

Principal Matters: The School Leader's Podcast with William D. Parker
Principal Matters: The School Leader's Podcast with William D. Parker
With William D. Parker and Friends
Episodes
Mentioned books

Jan 7, 2026 • 49min
PMP482: Empowering Learning Through Physical Education with Charles Rizzuto
Meet Charles Rizzuto:
Charles Rizzuto currently serves as Assistant Principal at Islip High School, following 15 years as a health and physical education teacher at Oyster Bay High School. A nationally recognized speaker, he has presented across the country on high-quality instruction, leadership, school culture, cultural proficiency, and social and emotional wellness. His highly regarded keynote address, The Driver’s Seat, has been featured by numerous school districts and state organizations.
In addition to his school leadership role, Rizzuto teaches graduate courses at Adelphi University and Cambridge College, focusing on the influence of social issues in education, instructional technology, models-based instruction, and social-emotional literacy. His teaching excellence has been recognized by students and peers alike—he was nominated as a Professor of Excellence at Adelphi in 2021 and named National Teacher of the Year by SHAPE America in 2022.
Additionally, Charles was named Eastern District Physical Education Teacher of the Year, New York State Physical Education Teacher of the Year, New York State Health Education Amazing Person of the Year, and Drug-Free Hero. He was a contributing author of the New York State Physical Education Learning Standards, served as President of Health Education for New York State, and sat on the National Health Education Council.
Let’s Get Into the Episode:
In this episode of the Principal Matters Podcast, host Dr. Jen Schwanke welcomes guest Charles Rizzuto, an assistant principal at Islip High School in New York, former National Teacher of the Year, and a self-proclaimed “super fan” of the Principal Matters Podcast.
Rizzuto, who previously served 15 years as a decorated health and PE teacher at Oyster Bay High School, shares his extensive experience and insights into elevating health and physical education from mere “glorified recess” to an essential component of a school’s academic, social, and emotional framework. The conversation delves into the nuances of effective health and PE programs, Rizzuto’s transition into administration, and how his deep classroom experience shapes his current leadership role.
For any principal wondering why a high-quality health and PE program matters, and what school leaders can do to get one, here are a few things to consider.
“PA is not PE”:
Rizzuto emphasizes a critical distinction between physical activity (PA) and physical education (PE), stating that mere physical activity does not constitute a comprehensive PE program. Movement serves as the “text” in PE, acting as a vehicle for deeper, more meaningful learning across cognitive, psychomotor, and affective domains. A quality PE program focuses on these learning outcomes, not just whether students are moving, sweating, or smiling.
Skills-Based Health Education:
Rizzuto asserts that a quality health education program is skills-based rather than solely content-driven. While content (like the recent addition of vaping education) changes, the essential life skills taught—such as analyzing influences, accessing valid information, goal setting, and decision-making—remain constant and are paramount for students’ transferrable learning.
Health and PE as a Central Engine for SEL:
Rizzuto highlights that health and physical education are the environments where social-emotional learning (SEL) and social-emotional literacy can surface most organically. Due to the nature of interactions in PE and the topics discussed in health, these subjects provide unique opportunities for students to develop conflict resolution, leadership, and emotional regulation skills, using frameworks like the Zones of Regulation. He shares a personal anecdote about building relationships with students by explicitly expressing care and love in his health classroom.
Elevating Health and PE Departments:
To truly support and elevate health and PE, school leaders should recognize the discipline’s nuances but not lower expectations for lesson structure, assessment, rigor, or participation. Feedback to health and PE teachers should be rooted in the same principles as feedback for other disciplines, including expectations for posting mastery objectives using a “what, why, how” framework. Leaders should also regularly communicate with health teachers to help them advocate for their curriculum with community members.
Addressing Reluctant PE Teachers:
Rizzuto advises principals to handle resistant PE teachers as they would any other resistant educator, but also to consider that the pushback might stem from feeling invisible or undervalued over time. Leaders should explicitly communicate their value to the staff, reflect on any unintentional messages (e.g., consistently using the gym for non-PE activities), and include them in building-wide professional development.
Fostering Inclusivity in PE:
For genuine inclusivity, Rizzuto recommends that educators embark on a journey of cultural proficiency, seeking to deeply understand their students beyond superficial surveys. Practical solutions include differentiating the scope and sequence of activities from year to year to keep students engaged and interested, and moving away from grading based on participation, as this can turn students off to physical activity altogether.
After all these critical conversations about Heath and PE, this episode concludes with Rizzuto sharing an item from his “if/when I become a principal” list: prioritizing a structured, intentional, and frequent meeting schedule for the leadership team. He proposes daily “What We Know” (WWK) and “What We Learned” (WWL) meetings, and weekly “Planning and Goal Setting” (PAGS) meetings to proactively address issues and foster shared leadership. This comprehensive discussion underscores the transformative potential of health and PE when viewed through an educational and leadership lens, and we know it will inspire principals to mirror Rizzuto’s dedication to expanding positive impact in our schools.
Staying Connected:
You can stay connected with Charles Rizzuto via Linkedin
The post PMP482: Empowering Learning Through Physical Education with Charles Rizzuto appeared first on Principal Matters.

