Business for Good Podcast

This episode's guest is someone who's spent her career studying—and championing—entrepreneurs who don't always fit the Silicon Valley mold. Dr. Lori Rosenkopf is the Vice Dean of Entrepreneurship at the Wharton School and the author of the new book Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation. In this short guide, Lori explores how success doesn't have to mean dropping out of college to start a venture-backed unicorn in your garage. Instead, she highlights seven distinct paths that entrepreneurs can take to build impactful ventures, whether they're bootstrapped, mission-driven, or even working within larger companies. Drawing on her years of research and mentoring at one of the world's top business schools, Lori introduces what she calls the "Six Rs" of entrepreneurial mindset—Reason, Relationships, Resilience, Resources, Results, and Recombination—as core principles that help explain why some founders succeed where others falter. In this conversation, we talk about the entrepreneurs Lori profiled in her book—from disruptors and acquirers to accidental founders—and what their stories can teach us about resilience and innovation. If you've ever thought "I'm not the typical entrepreneur," perhaps Lori will convince you that maybe there's no such thing. Discussed in this episode Lori discusses the work of Spirovant Sciences and its CEO Dr. Joan Lau. Paul recommends reading Shoe Dog and Super Founders. Wharton offers curriculum in Entrepreneurship & Innovation for both undergraduates and MBAs. The Venture Lab is Penn's home for student entrepreneurs. Some entrepreneurs rely on SBA loans rather than equity investments. The Hult Competition is a global competition that challenges university students to develop innovative social enterprises that address pressing global issues. Get to know Lori Rosenkopf Lori Rosenkopf is the Simon and Midge Palley Professor at the Wharton School of the University of Pennsylvania. As Vice Dean for Entrepreneurship, she serves as Wharton's faculty director for Venture Lab, Penn's home for student entrepreneurs, and also their San Francisco campus. In a prior role as Vice Dean of Wharton's Undergraduate Division, she introduced a new curriculum and developed experiential classwork in the tech sector. For over thirty years, Rosenkopf has taught entrepreneurship and management of technology to more than 20,000 high schoolers, undergraduates, MBAs, and executives, connecting these learners to many of the most entrepreneurial alumni at Wharton and Penn through treks, panels, and classes. Rosenkopf received her PhD in Management of Organizations from Columbia University, her MS in Operations Research from Stanford University, and her BS in Operations Research and Industrial Engineering from Cornell University. She worked as a systems engineer at AT&T Bell Laboratories and Eastman Kodak between her degrees. Rosenkopf lives in Philadelphia with her partner, Allan, and their dog, Winston.

You've heard of carbon capture machines, but what if one of the most powerful tools for removing CO₂ from the atmosphere isn't high-tech at all—just crushed rock and rain? Meet Ana Pavlovic, CEO of Eion and the self-described "Crazy Rock Lady." Her company is pioneering a process called enhanced rock weathering, which uses the natural properties of a green volcanic mineral called olivine to pull carbon dioxide out of the air and lock it away—permanently. The best part? They do it on farmland, replacing conventional agricultural lime with olivine. The result is a two-for-one win: healthier soil for farmers and long-term carbon removal for the planet. It's nature's chemistry, accelerated—and rigorously measured using Eion's core technology, what they call a "soil fingerprinting" measurement technique. In this episode, Ana explains how Eion is turning geology into climate cash, why they're focusing on agriculture instead of oceans, and how they secured a $33 million carbon removal deal from Frontier, the coalition backed by Stripe, Shopify, and Meta. We also talk about farmer adoption, measurement challenges, and why Ana believes carbon removal can be both scientifically credible and scalable. So if you're interested in the wild new world of carbon markets, the surprising magic of crushed rocks, and what it takes to scale a climate startup from idea to impact, you'll dig this conversation. Let's rock. Discussed in this episode The 2020 Beerling paper: "Potential for large-scale CO2 removal via enhanced rock weathering with croplands" Eion's $33 million deal with Frontier and its deal with Perdue. Eion's patent application for a soil fingerprinting verification technique Our 2022 episode on enhanced rock weathering with Kelly Erhart from Vesta. Ana recommends reading Ministry for the Future. More about Anastasia Pavlovic Anastasia Pavlovic brings deep expertise in global operations and software with a passion for driving global change through local impact. Before joining Eion, Pavlovic led operations, commercialization, and growth for the Agoro Carbon Alliance, which works with farmers to sequester carbon in soil. Prior to the Alliance, Pavlovic commercialized software solutions in the US and Canada for Yara's Digital Farming organization. She has worked for venture-backed software companies scaling agtech and security products around the world. From West Virginia, Pavlovic holds dual B.S. degrees in Electrical Engineering and Systems Engineering.

