BAD Marketing Podcast with Eddie Maalouf

Shep Ogden & Bailey Grady, Founders of Offbeat Media Group, have been hacking attention since they were in high school. They are the go-to agency for McDonald's, Tiktok, Netflix, Samsung & many more to help them market to Gen Z. On this episode they talk about the early days of digital real estate, meme marketing, how they helped TikTok build their original user base, and they explain why they are ALL IN on Virtual Influencers. You don't want to skip this episode! FOLLOW OFFBEAT:Website: https://www.offbeat.xyz/Instagram: https://www.instagram.com/offbeat.xyz/ Follow Zero from Nexus: https://twitter.com/ZeroFromNexus Learn more about Virtual Humans: https://www.virtualhumans.org/ FOLLOW SHEP:Twitter: https://twitter.com/ShepOgden Instagram: https://www.instagram.com/shepogden/ FOLLOW BAILEY:Twitter: https://twitter.com/baileygrady12 Instagram: https://www.instagram.com/grady/ TIMESTAMPS:00:00 Intro02:07 Podcast Start02:24 Who are Shep & Bailey?03:04 What is Offbeat Media?03:26 How Bailey started making money on the internet05:35 Shep was buying Digital Real Estate on Instagram07:40 The advantage of being born 5 years earlier08:49 Taking advantage of spare time as a young adult09:32 Marketing with memes10:24 How they helped launch TikTok in 201813:01 What they learned from getting 5 BILLION impressions14:15 Why they started launching their own shows16:25 WTF is a Virtual Influencer?18:47 Why Lil Miquela was so revolutionary as a virtual human20:43 Getting a cold email from Mark Cuban22:02 Why Virtual Humans are so interesting to them24:48 Launching their Virtual Influencer - Zero from Nexus26:46 What is live shopping?27:56 Are we actually going to work in the metaverse?30:35 Working with McDonalds on TikTok campaigns34:03 Pairing online traffic to IRL foot traffic (THIS IS NUTS)37:35 How it feels to work with the largest brands in the world39:27 How their cutting edge tech helps them land clients42:29 How to always stay one step ahead43:42 Why Shep is so fascinated with NFTs47:23 Thoughts on Vee Friends49:27 The future for Offbeat50:46 This company should have listened to Eddie52:50 The crazy journey of TikTok55:46 Why TikTok is the BEST social media platform right now57:22 The difference between paid and organic impressions58:06 This fact about Digital Billboards BLEW OUR MINDS1:00:12 Crazy how good tracking has gotten1:01:50 The future of Offbeat revisited1:04:08 Getting to 100 Million views a MONTH1:04:45 IP vs Creators (All Gas No Brakes / Call Her Daddy)1:07:40 Why Quibi lost BILLIONS betting on Vertical Content1:08:52 What is the Nexus Universe and V-Tubers?1:11:54 Ai vs Human backed virtual influencers1:14:07 How Offbeat has scaled in so many verticals1:18:14 What careers are going to be most valuable1:21:59 "Fortune cookie" advice to the younger generation1:25:56 Where to find Shep & Bailey online FOLLOW 4MEDIA:Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.comYouTube: https://www.youtube.com/andrewdeitsch Andrew's Other Podcast: https://www.andrewdeitsch.com/podcast

George Yu (Multi-Family Real Estate Investor, World Traveler, Entrepreneur, Pilot) returns to the podcast to discuss his outlook on the world, the fall of the American Empire, and finding true value and fulfillment in life.Over the past 6 months, George has been growing his portfolio of multi-family real estate development, investing in international real estate, building homes out of shipping containers in China, and preparing for what he believes will be the downfall of the USA's position as the dominant world superpower.You do not want to miss this episode, as George breaks down exactly what he thinks will happen and how to prepare yourself for the future. FOLLOW GEORGE YU:Instagram: https://www.instagram.com/justdoyuu/ YouTube: https://www.youtube.com/channel/UCH2wBk-kiite5-Isuv5Ui5A TIMESTAMPS:0:00 - Intro1:30 - Podcast Start3:05 - Where George has been for the last 6 months4:30 - Why George is passionate about affordable housing5:58 - George's current companies7:10 - What emerging Markets in George Investing in?10:20 - George's shipping container home company in China11:43 - Is George the next Elon Musk?13:15 - George's Outlook on the World/College16:15 - Why George believes that USA will fall