

Sales Maven
Nikki Rausch
Feel awkward selling your services? You're not alone.
The Sales Maven Podcast is your go-to show for learning sales strategies, rapport building and how to sell with confidence, kindness, and credibility without ever feeling pushy or fake.
Hosted by trusted sales strategist Nikki Rausch, each episode gives you practical sales tips, conversation examples, and real-life sales coaching so you close more deals, strengthen client relationships, and grow your business.
Perfect for women entrepreneurs and service-based business owners ready to turn "I hate selling" into "I've got this."
The Sales Maven Podcast is your go-to show for learning sales strategies, rapport building and how to sell with confidence, kindness, and credibility without ever feeling pushy or fake.
Hosted by trusted sales strategist Nikki Rausch, each episode gives you practical sales tips, conversation examples, and real-life sales coaching so you close more deals, strengthen client relationships, and grow your business.
Perfect for women entrepreneurs and service-based business owners ready to turn "I hate selling" into "I've got this."
Episodes
Mentioned books

Jun 28, 2021 • 27min
Misunderstood Sales Strategies & How This Costs Your Business
Today Nikki is discussing the misunderstood sales strategies she is seeing and how this can affect your business. Nikki is giving her perspective on these strategies and hopes this episode will have you approaching your sales conversations a little differently, plus much more on this episode of the Sales Maven Show. Have you been told not to post your pricing? Listen as Nikki shares why she believes this strategy only works for you and not for your client or prospect. Another misunderstood strategy is that sales are in the follow-up. Nikki says it isn't just about the follow-up, your message needs to be on point, and it needs to reach people that need what you are offering; otherwise, you will only get crickets. If you want to hear why Nikki believes you need to be careful using the strategy of sales is a numbers game, you will want to listen to this episode. Do you know the difference between marketing and sales? Marketing is to bring leads into your business, while sales are to close those leads, so the strategy of spending more money on marketing and you will close more sales doesn't work unless you know how to close the sale. The last very misunderstood concept that Nikki talks about that makes her cringe is the concept of focusing on a client's pain points. Listen as Nikki shares what the concept actually means and why it should never be used in your marketing or sales conversations. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:44] Welcome, and thank you for listening! [01:18] Shout out to Faithann Fun, who left a very sweet Five Star review! [03:11] The first misunderstood strategy is not putting pricing out in the marketplace. [07:01] Sales are in the follow-up is another misunderstood strategy. [09:25] Listen as Nikki shares why the strategy of sales is a numbers game is misunderstood. [12:08] Build your email list but build it with ideal clients. [13:44] Never take no for an answer is another one Nikki wishes would go away. [15:45] Spend more marketing on it, and you will close more sales. [18:17] Just because someone has a background in marketing or branding, they can teach you how to sell. [20:11] The last misunderstood strategy is to focus on the pain points. [23:31] Nikki talks about where she gets the ideas for her episodes. [24:52] How often do you struggle with…..is a way to word a question instead of asking what their pain points are. [26:14] Thank you for listening. I am so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Selling The Complete Solution with Amber Peterson Buying Signals in Sales - How to Recognize and Act on Them

Jun 21, 2021 • 55min
Implementing Ideas to Generate Revenue - Mastering Excellence with Shane Sams
Today's episode is a little different; it's the first in a series she is launching called Mastering Excellence. Nikki's guest today is Shane Sams, the host of The Flipped Lifestyle Podcast and the Founder of FlippedLifestyle.com. Listen as Nikki asks Shane some questions she pulled from an NLP modeling project to tap into Shane's brain and talk about his process for mastering excellence, plus much more on this episode of the Sales Maven Show. Listen as Shane shares how he turns ideas into money and why he says until he can make someone vote with their wallet, it's not a good idea; it's just a plan. Before you spend a bunch of time and money on something, ask people if they would buy it. Shane discusses how his team works and what each person does to keep the train rolling while leaving him with some unstructured time to sit down with a notepad to figure out new ideas. "I'm not trying to get rich quick; I'm trying to get rich forever." Shane discusses his goals when implementing ideas and why it's not important to wait until you have a detailed sales page to get your idea out there. Shane shares how he knows he's achieved his goal when implementing an idea to generate revenue. If one person buys it, then other people will also buy it. Shane also discusses the seven phases of building a membership site. Shane shares when he