In the restaurant world, infant mortality is the norm. Nearly two-thirds of new eateries shut down in their first year. Only one in five lives to see its fifth birthday. So when a restaurant—not just any restaurant, but a plant-based fine-dining spot—thrives for decades, it's not just impressive. It's almost mythic. Enter Rich Landau and Kate Jacoby, the married duo behind Vedge, the acclaimed Philadelphia restaurant that's helped redefine what plant-based food can be. With nods from Bon Appétit, GQ, Food & Wine, and the James Beard Foundation, Rich and Kate have built more than a restaurant—they've built a movement. One that proves vegetables don't need to play second fiddle—they can own the stage. Now, I don't know how these two do it. My wife and I love each other, but even the suggestion of collaborating on a work project sends us both reaching for diplomatic escape routes. Yet somehow, Rich and Kate not only run a business together—they do it with passion, purpose, and of course, with pastry. Rich got his start in the '90s with Horizons, a bold bet on vegetable-forward cuisine back when people didn't even know how to pronounce "vegan," let alone what it meant. Kate joined with a background in hospitality, bringing a refined palate and a pastry chef's touch. But this episode isn't just about food. It's about values. About running toward the hard stuff. About how two people built something meaningful—together—and stuck with it through all the chaos the restaurant industry throws your way. If you're a foodie, an entrepreneur, or just a fan of staying married while doing the impossible—this one's for you.

Nick Cooney is one of the most prolific investors in food and ag tech. As the founder of Lever VC, he's helped deploy nearly $80 million from his first fund and has now closed more than $50 million toward his second $100 million fund. He's backed companies across the spectrum of sustainable protein—plant-based meat, cultivated meat, fermentation-derived proteins (including, in full disclosure, my own company, The Better Meat Co.), and more. But despite his deep roots in venture capital, Nick's latest project is about something very different: giving money away with no expectation of any financial return. In his new book, What We Don't Do: Inaction in the Face of Suffering and the Drive to Do More, from Simon & Schuster and Regalo Press, Nick challenges the reader with a bold moral argument: it's not enough to simply avoid doing harm—we have a responsibility to proactively reduce suffering where we can, including suffering we didn't cause. That includes using our time, our talents, and yes, our money, to help others—especially those we'll never meet. So how much should we be giving? While philosopher Peter Singer proposes 10% of your income as a moral benchmark, and Jesus went even further, telling his followers to sell everything and give to the poor, Nick stakes out a middle ground somewhere between Singer and Jesus of Nazareth: give until you feel it. Not until it hurts, necessarily—but enough that it makes a noticeable impact on your life. Because that impact could be life-changing—or even life-saving—for someone else. In this episode, Nick and I dive into the ideas behind What We Don't Do, and why our inactions—what we don't do—may be among the biggest sources of preventable suffering in the world. We explore the psychology behind why it feels easier to forgive inaction than harmful action, and how we can train ourselves to think differently. We also discuss the current state of the alt-protein industry, Nick's analysis of why venture capital has cooled off on the space in recent years, and what it'll take to bring investors back to the table. It's a rich and rewarding conversation with one of the most influential thinkers in the future of food. I found What We Don't Do to be both thought-provoking and motivating, and I think you'll feel the same. Whether you're a founder, a funder, or just someone who wants to do a little—or a lot—more good in the world, this episode is for you.

