

The Marketing Freelancer: Unicorns Unite
Emily Reagan | Digital Marketing Mentor, Speaker
Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You'll learn how to own your unique Unicorn talents and confidently charge for the results you deliver!
I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On this show, I’m sharing the skills, strategies, and mindset shifts you need to elevate your game as a marketing service provider.
Each episode is packed with actionable insights:
>Master marketing services like funnels, email campaigns, and launches to stand out in a crowded market.
>Learn how to market yourself, pitch with confidence, and secure premium rates for your expertise.
>Hear real stories from freelancers who have scaled their businesses, showing you what’s possible when you own your worth and aim higher.
>Get tips on managing clients, positioning yourself as an indispensable expert, and navigating the freelance world like a pro.
This isn’t about starting out—it’s about leveling up. If you’re ready to move past basic admin tasks, own your unique brilliance, and command the rates you deserve, you’re in the right place.
Let’s build a business that lights you up, pays you well, and makes an impact.
🎧 Subscribe now and start transforming your freelance marketing career!
I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On this show, I’m sharing the skills, strategies, and mindset shifts you need to elevate your game as a marketing service provider.
Each episode is packed with actionable insights:
>Master marketing services like funnels, email campaigns, and launches to stand out in a crowded market.
>Learn how to market yourself, pitch with confidence, and secure premium rates for your expertise.
>Hear real stories from freelancers who have scaled their businesses, showing you what’s possible when you own your worth and aim higher.
>Get tips on managing clients, positioning yourself as an indispensable expert, and navigating the freelance world like a pro.
This isn’t about starting out—it’s about leveling up. If you’re ready to move past basic admin tasks, own your unique brilliance, and command the rates you deserve, you’re in the right place.
Let’s build a business that lights you up, pays you well, and makes an impact.
🎧 Subscribe now and start transforming your freelance marketing career!
Episodes
Mentioned books

Dec 7, 2021 • 20min
#91 Ten profitable niches for virtual assistants
I built my business on being a unicorn, a virtual assistant who can perform a variety of tasks for online business owners aka “can do'' attitude. When someone asked me to do a new - to me - task, I always said yes because I knew I could enhance my skillset and because I love to do new things. I teach my students the same philosophy. Get your foot in the door with one task and offer to help in others. There does come a time when my students or any newer virtual assistants start to gravitate towards certain areas of interest more than others and that’s when they think about specializing in niches. They’ve tried a variety of things and now know where their passion and strengths lie. Although it’s smart to focus on doing work you enjoy, it also makes sense to find a niche that is in demand. I’ve found there are 10 areas or niches that are consistently in demand and command higher prices. If you’re ready to niche down, then check out my list. Some of these may surprise you! APPLY FOR THE DIGITAL MARKETING WORKGROUP >> https://courses.emilyreaganpr.com/vaworkgroup This is a referral community for freelance digital marketing service providers. You’ll get advanced trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. If you're already doing digital marketing implementation work for clients, and want to book out fast - apply for my VA Workgroup community. I’ve got jobs waiting for you! Apply here >> https://courses.emilyreaganpr.com/vaworkgroup Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Nov 30, 2021 • 57min
#90 The designer who reveals top tips to improve your design portfolio (Aino Horsma)
Wanna stand out from the crowd and attract high-paying, high-quality clients in your own freelance business? Your portfolio is key! Aino Horsma is a design leader and mentor with a career that spans over 16 years working with some of the top creative minds in San Francisco and Finland. After building a six-figure career in design, she’s now on a mission to share what she’s learned with aspiring designers and creative virtual assistants everywhere. Today she is sharing 11 tips to creating and designing a high-class portfolio, get the kind of projects you want, and love your work again. 🔥 Hot tip: Do NOT make your Portfolio a PDF! Aino will explain why in this episode! Connect with Aino : IG: @aino.dailycreative Facebook: @dlycreative Brand Builders Society Facebook Group Can I refer you? Apply for the Digital Marketing Workgroup >> This is a referral community for freelance digital marketing service providers. You’ll get advanced trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. If you're already doing digital marketing implementation work for clients, and want to book out fast - apply for my Workgroup community. I’ve got jobs waiting for you! Apply here >> https://courses.emilyreaganpr.com/vaworkgroup Learn with me: The Freelance Biz Kickstarter - a self-study DIY course to starting your own freelance business as a virtual assistant, digital marketing assistant or service provider. Bring your skills, talent and job experience and I’ll help you set up your business. $297 Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to helping clients manage, engage and moderate their free andd paid groups in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Nov 23, 2021 • 40min
