The Marketing Freelancer: Unicorns Unite

What burns me? Those get-rich-quick Tiktok VA Coaches who sell the fact that new virtual assistants could be making $50-75/hr. They get them in the door selling them the dream and then don’t actually teach the hard implementation skills. And that high rate is not at all what someone new on the scene is making. So back to reality and the world I live in. You gotta start in the mailroom and work your way up. So here’s three tips for raising your rates as a digital marketing assistant.Inside this episode, you’ll get tips on: Signs your rates and services are off What to say in discovery calls to communicate your worth Shifting into value-based pricing Creating your own credibility factor How to know when you’re ready to specialize Why unicorns DMAs are different How to make admin skills more valuable  Plus a bonus tip that all the successful freelancers “get”. Especially, listen if you’re not booked out and wondering if your rates are on par, then this episode is for you! Links Mentioned: Enroll now in the Unicorn Digital Marketing Assistant School Episode 112: How to Raise Your Rates as a Virtual Assistant 3 ways we can work together:  Get enrolled in the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help, apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management Workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community   >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job 

Have you heard the advice that it takes 2 things to grow a business: time and money? You have to have a combination of both as fuel to a business. You can use money to speed things up and save you time.    Well as digital service freelancers, we kinda get out of the “have to have money” to start paradox. As virtual assistants, there’s a very low startup cost for us because we’re using our brains to create and do the work. Instead of money though, we need hard skills.    Skills can speed up what we charge and the time in grade it takes to be successful. But there’s one other thing that is pure gasoline to your freelance business: your network.   If you get these two things in place: you will grow 10x.   (And not make the same mistakes I did for years.)   This episode dives deeper into these two growth factors and shows you the winner’s path to running a profitable, successful freelance business. Enjoy!   Sign up for Pricing & Services Workshop: Make a Living on Your Own Terms. We have 3 live sessions to choose from (Oct. 12, 13 & 15)  to help you take your skillset into the online space, create profitable packages, and position yourself to book out solid. Watch out! The Unicorn Digital Marketing Assistant School opens Oct. 12!   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Only 30 months ago, she didn’t know tech. She didn’t know marketing. She wasn’t even “on” social media. She had never freelanced. And yet here Allison Riesgaard is now working full-time in a 7-figure business as the right-hand woman, content manager and team manager. How’d she do it? What can you learn from her story? If you’ve been the central caregiver in your family, if you had to sacrifice your career as a military spouse, if you’ve been wanting to turn your brain on again... this freelancer journey episode is for you. Pay attention. Allison has so much advice and encouragement to share. I have been trying to get this introvert & business sidekick phenom on my show for two years. And she finally said yes. So this episode is a massive deal. You'll learn: What she did to get started How she worked her way up Why this freelance position is ideal for a mom of special needs children The hidden skills she uncovered along the way What she wishes she would have done from Day 1 And there may be a coaching moment or two sprinkled in! This is not one of those cliche’ IF SHE CAN DO IT, YOU CAN DO IT stories.  Allison’s story is unique and powerful. With zero prior experience and total apprehension, worked her way up from virtual assistant to manager level.  Allison’s decision to take the Unicorn Digital Marketing Assistant School has given her family increased financial stability, schedule freedom and unimagined personal growth. I’m so honored she was willing to come on the show and share. This is a real treat.    Happening Soon: Sign up for the Pricing & Packages Webinar: Make a Living On Your Own  Connect with Allison Her Stagnant Facebook: @personalally Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

I get asked these questions all the time:  Where can I find clients? How do I find clients?  And the answer is so simple, and it's what I tell my students in my Unicorn Digital Marketing Assistant School to use all the time.  We live in a self-centered world where everyone is posting pictures on social media. It’s all about how things look. Everyone is telling the world about what they can do and how cool their lives are. Sometimes it seems like every single person is doing the same thing. Not only in life, but also at work. You feel you can’t stand out, but there’s something you can do to change that. Ask this one question to help you stand out above all the competition whether you’re a new digital marketing assistant or already have one client.  Add in your current skillset, sweet spot, and the right magical words - you’re on the way to success.   You’ll want to take notes as I give you the easiest way to get attention and share 2 bonus questions to use specifically for those who already have a client or two and want to add more quickly.   Podcast episodes mentioned in this episode: Episode #111: How to Get Noticed in FB Groups as a Virtual Assistant Episode #127: How She Quit Her 9-5   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