Jan 5, 2026 • 18min
MONDAY MATTERS with Jen Schwanke and Will Parker – Reflections and Goal-Setting for the New Year
Happy New Year! This week on Monday Matters, Jen Schwanke and Will Parker take some time to reflect on the past year through a series of questions. They talk about reaching major milestones, meeting personal and professional goals, overcoming challenges, and learning lessons. Reflecting back is an important step to growing forward. Will challenges listeners to take the questions asked in this episode and answer them on their own as they set their goals for the upcoming year. Listen in to hear the full conversation, and thank you for doing what matters!
The post MONDAY MATTERS with Jen Schwanke and Will Parker – Reflections and Goal-Setting for the New Year appeared first on Principal Matters.

Dec 31, 2025 • 38min
PMP481: Think Remarkable with Guy Kawasaki
Note from Will about Guy:
Principal Matters listeners are primarily education leaders, so they may be surprised at first that today’s guest is a specialist in marketing and communication. But I’ve been an avid listener of Guy Kawasaki’s podcast and recently read his book Think Remarkable: 9 Paths to Transform Your Life and Make a Difference. His insights on making compelling presentations have been incredibly helpful to me personally.
What I appreciate most about Guy is how his spirit of curiosity, joy, and authenticity shines through in every episode and interaction. He has a gift for making complex ideas feel accessible and inspiring across all professions, including education. That’s why I’m so honored to have him join me on the show.
Meet Guy Kawasaki:
Guy Kawasaki is a marketing specialist, author, and Silicon Valley legend best known as Apple’s former Chief Evangelist. He played a key role in marketing the original Macintosh in the 1980s and later became a pioneer in evangelism marketing. Today, he’s the Chief Evangelist at Canva and host of the Remarkable People podcast. Guy is also the author of 15 books, including The Art of the Start and his most recent book, Think Remarkable: 9 Paths to Transform Your Life and Make a Difference. Guy has been inspiring entrepreneurs and innovators worldwide. His career blends tech, storytelling, and a passion for helping people change the world through bold ideas.
The Impact of Education:
Guy Kawasaki shares that he thinks educators are the unsung heroes of society. Part of why he feels this way is because of a 6th grade teacher who saw potential in him. Guy grew up poor in Hawaii, and in 6th grade, his teacher told his parents that he should be in a college prep school. Attending this prep school is what got him into Stanford, and Stanford got him his job at Apple. He says that in many ways, he can attribute the success in his life to that 6th grade teacher who believed in him. Guy is a huge proponent of higher education, and pushes back against the myth that people do not need a college degree to be successful. He challenges listeners not to focus on people who became successful without a college degree, but rather to focus on how many people who do not have a college degree and are not successful. Guy also believes that college can broaden the horizon for students and can be useful in helping them explore the world.
What Makes People Remarkable:
In his podcast “Remarkable People”, Guy Kawasaki interviews people he believes are remarkable, not necessarily rich or famous people. To him, what makes someone remarkable is the difference they make in the world. Guy says that what makes someone remarkable is hard to define, but it is not correlated with wealth or power. His mindset around what makes someone remarkable was greatly influenced by Carol Dweck’s book The Growth Mindset. While defining what makes someone remarkable is hard, Guy shares that he considers a person’s grit, growth, and grace when determining remarkability.
Tips on Public Speaking:
On top of being Canva and Apple’s top evangelist, Guy shares a lot of feedback on speaking or presenting in public. So, he graciously offers some advice to listeners who want to make the most impact when speaking publicly. One tip he shares is the 10-20-30 rule, which says that presenters should never have more than ten slides, those slides should be presented in twenty minutes, and the smallest font size that should be used is 30. The second tip he shares is the glance test. When making slides, presenters should make sure that people can glance at their slide and then look back at them. The glance test helps presenters make sure they do not lose their audience. Guy’s third tip on presenting is to use a light colored font on a dark background. This makes slides easier for the audience to read. His final tip is to not start a presentation with a joke, because if the joke does not land then you have to fight to get the audience back. He says that this final tip is the only tip he does not follow; he tries to start every presentation with a joke for the sheer challenge of it.
Advice for Educators:
Educators feel a lot of tension in today’s climate and culture of trying to serve the needs of their school community while also sometimes being the punching bag of politics and outrage. When asked what advice he has for teachers who want to be remarkable in today’s climate, Guy tells listeners to keep their students’ best interests at heart. When people in your community can see that you care about your students and truly want to make the world a better place, they will often agree with you even if you do not share all the same politics. To reiterate how important education is to him, Guy says that education is what got America to where it is, and is what is going to save us.
Parting Words and Staying Connected:
To wrap up the interview, Guy says that he wants listeners to know that at least one person in Silicon Valley appreciates what educators do.
To stay connected with Guy Kawasaki, check out his podcast, Remarkable People.
The post PMP481: Think Remarkable with Guy Kawasaki appeared first on Principal Matters.