as a world superpower19:06 - Why China will take over as the world superpower29:36 - The Significance of America's Debt34:43 - How to create the life you want to live (MUST WATCH)41:03 - The Most Powerful Industries to be in46:00 - How to create the life you want to live continued (MUST WATCH)50:00 - How to find true fulfillment55:55 - Why are Americans unmotivated to work?59:08 - George's Affordable Living Empire - Bundling Utilities1:02:55 - Are low income folks entitled?1:06:23 - How the TikTok Algorithm is different in China1:11:05 - Why we must look outside of our borders for the future1:12:30 - George's Predictions for WW31:17:05 - The sad fate of the Boy Scouts1:21:18 - Why family values are so important1:23:58 - Transgender Swim Debate1:25:07 - Chris Rock and Will Smith1:26:10 - What countries is George Investing in?1:26:57 - The importance of Financial Literacy1:38:38 - International Job Competition / Hiring1:43:00 - Is there Hope for America?1:48:21 - Nuclear Impact1:52:21 - Happiness and Fulfillment in the World1:53:53 - America's Impending Recession/ Closing Thoughts FOLLOW 4MEDIA:Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREWInstagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.comYouTube: https://www.youtube.com/andrewdeitsch Andrew's Other Podcast: https://www.andrewdeitsch.com/podcast

Arab (Twitch streamer, YouTuber, Podcaster, Eddie's brother) returns to the podcast after 6 months and discusses his new venture into IRL Streaming, crazy stream moments, creating content, and why this was the best move for his career. This episode will keep you on the edge of your seat while also making you want to fall to the ground laughing. FOLLOW ARAB:Twitch: https://www.twitch.tv/arabInstagram: https://www.instagram.com/arab/ Twitter: https://twitter.com/YourFellowArab YouTube: https://www.youtube.com/c/YourFellowArab Podcast: https://www.youtube.com/channel/UC3lLhW-GUMlGZOIUyveKBSQ TIMESTAMPS:00:00 - Intro to podcast02:48 - Arab's Twitter06:13 - Why you don't run ads on twitter08:53 - Arab travel streaming13:28 - Eddie's idea to Arab15:33 - Stream interactions/ watch time19:01 - Craziest moment on IRL stream22:26 - St. Patrick's Day in Ireland23:43 - Why Liquid Death is amazing25:43 - How long does water stay around?26:33 - How Arab's life changed since IRL streams28:13 - Arab's stream setup29:35 - Arab signing to a team33:09 - IRL Hunger Games style stream36:37 - Arab doesn't really care about Traveling38:38 - Why Arab gives away $1000 a week to random people on stream45:31 - Does streaming help Arab's game with girls?47:32 - How much money does Arab make?53:38 - Fake Eddie Accounts have scammed people for tens of thousands1:11:14 - Why Instagram Verification is so important1:14:42 - Why Instagram handles are like NFT's1:15:43 - Digital Real Estate1:18:15 - How Runescape changed Eddie's Life1:20:12 - How South Park makes a show in 7 days1:23:15 - Arab's future in IRL streaming1:30:20 - How Arab pumps out so much content1:37:52 - Arab's hack to get followers with stickers1:41:47 - How the Internet changed Relationships1:44:45 - How the Will Smith Oscars moment broke the internet1:47:48 - How does TikTok's algorithm work? 1:51:50 - How many Terabytes of storage does 4Media need?1:54:00 - The future of IRL streaming2:03:45 - How does Arab see the world now that he has traveled?2:08:25 - Arab's Fortune Cookie Advice FOLLOW 4MEDIA:Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIEInstagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREWInstagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.comYouTube: https://www.youtube.com/andrewdeitsch Andrew's Other Podcast: https://www.andrewdeitsch.com/podcast