knows it's time to stop and move on to something else and who inspires him. He says that he and his wife celebrate big wins by moving on to the next big idea, but they also like to spend time in Mexico. Shane's favorite sport is youth cheerleading, and when he was in high school, he always hung out with the nerds. Shane is so inspiring, and he drops nuggets of brilliance through this entire episode, so believe me when I say you don't want to miss one second of what Shane Sams shares. In This Episode: [02:33] Welcome to the show, Shane! [05:40] The topic they are talking about is Shane's ability to have an idea and quickly turn it around and make money from it. [06:42] Shane speaks about the idea and how he turned it into a course that has made hundreds of thousands of dollars. [09:01] Shane says until he can make someone vote with their wallet, it's not a good idea; it's just a plan. [10:37] Nikki asks, what would I have to do to think like you, have an idea, get someone to vote with their wallet and then turn around and make money off of it? [10:50] Shane shares how he comes up with his ideas. [13:43] You have to plan space at the beginning of the day; otherwise, your ideas will get bogged down under daily stuff. [16:09] Shane speaks about his goal when he implements his ideas and how he starts at the end and moves forward. [18:42] If the offer and product are good enough, it won't matter if you have a detailed offer at first; just get it out there. [19:37] "I'm not trying to get rich quick; I'm trying to get rich forever." [21:05] How do you know you've achieved your goal when implementing an idea that generates revenue? [23:32] "Don't fall in love with your ideas; fall in love with the proof of your idea." [24:21] Shane shares the seven phases of building a membership site. [26:57] Shane says his job is to figure out what people need. [29:16] How do you know it's time to go all-in on an idea? [30:02] When something feels overwhelming and exciting, that's when he goes all-in on something. [33:38] Shane talks about when he knows it's time to stop and move on to something else. [36:44] Shane speaks about working his way by networking instead of buying his way in. [39:02] "The only way your next better opportunity will come is by you doing something." [44:56] Shane, who inspires you? [46:38] How do you celebrate your wins? Shane says by moving on to the next big idea. [48:34] People would be surprised to know that Shane's favorite sport is youth cheerleading, and his favorite people to hang out with in high school were the nerds. [50:55] The Live events are the most exciting things that are going on in his business right now. [55:03] Thank you for being on the show! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Shane: Shane's Website The Flipped Lifestyle Podcast The Shane Sam's Show podcast Facebook | Twitter | Instagram 30-Day Free Trial

Jun 14, 2021 • 31min
How She Closed Millions in Sales: A Sales Success Story
Today, Nikki is celebrating another sales success story with a member of the Sales Maven Society, Kylie Cantu. Kylie is a performance-driven sales professional with a stellar record of connecting with customers and driving remarkable product and service sales. During her first strategy session with Nikki, Kylie's struggle was that she didn't know how to open doors or how to build relationships over the phone. Listen as they discuss how Nikki helped her and her success since then, plus much more on this episode of the Sales Maven Show. Nikki's suggestion was to ask her client to send an introduction email to a prospective client that she couldn't seem to connect with. Once Kylie built the relationship with the client and school district, it led to more sales. It opened the door for Kylie to serve the Virginia Beach area with Interactive Flat Panels in all the school districts, which netted her millions in sales. Kylie has an innate ability to commit to implementing what she learns, and because of that ability, she has had amazing successes. The things she learned from that first training with Nikki are strategies she still uses today, and she says that everything Nikki has taught her has led her to where she is today in her career. Kylie looks back and reviews Nikki's teaching resources when she gets stuck and doesn't know how to move forward. Kylie shares that some benefits of being a member of the Sales Maven Society are having access to Nikki, revisiting the teaching resources, and Nikki's strategies. Nikki's sales strategies differ from the old traditional ones that are taught to most sales personnel. Are you ready to ignite your sales and build your own confidence like Kylie did? Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together. You bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [01:04] Welcome to the show, Kylie! [01:38] Kylie shares her background and how she and Nikki met. [04:28] After training with Nikki, she was determined that Nikki would be her mentor. [06:20] Kylie speaks about what she is doing now in her career. [07:45] Kylie talks about the first strategy session she had with Nikki. [09:03] After reaching out to a client and not getting a response, Nikki asked her to ask her client to send an introduction email. [11:37] Once the relationship with the client and school district was built, she was able to open the door in Virginia Beach for Interactive Flat Panels. [14:07] She became a resource for the client and helped him with what he needed. [16:02] Kylie is an implementer, and she takes everything Nikki teaches and says and implements for amazing successes. [19:20] Kylie is still learning and is committed to her success. [20:27] What would you tell someone coming up and who wants to grow in sales? [23:10] Kylie shares what her thought process is when she is trying to open doors. [26:33] What do you believe is a benefit of having access to the Sales Maven Society? [28:30] Thank you for being here, Kylie! [28:46] The question of the week is, "What prompted you to take action on this now?" Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Kylie: Email

Jun 7, 2021 • 54min
Using Stories When Podcast Guesting to Attract Clients: An On-Air Coaching Call
Nikki's guest for this On-Air Coaching Call is Geraldine Carter. Geraldine is the owner of She Thinks Big Coaching, where she helps her clients build and price services that will reduce workload while increasing revenue. Listen as she asks for Nikki's help with stories and talking points for a podcast tour she is going on. As usual, Nikki is on point with her answer on this episode of the Sales Maven Show. Nikki suggests that Geraldine first find a key point that she will be speaking about and think of a story of a client that she recently helped around this key point. You can interject this story when you bring up the point and then share the results they received once they implemented what you had discussed. Nikki suggests starting the story by talking about how CPAs can get overwhelmed and overlook the money they could save their clients and then share the example of how you had several overwhelmed clients that implemented this and were able to bring in large amounts of money once CPAs can identify what they are overlooking in their business. "We have coaches because everyone has blind spots." Geraldine is asking Nikki what phrases she should stay away from so that she doesn't make her clients feel embarrassed. Nikki suggests she remark on how common this situation is and the need for coaches to identify the blind spots and find ways to bring money into the business while serving their clients at a much higher level. Nikki also points out that Geraldine needs to take the time to tell these stories when she is a guest on a podcast because usually, it gets the host more engaged, and they ask more in-depth questions. Tell the story in a way that sounds like you are telling it for the first time and the listeners' benefit. Geraldine shares that if she had to pick one benefit of being part of the Sales Maven Society, it's that she gets the right answers to her questions fast. She says that it saves so much time, second-guessing, bandwidth, and focus. She can just move on with things because she has the answer. Do you need answers to your questions fast? Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together. You bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [01:02] Welcome to the show, Geraldine! [01:33] Geraldine shares her background and her business. [03:05] Geraldine talks about her podcast and how her clients find her. [04:46] Nikki says that Geraldine provides exceptional value in tiny little pieces of content she regularly puts out. [07:06] Nikki believes it is very important to stay in front of your email list. [08:17] Geraldine needs Nikki's support for stories and talking points for a podcast tour she is going on. [09:41] Nikki suggests looking at the topic she is speaking on and finding the key points and then think of a client she helped around this same topic. [12:22] Geraldine shares an exercise she takes her clients through. [15:20] Nikki shares how she would lay out this story. [17:28] Nikki talks about sharing the process and an impactful story. [19:46] Sometimes, people feel pressured when a guest on a podcast. Take the time to share your stories because sometimes the host gets more engaged. [20:58] Nikki shares some things to remember when you tell stories. [23:02] Nikki speaks about ways to plant seeds. [25:10] Nikki talks about ways for Geraldine to pitch her relevant podcast episodes without making it sound like she is in sales mode. [28:35] "You don't have to plant seeds every single time you answer a question, but you do want to plant seeds more often than not." [31:05] Geraldine discusses the seeds she believes will be the most important to drop. [32:27] Nikki shares how Geraldine can drop in a seed around her custom one-on-one coaching for an accelerated four-month program. [36:00] Nikki gives her some language when she is on a podcast that might be different from what she is used to. [37:11] Geraldine shares a story that shows another issue she is having around doing things a non-traditional way versus the traditional way. [39:10] Nikki speaks about how she would word the story. [42:24] Tell your stories as often as you can and pay attention to how people respond to them. [47:53] Congrats on the new website, and good luck on your podcast tour. [48:21] What has been one benefit for you of being a member of the Sales Maven Society? [50:53] Nikki shares her question for this week. Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Episode 59 - Storytelling in Business: How to Get Started Find Geraldine: She Thinks Big Smart Strategy for CPA's Podcast LinkedIn | Email Episode 101 - How a CPA Can Raise Prices with Confidence Episode 106 - Better Pricing Strategies for Accountants: Stop Billing by the Hour with Jonathan Stark

