Content Rookie

Nicole Michaelis
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Jul 2, 2024 • 26min

Content design and UX writing tactics that move the needle

Episode 65: Content design and UX writing tactics that move the needle What are some content design and UX writing tactics and processes that actually move the needle for solo writers or smaller teams? In this episode, I share some of my top tactics that I like to bring into my day-to-day work to help with change management, workload management, and general content design improvements. Especially valuable for solo-UX writers and smaller teams. Learning outcomes: - What you can already learn during interviews - Onboarding as a content designer - Understanding team and org structure - Documentation - Office hours, briefs, request boards, slack channels - QA for content design - Change- and stakeholder management - Getting away from a service relationship Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com  https://www.linkedin.com/in/nicoletells/  hi@nicoletells.com
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May 2, 2024 • 25min

Working in a Growth team

Episode 64: Working in a Growth team In today's episode, my guest Senior Product Designer Ademar Rodrigues and I talk about all things working with growth. We chat about how growth teams are different from other types of design teams, how content design works in a growth setting, and what some of the challenges and opportunities are. ---Learning outcomes: What's a growth team? How is it set up? The day to day of a growth team Content design in a growth team Challenges, opportunities, fun bits ---Connect with guest, Ademar Rodrigues: https://www.linkedin.com/in/ademarrodrigues/ ---Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com  https://www.linkedin.com/in/nicoletells/  hi@nicoletells.com
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Mar 12, 2024 • 35min

Can UX Writers manage other designers?

Episode 63: Can UX Writers manage other designers? In today's episode, I speak with Shannon Leahy (Adobe) about her path into Content Design and becoming a UX Design Manager. Shannon shares how she got her first UX Writing title and what helped her become a successful product design manager. Learning outcomes: From copywriting to UX Writing Becoming a UX Writing manager Becoming a product design manager Leadership in Content Design Connect with guest, Shannon Leahy: Linkedin: https://www.linkedin.com/in/shannonleahy/ Meetup, RVA Content Strategy: https://www.rvacontentstrategy.com/ Connect with host, Nicole Michaelis:  nicoletells.com // Contentrookiepod.com  https://www.linkedin.com/in/nicoletells/  hi@nicoletells.com
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Mar 4, 2024 • 29min

Is content design still our dream job?

The podcast discusses transitioning into content design from diverse backgrounds, exploring the impact of storytelling in securing stakeholder approval, and navigating challenges like defending tone and voice guidelines. Speakers share their experiences in scaling content design and the importance of incorporating benchmarking for product alignment and user familiarity.
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Jan 12, 2024 • 23min

My UX Writing and Content Design focus areas this year

Episode 61: My UX Writing and Content Design focus areas this year I'm focusing on 5 main areas this year in my role as a content design lead. I'm sharing them here along with how I came up with them and why. Read my article on the topic: https://medium.com/p/f6cc9983e4dc Learning outcomes:  How to focus your craft and leadership skills What I'm focusing on this year How I view AI What I think about team dynamics How being a content design lead is different from other lead roles Connect with host, Nicole Michaelis:  nicoletells.com // Contentrookiepod.com  https://www.linkedin.com/in/nicoletells/  hi@nicoletells.com
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Nov 15, 2023 • 56min

How to be creative when the world is on fire

Episode 60: How to be creative when the world is on fire Well, I feel like this episode needs no introduction. The world is...strange right now. And as creatives, we tend to put ourselves out there a lot. It can be difficult to produce good work when everything around us seems to be falling apart. Listen in to this open conversation between my friend Anders and me as we try to make sense of it all. 100% authentic, 25% controversial. Learning outcomes:  What is creativity? Tips for being creative in strange times Mindfulness practice for creatives Creative communities and how they can help you Claiming your time off Why you need to be authentic How to survive as creative freelancers Connect with host, Nicole Michaelis:  nicoletells.com // Contentrookiepod.com  https://www.linkedin.com/in/nicoletells/  hi@nicoletells.com Connect with guest, Anders Tallvik: https://anders-creative.com/ https://anders-creative.com/podcasts
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Oct 19, 2023 • 24min

Get started with information architecture

Learn about the fundamentals of information architecture and the importance of collaboration with stakeholders. Understand the impact of IA on content design and user experience. Discover strategies for defining information and aligning stakeholder perspectives. Explore how IA enhances communication and collaboration within companies.
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Sep 20, 2023 • 20min

Am I crazy or am I just context-switching?

Exploring the challenges of context switching for content designers and UX writers, the podcast provides tips for managing overwhelm. Topics include prioritizing projects, setting boundaries, and strategies for mitigating stress in content design.
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Aug 31, 2023 • 23min

Why I no longer believe in Content Design v 2.0

Exploring the struggles of Content Design, advocating for junior UX Writers, addressing lack of organizational support, and offering solutions for a brighter future. Highlights the challenges faced by content designers in gaining recognition and validation, the importance of measuring impact, increasing visibility, and overcoming unrealistic expectations. Emphasizes the need for leadership, change management, and comprehensive training to support content designers.
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Jul 3, 2023 • 22min

How poetry, search intent, and social media can make you a better Content Designer

Explore the fusion of poetry and SEO in content design, the importance of understanding user search intent, and the role of social media in informing tone and voice. Dive into the evolving landscape of content design with AI-driven search results.

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