Kreatures Of Habit Podcast

Shizu Okusa is the Founder & CEO of Apothékary, a plant-based farmacy that couples traditional medicine with modern day ailments, offering natural alternatives to over-the-counter drugs and beauty products.  The company was established in 2019 and has since expanded their business beyond the US and now in 22+ countries worldwide.  Shizu started her entrepreneurial journey in the health & wellness industry eight years ago with her first company, JRINK. She launched and bootstrapped the cold-pressed juice brand in 2013 and since scaled and ultimately sold the company to a strategic buyer in 2019.  On “the side”, she also angel invests in (mostly) female led companies. Pre entrepreneurship, she was a former investment banker at Goldman Sachs and The World Bank Group's private equity division, IFC Asset Management Company. Shizu graduated from the University of British Columbia in 2010 as a Leslie Wong Fellow with a Bachelors of Commerce in Finance.  In this episode, Michael and Shizu discuss why guilt and shame are useless feelings, the benefits of removing conversational texting during the day, and why you should write down your fears. Head over to kreaturesofhabit.com and enter the promo code KOHPOD20 to receive 20% off your first order.

Jason McCarthy is the Founder & CEO of GORUCK. He served in Special Forces after 9/11, and founded GORUCK in West Africa with a napkin sketch for a rucksack that could thrive in Baghdad and NYC. He has overseen its growth from living out of a truck driving to all 48 contiguous states with his dog to running 1,000 events a year and managing 350 GORUCK Clubs all over the world. He proudly serves on the Board of Directors of the Green Beret Foundation. In this episode, Michael and Jason discuss the importance of having a real world community, how to develop more specific goals, and the steps to take to reverse engineer the life you want to live. Head over to kreaturesofhabit.com and enter the promo code KOHPOD20 to receive 20% off your first order.

CEO & Founder Erik Huberman launched Hawke Media in 2014. Now valued at over $150 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a handful of company acquisitions, the 2018 launch of Hawke Ventures which reached a closed single fund of $5.6 million, the 2020 launch of his own podcast, HawkeTalk, the 2021 launch of HawkeZ, an agency offering brands the tools needed to tap into GenZ and most recently authored his own book, The Hawke Method, becoming a national bestseller. As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine’s 30Under30, CSQ’s 40Under40, and Inc. Magazine’s Top 25 Marketing Influencers just to name a few. In this episode, Michael and Erik discuss how to overcome anxiety as an entrepreneur, the importance of separating yourself from your business, and why great CEOs are always on the offensive. Head over to kreaturesofhabit.com and enter the promo code KOHPOD20 to receive 20% off your first order.

Mr. Lil One, aka Uno aka Tha Boogieman Himself, is one of the Latin rap industry's premier players. He is truly a prolific and accomplished artist. With over 20 years in the industry and over twenty albums and projects, he has established himself as a leader and frontrunner in the game. From his first album, Once in a Decade in 1996, through Wasted Days and Wasted Nights and the trend-setting 13th Scorn, Uno has built a tremendous and loyal fan base that is consistent and supportive. Uno has continued his journey being outspoken on his growth and sobriety through his social media platform including his podcast The Telescope Room, which is based on being victorious from despair.  In this episode, Michael and Uno chop it up about the difference between being conscious and alert, how to not take things personally, and one book that will change your life. Head over to kreaturesofhabit.com and enter the promo code KOHPOD20 to receive 20% off your first order.

Greg Scheinman helps men maximize middle age, through one-on-one performance & mindset coaching and a weekly kickass podcast and newsletter, he challenges men in their 30s through 50s to live better, happier, healthier, wealthier and stronger.   He is the author of The Midlife Male; A No BS Guide to maximizing middle age, a keynote speaker and most importantly, a husband and father.     In this episode, Greg and Michael talk about the right time to change shit in your life, how to reverse engineer what you want in five years, and why you can come home at 5pm and still be successful. Head over to kreaturesofhabit.com and enter the promo code KOHPOD20 to receive 20% off your first order. 

Ray “Cash” Care is a Navy SEAL veteran with multiple combat zone tours which provided both high and low profile security protection for various government agencies. At age 11 Ray’s father was murdered, leaving Ray angry and without direction until he learned about the elite Navy SEALs.  Upon leaving the SEAL Teams and CIA, Ray turned his passion and SEAL Team experience to the world of self-improvement and team building. He has become an accomplished team building expert and speaker on topics ranging from fitness and building high functioning teams to organizational transformation.  Ray has teamed up with Bedros Keuilian, entrepreneur and New York Times Best Selling Author, and created The Squire Program, a father and son experience designed to restore healthy masculinity in young men. Ray is also the Lead Instructor for “The Project,” a 75hr fully immersive life changing course. This course pushes men to their physical, mental, emotional limits to help them realize their highest self. However Ray’s true passion is working with young men in The Squire Program and helping them develop into capable and confident leaders of the future.  In this powerful episode, Michael and Ray talk about the role men have in society, one thing you should NOT do every night, and the mindset shift all successful people go through. Head over to kreaturesofhabit.com and enter the promo code KOHPOD20 to receive 20% off your first order.