May 31, 2021 • 27min
Using Social Media For Business Development: A Sales Success Story
Today, Nikki is celebrating another sales success story with a member of the Sales Maven Society, Karen Rae. Karen is the founder of Fave Lifestyles, a lifestyle brand and community for women to amplify their expertise to the community seeking the resources to create their Fave life. Fave is a place for women in business to shine! Listen as they discuss the significant results Karen has gotten from implementing the things she and Nikki have worked on, plus much more on this episode of the Sales Maven Show. Originally Karen came to Nikki for help with engaging with women in her online community without sounding salesy and instead becoming a resource for them. Nikki helped her by flipping the script and teaching her how to change her mindset on how to help and serve someone. She learned how to make the women she wanted to help the center of the conversation and engage by coming up with strategic questions. Karen shares the results she has seen since she implemented the script that Nikki suggested. Karen also talks about how successful she has been at moving people from a DM to a live conversation to actually becoming one of the experts in the community. This is allowing her to now have conversations to identify whether or not it makes sense for this person's business as well as for Fave to offer them the opportunity to be an expert. Nikki believes Karen is a great example of implementation and seeing the results of it. She went from being a stay-at-home mom to building a business and went out of her way to understand what works for her and how to be willing to change things up. Karen says that what has really helped her is Nikki's year of asking questions. She had never felt comfortable asking questions until Nikki told her it was ok to ask questions in business. Nikki knows you can pretty much say or ask anybody anything as long as you phrase it correctly. Karen says that the number one biggest benefit for her of being a member of the Sales Maven Society has been the confidence she has gained. She was so scared to get out there and chat with people because she didn't know what to say or how to say it. But because of the gentle, beautiful words that are talked about in the different scenarios and how to create those conversations have given her the confidence to talk to people. Are you ready to ignite your sales and build your own confidence? Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together. You bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [01:03] Welcome to the show, Karen! [01:23] Nikki speaks about why she wanted to do this episode. [03:12] Karen shares how women can work with her membership community. [06:12] Karen speaks about how her community differs from other communities. [08:20] Karen discusses the issue she had that she and Nikki worked on together. [11:16] How to move them from a DM into having a live conversation about becoming one of the experts was also something they worked on. [12:49] Nikki talks about the three things they decided were most important for what Karen was trying to accomplish. [14:30] Karen shares that what has really helped her is Nikki's year of the questions. [16:20] Nikki believes Karen has done a great job of implementing the changes they discussed. [18:57] Karen is still working on asking the questions to identify what the customer's struggle is. [19:51] It's not about being perfect; it's about building rapport. [21:28] Asking how you can be a resource for someone isn't a generic throwaway line; it should only be used sincerely. [23:44] What has one benefit been for you, being a member of the Sales Maven Society? [25:14] Today's question is; of the ways we've talked about working together, which one are you most interested in learning about? Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Karen: Fave Lifestyles Email 5 Easy Steps to Amplify Your Expertise a Free downloadable for you! https://www.subscribepage.com/amplifysocial

May 24, 2021 • 29min
Business Success Plan, How to Turn A Negative into A Positive
Today Nikki is sharing how to turn negatives into positives in your sales conversations. She is going to give some examples of things that often come up in sales conversations that are perceived as negative and hopefully show you how to turn it around to make it positive and, along the way, give you some new language to use in your sales conversations, plus much more on this episode of the Sales Maven Show. Listen as Nikki shares three situations that often come up during your sales conversations that may bring up some fear. The first one is when someone is asking you to do something you don't offer. Nikki shares how she recently handled a situation just like this and the language she used to turn it into a positive. She isn't afraid to tell clients she doesn't offer something but always tells them what she does