The Marketing Freelancer: Unicorns Unite

I would say about 85% of the job ops that come across my inbox are for social media help. So many online business owners need assistance with creating posts, scheduling content and performing engagement tactics. It takes a lot of effort, planning, creativity and man hours to keep a social media account going. It’s a content hamster wheel of work that never ever goes away. The good news is there is PLENTY Of work out there. The downside is that it’s such a personal part of a business so it can be extremely difficult to get it right for clients. This episode is a little rant about the pitfalls of managing Facebook or Instagram for clients. I have a feeling you’ll enjoy commiserating with me. But I also have 10 things to help set yourself up for success with your next client who requires your social media skills. Enjoy! Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!   The Quickstart to Facebook Community Management the unicorn gateway job to digital media work in just 2 hours  The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup   Connect with Me: Facebook Community: Emily's Unicorn Digital Marketing Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr   >>> Download my Top Ten Most Requested Digital Media Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job

So I've invited my friend Jessie Lewis, copywriting coach for online business owners, to help us get better at audience building for our clients. She's going to share with us critical components of a STELLAR lead magnet and how to get it in front of MORE people so your clients build their audience.  Also, we HAVE to discuss where most people go totally wrong with their lead magnets so you know what NOT do to and can steer your clients in the right direction. You are so much more than "just a VA" so already know that you can offer valuable input and advice in this email list growing department!!! This is gonna be a fun one!!!! I met Jessie at The Copywriting Club In Real Life (TCCIRL) and it's always so fun to connect with my talented behind-the-scenes friends and learn their stories!!!   Connect with Jessie Lewis: Instagram: @itsjessielewis Facebook: @jessiereneelewis Grab her ultimate guide to high-converting lead magnets >>> https://jessierlewis.com/ Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!   The Quickstart to Facebook Community Management the unicorn gateway job to digital media work in just 2 hours  The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup   Connect with Me: Facebook Community: Emily's Unicorn Digital Marketing Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr   >>> Download my Top Ten Most Requested Digital Media Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job

No, this is not your typical PowerPoint presentation. There’s a huge opportunity for freelancers with any kind of writing, design, and/or social skills and tech smarts to help clients with their live webinars, masterclasses and free trainings. It’s all part of an educational marketing sales funnel that is becoming pretty standard for online business owners.  It’s the perfect gig for a unicorn virtual assistant because it combines so many skills and insider knowledge. Today I’m diving into the secret world of webinars and going through the tasks you could make yourself invaluable!   Links Mentioned in this show: Demio  aka the Webinar platform I use, this is my referral link  On Becoming God in Central Florida: A Showtime TV show if you have time and like dark comedies and the 1980s Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!   The Quickstart to Facebook Community Management the unicorn gateway job to digital media work in just 2 hours  The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup   Connect with Me: Facebook Community: Emily's Unicorn Digital Marketing Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr   >>> Download my Top Ten Most Requested Digital Media Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job

I'm so excited to have one of my Unicorn students Heather Hanson speak with us about her new unicorn VA work life and what's happening in her business: Heather Hanson Digital Marketing Solutions !! Heather took the course in the fall and is BOOKED OUT! You'll hear how she found clients, what tasks she's actually performing for them,  what she's learning about sales funnels and what clients really need, etc. Also Heather is pivoting her virtual services and I can't wait for her to tell you more! She's only a few months ahead of the winter session of students, so I know you'll find her helpful if you're just getting started. Connect with Heather:  FB: @helloheatherdigital IG: @helloheatherdigital Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!   The Quickstart to Facebook Community Management the unicorn gateway job to digital media work in just 2 hours  The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup   Connect with Me: Facebook Community: Emily's Unicorn Digital Marketing Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr   >>> Download my Top Ten Most Requested Digital Media Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job

There are 2 types of business owners. One that has SOPs and one that doesn’t. The one with SOPs will make your life so much easier.  Now let me tell you why SOPs are so important and maybe even sexy to boot. Links Mentioned in this Episode: Loom - Video Recording   Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!   The Quickstart to Facebook Community Management the unicorn gateway job to digital media work in just 2 hours  The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup   Connect with Me: Facebook Community: Emily's Unicorn Digital Marketing Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr   >>> Download my Top Ten Most Requested Digital Media Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job

