The Marketing Freelancer: Unicorns Unite
Emily Reagan | Digital Marketing Mentor, Speaker
Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You'll learn how to own your unique Unicorn talents and confidently charge for the results you deliver!
I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On this show, I’m sharing the skills, strategies, and mindset shifts you need to elevate your game as a marketing service provider.
Each episode is packed with actionable insights:
>Master marketing services like funnels, email campaigns, and launches to stand out in a crowded market.
>Learn how to market yourself, pitch with confidence, and secure premium rates for your expertise.
>Hear real stories from freelancers who have scaled their businesses, showing you what’s possible when you own your worth and aim higher.
>Get tips on managing clients, positioning yourself as an indispensable expert, and navigating the freelance world like a pro.
This isn’t about starting out—it’s about leveling up. If you’re ready to move past basic admin tasks, own your unique brilliance, and command the rates you deserve, you’re in the right place.
Let’s build a business that lights you up, pays you well, and makes an impact.
🎧 Subscribe now and start transforming your freelance marketing career!
I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On this show, I’m sharing the skills, strategies, and mindset shifts you need to elevate your game as a marketing service provider.
Each episode is packed with actionable insights:
>Master marketing services like funnels, email campaigns, and launches to stand out in a crowded market.
>Learn how to market yourself, pitch with confidence, and secure premium rates for your expertise.
>Hear real stories from freelancers who have scaled their businesses, showing you what’s possible when you own your worth and aim higher.
>Get tips on managing clients, positioning yourself as an indispensable expert, and navigating the freelance world like a pro.
This isn’t about starting out—it’s about leveling up. If you’re ready to move past basic admin tasks, own your unique brilliance, and command the rates you deserve, you’re in the right place.
Let’s build a business that lights you up, pays you well, and makes an impact.
🎧 Subscribe now and start transforming your freelance marketing career!
Episodes
Mentioned books
May 11, 2021 • 47min
#61 The Intrapreneur who became marketing and operations specialist for a 7-figure team (Melissa Caputo)
She has always been someone who had her hands in a bunch of different things but knew she was developing her talent for something big. Now Melissa Caputo embraces being the jill-of-all-trades in her marketing & operations role for Think Media — a 7-figure startup with YouTube expert Sean Cannell & Heather Ana Torres-Goitia. She put her hand up for a low-level, part time position and turned a side hustle into something bigger. She shares about the most amazing tips for getting hired and how to answer interview questions. I love her advice for reframing mistakes, owning your talent and being ok as an intrepreneur. Melissa is a true gem. Make sure you catch the next interview LIVE over in the Facebook Community. Click here to join. Connect with Melissa Caputo Instagram: @themelissacaputo Her Think Media Team: @seancannell Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job
May 4, 2021 • 19min
#60 Make this mindset shift TODAY Grow your freelancer biz TOMORROW
This is the mindset shift that will change everything for you in your freelance, digital service-providing business. I’ve seen so many newer VAs get stuck here because they aren’t stepping up in this one key way. Make sure you’re a part of the free FB community for freelancers and catch the next interview live >>> Click here to join. Links mentioned in the show: IRS Article: Understanding Employee vs Contractor Designation Episode 59: The mindset coach who helps you slay imposter syndrome Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job
Apr 27, 2021 • 54min
#59 The mindset coach who helps you slay imposter syndrome (Jen Grosso)
Owning a digital service provider business is NOT easy. Transitioning from working as an employee to being an entrepreneur has its own challenges. Entrepreneurship definitely has its perks, but can mess with your mindset and leave you questioning if you can even do the work! Biz Cach Jen Grosso is here to help us work through this headtrash and prepare you for your discovery calls and help you step into your new role of BUSINESS OWNER. Make sure you’re a part of the free FB community for freelancers and catch the next interview live>>> https://www.facebook.com/groups/digitalmediava/ Connect with Jen: IG: @jengrosso.co FB: @jengrosso YouTube: https://www.youtube.com/channel/UChFH5suDE0Y5bfelYo6opqQ Jen’s Free FB Group: https://www.facebook.com/groups/mindbodybusinessbreakthroughs Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job
Apr 20, 2021 • 22min
#58 Five must-have tools for virtual assistants
I like to nerd out on techie tools and new ways of doing online marketing. But when it comes to my business, it wasn't hard to come up with my can't-live-without, best tools for virtual assistants. These are five tools I use EVERY DAY in my freelance business for ME AND FOR MY CLIENT WORK. Of course, I could go on and on with tons of other cool hacks and tricks of the trade, but these are the essential tools to know. Whether you're starting out as a new service provider OR you've been doing the freelance thing for some time, I love to help a friend and help you look smart so you book the clients, get paid, gain freedom and change your life. Trainings mentioned in the show: The Free Digital Media VA Training Series 10 Canva Hacks with Designer Aino Horsma Links mentioned in the show: One Tab Chrome Extension Facebook Pixel Chrome Extension Last Pass Canva * my referral link, if you upgrade to the Canva Pro I will get a small commission Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job
Apr 13, 2021 • 60min
#57 The email marketer who wrote a bestseller while living in a RV (Liz Wilcox)