Sam Maxwell (Ecommerce Entrepreneur) shares his story from power washing to launching several successful ecommerce brands.In this episode, he goes deep into his past, his come up, and new businesses he's working on as a young entrepreneur.From dropshipping Legos, to battling his addiction to adderall, he has a very powerful story for such a young guy. You definitely don't want to miss this episode!FOLLOW SAM: Instagram: https://www.instagram.com/thesammaxwell TIMESTAMPS:0:00 - Intro1:42 - Why the Will Smith Slap was such a big deal6:47 - Turning Off Notifications to focus7:50 - Sam's Backstory12:10 - Why Sam moved to Texas at 1912:49 - Dropshipping Stan Lee Legos17:29 - Why Adderall is such a big problem24:58 - Developing a Financial Mindset28:50 - Andrew and Eddie's Go-Karting experience32:17 - What it's like to be an Entrepreneur at 2134:21 - Dating vs Being Single36:50 - Why it is so important to Humble yourself39:55 - Why Tesla's are the best cars44:13 - The importance of Appreciating Assets46:33 - Business Past the Legos53:47 - Don't Get ahead of yourself57:39 - The importance of keeping intentional relationships59:32 - Keeping your circle small01:02:58 - Dropshipping at 2201:04:47 - Being as big as you want to be01:10:58 - Getting ahead to spend quality time later on01:13:57 - Short Term Goals over Long term Goals01:20:21 - Andrew's bathroom incident01:23:08 - 8 Figures in 100 Days01:25:55 - Amazon vs Shopify - where is it going?01:28:35 - Sam's Money Streams01:30:09 - Where is the Market Shifting?01:30:49 - 60 Day Blitz01:35:48 - Knowing when to celebrate wins01:37:38 - Sam's Fortune Cookie Advice FOLLOW 4MEDIA:Main YouTube Channel: https://www.youtube.com/4mediamarketing} Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREWInstagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.comYouTube: https://www.youtube.com/andrewdeitsch Andrew's Other Podcast: https://www.andrewdeitsch.com/podcast

Chuckie & Shelby Gregory (Co-Founders - Club EarlyBird) share their story of how two regular people became successful by creating a product to solve a problem everyone faces. In this episode, they share their story of how they went from running a gas station food distribution company, trying and failing at product creation, and eventually creating their flagship product, Club EarlyBird.FOLLOW CLUB EARLYBIRDWebsite:https://www.clubearlybird.com/ Facebook: facebook.com/clubearlybird/ Instagram: https://www.instagram.com/clubearlybird/ Chuckie's Instagram: https://www.instagram.com/earlybird_founder/ Shelby's Instagram: https://www.instagram.com/shelbylayla_/ TIMESTAMPS00:00 - Guest Intro02:58 - Podcast Start03:18 - Agency Founders Live Recap05:09 - What is Club EarlyBird?06:56 - The origins of Club EarlyBird08:46 - Chuckie was a punk growing up15:28 - College Football chat17:21 - Chuckie went to 4 high schools in 4 years20:09 - Shelby's High School and College Experience22:16 - The problem with Marketing Degrees26:06 - Andrew's College experience28:44 - Dropping out Freshman Year29:22 - How Chuckie used student loans to keep his business afloat35:25 - Chuckie's intro to Entrepreneurship37:05 - Hiring Chuckie's first employee38:30 - Chuckie's acquisition strategy41:29 - How Chuckie sold his first business43:48 - The start of Club EarlyBird46:16 - What is the Morning Cocktail?46:56 - Do entrepreneurs need to wake up early?54:31 - Chuckie's morning routine01:02:57 - Eddie doesn't work because he needs to01:03:42 - Gaming and Fantasy Football01:07:04 - "Wake The F*** Up" to Club EarlyBird01:08:55 - Chuckie tested his product for TWO YEARS01:12:46 - Self testing product mixtures01:15:41 - Working with a partner01:16:36 - How Club EarlyBird found a manufacturer01:19:14 - Selling to family and friends01:20:53 - Why Chuckie's first business was a failure01:21:31 - Familiarity with a twist01:22:08 - Creating BLUE offers in RED oceans01:30:33 - Photography Hack - Shoot in IKEA01:34:23 - Why a simple image converts the best01:39:58 - Why good ads don't always convert01:42:26 - What you need to get started with product photography01:44:10 - The power of LIMITED EDITION01:49:22 - Why Customer Analytics are so important01:56:05 - Black Friday performance01:59:33 - SMS Marketing - Postscript & Timezones02:05:45 - Eddie and Terry's baby is on the way02:08:19 - Why Chuckie practiced his football kick for a year02:16:12 - How to find great employees02:16:52 - Why Andrew works for Eddie02:21:01 - Why Terry is the best02:23:23 - Why Chuckie doesn't drive anymore02:25:26 - Investing in customers02:29:31 - Andrew and Terry's scary similarities02:32:43 - Why women have a different eye for things02:34:37 - Are stereotypes really accurate?02:35:50 - The importance of High Quality Merchandise02:40:34 - Why Demand sells02:47:45 - Subscription tips from Club EarlyBird02:49:46 - Why Eddie is heavily invested in Spirit Airlines02:53:41 - Why Chuckie dropped thousands at the Barstool 500 Party02:56:40 - When did it feel like "you made it"?02:58:53 - Chuckie and Shelby's Fortune Cookie Advice FOLLOW 4MEDIA:Main YouTube Channel: https://www:youtube:com/4mediamarketing Clips Channel: https://www:youtube:com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media:marketing/Join Our Team: https://4media:marketing/jobsInstagram: https://www:instagram:com/4media:marketing/ TikTok: https://www:tiktok:com/@4media:marketing? EDDIE Instagram: https://instagram:com/eddiemaaloufTwitter: https://twitter:com/imakegreatadsMarketing Course: https://www:brilliantmarketers:com/ ANDREWInstagram: https://instagram:com/andrew_deitsch Website: https://andrewdeitsch:comYouTube: https://www:youtube:com/andrewdeitsch Andrew's Other Podcast: https://www:andrewdeitsch:com/podcast

Jonathon Kendall (CEO of DealRaise, COO of LeadNurture) is an investor, author, copywriter, speaker, and avid reader. He stopped by the 4Media office to discuss personal growth, becoming an author, and why taking big risks leads to big rewards. From leading college mission trips in Guatemala to becoming CEO of multiple companies, Jonathon's path to success was filled with unexpected career changes, international moves, and a lot of philosophical thinking (though that last one is partially explained through his Philosophy Degree from Michigan State). In this episode, he chats with Eddie and Andrew about the internal keys to success, why you should focus on your personal goals as much as your career goals, and how self-awareness is the true secret behind creating success.FOLLOW JONATHON:Instagram: https://www.instagram.com/jonathon.kendall/ YouTube: https://www.youtube.com/user/jonkenda TikTok: https://www.tiktok.com/@jonathonkendall DealRaise: https://dealraise.com/LeadNurture: https://leadnurture.com/ TIMESTAMPS:00:00 - Intro01:57 - Podcast Start02:19 - Growing up in a family of coal miners05:55 - Eddie lied to his parents about his GPA18:22 - Jonathon gets invited to DC for his Voting Registration Campaign21:17 - Make a ton of money to make a ton of impact22:22 - Thought experiment - How many times can you fold a paper in half?27:18 - Building a reputation by offering value before the sale30:37 - What Eddie wants from a mentor31:15 - The impact that Agency Founders will have on the future33:47 - Jonathon humbled Ivy League students in Guatemala38:13 - Why Culture Shock is like a Psychedelic Trip41:35 - Why Mike Tyson is one of Jonathon's favorite philosophers46:01 - Jonathon published his first novel while managing a restaurant49:16 - Why Jonathon lives the "Four Hour Work Week"50:52 - If someone listened to every podcast they could write a book about Andrew52:57 - How Jonathon discovered MentorBox56:37 - Jonathon wins a copywriting competition59:04 - How Jonathon convinced his wife to move to San Francisco1:04:16 - Grinding 24/7 was Jonathon's normal1:07:57 - Why 80 hour weeks are unsustainable1:09:06 - "Show up even when it's uncomfortable"1:12:06 - Jonathon explains why investing big money into big people pays off1:16:55 - Why streaming services should have an education section1:19:08 - Why Universities should feel threatened1:20:08 - Jonathon explains what being CEO at MentorBox was like1:23:19 - WHO YOU KNOW is more important than WHO KNOWS YOU1:24:22 - The 2 things Jonathon wished they did to grow MentorBox1:29:58 - Eddie explains what an attractive acquisition offer looks like1:32:42 - Raising capital is just like selling a new product to new leads1:36:27 - "Don't be a pansy"1:37:01 - Ironman competitors are normal people too1:40:27 - Chasing goals won't fill the emotional holes in your life1:41:47 - How getting shredded taught Eddie to push through suffering1:47:11 - You have to work with the circumstances you're given1:48:37 - Never eat junk food again, but add 5 years to your life?1:51:00 - How micro decisions impact the next 50 years1:53:00 - How to approach the devil's paradox?1:58:34 - The marshmallow test2:00:17 - Do you want to live a pleasurable life now or a longer life later?2:03:24 - Jonathon explains why self awareness is necessary to create purpose2:07:35 - How many hours of useless information have you consumed?2:10:52 - Jonathon's "F U" money goals2:15:54 - The only way to guarantee that you'll make it2:16:41 - The #1 signifier of success2:21:06 - How will you compete with technological advancements?2:27:37 - Why Artists will become the gatekeepers of entertainment2:33:37 - Jonathon is next door neighbors with the governor of Puerto Rico2:43:57 - Jonathon's two companies and how they work2:49:46 - Be realistic about what you actually want2:56:57 - Your ability to stay on the edge of the next thing is more important than skills3:02:57 - Where to follow Jonathon FOLLOW 4MEDIA:Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.comYouTube: https://www.youtube.com/andrewdeitsch

