Marketers Do Coffee

Is your B2B content truly original—or could it be swapped with a competitor’s without anyone noticing? In this episode of Marketers Do Coffee, I chat with Tim Metz, Head of Marketing & Innovation at Animalz (B2B content marketing agency). We explore how AI is reshaping content marketing and why execution alone is no longer a differentiator. Learn why ideas—not just execution—are now the key to standing out, and how AI can be used without making your content generic.For fresh ideas and key highlights from this chat:☕ https://www.marketersdocoffee.com/p/most-b2b-content-is-bland-and-interchangeable-is-yours

Create massive B2B growth without ads or cold outreach. In this episode, Jason Saltzman, Director of Growth at Live Data Technologies, shares how his team scaled revenue by leveraging ecosystem marketing—partnering with top voices like Lenny's Newsletter and Emily Kramer of MKT1 to build trust, create compelling content, and drive organic growth.☕ Get highlights from this chat and subscribe so you don't miss future ones: https://www.marketersdocoffee.com/p/ecosystem-marketing-your-unfair-growth-advantage

Your brand is already happening. Here’s how to shape it.In this episode, Erica Bonser (co-founder of Fan Club Brands and Head of Content at Animalz) breaks down what most founders get wrong about branding and how to fix it. From strategy to visual identity to implementation, she shares a no-fluff startup branding playbook that actually works. Erica has helped everyone from bootstrapped solopreneurs to multi-million dollar SaaS companies build brands that connect and convert. And she explains exactly how to do it—without wasting months chasing perfection. ☕ Subscribe for highlights from this and future chats: https://www.marketersdocoffee.com/p/stop-ignoring-brand-the-startup-mistake-you-can-t-afford-to-make

Forget vanity metrics. Real growth happens through real relationships, and yes, even on LinkedIn. Lee Densmer, founder of Globia, shares how she built a successful B2B content marketing agency not through viral posts, but by cultivating authentic connections. From navigating layoffs to launching her business, Lee opens up about the systems, strategy, and mindset behind her transition from corporate to entrepreneur—and why LinkedIn is her go-to networking engine, not a vanity metric machine.☕ Subscribe here for highlights from this chat and future chats https://www.marketersdocoffee.com/p/a-smarter-content-strategy-that-fits-on-an-index-card