time of Crisis
I know many of you are facing a time of great uncertainty for your business, as are we at Social Media Examiner. In this special episode, I share a number of useful resources we've put together to help you. Watch Mike's Live video with Joel Black Watch Mike's Live video with Marcus Sheridan Read Marketing in Times of Uncertainty: Tips from Top Marketing Pros Listen to Showing Up In a Time of Uncertainty: What Marketers Need to Know on Apple Podcasts or Google Play
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 20, 2020 • 51min
Successful Facebook Ads on a Small Budget
Wondering how to advertise successfully on Facebook? Want to avoid wasting money and time when you test your Facebook ads? To explore how to create Facebook ads that work for all budgets, in this episode I interview Tara Zirker. Tara is a Facebook ads expert and founder of the Successful Ads Club, a membership site designed for marketers who want to improve their Facebook and Instagram ads performance. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 13, 2020 • 49min
Instagram Strategy: Growing Your Followers and Business
Looking for a strategic approach to organic Instagram growth? Wondering how to develop content that will grow your business and your Instagram following? To explore how to use Instagram as a hub for shareable content that leads to business growth, in this episode I interview Vanessa Lau. Vanessa is a community development expert who specializes in helping online coaches. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 6, 2020 • 44min
How to Persuade: The Science Marketers Need to Know
Do you want to persuade more people to take action? Wondering how the latest behavioral science can help your marketing? To explore how to be more persuasive in your marketing, in this episode I interview Jonah Berger. Jonah is a marketing professor at the University of Pennsylvania’s Wharton School and author of the books, Contagious and Invisible Influence. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 28, 2020 • 48min
How to Rethink Your Way to Business Growth
Do you want to grow your business? Is it time to rethink the way you market and deliver experiences? To explore how to grow your business via innovation, in this episode I interview Duncan Wardle. Duncan is the former head of innovation & creativity for Disney. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 21, 2020 • 46min
Messaging Matters: How to Attract Your Ideal Customers
Want to attract more of your ideal customers? Do you know which words and phrases resonate most with your prospects? To explore how to come up with the right messages to attract your preferred customers, in this episode I interview Jeffrey Shaw. Jeffrey is a brand message consultant who helps businesses attract their ideal customers. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 14, 2020 • 43min
YouTube Stories: Success Tips From a Top YouTuber
Do you want to connect more often with your YouTube subscribers without releasing a full video? Are you taking advantage of YouTube’s Stories and Community tab features? To explore how to use YouTube Stories and the YouTube Community tab, in this episode I interview Evan Carmichael. Evan is a successful YouTuber with more than 2 million subscribers and 300 million video views, and co-host of the Something to Prove podcast. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 7, 2020 • 46min
Developing Loyal Fans: The Future of Marketing
Do you want loyal fans for your business? Want to know how to build a fanbase of loyal customers? To explore how to develop loyal fans, in this episode I interview David Meerman Scott. David is a marketer, speaker, and best-selling author. USEFUL INFORMATION: Check out Social Media Marketing World We'd love you to review our show on Apple Podcasts.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 31, 2020 • 46min
Social Media Content Strategy: How to Respond to a Changing Marketplace
Do you have a content strategy for your social media marketing? Wondering how content and social media strategies can fit together? To explore how to use content strategically for 2020 and beyond, in this episode I interview Jay Baer. Jay is a marketing and customer experience strategist. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 24, 2020 • 41min
Social Media ROI: How to Measure Your Social Marketing
Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, in this episode I interview Christopher Penn. Christopher is the chief data scientist at Trust Insights. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


