

Shed and Shine
Gino Wickman and Rob Dube
We help driven entrepreneurs shed their shit, free their True Selves, unlock true entrepreneurial freedom, and Shine.
Episodes
Mentioned books

Mar 25, 2026 • 12min
Episode 107: Gino’s Riff - Creating Space: Letting Your Soul Catch Up
In this episode of Shed and Shine, Gino explores a powerful theme for the year: creating space. Inspired by a reflective moment while sitting by the ocean, he shares how clarity and creativity rarely come from constant effort alone. Driven people are wired to work hard and push forward, but the best ideas often arrive when we step away long enough for our minds and souls to catch up.Gino reframes Discipline 2: Take Time Off as something even more powerful. When we intentionally create space, we open ourselves to insights, perspectives, and unexpected breakthroughs. He shares practical ways to do this, including meditation and journaling through Discipline 4: Be Still, clarity breaks, vacations, mini pauses during the day, and other simple moments that quiet the mind.
Timestamps00:00 Creating Space: A New Theme03:59 Methods for Creating Space07:11 Unconventional Space-Creating Methods10:09 Embracing a Space-Oriented Mindset
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Are you ready to be fully yourself, without the burnout?
This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.
CONNECT WITH US❤️ instagram.com/the10disciplines❤️ linkedin.com/company/the10disciplines/
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ the10disciplines.com/blog❤️ shedandshinepodcast.com ⭐️ the10disciplines.com/shine

Mar 18, 2026 • 16min
Episode 106: Breath: The Shortcut to Presence and Peace
A lively dive into conscious breathing as a fast route to presence and calm. Personal breathwork stories meet practical techniques like five-second pacing and 4-7-8. Discussion covers physiological perks, nervous system regulation, and simple daily mini-breaks to reset. Breath is framed as life force and a tool to soften the ego and reconnect with the body.

Mar 11, 2026 • 20min
Episode 105: Gino's Riff - Death and Dying: Finding Peace Through Honest Conversation
In this deeply personal episode of Shed and Shine, Gino opens a conversation many people avoid: death and dying. After the recent passing of his mother and several losses within the past five years, he reflects on the powerful role that honest conversations about mortality can play in freeing us. What many see as a dark topic can actually become a source of healing, clarity, and peace.
Gino shares how preparing for his mother’s passing created space for meaningful conversations, acceptance, and love. In contrast to sudden loss, those moments of awareness and connection offered a sense of grace and closure. His invitation to listeners is simple but profound. Talk openly about the things most people avoid. When we face death with honesty and openness, we often discover a lighter, freer way to live.
Timestamps00:00 Why Discuss Death and Dying?03:14 Confronting Fear of Your Own Death05:57 Questions on Personal Mortality09:36 Legacy, Loved Ones, and Peace12:58 Navigating the Death of Others17:45 Mourning, Conclusions, and Lessons
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Are you ready to be fully yourself, without the burnout?
This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.
CONNECT WITH US❤️ instagram.com/the10disciplines❤️ linkedin.com/company/the10disciplines/
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ the10disciplines.com/blog❤️ shedandshinepodcast.com⭐️ the10disciplines.com/shine
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Are you ready to be fully yourself, without the burnout?
This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.
CONNECT WITH US❤️ instagram.com/the10disciplines❤️ linkedin.com/company/the10disciplines/
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ the10disciplines.com/blog❤️ shedandshinepodcast.com ⭐️ the10disciplines.com/shine