I am super thrilled to bring copywriter (and NSYNC SuperFan) Liz Wilcox in the house to share how to turn followers into customers! She is the queen of email marketing and teaches something completely radical ...it's going to blow your mind.... Why you should STOP WRITING STORIES in emails ... and what to do instead. Liz's audience building advice is perfect for the virtual assistant and freelancer who helps their clients with weekly content, building lead magnets and writing those emails!!! Need jobs, community and more in-depth trainings to make yourself competitive? Apply to the Digital Marketing Workgroup here. Connect with Liz: Instagram: @thelizwilcox Grab her free email swipes here >> https://lizwilcox.com/ Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for my Digital Marketing Workgroup Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job
Apr 6, 2021 • 29min
#56 Ten tips for starting out new as a service provider or virtual assistant
We all have worries and doubts when it comes to venturing into the unknown and doing something new. Today’s episode will give you encouragement and peace of mind with your future of becoming a freelance business owner. I’ve asked my community to share their best tips and sage advice with you! Need jobs, community and more in-depth trainings to make yourself competitive? Apply to the Digital Media VA Workgroup here. Links mentioned in this episode: Megan’s story: The Teacher who manages online communities, episode 8 4 Freelance Pricing Models, episode 46 How do you know when it’s time to quit a client?, episode 52 3 Digital Marketing Tasks to Take off a Business Owner’s Plate, episode 54 Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job
Mar 30, 2021 • 50min
#55 The virtual assistant who specializes as a real estate transaction coordinator (Christal Allen-Harrahill)
Several months ago I had one of my all-star students (Whitney) in the group sharing her experience working as an assistant for a real estate agent. She was doing a mix of administrative duties, real estate specific tasks all while using her digital media skills. A true unicorn of talent! Her interview had the most views. It went bananas because so many of you were interested in this line of work... and know a realtor who needs help AND Whitney told you that the jobopps were ripe for the picking. Well I have the next step for you! Christal Allen-Harrahill came into my world several years ago (it's going to be a fun story I tell on the show) and when I recently discovered that she teaches women how to become and find work as a Real Estate Transaction Coordinator, I immediately invited her on my show so you all could learn from her. She'll tell you more about this lucrative field and the remote work possibilities. I am so friggin' excited about this opportunity. And it has nothing to do with my digital marketing world or what I teach! This could be YOUR WAY in! Sign up for Christal’s Real Estate Transaction Coordinator Masterclass: https://christal-allen-harrahill.mykajabi.com/a/38793/4PJyLojp *This is an affiliate link, I will get a small commission if you sign up using my link. Check out that previous episode with Whitney Farely: The milspouse who won over the realty world, episode 6 Connect with Christal: Facebook: @VirtualRealEstateTC Instagram: @lifecoachchristal Website: http://www.ChristalAllen.com/ Grab her free check your business mindset to see if your under-earning>>https://christal-allen-harrahill.mykajabi.com/BusinessMindset Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School The Digital Marketing Workgroup Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job
Mar 23, 2021 • 23min
#54 Three tasks an online business owner should hand off to a unicorn digital marketing assistant
Where do you start? What service should you offer first? Here are my top three tasks you should take off your client’s plate first if you’re a digital marketing virtual assistant. They’re not hard, but they easily add up to 6 hours a week if you’re offering the minimum services estimate. Perk: starting these three tasks will help you develop a smooth workflow, learn your client’s brand voice and business AND help you decide quickly if it’s a client relationship that will last long term! Need jobs, community and more in-depth trainings to make yourself competitive? Apply to the Digital Marketing Workgroup here. Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job
Mar 16, 2021 • 1h 12min
#53 The medical administrator who runs a social media agency (Samantha Semans)
Samantha Semans knew she wanted to work from home and never go back to her 9-5 and she found a way. This coffee -loving, mom of four started out as "just a VA" and now runs her own Social Media Agency Ten 10 Social. She’s killing it! Samantha has the first-hand experience being the unicorn VA and can tell you what worked for her and how (and why) she transitioned in Facebook Ads management. I am so excited to chat with her and I know you will gain so much industry insight that will help you skip ahead. Connect with Samantha: Facebook: @ten10social Instagram: @ten10social Website: https://www.ten10social.com/ Her Free Daily Engagement Checklist Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job (https://emily-reagan.mykajabi.com/quiz)
Mar 9, 2021 • 19min
#52 How do you know when it's time to quit a client?
Today, I’m sharing open and honest advice that no one really talks about in this freelancer world: knowing when it’s time to walk away from a client. Even if you love the client, the work, the money... it can be hard to make that decision. Here’s five questions to ask yourself so you’ll know if it’s time to quit. I coached a fellow virtual assistant through this process of deciding to quit a client. It was really helpful to narrow down the client work, the client and team, the opportunities to focus on whether it was right for her to stay or not. I need this advice myself over the years. These questions would have made it so clear-cut and obvious when most of my client relationships needed to end. Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job