Palm oil is everywhere—from food to cosmetics to biofuels—but its production is a leading cause of deforestation, habitat destruction, and greenhouse gas emissions. What if we could have all the benefits of palm oil without the downsides? Enter NoPalm Ingredients, a Dutch biotech startup using fermentation to produce a sustainable alternative to palm oil—without the need for palm trees. Instead of chopping down rainforests, they're upcycling agricultural waste, feeding it to their specialty yeast, and brewing a fat with the same characteristics as high-end palm oil in the process. The company's raised €6 million to date and has already done a trial run of its process in a massive 120,000-liter fermenter. In this episode, I'm joined by NoPalm's CEO, Lars Langhout, to talk about how microbial oils can disrupt a $60 billion industry, whether fermentation is the future of fats, and the challenges of scaling a sustainable solution. Could NoPalm Ingredients make deforestation-free oils the new norm? If they have their way, perhaps so. Discussed in this episode The fateful short 2020 article that inspired Lars to start NoPalm Ingredients. Lars was also inspired by Bowery Farming CEO Irving Fain. Lars recommends reading The Hard Thing about Hard Things and Radical Candor Our past episodes with Lingrove (tree-free wood) and Abiom (wood-fed meat). Get to know Lars Langhout Lars Langhout is the co-founder and CEO of NoPalm Ingredients, a biotech pioneer company he established in 2021 alongside Prof. Dr. Jeroen Hugenholtz. Leveraging his background in strategy consulting and an MBA (CBS '16), Lars leads the team in developing sustainable, locally produced alternatives to palm oil. Under his leadership, NoPalm Ingredients has achieved significant milestones, including scaling their fermentation process from benchtop experiments to industrial-scale production of 120m3 within three years. This innovative approach transforms agri-food side streams into high-quality, food-grade palm-oil alternatives.

What if the fat in your butter, cheese, or even burger could be made without animals, without plants, without fermentation, and without agriculture at all? That's exactly what Savor is doing. Using a groundbreaking process that transforms compounds like CO₂ and elements like hydrogen into rich, animal-free fats that can mimic what animal fat does, this California-based startup is rethinking how we produce and consume one of the most essential ingredients in food. In this episode, I sit down with Kathleen Alexander, cofounder and CEO of Savor, to dive into the science behind their innovative fat production, why alternative fats could be the next big breakthrough in food tech, and how their approach could help fight climate change while making all types of foods, including plant-based meats and dairy, taste even better. So far the company has raised more than $30 million in venture capital, including from Bill Gates, and is now gearing up to start selling its new fat in restaurants and bakeries within 2025. Will humanity be able to divorce food production from agriculture? If Savor succeeds, that just might be the case. Discussed in this episode Katheeen co-authored the paper Food Without Agriculture. Savor was incubated by Orca Sciences. Our past episode with Pivot Bio president Lisa Nunez Safarian. Kathleen and Paul both recommend Alchemy of Air and Not the End of the World. Kathleen recommends Long Life, Honey in the Heart. Smitsonian story on Savor's technology. More about Kathleen Alexander Kathleen Alexander has a strong background in materials science and engineering. She has worked in various roles, including as a CTO and CEO at Savor, a Project Director at Orca Sciences, and a Climate Solutions Consultant at KCA Research, Inc. Kathleen has a proven track record of designing and implementing innovative projects for climate solutions, with a focus on greenhouse gas reduction technologies. She has also conducted extensive research and modeling in the field of materials science, particularly in areas related to electrochemistry and battery performance. Kathleen's academic background includes a PhD in Materials Science & Engineering from Massachusetts Institute of Technology, further showcasing her expertise in the field.