Mar 4, 2026 • 19min
Episode 104: Hidden Agendas: Honesty as a Time Management Tool
In this candid episode of Shed and Shine, Rob and Gino explore the subtle but powerful impact of hidden agendas. Hidden agendas often stem from fear, insecurity, or past wounds. Sometimes they show up in business, sometimes they show up in the family. And often, we do not even realize we are carrying them.Gino shares practical tools for clarifying intentions, protecting your 100 Percent, and starting conversations with directness. Rob invites listeners to look inward and ask where they might be bending the truth or avoiding discomfort to get what they want. The invitation is simple but challenging: bring awareness to your energy, choose honesty over fear, and align your relationships with peace and authenticity so your True Self can lead the way.
Chapters04:47 Uncovering Hidden Agendas09:25 The Psychology of Hidden Agendas13:04 Confronting Hidden Agendas in Relationships17:50 Authenticity and Awareness
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Are you ready to be fully yourself, without the burnout?
This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Feb 25, 2026 • 15min
Episode 103: Gino's Riff - Say It Another Way
In this episode of Shed and Shine, Gino returns to the foundation of the Three Discoveries that guide the journey to freeing your True Self. With the release of the revised edition of Shine, he revisits “I am driven,” “All decisions are made from love or fear,” and “It is possible to be driven and have peace,” offering a fresh lens and simpler language. At the heart of the message is awareness. Driven people are both a blessing and a challenge, capable of great impact yet often operating from a foundation of angst rather than peace.
Gino invites listeners to consider what it means to live from the inside out instead of the outside in. When the ego loosens its grip and past blocks are shed, drive no longer runs on fear but on clarity and peace. The result is a powerful balance of impact and peace, or whatever words best describe your version of shining in the world.
Timestamps00:00 Introduction to Three Discoveries02:38 Discovery 1: I Am Driven04:39 Discovery 2: Love or Fear Decisions10:07 Discovery 3: Driven and Peaceful12:17 The True Self Model: Impact and Peace
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Are you ready to be fully yourself, without the burnout?
This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.
CONNECT WITH US❤️ instagram.com/the10disciplines❤️ linkedin.com/company/the10disciplines/
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ the10disciplines.com/blog❤️ shedandshinepodcast.com ⭐️ the10disciplines.com/shine

Feb 18, 2026 • 19min
Episode 102: Coffee Shop Conversation: What Do You Want Out of Life?
In this Coffee Shop conversation, Rob and Gino trade real questions and honest answers. Rob asks a simple question with big weight: what do you want out of life right now? Gino shares what rises to the top, from being a present grandpa and husband to becoming the most authentic version of himself, and a clear desire to impact 70 million people.They explore the messiness of being human, how perfection used to run the show, and what it looks like to let go and live with more peace. Then the topic turns to naps, permission to rest, and why a 20 minute reset can change the second half of your day. If you like episodes that feel like sitting at the next table over, this one is for you. Honest. Simple. Useful.
00:00 Being Human Is Messy 00:14 Coffee Shop Conversations Explained 01:30 What Do You Want Out of Life? 02:16 Gino on Family, Authenticity, and Impact 03:55 Letting Go of Perfection 05:38 Finding Peace in the Mess 06:51 Rob on Freedom and Ego 08:34 The Beauty and Chaos of Business 09:55 Detaching from the Mess 11:42 Gino’s Next Topic: Taking Naps 12:27 The Power (and Permission) of Rest 18:16 Celebrating 101 Episodes
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Are you ready to be fully yourself, without the burnout?
This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Feb 11, 2026 • 15min
Episode 101: Gino's Riff - A Very Deep Dive Into the 10 Disciplines
In this episode, Gino takes listeners on a deep dive into the 10 Disciplines, exploring both their practical application and their deeper meaning. He explains how the Disciplines are designed to meet people wherever they are, whether they are just beginning or ready to go beneath the surface.Gino walks through each Discipline, starting with the simple, tangible tools that help slow the mind and create clarity. From there, he invites listeners into the deeper layer, where instinct, intuition, and knowing begin to guide decisions. Throughout the episode, he emphasizes that neither approach is better than the other. Both matter. Both work.This episode is a reminder that the surface practices help train the mind, while the deeper understanding reconnects us to what our True Self already knows. The invitation is simple. Go as deep as you are ready, and trust that the Disciplines will support you at every step.
Timestamps00:00 Introduction: A Deep Dive Into the 10 Disciplines00:29 The Disciplines Meet You Where You Are01:26 Discipline 1: Ten Year Thinking From Surface to Soul04:11 Discipline 2: Take Time Off and Restore Energy05:38 Discipline 3: Know Thyself06:36 Discipline 4: Be Still07:35 Discipline 5: Know Your 100 Percent08:37 Discipline 6: Say No Often09:37 Discipline 7: Do Not Do $25 an Hour Work11:33 Discipline 8 and 9: Prepare and Stay Present12:33 Discipline 10: Be Humble and Practice Gratitude
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Are you ready to be fully yourself, without the burnout?
This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.
CONNECT WITH US❤️ instagram.com/the10disciplines❤️ linkedin.com/company/the10disciplines/
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ the10disciplines.com/blog❤️ shedandshinepodcast.com ⭐️ the10disciplines.com/shine