offers. The second situation is when someone brings up a negative experience they previously had. This is a buying signal and a chance for you to turn it into a positive. Never dive into the pit with them by adding any negative opinions. Just say you are sorry and tell them what they can expect when they work with you. Are you doing something in your business that you really don't want to do even though you know it's an important component of what you do? Nikki says one way to turn this negative into a positive is to add it into a package, raise your rate on the package, and incentivize your client to do it themselves. That way, your client feels like they are getting a discount if they do it themselves, but if they still want you to do it, you are being compensated for it. The foundation of everything Nikki teaches and how to be successful in sales is about building rapport. It is best to always be making rapport deposits in your bank account with everyone you come in contact with instead of making withdrawals. Want to learn more about how to build rapport? Nikki wants to invite you to join the Sales Maven Society. This is an opportunity for you and Nikki to work together. You bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:44] Welcome, and thank you for listening! [01:31] Shout out for a very nice review from theleadr. [02:56] Listen as Nikki shares the first situation as negative in a sales conversation. [05:04] Nikki knows that when she works with clients, they get huge value, so she has no issue telling them when she doesn't offer something. [07:32] Be ready to say that isn't something I provide, but tell them what you can do. [09:24] The second situation is when someone brings up a negative experience. [11:36] Nikki talks about a situation she experienced recently, where her content was being taught by someone else. [14:31] Don't hire sales coaches that have sold nothing and don't have real-world experience in sales. [16:09] Nikki talks about how she helped a client and how the client contacted her recently and shared that she still uses what she learned. [18:48] Nikki shares a mistake she sees people do in their business. [21:15] Language and the way you position something to the client matters. [22:45] Building rapport is the basis of everything that Nikki teaches. [23:53] When your answer is no to something, you need to state no as a fact. [25:05] The question Nikki picked for this week is; where are you in the decision-making process, and would you like to move forward with working together? [28:21] Thank you so much for listening! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Selling The Complete Solution with Amber Peterson Buying Signals in Sales - How to Recognize and Act on Them

May 17, 2021 • 26min
Building An Email List Through Speaking: A Sales Success Story
Nikki is celebrating a sales success story today with a member of the Sales Maven Society, Niki Ramirez. Niki is the founder and principal consultant at HR Answers, a human resource consulting firm that specializes in providing support and HR guidance to small business leaders. Listen as Niki shares the challenge she came to Nikki with around her speaking engagements and how to connect with people to create a future sale, plus much more on this episode of the Sales Maven Show. Nikki helped Niki follow a process in preparing the people who were in her sessions to be ready for an offer at the end by sprinkling in important information language as a lead-up to the offer. Nikki believes that it's important to plant seeds while still following the rules of no selling from the stage, allowing people to take the next step with you. Niki shares that once they determined her strategy, she invited people to join the list and join her community. She says that 18 to 20 percent of the people at her conferences sign up to be on her mailing list, and she has also implemented donating to a local charity for every person who signs up to her email list. Then she makes a blanket donation to the charity. Niki also talks about Nikki's advice to have different offers ready to meet a prospective client's needs. Niki believes some benefits she has received from being a part of the Sales Maven Society are that it has made it so that she doesn't have to think about what to ask because there are so many smart people already asking the questions. Having access to the materials, recorded training, and the how-tos have made it so that she can make a checklist of things she is working on to improve her techniques is another big plus. Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [01:04] Welcome to the show, Nikki! [01:31] Niki shares her background, business, and what she does for her clients. [04:40] Niki believes that HR departments are overwhelmed, which is why her business is important. [05:25] How do your clients typically find you? [08:09] Niki believes that connecting with people is the only way to succeed in any business. [09:05] Niki shares the challenge that she and Nikki worked on around her speaking engagements and how to connect with them to create a future sale. [11:32] Nikki speaks about how to plant seeds and still follow the rules and allow people to take the next step with you. [13:40] Niki discusses donating to a local charity at every conference she speaks at. [15:52] Nikki feels like she gave Niki a grain of rice, and she took it and planted a rice field. [19:30] What is one benefit to you of being in the Sales Maven Society group? [23:17] Today's question is, should we go ahead and schedule a time for our next meeting? Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Niki: HR Answers Email | LinkedIn