We spend about 90 percent of our lives indoors, yet the air inside our homes and offices is often far more polluted than the air outside. Volatile organic compounds—better known as VOCs—are constantly emitted by furniture, cleaning products, and even the very walls around us. Formaldehyde, benzene, toluene—these chemicals sound like something you'd find in an industrial park, but they're actually in the places where we eat, sleep, and work. Well, what if nature could give us a hand here? What if plants, and even microbes, could be supercharged to clean our air at a level that truly makes a difference? That's exactly the mission of today's guest: Patrick Torbey, CEO and co-founder of Neoplants. His company is using synthetic biology to enhance houseplants and their soil microbes with built-in air purification superpowers. Right now, they are offering microbial powders called Power Drops to mix with water and sprinkle onto the soil of your own houseplants to super-charge their air purifying capacity. I already ordered mine and am using them now. They also offer Neo Px, which is their all-in-one plant and microbe duo, including a Marble Queen Pothos. The bottom line is that they claim their technology can make plants up to 30 times more effective at cleaning the air in our homes and offices than the plants we currently have today. Their systems don't just filter air pollution but actually metabolize it into harmless compounds. In this episode, Patrick and I have a wide-ranging conversation about topics like synthetic biology, science fiction, nature vs. nurture, and of course, how his company's tech will both make money and make the world a better place. Already the company has raised more than $20 million in venture capital, with more still yet to come. So, if you've ever wondered how science, business, and sustainability can come together to solve a problem hiding in plain sight—or in this case, plain smell—you won't want to miss this conversation. Discussed in this episode You can order Neoplants' microbes for your houseplants' soil here. Our past podcast episodes with Pivot Bio (nitrogen-enhancing microbes) and Living Carbon (rapid-growth trees). Patrick discussed how reading Cosmos changed his life. There was also a 1980 TV Series by Sagan called Cosmos and an updated remake in 2014 by Neil deGrasse Tyson. Patrick discusses how China is planting forests outside cities to improve air quality. Patrick recommends reading science fiction, leading Paul to recommend a book he recently read, Childhood's End by Arthur C. Clarke. More about Patrick Torbey Patrick Torbey is the co-founder and CEO of Neoplants, a Paris-based synthetic biology startup, engineering plants' genomes and microbiomes to have a positive impact on the air we breathe. Patrick has a PhD in genetic editing from ENS Paris, his expertise spans molecular biology, biotechnology, and entrepreneurship. He drove Neoplants R&D efforts for many years as CTO, and is now leading the company. Patrick is passionate about taking the "fi" out of "sci-fi." He is fascinated by the potential of deep technologies to change the world for the better, and convinced that we need more and better GMOs to face the challenges of today in a sustainable way.

It's no secret that the alternative protein startups are struggling these days. A combination of lower revenue, intense competition, and less available venture capital is leading to a contraction in the sector, with countless alt-meat and dairy companies conducting layoffs, declaring bankruptcy, and even folding altogether. Enter Ahimsa Companies, a newly formed investment group acquiring promising but distressed plant-based brands. This isn't charity, though. Ahimsa's belief is that, with their consolidation strategy and pooled resources, these brands that are built on a strong underlying product can become profitable under the Ahimsa umbrella. As Ahimsa CEO Matt Tullman says in this conversation, pendulums swing, and many of these companies can be brought to profitability, meaning they could ultimately be sold at a much higher price than their valuation during this period in which plant-based products are in the valley. So far the company has acquired Wicked Foods, Simulate's Nuggs, Blackbird Pizza, an Ohio plant-based foods manufacturing plant, and more. Matt is a man of many talents, as you'll hear in this episode. In addition to being CEO of Ahimsa Companies, he founded and sold his own education tech company, and is also the co-founder and CEO of Outlier Health, the parent company of supplement company Complement and of No Meat Athlete. He's both a missionary for plant-based lifestyles and a mercenary seeking to combine his passion for plant-based foods with profit. Discussed in this episode Ahimsa Companies is looking for plant-based startups to acquire. Here's an analysis of their strategy and history. Interview with Matt in which he describes Ahimsa's goal by declaring that "we've got to step up and try to help these companies survive." Story about Ahimsa's acquisition of the Plant Plant in Ohio. Both Paul and Matt are interested in AI's potential to enable human-nonhuman communication, something Noa Weiss discussed on a past episode. Matt recommends reading both The Hard Thing about Hard Things and The Surrender Experiment. Matt also recommends Paul Graham's essay, Do Things That Don't Scale. More about Matt Tullman Matt is the co-founder and Group CEO of the Ahimsa Companies – a private equity firm acquiring and operating best-in-class plant-based food and manufacturing companies. He is also the co-founder and CEO of Outlier Health, the parent company of Complement and No Meat Athlete, which have served nearly 13 million people just in the past three years. He's also an investor in health/food/bev startups, and a contributor to Inc. Magazine. Previously Matt founded a ed-tech firm that was ultimately acquired by Stride Education (NYSE: LRN). Matt is most proud of bootstrapping a business that was named to the Inc. 500 list of fastest growing companies in 2021. He has dedicated his career to growing nutrition-first health companies to help catalyze the movement to a plant-based lifestyle for the mainstream consumer.