Feb 4, 2026 • 22min
Episode 100: Gratitude as the Discipline: A 100th Episode Reflection
In this special 100th episode of Shed and Shine, Rob and Gino pause to reflect on the unexpected road that led them here. What began as an idea evolved through missteps, pivots, and persistence, all anchored by a steady mission to help people free their True Selves. They share honest reflections on failure, iteration, celebration, and the courage it takes to keep showing up, even when the path does not look like the original plan.At the heart of the conversation is gratitude. Rob and Gino explore gratitude as both a practice and a way of being, closely tied to Discipline 10, Be Humble. From listener stories to personal rituals, including a simple gratitude alarm, they invite listeners to slow down, acknowledge the journey, and recognize how gratitude grounds growth, deepens connection, and brings meaning to the work and to life.
Timestamps00:00 Celebrating 100 Episodes and Gratitude03:09 Audience Feedback and Podcast Authenticity08:37 Reflecting on the Journey and ‘Failures’12:28 Embracing Failures and Celebrating Milestones16:49 The Power of Gratitude Rituals
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Are you ready to be fully yourself, without the burnout?
This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.
CONNECT WITH US❤️ instagram.com/the10disciplines❤️ linkedin.com/company/the10disciplines/
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ the10disciplines.com/blog❤️ shedandshinepodcast.com ⭐️ the10disciplines.com/shine

Jan 28, 2026 • 17min
Episode 99: Beyond the Exit: Finding Yourself After Selling Your Business
What really happens when you sell your business? In this episode of Shed and Shine, Gino Wickman and Rob Dube unpack the emotional and spiritual journey beyond the exit, when achievement gives way to emptiness and purpose must be rediscovered.Gino shares his personal experience with selling EOS Worldwide and the patterns he has seen in other entrepreneurs: depression, identity loss, and the urgent need to prepare your next chapter before you close the deal. Rob reflects on his own missteps after his first sale, learning hard lessons about fulfillment, ego, and meaning.Together, they explore how to “sell well,” honor your team, and reconnect with your True Self beyond business success.
Chapters00:00 – When achievement doesn’t fill the hole00:34 – Introducing “Beyond the Exit”02:29 – The depression that follows selling03:36 – Deciding whether to stay or move on04:33 – Rob’s painful post-sale experience06:33 – The team’s emotional impact07:15 – Knowing your purpose before selling08:08 – The emptiness at the top09:00 – How Gino shared his decision with his team10:34 – Going inside: shedding identity and ego12:30 – The eight reasons to sell13:33 – Finding the right buyer13:57 – Should team members ask about selling?14:42 – Transparency, resentment, and opportunity15:49 – Life after the exit and new purpose
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Are you ready to be fully yourself, without the burnout?
This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Jan 21, 2026 • 15min
Episode 98: Gino's Riff - Being an Authentic Entrepreneurial Leader
In today’s episode, Gino shares a clarity that emerged during a personal retreat, bringing together two worlds he has spent decades working in: entrepreneurial leadership and the inner work of becoming a healthy human. He introduces the idea of the authentic entrepreneurial leader and explains why these three words, on their own and especially together, matter in every walk of life.Gino breaks down each component: authenticity, entrepreneurial spirit, and leadership, offering practical definitions rooted in honesty, emotional intelligence, responsibility, service, vision, and trust. While the framework speaks directly to entrepreneurs, the invitation is broader. No matter who you are or how you lead, the combination of being real, value-driven, and clear in direction creates meaningful impact. At its core, the message is a call to live it, model it, and let it ripple outward in service of something bigger.
Timestamps00:00 Authentic Entrepreneurial Leaders03:57 Defining Authentic07:22 Defining Entrepreneurial11:21 Defining Leader & Conclusion
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.
Are you ready to be fully yourself, without the burnout?
This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.
CONNECT WITH US❤️ instagram.com/the10disciplines❤️ linkedin.com/company/the10disciplines/
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ the10disciplines.com/blog❤️ shedandshinepodcast.com ⭐️ the10disciplines.com/shine


