Enterprise Explores

Successful marketing campaigns today are those that resonate with the target audience, communicate a clear and compelling message, and achieve the desired goals. Some of the factors that contribute to a hit or miss campaign are the relevance and timeliness of the campaign, the creativity and originality of the campaign, the tone and voice of the campaign, the use of appropriate channels and platforms, the measurement and evaluation of the campaign, to name a few. To provide us with such insights today, we speak to Helen Jambunathan, the Director of Insight at Canvas8. She will also share with us the key trends that marketers should look out for, or avoid, and some examples of successful campaigns.Photo Credits: Shutterstock See omnystudio.com/listener for privacy information.

Earlier this month, Uber reported an operating profit during a fiscal quarter for the first time in its history. The company reported its second-quarter earnings for 2023, which included a net income of $394 million for the quarter, up $1.0 billion year-over-year and $588 million versus the preceding quarter. The company attributed its net gain to a 22% increase in trips on the platform, combined with “cost discipline”.On the back of Uber's first operating profit, today on Enterprise Biz Bytes we look closer to home and see what this latest earnings report from Uber tells us about Grab's path to profitability. We also explore the fundamentals of Grab's business model, how it compares to global peers, and what its asset-heavy acquisitions like Jaya Grocer and Singapore's Trans-Cab say about its long term strategy.Photo Credits: ShutterstockSee omnystudio.com/listener for privacy information.

Today, we take a look into Malaysia's proposed progressive wage policy, a potential solution to stagnated salary growth and rising living costs. Prime Minister Anwar Ibrahim champions this voluntary, incentive-based system, aiming to rejuvenate the labour market.We’re joined by Firdaos Rosli, Chief Economist of Bank Islam Malaysia, to provide insights on the policy's implications, benefits, and challenges. See omnystudio.com/listener for privacy information.

Tomorrow 6 States in Malaysia head to the polls after 2 weeks of campaigning to determine their state governments.On the back of certain long standing candidates like Penang Caretaker Deputy Chief Minister II Dr P. Ramasamy being dropped from the candidates' list and claims of lack of transparency and bias over the process coming out, today on the show we explore how this could have been handled better from a leadership perspective.We’ll be getting into the role of leaders when it comes to maintaining transparency at the workplace, how they can handle changes and discontent, as well as how “firing” employees should be better managed. Joining us for this discussion is Hetal Doshi, CEO & Organisational Psychologist at O Psych.This episode was recorded before the announcement that P. Ramasamy had quit The Democratic Action Party (DAP).See omnystudio.com/listener for privacy information.

The state elections are incoming and there have been complaints of transportation issues in the country, such as traffic congestion and overcrowding in public transport. Today on the show, we explore the importance of mobility and transport connectivity on urban development and how we can improve transportation solutions in Malaysia.Helping us with this discussion was Ramachandran Muniandy, CEO and Co-Founder of Asia Mobiliti - a mobility-as-a-service (MaaS) and digital cities solution provider.See omnystudio.com/listener for privacy information.

“Jobs do not require four-year college degrees. Employers do.” This was what EMSI Burning Glass, a labor market data company, said in its report about shifting to Skills-Based Hiring as a key to growing the US workforce. The research was done in tandem with Harvard Business School and they analysed more than 51 million jobs posted between 2017 and 2020. In the report, they outlined that skills based hiring can widen the pool of applicants during the recruitment process. With more applicants to choose from and without the artificial constraint of a degree, filling in vacant positions would be much easier. For workers, skills-based hiring could create more opportunities for non-degree holders with non-traditional backgrounds, but will this see the light of day in the Malaysian job market?See omnystudio.com/listener for privacy information.

In Malaysia, around 60% of SMEs fail within five years of establishment, according to an article by the ASEAN Entrepreneurship Journal. Additionally, only 4 out of 10 SMEs are able to successfully meet the challenges associated with growth. This highlights that the road to a successful business can be a daunting prospect for any aspiring entrepreneur.Today we take a step back and explore the early days of entrepreneurship, tapping into the personal experience of Melvin Chee, CEO and Cofounder of RPG commerce, who started his journey by buying goods online and selling them to people around him, as well as the experience of Nur-aizah Shamsul Baharin, Managing Director of micro-funding fintech Madcash, who deals with and supports other MSMES. We tap into their experience of the early days of starting a business, as well as for their advice and insights on how to take a business from 0 to 1.See omnystudio.com/listener for privacy information.

If you were put in a position where calling out injustice at your place of work could potentially end your career, would you take that chance? With the new Madani economic framework aiming to place Malaysia in the top 25 of the Corruption Perceptions Index, the need for robust whistleblowing policies which help in fostering a more ethical and transparent work culture become more evident. While much has been done to build this up in Malaysia, much is left to be desired. According to Deloitte’s 2023 Asia Pacific Conduct Watch Survey Report, organisations have taken a more passive approach to whistleblowing policies. More can be done to leverage the use of digital reporting channels to protect anonymity and connect the investigations team to the whistleblower, and organisations are often challenged with quantifying and determining their efficacy. In recent news, Nurhaizah Ejab had her car tires slashed and was sent death threats after she filed a complaint about her coworker. Meanwhile, education advocacy group Tiada.guru is calling for amendments to the Whistleblower Protection Act 2010 to include protection for those who want to seek legal advice or report to entities beyond executives like the media. Today on Biz Bytes we explore the importance of good whistleblowing policies and how the long term benefits with Emmelia Shariff, Managing Partner of Speak Up Malaysia, a boutique consulting firm focused on creating cost-effective frameworks to improve work experience and foster an ethical work environment. See omnystudio.com/listener for privacy information.

On the back of Klang becoming a city, we’ll be discussing the implications that this has on its local businesses, what a newly-formed city needs in order to thrive, and the implications on urban planning that come along with culture and heritage. Joining us in our discussion is Cha Ly Koh, CEO and Founder of Urbanmetry, a data analytics company focused on providing solutions for their clients to create better cities in Malaysia. See omnystudio.com/listener for privacy information.

Today we get into innovation and commercialisation as we head towards the Malaysia Commercialisation Year 2023 Summit. We speak to Datuk Ts. Dr. Mohd Nor Azman Bin Hassan, the Deputy Secretary General (Technology Development) of the Ministry of Science, Technology and Innovation (MOSTI) on how the summit plays a role as a showcase for the ongoing work to commercialise products, technologies, and services born out of dedicated Research, Development, Commercialisation and Innovation (R,D,C&I) efforts by Universities, Institutions, and Local Research Agencies.We also get into the importance and economic prospects of innovation and entrepreneurship, examples of local researchers and entrepreneurs who have successfully commercialised their R&D products and technology services in both local and international markets, and the importance of spending money on R&D as a nation.See omnystudio.com/listener for privacy information.