SIGN UP FOR THE LIVE VA TRAINING & INFOSESSION! Ready to quit your day job and start working from home? Listen to one unicorn's advice on how to set yourself up for success.  Marci Sanders is a member of my Digital Marketing Workgroup who also recently graduated from the Unicorn Digital Marketing Assistant School. She’s got a corporate background, loves to travel, and wanted a way to work remotely on her terms.  Instead of transforming her corporate skills (she wrote SOPs) into freelance work, Marci decided at age 48 to embark on a new path to achieve her goal of traveling full-time. She offered email marketing services as a side hustle to her full-time corporate job.  In this episode, Marci talks about her freelancer/business owner journey, how she got started, and how she markets herself to find more clients. She shares why even with her email marketing experience she knew she needed extra help if she wanted to go full-time remotely. That’s when she realized she needed a mentor who could help her get to that level.  Listen closely to Marci’s advice on: Finding the right mentor for you - why she picked UDMA School Advice on setting your quitting day deadline - and making it stick What she’d do differently if doing it again - learn from her mistakes Why the Digital Marketing Workgroup continues to support her success This is perfect for experienced and new DMAs who want to add to their current skillset, market to the right audience, and fast-track their path.  Enjoy! Connect with Marci: Instagram: @marci.r.sanders Facebook: @marcisanders Website: marcisanders.com   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab  Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

SIGN UP FOR THE LIVE VA TRAINING & INFOSESSION! I remember when AnDréa Pettingill first sent me a DM - she was an accidental freelancer who started offering her services at a ridiculously low rate. As a nail salon business owner, she was looking for work that gave her the flexibility to be at home with her two kids. (And paid just as well as her high-end nail services.) This is Dréa’s freelancer start-up story; it’s packed full of advice about starting something new and being ok having multiple passions …and even switching up businesses. Since taking the Unicorn Digital Marketing Assistant School, she has more than doubled her rates, and already hit her starting income goal and paid off her initial investment. The cool thing? It’s up from here. If you can take action like Dréa did you can be building something bigger than your expectations. You just don’t know until you start.  Listen for Dréa’s advice on raising your rates, and how to go above and beyond for your clients (and why that will pay off in more ways in the long run). Enjoy! Join me Live: How to Become a Virtual Assistant Infosession & Online Job Fair on Thursday, Sept. 29 at 12pm est  Learn about: Online virtual roles and job titles Services to offer What you need to start a business How to get started with zero experience Sign up here.   Connect with AnDrea Pettingill Instagram:  @Andrea.digitalcocreative Facebook: Andrea.DigitalCoCreative Website: instagram.com/andrea.digitalcocreative   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

SIGN UP FOR THE INFOSESSION + VA TRAINING HERE.  I’ve been in this business long enough to hear many limiting beliefs about why we can’t succeed working in digital marketing. Problem is, those same limiting beliefs will hold us back from trying anything new.  In this post-pandemic world, more people want to work from home and control their own income and work schedule. Corporate managers, SAHMs, teachers, brick-and-mortar shop owners. Yet only a handful ever take the action to adapt and change. Why?  Today I want to talk about how to deal with the one mindset that stops many people from being successful or not starting at all. Find out:  Why second career starters succeed How to this one soft skill will get you hired at any age How to use age and experience to your advantage If you’re not 20, don’t dance on TikTok, but know you can help online business owners then this episode is for you.  Thanks for listening. Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

