Contractor Cents

How would you like to turn more leads into better customers? Imagine if you could increase your call booking rate by 10%. What would that do for your bottom line? Massami Middleton, Chief Marketing office for Call Rail discusses how to get better customers and a better bottom line. Podcast Sponsor is Profitability Movement - https://profitability-movement.mn.co Ruth King Twitter - @RuthKing LinkedIn - https://www.linkedin.com/in/ruthking1/   Podcast Produced by Nick Uttam https://www.linkedin.com/in/nick-uttam-4b33a1147

Getting the right media coverage can help potential customers find you and give your existing customers another reason to do business with your company. Heather Ripley, CEO of Ripley PR, discusses how to get earned media coverage and how to leverage it. Podcast Sponsor is Profitability Movement - https://profitability-movement.mn.co Ruth King Twitter - @RuthKing LinkedIn - https://www.linkedin.com/in/ruthking1/   Podcast Produced by Nick Uttam https://www.linkedin.com/in/nick-uttam-4b33a1147

How would you like to be unstoppable in business and life? Join Jonathan Page, an attorney in an entrepreneur’s body, as he gives you the tools, a framework, and mind-shifts to be unstoppable. Podcast Sponsor is Profitability Movement - https://profitability-movement.mn.co Ruth King Twitter - @RuthKing LinkedIn - https://www.linkedin.com/in/ruthking1/   Podcast Produced by Nick Uttam https://www.linkedin.com/in/nick-uttam-4b33a1147

It’s February. A traditionally slower time of the year for many contractors. I give you five things you can do to make the slower season less slow Podcast Sponsor is Profitability Movement - https://profitability-movement.mn.co Ruth King Twitter - @RuthKing LinkedIn - https://www.linkedin.com/in/ruthking1/   Podcast Produced by Nick Uttam https://www.linkedin.com/in/nick-uttam-4b33a1147

How do you focus profitability on website design and website conversion rates? What does your website need to look like? Where do your potential customers go when they land on your website? These questions and more are answered by my guest Katlyn Slocum. Podcast Sponsor is Profitability Movement - https://profitability-movement.mn.co Ruth King Twitter - @RuthKing LinkedIn - https://www.linkedin.com/in/ruthking1/   Podcast Produced by Nick Uttam https://www.linkedin.com/in/nick-uttam-4b33a1147

What are you grateful for How do you express gratitude – even in situations which, initially feel horrible – you have to fire your oldest employee, a close relative passes away, a customer who has been with your company more than 10 years suddenly leaves…or something else. Lisa Ryan gives you the keys to easily and quickly expressing gratitude to your employees and your loved ones. Podcast Sponsor is Profitability Movement - https://profitability-movement.mn.co Ruth King Twitter - @RuthKing LinkedIn - https://www.linkedin.com/in/ruthking1/   Podcast Produced by Nick Uttam https://www.linkedin.com/in/nick-uttam-4b33a1147

You all know that maintenance plans are critical to the long term success of your company. David Lopez, CPA gives you the Rule of 78 as it applies to growing your maintenance base. This is something that mot of us don’t think about. Yet, implementing it will help you generate and expand your maintenance base. Podcast Sponsor is Profitability Movement - https://profitability-movement.mn.co Ruth King Twitter - @RuthKing LinkedIn - https://www.linkedin.com/in/ruthking1/   Podcast Produced by Nick Uttam https://www.linkedin.com/in/nick-uttam-4b33a1147

How do you create loyal customers who think of your company every time they need plumbing, hvac, electrical, or another service in their home or office? And, how do you turn an unhappy customer into a satisfied customer who will refer your company?  Join Zac Garside of Power Selling Pros as he answers these questions and more. Podcast Sponsor is Profitability Movement - https://profitability-movement.mn.co Ruth King Twitter - @RuthKing LinkedIn - https://www.linkedin.com/in/ruthking1/   Podcast Produced by Nick Uttam https://www.linkedin.com/in/nick-uttam-4b33a1147

There are many companies who provide extended HVACR and Plumbing parts and labor warranty products.  How do you choose the right company for you?  What should you ask before you “sign on the dotted line?”  Join Gus Vassilopolous, Digital Marketing Manager of Trinity Warranty, one of the largest warranty providers, as he answers these questions and more. Podcast Sponsor is Profitability Movement - https://profitability-movement.mn.co Ruth King Twitter - @RuthKing LinkedIn - https://www.linkedin.com/in/ruthking1/   Podcast Produced by Nick Uttam https://www.linkedin.com/in/nick-uttam-4b33a1147

Seasonality is a part of our business. Justin gives you things you can do to decrease the seasonality. By implementing these ideas your bottom line could break even or you could earn a profit even in slower times of the year. Podcast Sponsor is Profitability Movement - https://profitability-movement.mn.co Ruth King Twitter - @RuthKing LinkedIn - https://www.linkedin.com/in/ruthking1/   Podcast Produced by Nick Uttam https://www.linkedin.com/in/nick-uttam-4b33a1147