May 10, 2021 • 40min
Pricing Options: An On-Air Coaching Call with Jill Shroyer
Nikki's guest for this On-Air Coaching Call is Jill Shroyer. Jill is a Sales Maven Society member and the owner of Expedition HR Consulting. Jill loves dealing with sticky situations, so she helps her clients fix their situations and prevent anything sticky in the future. She needs Nikki's support around creating some custom offers and the rates she should charge for them since they aren't part of her usual offerings. Of course, Nikki is on point with her answer on this episode of the Sales Maven Show. Nikki says that as our businesses grow, we find that we have pieces or parts of what we offer that are valuable to a client without getting the full package. It is often necessary to create custom packages or even an à la carte menu with these kinds of DIY clients. Sometimes you have to test the market to find the pricing sweet spot and see what the market will pay for the new bundle. Jill loves Nikki's idea of charging a lower rate for the bundle during an email campaign to test the market and likes how that could translate down the road into more sales when she adds more to the bundle. Jill doesn't usually sell through her email list, so she will have to train her list to look for the offers. Nikki also wants Jill to set up a conversion email sequence because you can't just send out a one and done email, there has to be follow up emails for special offers. If you missed Nikki's Conversion Email Sequence Masterclass, let her know, she might put out a special offer for the videos with enough interest. Jill would also like Nikki's input on when to know that you are priced too high or if you just haven't reached your ideal client. Nikki shares that doing the testing is important, and sometimes it's just a gut check and seeing if you would feel resentful if you charged less, and if you would, then that would be a case of bless and release. But you might also not have reached the right level of your ideal client because if they are new, they might not be able to spend what you are asking even if they want to. Jill says that getting Nikki's response on items that are posted on the site is one of the major benefits she has received from being a member of the Sales Maven Society. The caliber of people in the society is amazing, these are high-quality people, so they add real value when they comment as well. Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [01:01] Welcome to the show, Jill! [02:00] Jill shares a little about her business and who she serves. [04:57] She speaks about two programs her company offers to clients. [08:47] Jill needs Nikki's help with creating custom offers and pricing them appropriately. [11:20] Jill discusses the pricing and procedures for the packages that she has already set up. [13:00] Nikki digs into what Jill believes someone would pay for the bundle of documents that she has for hiring employees. [15:20] Nikki says that once you sell five at a given price, raise your price. [17:20] Don't be afraid to sell something and then offer something else right away. [18:52] Nikki asks if Jill is signed up for her Conversion Email Sequence Masterclass. [21:41] Nikki discusses the research she has done with email sequences and uses the same sequences for every offer. [23:27] You will know if the offer works if they buy it. [24:14] How do I know if it's priced too high or if they just weren't my ideal client? [27:11] Think about your specialty and what they need from you. Those are the people you want to put the offers in the marketplace for. [29:44] Nikki spoke about someone on her email list for three years before she bought. [33:00] Have you ever wondered what happens when you push the unsubscribe button? [33:38] Jill shares one benefit she has received from being a member of the Sales Maven Society. [36:46] Jill, thank you for being on the show! [37:19] When someone declines your offer, ask why they declined in a curious voice and see what they say. Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Jill Shroyer: Expedition HR Consultants Email | Instagram

May 3, 2021 • 38min
Questions To Ask Yourself In The Decision Making Process