I hate to break it to you, but your dream freelance clients are not on Fiverr or Upwork — whether you’re just starting out or already a seasoned specialist. There’s a time and place for the gigs and extra projects, but these platforms make it really hard to find investment-minded clients who are willing to pay you the true worth of your services in the long term of your marketing assistant business. If you really want to distinguish yourself and bring in the recurring paychecks, I’ll tell you what to do instead.    Enjoy!   Podcast Episodes Mentioned: Episode 111 - How to Get Noticed in FB Groups as a Virtual Assistant  Episode 7 - Where do I Find Virtual Assistant Clients?   Links Mentioned: Save your Seat for the How to Become a VA Infosession - Live & Free - Thursday, Sept. 29 at 1pm EST Get on the Waitlist for the Pricing Workshop - Coming in October   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Grab all of Amy's freebies here... Take the quiz: 3 Types Of People Are Replacing Their Income With A Digital Course* Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course* 3 Steps to Unlock Your Digital Course Idea Using AI*    As freelancers, it’s inevitable that we are going to reach some kind of client burnout. There are only so many hours in a day and there is only one of us. (Plus a lot of us struggle with people-pleasing and healthy boundaries that only add fuel to the burnout fire.)  The best way to mitigate this is to take your 1:1 services and find out how to help MORE people by working less. Something scalable. That’s why all freelancers should consider building a digital course using our in-the-trenches expertise and knowledge. This diversifies our income streams, gives us options and so much more.  My guest today Amy Porterfield did the same thing. Early on in her freelance business she said YES to all the client work and learned very quickly that if she was going to remove her income earning cap and gain more lifestyle freedom, she needed to go all in with her courses. Today, Amy is a multi 7-figure business owner with a top-ranked business podcast and soon-to-be published author, founder of Digital Course Academy and my mentor. She’s sharing her freelancer journey and how she came to be and her hard-earned launch lessons that you can learn from second-hand. But most importantly, Amy’s sharing her best tips for freelancers to organize their ideas, own their expertise and build a digital course that will give them more freedom. Listen up freelancers, VAs and DMAs, today we’re talking about: How to know if you’re ready for a course  How to launch the right way Why live launching is a rite of passage What to do now to set yourself up for a course How to get out of the head trash that keeps you stuck  Why you should learn courses and launches as a freelancer And lightbulb moment: how to make it through the rough patch of straddling client work and trying to build a course … while being short on time. And her #1 tip to still make money during this phase!   Be sure to sign up for her Course Confident Bootcamp and use my affiliate link if you decide to go all in with a course and learn from Amy. I’ll be offering special bonuses for my referrals! Join the Waitlist for Digital Course Academy here.    Connect with Amy: Take the quiz: 3 Types Of People Are Replacing Their Income With A Digital Course* Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course* 3 Steps to Unlock Your Digital Course Idea Using AI* Sign up for Amy's Course Confident Bootcamp* -only $47! *These are my affiliate links. If you decide to purchase, I could earn a small commission. Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

We had a $75k launch of the Unicorn Digital Marketing Assistant School this spring. An amazing number when you realize I had zero on my email list, social media, and website traffic just 3.5 years ago. It’s been a wild ride of ups and downs, numerous lessons learned and proud moments. In today’s episode, I’d like to walk you through my digital course journey and share 4 tips for building and launching a digital course. All so you can use this first-hand insight for your own freelance business or with your client work. We’ll talk about: audience building, pricing, course creation, and one mental mindset that really held me back. And most importantly: what I’d do differently if I were starting over with this whole course thing. It’s a very transparent and real conversation and I’m glad you’re here for it. Then stay tuned for the very next episode … Amy Porterfield will be sharing her freelancer start-up story and her best tips for adding a digital course to your freelancer revenue stream.  Links I mentioned: Download Amy Porterfield’s *FREE* “What’s Your Things?”* List Builder’s Society* Unicorn Digital Marketing Assistant School (get on the waitlist for October) *Affiliate links, if you purchase anything I could earn a small commission. Thanks in advance!   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services