Tommy Patterson & Brandon Fink (Co-Founders - WKND Agency) share stories of childhood trauma, making $15 million from KN-94 mask sales at the start of the pandemic, and how to create an agency that can't stop growing. In this episode, Tommy & Brandon share how they got into digital marketing, how they met and decided to team up, and the strategies they've used to grow WKND agency into the dominating force it is today…In under 6 months. They give their best tips to make accurate and profitable market predictions, and how to find clients that are willing to grow with you. Tommy grew up with nothing, and after getting evicted at 9 decided "I'm going to be a millionaire." He has since started multiple 7 figure businesses, attended and spoken at conferences all around the world, and has one of the fastest-growing agencies in the eCommerce space. Brandon lived two lives as a child, between his father's trailer and his mom's two-story house. After his last attempt at college he got into sales, and since then has worked alongside Tommy Patterson to grow WKND agency into a multi-million dollar business. Together Tommy and Brandon have generated over $420M in sales for their clients and have helped hundreds of businesses grow into 7 figure powerhouses. FOLLOW TOMMY Instagram: https://www.instagram.com/tommypatterson Twitter: https://twitter.com/tommypatterson_ FOLLOW BRANDONInstagram: https://www.instagram.com/wkndcmo/ Twitter: https://twitter.com/WKNDCMO FOLLOW WKND DIGITAL & WKND INVESTMENTSInstagram: https://www.instagram.com/wknddigital/ Facebook: https://www.facebook.com/wknddigital WKND Digital Website: https://www.wknddigital.com/ WKND Investments Website: http://www.wkndinvestments.com TIMESTAMPS:00:00 - Podcast Start02:20 - You Were A Child Of The Corn?04:40 - A Sidewalk, An Eviction, And The Start Of A Dream 10:51 - Wanna hear a crazy story?17:32 - A mid-life crisis at 2619:16 - Going back to school23:26 - Not doing anything that anyone couldn't do24:57 - When did you start WKND29:39 - Brandon's backstory36:54 - What Tommy and Brandon have in common38:03 - When Brandon met his wife41:59 - Brandon's last attempt at school 43:52 - Getting into sales44:51 - Brandon's on the news51:23 - Sleeping on a coach to find a job53:53 - Brandon starting his own brand56:16 - Where Tommy and Brandon met59:02 - Billboards01:00:26 - How they got connected01:32:00 - Don't focus on money01:02:13 - Do you think short-term money focus is greedy?01:05:60 - What they could create working together01:07:20 - Where are you located01:09:08 - Selling masks during the pandemic01:13:31 - Starting a business in a gold rush01:16:32 - Seeing the slow down coming01:17:16 - Starting WKND01:21:04 - What were the keys to scaling so quickly01:22:15 - How many agencies did you acquire in 202101:24:12 - What he realized about eh agency game01:27:23 - Everyone you need is in this room01:29:27 - Is it even fair?01:36:25 - It's only mind-blowing because you never said you could do it (INSTA)01:39:42 - Anyone can make money01:44:22 - The most important part of the deals01:45:58 - What happens when it doesn't work01:49:13 - An example of the deals01:50:49 - Why businesses are created01:55:06 - The right client01:56:01 - What's a better way to grow01:57:16 - Own Your Clients02:05:20 - The first month with a client02:11:29 - Everybody's goals are so different02:12:35 - How does it work when they start sharing clients02:14:29 - how does the invoicing work?02:17:44 - The structure is determined by the people making the deal02:19:02 - types of agencies Tommy is acquiring02:22:37 - Talent acquisition is the only thing that can shorten this timeline02:25:27 - What are your goals this year?02:27:50 - "I'm just a guy who's going for it"02:29:24 - This is not for the faint of heart02:31:02 - Fortune Cookie02:32:21 - Where to find them02:33:25 - Competition is an Illusion FOLLOW 4MEDIA:Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIEInstagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREWInstagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.comYouTube: https://www.youtube.com/andrewdeitsch Andrew's Other Podcast: https://www.andrewdeitsch.com/podcast

