

Social Media Marketing Podcast
Michael Stelzner, Social Media Examiner
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
Episodes
Mentioned books

Dec 25, 2020 • 43min
Social Media Video Made Simple: How to Easily Make Great Videos
Want to use more video in your social marketing? Wondering how to get started? To explore how to easily make organic video you can share on social media, in this episode I interview Pelpina Trip. Pelpina is a video expert who helps businesses grow their visibility with online video. USEFUL INFORMATION: Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 18, 2020 • 51min
How to Create YouTube Video Ads That Convert
How to Create YouTube Video Ads That Convert Want to advertise on YouTube? Wondering how to create YouTube ads that work? To explore how to create YouTube ads that convert, in this episode I interview Tom Breeze. Tom is a YouTube ads expert and CEO of Viewability, a YouTube ads agency that helps direct response B2C companies scale their businesses. USEFUL INFORMATION: Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 11, 2020 • 45min
Influencer Marketing Strategy: How to Scale a Business
Wondering if influencers can help you grow your business? Wondering how to work with influencers? To explore influencer marketing, in this episode I interview Adi Arezzini. Adi is an influencer marketing expert, and the CEO and co-founder of Teami Blends—a lifestyle brand that creates products inspired by the natural benefits of tea. USEFUL INFORMATION: Register for the Google Analytics for Marketers Course: GASuccess.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 4, 2020 • 44min
YouTube Ad Targeting: What Marketers Need to Know
Want to use YouTube ads to sell your products? Wondering how to get your ad in front of the right audiences? To explore YouTube ads targeting, in this episode I interview Aleric Heck. Aleric, a YouTube ads expert, is the founder and CEO of AdOutreach—a consultancy that helps marketers and business owners sell products and services. USEFUL INFORMATION: Register for the Google Analytics for Marketers Course: GASuccess.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 27, 2020 • 43min
TikTok Content Marketing: How to Grow Your Business With TikTok
Want to grow your business? Wondering if TikTok can help? To explore four different types of TikTok content and how you can use them to serve your marketing objectives, in this episode I interview Keenya Kelly. Keenya is a branding and video marketing expert who helps entrepreneurs grow their businesses online. USEFUL INFORMATION: Register for the Google Analytics for Marketers Course: GASuccess.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 20, 2020 • 50min
Google Analytics 4: What Marketers Need to Know
Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing? To explore Google Analytics 4 and what it means for marketers, in this episode I interview Chris Mercer. Chris is the leading authority on Google Analytics and founder of MeasurementMarketing.io. USEFUL INFORMATION: Register for the Google Analytics for Marketers Course: GASuccess.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 13, 2020 • 47min
Launching With Facebook Ads: How to Sell More With Facebook
Are Facebook ads an important part of your launch strategy? Wondering how you can use Facebook to sell more during your next launch? To explore how to use Facebook ads to generate more sales during a launch, in this episode I interview Emily Hirsh. Emily is the founder of Hirsh Marketing, an ad agency that specializes in helping influencers and coaches sell their digital products. USEFUL INFORMATION: Show notes: socialmediaexaminer.com/432 Register for the Google Analytics for Marketers Course: GASuccess.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 6, 2020 • 50min
Instagram Content Strategy: Creating Content That Draws Customers to You
Want to create engaging content on Instagram? Looking for a content strategy to create conversion-focused content? To explore how to create Instagram content that attracts your ideal clients, in this episode I interview Alex Tooby. Alex is an Instagram strategist who specializes in helping female entrepreneurs promote their businesses using Instagram. USEFUL INFORMATION: Register for the Google Analytics for Marketers Course: GASuccess.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 30, 2020 • 46min
YouTube Video Strategy: How to Grow a Business With YouTube
Want more leads and sales from your YouTube channel? Wondering how to use different types of videos for different objectives? To explore YouTube content strategy, in this episode I interview Sunny Lenarduzzi. Sunny is a YouTube marketing expert who helps entrepreneurs next-level their awareness online. USEFUL INFORMATION: Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 23, 2020 • 50min
Live Video Simplified: An Easier System to Success
Want to do more with live video? Wondering how to simplify the process of going live? To explore creating better systems for live video, in this episode I interview Tanya Smith. Tanya is a video strategist who helps service providers demystify the video creation process. USEFUL INFORMATION: Enroll in Michael Stelzner’s course, Becoming Well-Known: socialmediaexaminer.com/BWK Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