Steve Eckert is a Personal Discipline and Development Accountability Coach. He is a United States Marine, Entrepreneur, Husband, and Father. His unique style of blending Military Leadership, strategies and tactics, with the mindset and methods of an entrepreneur, combined with running at home businesses with his wife full time, have helped over 20,000 clients achieve Results and Life Transformations, over the past 22 years. He has built several successful companies and brands from scratch in the Coaching and Fitness industries.  Steve is an Instructor and Co-Founder of the Men's Personal Development program called the Project as well as the Father and Son rite of passage experience called The Squire Program. Steve's way of Life is to have a No Excuses, Role Model Mindset.  Operate to Dominate in your Discipline, Energy, Confidence, Action, and being your Freak self always remembering, You Are F@cking Awesome! In this episode, Michael and Steve chop it up about the power of morning affirmations, why what you do in the morning dictates how the rest of your day will unfold, and why you should always have something fearful to look forward to. Head over to kreaturesofhabit.com and enter the promo code KOHPOD20 to receive 20% off your first order.

Everything Michael Brandt does is fast and intense. Aside from being the CEO and co-founder of Health Via Modern Nutrition (H.V.M.N.), he cruises through marathons at a cool 6-minute mile pace. With the launch of Ketone-IQ, Michael and his team created an entirely new category of ketone shots, which have taken over elite sports and high-end workplaces. Michael has quickly scaled the business to multi-million dollars in revenue, including a $6MM contract with the US Department of Defense. As CEO, Michael is focused on cultivating a world-class team and increasing education and access to metabolic health & performance. Michael majored in computer science and product design at Stanford. He scored 99th percentile on his GMAT but decided to skip business school and go straight into entrepreneurship. Prior to starting H.V.M.N. he was a professor of brand strategy at the Academy of Art in San Francisco. Michael and his cofounder were awarded Forbes 30 Under 30. Outside of work, Michael is an avid triathlete and holds a 2:42 personal record for the marathon. He lives with his wife and daughter in LA. In this episode, Chernow and Brandt discuss the value of a living an 80/20 lifestyle, what to NOT do during the first hour of every morning, and how to combat work-life burnout. Head over to kreaturesofhabit.com and enter the promo code KOHPOD20 to receive 20% off your first order.

Erin Alejandrino is a men’s lifestyle and transformation coach. He takes PAM (the Passive Aggressive Man) and turns him into a High Value Man. He is a man of faith and student of fitness, instructor, and Co-founder of The Modern Day Knight Project, a men's 75-hour personal development experience. He’s also a co-founder for The Squire Program, a father and son rite of passage. In this episode, Michael and Erin talk about the easiest life hack everyone can do, how to break the habit of avoidance, and the steps you must take in order to transform your life. Head over to kreaturesofhabit.com and enter the promo code KOHPOD20 to receive 20% off your first order.

Danielle DuBoise is the Co-Founder and Co-CEO of Sakara Life, the wellness and lifestyle brand rooted in nutrition. Sakara Life provides all the tools for people to love their bodies in order to live a mindful, healthy life, delivering millions of meals in 2019. She is the author of National Bestseller “Eat Clean Play Dirty,” along with Sakara co-founder Whitney Tingle. Hailing from the spiritual mecca of Sedona, Arizona, Danielle came to New York City as a chemistry collegiate. Supporting herself through school as an actress and model, she suffered from a dysfunctional cycle of body image issues and uncomfortable weight fluctuations from yo-yo dieting, leaving her dissatisfied with her own body. Danielle thought the key to health and happiness was tracking calories and cutting carbs to lose pounds. After studying a pre-medicine track, she realized that medicine couldn’t heal her issues with food. A desire to learn more about using food as medicine led her to study at the renowned Institute of Integrative Nutrition (IIN), in order to leverage the power of food as medicine. After graduating from the program and learning to transform her own relationship to her body and food, Danielle combined her personal experience with her nutrition expertise to create a philosophy that has helped thousands of individuals change their lives through the healing powers of food. DuBoise and Tingle have been honored in Forbes' 30 under 30, MindBodyGreen's 100 Women in Wellness and Oprah's SuperSoul 100. Their debut cookbook, Eat Clean Play Dirty, debuted in 2019, teaches readers to make signature Sakara dishes in their own kitchens. In this episode, Michael and Danielle discuss the pros and cons of intermittent fasting, the key to having a healthy your relationship with food, and how to use your “why” to say “no.” Head over to kreaturesofhabit.com and enter the promo code KOHPOD20 to receive 20% off your first order.