Did you know that it takes 140 liters of water to make a single cup of coffee? Turns out that coffee, as far as plant crops are concerned, has a fairly heavy footprint on the planet. And it's getting harder to farm, with climate change altering where and how many coffee beans can even be grown. You've heard of making meat without chickens, and milk without cows. Well, you can also now get coffee without beans. This episode's guest is the CEO of Minus, a startup reimagining how you enjoy your daily brew. Minus has developed an innovative way to replicate the rich flavor, aroma, and experience of coffee without using coffee beans at all. Minus' beanless coffee emits 86% less carbon than traditional coffee, uses 94% less water and utilizes 92% less land. Made from upcycled ingredients like date seeds and grape seeds, this alt-coffee is primarily marketed to women for reasons you'll hear from CEO Maricel Saenz. The traditional coffee industry is rife with challenges, from deforestation and water-intensive farming practices to the instability of supply chains caused by climate change. Minus aims to address these issues head-on with a sustainable, scalable alternative that delivers the same satisfying experience without the environmental baggage. We'll explore the science behind beanless coffee, the startup's journey from concept to reality, and the potential impact of this bold innovation on coffee lovers and the planet. Whether you're a caffeine connoisseur or just curious about how cutting-edge food tech is reshaping our world, this conversation is one you won't want to miss. Discussed in this episode You can buy Minus coffee from their website. Maricel recommends the Y Combinator Startup Library. Maricel also recommends reading Regnesis. Our past episodes on chocolate without farming cocoa and bean-free coffee. More about Maricel Saenz Maricel Saenz is a Costa Rican entrepreneur living in California with a strong passion for sustainability and innovation. She is the founder and CEO of Compound Foods, a food-tech startup that aims to reduce supply chains and food waste while creating sustainable and valuable products through fermentation. The company's first product, Minus, uses a beanless approach to reduce the negative environmental impact of coffee production and ensure a sustainable supply for the future. Maricel holds a Bachelor of Commerce from the University of British Columbia and attended Singularity University's Global Solutions Program in 2017. She has a diverse background, having previously co-founded Nextbiotics, a synthetic biology startup that addressed antibiotic resistance. She has also worked in international development in South Africa and Cambodia, empowering women and working with local entrepreneurs. Maricel has also worked with Monitor Deloitte in corporate strategy and innovation consultancies.In recognition of her accomplishments and innovative thinking, Maricel was named on the 2022 Forbes' 30 under 30 list. Her work in sustainability and food-tech is making a positive impact on the planet and inspiring others to think creatively about how to reduce waste and create sustainable solutions.