Today, my guest, Kirst Navaroli has an interesting story because she has an MA degree in Clinical Psychology and she is working REMOTELY for a Psychological Assessment Company as a VA.I love that she is in a field related to her education and still able to work from home, be home with her sweet baby girl, and be able to move with her husband's pilot gig.She's going to tell us more about what she does for her client: email inbox management/community management & customer support. And hopefully it will help you in your journey & gain confidence in what services to offer to clientsP.S. She also has a side hustle we'll talk about running her blog: https://www.wivesoftheairforce.com/ - Go take a look!Learn with me:Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!  The Unicorn Digital Marketing Assistant SchoolApply for the Digital Marketing Workgroup  Connect with Me:Facebook Community: Emily's Unicorn Digital Marketing LabInstagram: @emilyreaganprFacebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

I had zero intentions of being a course creator. I was happy being behind the scenes. But then I realized I couldn’t take on any more clients or team members. Something had to change. Today I’m sharing the story behind my digital course and how one email from Amy Porterfield changed everything! Check back with me for the next time Amy launches DCA to take advantage of my bonuses! Links Mentioned in this Show Unicorns Unite Episode 14 with Rachel Miller: The VA who became Queen of Facebook Rachel Miller's Waitlist for Moolah Marketing Unicorns Unite Episode 10 with Tyler J McCall: The YMCA Manager who took over Instagram   Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!   The Quickstart to Facebook Community Management the unicorn gateway job to digital media work in just 2 hours  The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup   Connect with Me: Facebook Community: Emily's Unicorn Digital Marketing Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr   >>> Download my Top Ten Most Requested Digital Media Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job

As you know, social media is one big part of what online business owners need help delegating ... most of us are familiar with Facebook. My very first retainer client hired me to take over his Facebook Business Page. I have to admit I did not know what I was doing at the time. I figured things out, made it work, watched some stats, helped promote them but it wasn't until I took Rachel Miller of Moolah Marketer Grow your Audience course (formerly called Moolah) that I had any confidence and explanation of what I was doing for clients.   Rachel blew me away because there is a whole other side to Facebook when using the platform for business & marketing!!   There are words you SHOULD NOT use. There are posts that are BETTER for the algorithm. There are other FB tactics that are not just "posting" content. There are important stats to pay attention to.   Rachel blew me away with her tech insight. In our interview, she is going to teach us what Facebook looks behind the scenes for VA, tips to help your clients, mistakes that VAs make and what she looks for when hiring for her own team.   She is the queen of Facebook. You are going to LOVE LOVE LOVE her.   Connect with Rachel Miller:  Facebook: @moolahMarketer Rachel’s Course: Grow Your Audience* (I am an affiliate partner for Rachel’s fabulous Facebook course. If you do purchase in the future please use my link and I could earn a small commission and share an amazing BONUS with you) Instagram: @RachelMillermarketing Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!   The Quickstart to Facebook Community Management the unicorn gateway job to digital media work in just 2 hours  The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: Facebook Community: Emily's Unicorn Digital Marketing Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job

So many of my students get stuck on updating their resumes… I have a little secret to share about resumes when applying for contractor jobs: you just don’t need one. Let me tell you what to do instead. Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!   The Quickstart to Facebook Community Management the unicorn gateway job to digital media work in just 2 hours  The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup   Connect with Me: Facebook Community: Emily's Unicorn Digital Marketing Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr   >>> Download my Top Ten Most Requested Digital Media Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job

I'm so excited to have one of my Unicorn students - Carrie Peterson speak with us about her new unicorn VA work life and her business Carrie Peterson Connects Carrie is such a go-getter with an inspiring story to tell: after she was let go from her job, she was on the job search finding that she was overqualified for so many positions, yet she knew she needed to update her tech skills.Carrie took the course in the fall, even though she came to us with a background in social media management. She said the course reignited her passion for running her own business again. You'll hear how she found clients, what tasks she's actually performing for them and what has happened since she took the fall course. I also want to ask her about finding her GOLDEN RING CLIENT, a phrase she coined in our class and I can't wait for her to tell you more! She's only a few months ahead of you winter session of students, so I know you'll find her helpful if you're just getting started. Connect with Carrie:  Facebook: @carriepetersonconnects Instagram: @cvp2000 Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!   The Quickstart to Facebook Community Management the unicorn gateway job to digital media work in just 2 hours  The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup   Connect with Me: Facebook Community: Emily's Unicorn Digital Marketing Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr   >>> Download my Top Ten Most Requested Digital Media Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job