#89 The military spouse who built a 7- figure business with the help of VAs (Tamara Bennett)
Tamara is a Marine wife, mother of three, crafter and businesswoman with a six-figure business called Southern A-Door-nments Decor I love her story so! She started her door hanger business while her husband was on deployment in Afghanistan with paint parties and has grown to a membership model with 1,000 members. We're going to talk about her biz journey, her team of 11 members (including a few of my own unicorns) and how she communicates with them (or how she'd rather just paint the pretty things!) and insight to the tactics that helped her get there. (AKA strategies you'll want to share with your own clients or use in your own business) "The moment that I decided to focus on community and worry less about the competition, to put on blinders, so to speak, and only looked at the path I was going on, things changed for me." This is going to be a fun lesson from a fellow biz owner and you're going to walk away wanting to paint too! I've been so happy to watch her success over the years!! APPLY FOR THE DIGITAL MARKETING WORKGROUP >> This is a referral community for freelance digital marketing service providers. You’ll get advanced trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. If you're already doing digital marketing implementation work for clients, and want to book out fast - apply for my VA Workgroup community. I’ve got jobs waiting for you! Apply here >> https://courses.emilyreaganpr.com/vaworkgroup Connect with Tamera: IG: @southern_adoornments_decor FB: @southernadornmentsdedcor Website: https://www.southernadoornmentsdecor.com/ Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Nov 16, 2021 • 54min
#88 The copywriter who shows how to be top choice over any competition (Amisha Shrimanker)
Want to stand out and make an impression against the competition? Amisha Shrimanker from The Copy Crew is joining us to share how to get your prospects to choose YOU over the competition. Here's what you'll learn in a nutshell: - How to provide a strong guarantee that renders objections as useless - The 4 types of testimonials you should use to boost your credibility If you’d like to become your prospective client’s obvious choice then listen in today and apply what Amisha shares. APPLY FOR THE DIGITAL MARKETING WORKGROUP >> https://courses.emilyreaganpr.com/vaworkgroup This is a referral community for freelance digital marketing service providers. You’ll get advanced trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. If you're already doing digital marketing implementation work for clients, and want to book out fast - apply for my VA Workgroup community. I’ve got jobs waiting for you! Apply here >> https://courses.emilyreaganpr.com/vaworkgroup Connect with Amisha: IG:@thecopycrew FB:@the-copy-crew Download Amisha's Perfect Response email scripts: https://thecopycrew.com/email-scripts/ Audit Superstar Waitlist > https://thecopycrew.com/waitlist/ Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Nov 9, 2021 • 14min
#87 Three mistakes I’ve made as a virtual assistant
Starting out as a new freelancer, service provider, or marketing assistant can be really hard sometimes. I want you to learn from me and my mistakes in hopes you’ll avoid those same ones. The 3 mistakes I’m sharing today with you will blow your mind! If only I knew back then, where I could be today. But hey, we learn and move forward, right? Just remember this key point: If you’ve made any of these mistakes (some of your own), don’t hold yourself back as a result of them. Give yourself some slack! We all make mistakes. Learn from them and grow! If you're already doing digital marketing implementation work for clients, and want to book out fast - apply for my VA Workgroup community. I’ve got jobs waiting for you! There’s also monthly advanced training, happy hours, and community support from other working service providers just like you. Apply here >> https://courses.emilyreaganpr.com/vaworkgroup Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Nov 2, 2021 • 55min
#86 The organizer who created 3P's of productivity for service providers (Brittany Dixon)
Brittany Dixon, of Brittany & Co., is a Podcaster, Business Strategist, and Productivity Coach. She helps highly driven creative entrepreneurs implement self care, back end business organization/systems, and accountability into their business. She specializes in helping her clients manage the day to day of the business by working smarter not harder with her End of Day Routine. Business owners didn't start a business to run a business, yet operations are essential to growth. She helps to document and refine their business processes to allow the business to run more efficiently and grow! Efficiency = Scalability! If you’re one who could use some help getting your business processes wrangled in, then this episode is for you! APPLY FOR THE DIGITAL MARKETING WORKGROUP >> https://courses.emilyreaganpr.com/vaworkgroup This is a referral community for freelance digital marketing service providers. You’ll get advanced trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. If you're already doing digital marketing implementation work for clients, and want to book out fast - apply for my VA Workgroup community. I’ve got jobs waiting for you! Apply here >> https://courses.emilyreaganpr.com/vaworkgroup Connect with Brittany: IG:@brittanyandco.consulting FB:@brittanyandco.consulting LinkedIn: https://www.linkedin.com/in/brittanyjdixon/ Podcast: https://processforprofit.co/ Free FB Group: www.hustletoflow.co/community 3Ps of Productivity Checklist: www.hustletoflow.co/endofdaychecklist Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Oct 26, 2021 • 47min