Nikki is excited to bring you this episode of the Sales Maven podcast. Today's conversation is around how to have a strategy for making better business decisions. When deciding about doing something or signing up for something, we often get told to think about things from the perspective of our return on investment (ROI). Listen, as Nikki shares some questions to ask yourself to help you make better business decisions and get the best return on opportunity (ROO) possible. Nikki shares the following seven questions to help you make better business decisions when an opportunity presents itself. Do you need or want the experience? Are you willing to invest the time and effort to do the follow-through needed? Will you be discouraged if you don't close immediate business? What will you be giving up to pursue this activity? What steps can you take to minimize the risk of the previous question? What is there to gain by saying yes to this opportunity? What steps can you take to maximize achieving the best-case scenario? Take some time to really go through the questions and answer them when you are making decisions. You may find that you will say no to things that you might have been tempted to say yes to. You will probably be glad that you went through this exercise, and you may even find that you are going to start saying yes to things you might have said no to because you are looking at them from a different perspective. Do you want to learn more about how to apply questions to your sales conversations? You are invited to join the Sales Maven Society. This is an opportunity for you and Nikki to work together. You bring your questions, concerns, sales challenges, and she'll provide answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:43] Welcome to the show! [01:13] Have you signed up for resources available for podcast listeners? Go to Sales Maven; once you click in there, it will take you to a page with a free gift from Nikki. [02:06] Shout out to Tracy Warren for the five-star review! [04:15] Nikki speaks about the first time she heard about return on opportunity or ROO. [06:48] Nikki shares that her books are not a moneymaker, so putting out her third book, The Selling Staircase, was a big investment. [09:20] If you don't see an ROI on something, step back and look for the ROO. [12:29] Do I want and or need the experience? [13:38] Are you willing to invest the time and effort to do the follow-up needed on whatever the opportunity is? [17:16] Will you be discouraged if you don't close immediate business? [20:26] What will you be giving up to pursue this activity? [23:03] What steps can you take to minimize the risk for the question above? [26:20] What is there to gain by saying yes to this opportunity? [30:04] Nikki shares an opportunity; she said yes to that; although she didn't have a financial benefit at the time, it has brought a lot to her business since. [32:35] What steps can you take to maximize achieving the best-case scenario? [35:08] Take time to run through these questions when you have a decision to make that you aren't sure of. [36:19] The question of the week is, what if anything has this cost you so far by not moving forward on this? Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven

Apr 26, 2021 • 29min
You're Right & Now You've Lost A Client
"Do you like to be right?" Nikki is excited to bring you this episode of the Sales Maven podcast. She shares some stories, and some techniques for you to think about in your conversations. You may find some new ways to think about your communication and have some new language to go with it. "Sometimes being right isn't the best thing." It's all about the relationship, and whether being right is helping the relationship or hurting it. You don't want to push clients or customers away by shaming them because, as Brene Brown says, "If shaming worked, she would be the first person in line to do it." This idea of being right, does it really serve you or does it cost you clients? Nikki wants you to start to notice the places where you feel compelled to point out where you are right, and someone else is wrong, catch yourself and decide how it serves the relationship. Ready to learn more? Do you want to learn more about how to apply questions to your sales conversations? You are invited to join the Sales Maven Society. This is an opportunity for you and Nikki to work together. You bring your questions, concerns, sales challenges, and she'll provide answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:43] Welcome to the show! [01:22] Shout out to Mary Beth Simon for the five-star review. [02:51] Do you like to be right? Even if it costs you a client? [04:19] Nikki shares a story about a time she was placing an order. [07:26] Shaming doesn't work, so why do it. [08:06] Nikki tells a story when she and her husband were at a hotel, and their key wouldn't work. [11:01] The response from the hotel was, you probably didn't do it right. [13:54] The only thing that was accomplished was they would never stay at that particular hotel again. [15:53] In your own business, where are those places you are so adamant that you are right and want to point it out to the person? [16:42] Nikki says that she has seen this issue in service-based business is when there is a creative component to what they provide. [19:42] Nikki speaks about an offer she did recently, where she had complaints from people who purchased and how she responded. [21:49] Listen as Nikki talks about a subtle situation she was involved in, where she used backtracking. [24:50] This idea of being right, does it serve you, or does it cost you, clients? [26:02] Nikki's question for this episode is, how would you prefer to have this resolved? [27:16] Nikki is going to do a training on this question inside the Sales Maven Society. [28:29] Thank you for listening! Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Public Speaking and How to Monetize it: An On Air Coaching Call with Mary Beth Simon.


