Enterprise Explores

Influencer marketing has been gaining more traction with major brands engaging influencers to create awareness on their products or services. But how effective is this form of marketing? We speak to Jan Wong, Co-founder & Online Strategist at OpenMinds Resources to get his take on influencer marketing and how it can be leveraged for today’s businesses.Image Credit: Shutterstock | paulaphotoSee omnystudio.com/listener for privacy information.

Risk management guides businesses in decision-making and planning. But standard risk management processes are not perfect due to their rigid methodology. By adding a behavioural dimension to risk management, the process can be refined further to provide a clearer risk profile.  We speak to Nur Hamurcu, Partner at &SAMHOUD and Dr. Wieke Scholten, Behavioral Risk Expert at &SAMHOUD.Image Credit: Shutterstock | Photon photoSee omnystudio.com/listener for privacy information.

Many large and well-established organisations have started to implement ESG into their business practices. But for SMEs, ESG adoption is relatively slower due factors like costs and many are still struggling with post-pandemic recovery. We speak to Cheah Kok Hoong, president of the ESG Association of Malaysia & adjunct professor at Sunway University, to understand the present level of ESG adoption among businesses and SMEs, and how to make more Malaysian businesses accept and implement ESG practices.Image Credit: Shutterstock | Blue Planet StudioSee omnystudio.com/listener for privacy information.

No business should underestimate the importance of good content. And writing good content is able to draw conversions more successfully for your business because good content = good branding. But what is good (and bad) content? And how can you write good content? We speak to Chan Leong Teng, CEO of digital marketing consultantcy Skribble to talk to us all about that.Image Credit: Shutterstock | apichon_teeSee omnystudio.com/listener for privacy information.

Transparency is no longer just an option for businesses and startups. The fall of big names such as Theranos and FTX have brought to light the critical need to be transparent and accountable in the way businesses are run. We speak to Bikesh Lakhmichand, CEO of 1337 [Leet] Ventures to better understand the importance of transparency among today’s startups and entrepreneurs.Image Credit: Shutterstock | UfaBizPhotoSee omnystudio.com/listener for privacy information.

As Malaysia’s job market picks up pace, employers are seeing a shift when it comes to employee expectations. How does this affect employment and what are the current hiring trends? Ku Sim Ling, Director of Corporate Services at PERSOLKELLY Malaysia explains the findings of PersolKelly’s latest study on employment and the projected trends moving forward.Image Credit: Shutterstock | fizkesSee omnystudio.com/listener for privacy information.

Micro, small and medium enterprises (MSMEs) are the backbone of most developing countries. Hence why many countries have also developed initiatives to encourage entrepreneurship to grow MSMEs to strengthen the economy. But are the initiatives enough to encourage entrepreneurship? What are the actual reasons for Malaysians to become entrepreneurs? Dr Melati Nungsari, Assistant Professor of Economics at the Asia School of Business, explains the factors that can drive a sole entrepreneurial idea or intent into real action.Image Credit: Shutterstock | Jacob LundSee omnystudio.com/listener for privacy information.

Yesterday, our new Prime Minister Anwar Ibrahim announced Monday as a public holiday. Similarly during the election, the 18th and 19th of November were public holidays to allow Malaysians to go home and vote. The question for many employees is: are these public holidays applicable to them? Or is it just an option for employers to decide on their holidays? We speak to Ivan Aaron Francis, Associate Lawyer at Thomas Philip Advocates & Solicitors and Canna Tan, a senior HR Manager.Image Credit: FilepicSee omnystudio.com/listener for privacy information.

Your business partners are people who represent your company and brand image as they help market your company when they speak to potential clients. That’s why it is advised to give your partners training too. We speak to Ray Chou, CEO of Infront Consulting Group, Master Business Coach at OwnersCircle and President of EO Malaysia to talk about this.Image Credit: Shutterstock | UfaBizPhotoSee omnystudio.com/listener for privacy information.

The pandemic has made many people realign their thoughts on well-being, especially in the work environment. Employers are also growing more aware of the need to offer something more than just job opportunities and competitive salaries. We speak to Clarence Zhang, Co-Founder and Country Manager of Mednefits Malaysia as he joins us to discuss workplace benefits as a whole and how flexible work benefits might be the way forward towards businesses and organisations attracting and retaining talents. Image Credit: Shutterstock | garagestockSee omnystudio.com/listener for privacy information.