

Social Media Marketing Podcast
Michael Stelzner, Social Media Examiner
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
Episodes
Mentioned books

Aug 10, 2023 • 45min
How to Build an Internal Facebook Ads Team to Scale Any Business
Nick Shackelford, an online ads expert, shares insights on building an internal Facebook Ads team to scale any business. Topics discussed include the transition from soccer to agency business, the importance of paid acquisition, building an in-house team for scaling, structuring campaigns and analyzing performance, and hiring a creative strategist for an internal Facebook Ads team.

52 snips
Aug 3, 2023 • 45min
Video and Storytelling: How to Connect With an Audience
Want to grow your business? Wondering how to create videos that position you as a relatable authority? To discover how to use video to connect with your target audience, I interview Virginia Kerr.Guest: Virginia Kerr | Show Notes: socialmediaexaminer.com/574Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28 snips
Jul 27, 2023 • 48min
Instagram Stories: Creation to Conversion for Marketers
Want to convert more followers on Instagram? Wondering how Stories can help you close more business? To discover how to convert with Instagram Stories, I interview Chelsea Peitz.Guest: Chelsea Peitz | Show Notes: socialmediaexaminer.com/573Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

44 snips
Jul 20, 2023 • 49min
How to Batch Instagram Reels Content Efficiently
Want to publish more Instagram reels without recording every day? Looking for a workflow to create weeks’ worth of content at one time? To discover how to batch your Instagram reels, I interview Elise Darma.Guest: Elise Darma | Show Notes: socialmediaexaminer.com/572Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

6 snips
Jul 13, 2023 • 45min
Getting Started With GA4: A Practical Approach
Want to learn more about using Google Analytics 4 (GA4)? Wondering what kinds of reports and insights GA4 can give you? To discover how to get started with GA4, I interview Zack Duncan.Guest: Zack Duncan | Show Notes: socialmediaexaminer.com/571Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28 snips
Jul 6, 2023 • 42min
Demand Generation Strategy: How to Get Buyers to Line Up to Work With You
Need more clients and customers? Looking for a framework you can model to fit your own business? To discover a strategy to generate demand for your products and services, I interview Philip Ilic.Guest: Philip Ilic | Show Notes: socialmediaexaminer.com/570Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

15 snips
Jun 29, 2023 • 48min
Using YouTube Analytics to Improve Your Video Strategy
Want to improve your video performance? Wondering what metrics and data to look for in YouTube Studio? To discover how to improve your YouTube video strategy with analytics, I interview Justin Brown.Guest: Justin Brown | Show Notes: socialmediaexaminer.com/569Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

29 snips
Jun 22, 2023 • 46min
AI for Business: Use Cases and Trends
Wondering what marketing tasks AI can help you with? Looking for help developing AI prompts that deliver the results you need? To discover how to use AI for marketers, Interview Chris Penn.Guest: Chris Penn | Show Notes: socialmediaexaminer.com/568Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 15, 2023 • 46min
Using Story the Right Way: Theory and Practice for Marketers
Need better stories to improve your marketing? Wondering why customers connect with some stories and not others? To discover the theory and practice of using stories in your marketing, I interview JJ Peterson.Guest: JJ Peterson | Show Notes: socialmediaexaminer.com/567Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

4 snips
Jun 8, 2023 • 41min
Developing Shows: Behind the Scenes at Social Media Examiner
Want to launch a new podcast or video series? Wondering how Social Media Examiner does it? To share how Social Media Examiner conceived and launched a new show in 9 weeks, I talk with Brooke B. Sellas.Guest: Brooke B. Sellas | Show Notes: socialmediaexaminer.com/566Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