In this episode we're diving deep into the fascinating world of carbon recycling with a trailblazer who's reshaping how we think about waste and sustainability. Our guest is Dr. Jennifer Holmgren, CEO of LanzaTech—a company on a mission to transform our biggest environmental challenge into an economic opportunity. LanzaTech is pioneering a process that takes industrial emissions—the kind of harmful gases that typically contribute to climate change—and recycles them into valuable products like fuels, fabrics, and everyday consumer goods. The concept might sound like science fiction, but it's already science fact. LanzaTech's technology captures carbon emissions from sources like steel mills, refineries, and even municipal solid waste, then feeds those emissions to specially engineered microbes. These microbes act like tiny factories, converting carbon pollution into useful materials. Imagine jet fuel made from industrial waste or yoga pants created from captured carbon—it's not just possible; it's happening. In fact, at the very end of 2024, LanzaTech received a holiday gift from the federal government: a $200 million award from the Dept. of Energy. In this episode, Jennifer and I discuss the path LanzaTech took, including raising $400 million and taking 13 years prior to commercializing its first product. We also touch on her personal journey from her birth in Colombia to her taking the helm at LanzaTech. As you'll hear, this isn't just about reducing emissions; it's about completely rethinking the role of waste in our economy. LanzaTech's vision is one where carbon is no longer a liability but an asset—a resource that can be reused and recycled, over and over again. It's a powerful example of how businesses can align profitability with purpose, and it's precisely the kind of story that inspires hope in these challenging times. So, whether you're an entrepreneur, an environmentalist, or just someone curious about the future of our planet, this is a conversation you won't want to miss. Discussed in this episode Jennifer recommends reading Quiet by Susan Cain. LanzaTech awarded up to $200 million in federal cash from the DOE LanzaTech is backed by Khosla Ventures. More about Jennifer Holmgren, PhD Dr. Jennifer Holmgren is CEO of LanzaTech. Under her guidance, LanzaTech is developing a variety of platform chemicals and fuels, including the world's first alternative jet fuel derived from industrial waste gases. Given her integral role in the development of this alternative jet fuel, she is also a Director and the Chair of the LanzaJet Board of Directors. Prior to LanzaTech, Jennifer was VP and General Manager of the Renewable Energy and Chemicals business unit at UOP LLC, a Honeywell Company. While at UOP, she was a key driver of UOP's leadership in low carbon aviation biofuels, and under her management, UOP technology became instrumental in producing nearly all the initial fuels used by commercial airlines and the military for testing and certification of alternative aviation fuel. Jennifer is the author or co-author of 50 U.S. patents and more than 30 scientific publications, and is a member of the National Academy of Engineering. In 2003, she was the first woman awarded the Malcolm E. Pruitt Award from the Council for Chemical Research (CCR). In 2010, she was the recipient of the Leadership Award from the Civil Aviation Alternative Fuels Initiative (CAAFI). In 2015, Jennifer and her team at LanzaTech were awarded the U.S. Environmental Protection Agency Presidential Green Chemistry Award, and she was awarded the BIO Rosalind Franklin Award for Leadership in Industrial Biotechnology. Jennifer was named as #1 of the 100 most influential leaders in the Bioeconomy in 2017 and received the Global Bioenergy Leadership Award in 2018, and the 2020 William C. Holmberg Award for Lifetime Achievement in the Advanced Bioeconomy. In 2021, she received the Edison Achievement Award and the Prix Voltaire Award. In 2022, she was included in ICIS's Top 40 Power Players ranking. Jennifer also has an honorary doctorate from Delft University of Technology. Jennifer is on the Governing Council for the Bio Energy Research Institute in India. The institute was set up by the DBT (Department of Biotechnology, Indian Government) and IOC (Indian Oil Corporation). She also sits on the Advisory Council for the Andlinger Center for Energy and the Environment at Princeton University, the National Academies' Board on Energy and Environmental Systems (BEES), the External Advisory Committee for the Advanced Energy Technologies Directorate (AET) at Argonne National Laboratory, the Advisory Council for the Pacific Northwest National Laboratory (PNNL), the Halliburton Labs Advisory Board, the Universiti Teknologi PETRONAS International Advisory Council, and the Founder Advisory for The Engine, a venture capital fund built by MIT that invests in early-stage science and engineering companies. Jennifer holds a B.Sc. degree from Harvey Mudd College, a Ph.D. from the University of Illinois at Urbana-Champaign and an MBA from the University of Chicago.