Nick Shackelford (Founder: Structured Agency, Konstant Kreative, Geek Out) shares his story of being a Soccer Star to being an absolute Ecommerce LEGEND. If you don't know Nick Shackelford, and you're in the DTC Marketing space, you're simply not paying attention. One of the absolute OG's in the space, Nick has spoken at the biggest marketing events around the world, and has paved the way for millions of digital marketers around the world to navigate this strange world we're in.During this episode he shares why getting cut from LA Galaxy II was the best thing for his career, the ONE ANGLE that helped him sell millions in Fidget Spinners, his philosophy around selling to clients, what Nick is investing in, and his biggest tips for people just starting out in the agency space.Shack was one of the top people that we wanted as a guest, so having him on the show is a big deal for us. We are so grateful for him, and we hope you enjoy this episode. FOLLOW NICK SHACKELFORD:Instagram: https://www.instagram.com/iamnickshackelford/?hl=en Twitter: https://twitter.com/iamshackelford Structured: https://www.structured.agency/ Konstant Kreative: https://konstantkreative.com/ GeekOut Events: https://geekoutevents.io/ Linktree: https://linktr.ee/nick_shackelford TIMESTAMPS:00:00 - Intro03:30 - Podcast Start04:56 - Nick's College experience07:34 - Why Nick's professional soccer career getting cut short was the best thing14:24 - How Nick found himself marketing for Pepsi17:34 - How Nick discovered his talent in marketing20:14 - How Kids were making millions dropshipping in the early 2010s25:38 - How Nick made millions with fidget spinners36:25 - Why Nick believes practicing gratitude is so important40:49 - How Nick dealt with the Pandemic47:47 - What Nick and Eddie are Investing in50:37 - The secret behind the top performing portfolios in the world53:23 - Why Bitcoin is so powerful01:00:26 - How Bitcoin can revolutionize the electrical grid01:08:14 - Why Nick Shackelford left Common Thread Collective01:20:02 - Why transparency with your team is so tricky01:27:46 - Why Eddie is in the game of acquisition01:30:37 - Why training sales people is so hard01:42:33 - Why all money is NOT good money01:54:22 - Why everyone has their own idea of how it's going at the top02:07:49 - Nick's Advice to anyone starting a business FOLLOW 4MEDIA:YouTube Channel: https://www.youtube.com/channel/UChX4gP8T7zOKCTw4UDRkb6w Website: https://4media.marketing/Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.comYouTube: https://www.youtube.com/andrewdeitsch Andrew's Other Podcast: https://www.andrewdeitsch.com/podcast

Josh Chin & Louis Teo, (Founders of Chronos Agency, experts of email marketing) flew 18 hours from Singapore to share their secrets of managing a remote team, hiring top talent, and how they built their ecommerce email marketing agency out of their bedrooms.This was such a fun episode, you definitely don't want to miss it. FOLLOW JOSH & LOUIS:Website: https://chronos.agency/Chronos YouTube: https://www.youtube.com/ChronosAgencyLifecycleMarketingAgency/ Listen to the Chronos Podcast: https://chronos.agency/podcast/ Chronos Instagram: https://www.instagram.com/chronosagency/ Josh's Instagram: https://www.instagram.com/joshchinn/ Louis' Instagram: https://www.instagram.com/louisteooo/ TIMESTAMPS:00:00 - Intro02:10 - Josh and Louis' Backgrounds08:01 - Andrew's friends were separated for months because of Covid09:33 - What Covid has been like in Singapore11:44 - Josh's story until 201915:32 - Josh's first time getting paid18:24 - Eddie's back story20:14 - What Louis does at Chronos20:51 - College Degree VS YouTube University23:29 - When Josh reached out to Louis27:22 - Hiring their first employee27:33 - Why did Josh reach out to Louis29:09 - The