#85 How to find your perfect niche as a virtual assistant
Let's talk about NICHING DOWN with your freelance business and being something other than a virtual assistant. Don't let this keep you STUCK. The goal is to get you operating well into your zone of genius and priming you to go to you true zone of genius where you can charge premium rates without having a maxed out workweek. Download my freebie: 10 Digital Marketing Tasks I started out with: https://courses.emilyreaganpr.com/10VAtasks Books mentioned in the podcast: The Big Leap by Gay Hendricks >> https://amzn.to/3ulLkPE Free to Focus by Michael Hyatt >> https://amzn.to/3zQ9v9N YouTube Video: 10 Profitable Niches >> https://www.youtube.com/watch?v=wkfz9o6nPkI My Quiz, based on the DISC personality test: https://courses.emilyreaganpr.com/quiz APPLY FOR THE DIGITAL MARKETER's WORKGROUP >> https://courses.emilyreaganpr.com/vaworkgroup This is a referral community for freelance digital marketing service providers, assistants, specialists and managers. You’ll get advanced trainings, networking opportunities and job leads from online business owners who are looking for marketing and business support. If you're already doing digital marketing implementation work for clients, and want to book out fast, get better at your services and niche down into a known speciality, apply for our Workgroup. I’ve got jobs waiting for you! Apply here >> https://courses.emilyreaganpr.com/vaworkgroup Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Oct 19, 2021 • 34min
#84 Why moms make the best virtual assistants and service providers
Let’s hear it for the moms! I’m cheering you on in this episode by reminding you of what you’ve accomplished and why you can do BIG things in the digital workforce. Moms are the multi-taskers, creative thinkers, and growth mindset doers. I’d like you to hear me out and feel good about your abilities. I’ll show you how to take that into the online space as a digital marketing specialist. Other Episodes with Teachers: The language arts teacher who transformed herself into a unicorn The teacher who manages online communities The teacher-librarian who busted through with blogging services The ESL teacher who schools brick and mortars on IG The English teacher who strategizes podcast promotion on a budget Don’t forget to download my top 10 most requested digital marketing tasks. These are the in-demand services I offered early on in my free business and allowed me to book out with my dream clients. Go here >> emilyreaganpr.com/services If you're already doing digital marketing implementation work for clients, and want to book out fast - apply for my VA Workgroup community. I’ve got jobs waiting for you! There’s also monthly advanced training, happy hours, and community support for other working service providers. Apply here >> https://courses.emilyreaganpr.com/vaworkgroup Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Oct 12, 2021 • 1h 11min
#83 The marketer who explains why FB Ads should be one of your can-do services (Andrea Palten)
Andrea Palten has 18 years of marketing experience, She’s passionate about helping coaches, consultants, and service-based entrepreneurs (digital media VA unicorns like us) grow their businesses. Today she’ll be chatting with us live about what's involved in her work as a Facebook ads manager. This is a magical unicorn task. Many biz owners need someone to do it for them. Andrea tells us why she loves FB ads to grow lists, where she puts her effort in creating ads, and how she gets the biggest return out of using them for her clients. >> Andrea will tell you she loves her VAs and uses many to run her business. The more skills you can offer, the more hirable you’ll be. Join us to learn tips and tricks from a pro. Connect with Andrea: Instagram: @andrea.palten FB: @andreapaltencoach Website: https://www.andreapalten.com/facebookads Podcast: https://www.andreapalten.com/podcast 3 surefire ways to get your client’s business noticed online: https://www.andreapalten.com/surefire Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Oct 5, 2021 • 1h 6min
#82 The copywriter who reveals her confidence hacks on pricing (Michelle Hunter)
Believe it or not, Marketing Strategist & Copywriter Michelle Hunter started out in her career with an accounting degree and worked in the corporate world before leaving everything behind to start her copywriting agency. She is good at what she does and her confidence shows in her work. I brought her on today to show us how to own our skills regardless of what stage we’re at in business so we confidently ask the price we are worth. It’s all about the mindset and how you view yourself and your talent. Michelle gives us examples of how to state our prices without being wishy washy and how to up our rates with our current clients without feeling guilty. Do you desire a flexible work schedule? Would you like to work from home helping clients out behind-the-scenes of their business? Sign up for my new masterclass > How to Work Online Masterclass. This is a recorded webinar that will teach you the 5 insider roles online business owners are hiring RIGHT NOW. Connect with Michelle: Website: https://michellehuntercreative.com/ Linked In: https://www.linkedin.com/in/michelle-hunter-b360141ab/ The Digital Media VA Crash Course is now accepting new students for 2021! If you’re a go-getter and you know you want to take the fast track to working as a booked out Unicorn VA enroll in the 5-week all-comprehensive course HERE. Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job


