The Opportunity Podcast

PPC can make or break FBA brands. Sometimes the line between investing in ad spend and wasting money is pretty thin. PPC is crucial to get your brand seen, but how do you do it in a way that helps, not hurts, your business? This is an area that PPC expert Laura McCaul specializes in. Laura is the co-founder of Sponsored Profit, an agency that helps businesses attract the attention of customers through personalized Amazon PPC strategies. In this episode, Laura explains how Amazon advertising can be a "pay to play" environment and how easy it is for sellers to spend a fortune on PPC campaigns that don't generate sufficient results. This is why Laura helped create the Misspend Prevention Method, a strategy that helps sellers avoid a money pit by cutting down on wasted ad spend by up to 50%. Laura also explains why PPC is an investment, not a cost, and how Amazon advertising can be a significant driver of revenue when used correctly. We go through how to start a new PPC campaign and scale it from scratch, as well as how to kick your existing campaigns up a notch to reach a much bigger audience. Laura also discusses some of the common mistakes that FBA sellers make when using PPC and highlights the importance of building a recognizable brand instead of focusing solely on keywords.

Have you dreamed of making it big on YouTube but know the odds are stacked against you to "make it" on the streaming platform? What if we told you there was a sure-fire way to make money as a YouTuber? Two years ago, Youtube entrepreneur Sushee Nzeutem risked it all when she quit her corporate day job to buy and scale a YouTube channel. Becoming a new business owner after decades of working in a corporate office certainly wasn't easy. Soon after packing her life up and moving to Thailand to grow the business, the global pandemic hit, and Amazon commission cuts only compounded Sushee's worries. Luckily, she wasn't afraid of a little hard work and, despite the obstacles in her way, Sushee grew the business to make 10x more revenue in just two years! Following this success, Sushee created the Youtube Business Builder Academy, an online educational resource where she teaches entrepreneurs how to replicate her performance as an anonymous Youtuber. In this episode, Sushee walks us through the buying strategies she used when purchasing her Youtube channel and the systems and frameworks she employed to successfully scale the business. Sushee explains the importance of training up an efficient team and how delegating tasks allowed her to work on the business, not "in" the business. This helped her create the "content conveyor belt" that turned her channel into an entirely passive business. Sushee shares some unique insights into what it takes to be successful on Youtube, and how buying this business transformed her life. If you're looking to break into the Youtube industry or gain traction on your existing channel, this is an episode you definitely don't want to miss out on!

You can't build a successful website without an audience, but how do you find those high-converting keywords that will drive traffic to your site? This is a problem that Ben Adler, the creator of Keyword Chef, was determined to solve. Ben spent years building up a portfolio of affiliate niche sites and learned how to conduct highly effective keyword research along the way. Ben soon noticed a need within the content site community for more intuitive keyword research tools. He used his past experience as a programmer to build Keyword Chef, an easy-to-use SaaS tool that automated his existing keyword formulas and strategies. In this interview, Ben discusses his journey from building content sites to creating a SaaS business from scratch as a solopreneur. We also dive into what makes good and bad keyword research, how to build a community within your niche, and how to create a lucrative keyword strategy.

Andrea Barnhill is the Co-Founder and Director of Operations at Socratik, an SEO agency aiming to execute customized SEO strategies that boost ROI for mid to enterprise-sized businesses. Andrea is an expert in radical SEO transformation and helps businesses create a framework for exponential growth. In this episode of The Opportunity Podcast, Andrea shares with us how to create a site that climbs the SERPs, even in competitive niches, and the SEO roadmap she uses to influence her clients' bottom lines.

Ecommerce entrepreneurship comes with its ups and downs, but once you've discovered the keys to success, growth is all about execution. Ronnie Teja's unique founder story shows how you don't have to have a background in online business to become an ecommerce entrepreneur, but what it does take is determination, flexibility, and a drive to build something great. The founder of Branzio Watches and ecommerce entrepreneur joins us on The Opportunity Podcast to discuss how the challenges of launching his online business set him up for future success and the lessons he's learned in his journey so far. Ronnie also shares what's needed to scale your online business successfully and the best way to expand an existing portfolio.

Is great customer service the secret to growing your business? Rising customer acquisition costs mean securing happy, returning customers is more crucial than ever. A key player in retaining customers and transforming them from one-time buyers into brand fans is customer service. In this episode of The Opportunity Podcast, we're joined by Nicole Baqai to discuss how to create customer service experiences that translate into business results. Nicole is the Senior Strategic Partnerships Manager at Gorgias, a full suite customer service solution for eCommerce entrepreneurs, and shares some keen insights into the relationship between customer service and generating more sales and greater ROI. She also talks about optimizing, automating, and personalizing your communication to make customer service your greatest marketing tactic.

When an ecommerce platform is packed with giants, how do the small businesses stand out? Amazon is filled with copycat competition from players big and small. Between that and the limited options for creating a unique brand experience, it may seem like an impossible task to capture and retain customer attention. Michael (Mike) Begg is the Co-Founder, CMO, and Chief Strategist of AMZ Advisers. As a former Amazon seller, Mike experienced first-hand the frustrations that come with maximizing brand awareness on a platform crammed with competition. Now, Mike helps ecommerce businesses develop Amazon-specific marketing strategies to dominate their category and bring in the maximum amount of revenue possible. In this episode of The Opportunity Podcast, Mike shares his knowledge and experience for exploding your Amazon presence, making the most of each sale, and the techniques he uses within his own company to scale online sales of ecommerce brands selling through Amazon.

Starting your first niche site is one thing – buying, growing, and flipping an empire of sites is another. So how do you scale and sell a portfolio of niche sites? Shawna Newman is an SEO expert with nearly 20 years of experience acquiring and scaling niche sites. She is one of the most seasoned SEO professionals in the industry, known for her unique testing methods and extensive year-long case studies. She is also the founder of Skipblast, where she shares her key findings from her SEO and business research. Shawna joined us on this episode of The Opportunity Podcast to discuss her methods for building a niche site portfolio, what to look out for when buying and selling sites, how to scale newly acquired sites, and much, much more.

Affiliate sites are a fantastic way to boost your passive income, but how do you start and scale an affiliate site from nothing? Doug Cunnington is an expert affiliate marketer and the founder of Niche Site Project, where he empowers people with systems and templates to create and scale their own affiliate sites. He is also the host of The Doug Show and a self-titled YouTube channel where he talks about his affiliate marketing journey so far. In this episode, Doug shares a behind-the-scenes look into what works and what doesn't in affiliate marketing. He talks candidly about the Amazon affiliate program, when and how to scale an affiliate marketing business, and his top tips for driving traffic to your site.

How important is SEO to your business? Great SEO is a primary factor in many online businesses' success. But approaching it for the first time can feel like a minefield. Between out-of-date information and seemingly constant changes to Google's algorithm, you may think SEO is an impossible game to win. But Kyle Roof knows it's far from that. In fact, the SEO guru has obtained a US patent proving exactly how you can manipulate SEO to rank on search engines. Kyle is the lead SEO at High Voltage SEO, Founder of PageOptimizer Pro, Co-founder & SEO Instructor at Internet Marketing Gold (IMG), speaker, trainer, and all-around hub of SEO knowledge. He joined The Opportunity Podcast to dispel some of the common myths and misconceptions about SEO practices and the Google algorithm, and reveals what site owners should be doing to improve their SEO and outperform their competition.