first hire at Chronos Agency32:18 - How to structure agency operations around a remote team33:54 - How Chronos structures their pods36:47 - Why they are the Smallest fish in a big pond38:20 - Josh's mindset towards material things43:55 - Running a remote team45:09 - How to hire and fire quickly47:02 - The risk of hiring top level talent48:08 - 4Media's HR structure50:39 - Why changing your mindset is so important55:27 - Why Remote work is more demanding56:35 - Slack vs Discord01:00:05 - How does Chronos manage remote communication01:02:08 - The problem with google docs01:05:17 - Having a rubric for each position01:09:11 - Different managers having different expectations01:11:38 - Josh's first course01:13:07 - The importance of writing and content01:14:28 - The importance of user experience01:18:34 - How Eddie almost got into the water bottle industry01:21:24 - Why Logistics for countries is so important01:27:39 - Why the USA will never catch up with China01:29:03 - The greater good over the individual01:32:42 - Why we should have a system to get rid of laws01:35:25 - Why there are Second class citizens in Malaysia01:38:53 - What are the future goals of Chronos01:42:48 - Growing Vertically vs Horizontally01:46:56 - How Amazon will screw you over01:48:17 - Will SMS marketing be replaced?01:53:57 - Predictions for the future of direct message communication01:57:11 - What will marketing in the metaverse look like?02:05:01 - Will one ecosystem win, or will many rise to the top?02:10:52 - Why did Crypto Punks blow up in the NFT space?02:12:45 - The biggest problem with collecting bitcoin02:13:59 - Fortune Cookie FOLLOW 4MEDIA: YouTube Channel: https://www.youtube.com/channel/UChX4gP8T7zOKCTw4UDRkb6w Website: https://4media.marketing/Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREWInstagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.comYouTube: https://www.youtube.com/andrewdeitsch Andrew's Other Podcast: https://www.andrewdeitsch.com/podcast

With his company Klevr Solutions Icon produces some of the best events around. He strives to help companies reach their first $1,000,000 day through live vents. In this episode he breaks down exactly how he got here and oddly enough, why he doesn't believe in pigeons. TIMESTAMPS:00:00 - Intro02:33 - Who is Iconic Becker?03:26 - Iconic hates the letter C?04:39 - From videographer to event coordinator05:54 - Going for the biggest targets because they never look up.08:10 - Selling a $28,000,000 with one video09:29 - Using testimonials to collect data10:17 - When Covid hit11:24 - Where the transition point came13:00 - Pulling the data13:31 - What was the main thing wrong with events14:18 - One of the best events16:02 - Once they had the framework17:20 - When Icon reached out to Joel20:17 - Dan Bilzerian's assistant couldn't compete24:10 - Pulling off Joel's event against all odds26:13 - The Church of Chaplin27:27 - After the success with Joel28:18 - Why do you bring up Avatar so much?30:26 - What makes the events good?33:16 - Fluidity of education and having a start and stop36:28 - The best way to select speakers37:39 - Eddies props to Icon40:48 - Credit to his team42:54 - Testimonial feedback43:00 - If the tickets are expensive you must deliver43:37 - The #1 thing people remember from events44:30 - Making an event feel like an experience 45:53 - Are name tags necessary?48:04 - Taking care of the speakers50:44 - Quick delivery52:00 - The point of events53:34 - Agency Founders55:41 - A funny scenario59:00 - It's like a sport for Icon01:02:08 - What did you learn from your reality show?01:05:29 - Selling his show to HGTV01:07:55 - Where do you see things going virtually?01:11:32 - Experimenting outside of Facebook01:12:39 - Life 3.001:19:24 - What does Eddie think about it?01:21:32 - Why Icon documents everything01:23:22 - The fortune cookie01:25:17 - Where to find Iconic FOLLOW ICONInstagram: https://www.instagram.com/iconicbecker/?hl=en Facebook: https://www.facebook.com/iconicbecker Documentary: https://www.youtube.com/watch?v=7temZ-6hhxw FOLLOW 4MEDIA:Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREWInstagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.comYouTube: https://www.youtube.com/andrewdeitsch Andrew's Other Podcast: https://www.andrewdeitsch.com/podcast