Dec 24, 2025 • 45min
PMP480: Maximizing Your Systems with John Boyd
John Boyd is the Principal of Ste. Genevieve High School in Missouri, where he leads with a passion for innovation, efficiency, and creating memorable experiences for students and staff. A proud SGHS alum, he returned to teach for seven years, served three years as Assistant Principal, and is now in his fourth year as Principal.
Named Missouri’s 2023 Jim L. King High School Principal of the Year, John also serves as President-Elect of the Missouri Association of Secondary School Principals.
John has a passion for integrating AI, coding, and automation. He’s developed tools from digital hall passes to real-time dashboards that streamline operations and enhance communication.
With over 30 years connected to Ste. Genevieve, John is committed to reimagining possibilities for learning and staff empowerment. He and his wife, Sierra, are the proud parents of their children, J.B. and Emery.
Previous episode https://williamdparker.com/2023/pmp357-leading-your-hometown-school-with-john-boyd/
Thinking Outside the Box:
John often utilizes AI to help him think outside the box and solve problems in completely new ways. He shares how, as an assistant principal, his principal and mentor, Chris Hoehne, took pride in thinking through problems analytically. This mentor inspired John to develop the skills he uses now to integrate coding into their systems. One way that John has integrated these skills into the systems at his school is by using them for attendance reports, a task that used to take hours to complete. Typically, John takes time each summer to build these pipelines. While the front-end work takes time, the systems that John builds end up saving him and his team a lot of time.
Practical Uses:
One way that John utilizes AI in his school is through a digital hall pass system, a system that John built himself. His process for building these tools starts by thinking about what he wants the tool to do. In the case of the digital hall passes, John used AI to create a form that takes data and processes it on a Google Sheet. Each classroom in his school now has a kiosk in it that allows students to fill out a hall pass request before they leave, and it is where they check in when they get back to the classroom. The hall pass system is set up so that administrators are notified if a student has been out of class for more than 15 minutes, and meet-up notifications for students who should not be in the same place at the same time. John finds that this hall pass system is very helpful for his school. Another way he utilizes this technology is for scheduling sports physicals, which has saved his secretaries and support staff a lot of time.
Navigating AI with Students and Teachers:
Although John embraces using AI as a tool, he acknowledges that it is a topic that requires nuance. Recently, John, along with his staff, has begun having conversations about the need for consistent language regarding AI for students and teachers. It is important for teachers and administrators to have consistent messaging about AI so that students know when it is appropriate to use and when it is not. Without that messaging, it can be confusing for students. There is a definite need for teachers to be able to monitor whether AI is being used or not. The best solution to this is for teachers to know their students and to build relationships with them. Through intentionality, teachers, principals, and students can navigate these new technologies with confidence.
Staying Connected:
You can stay connected with John Boyd via email at jboyd@sgdragons.org.
The post PMP480: Maximizing Your Systems with John Boyd appeared first on Principal Matters.

Dec 22, 2025 • 19min
MONDAY MATTERS with Jen Schwanke and Will Parker – A Year in Review
Happy holidays, Principal Matters listeners! This week Will Parker and Jen Schwanke take some time to reminisce about the year and share some of holiday traditions that they are looking forward to. Listen in to hear the full conversation, or read the post below to learn more about what we are thankful for this holiday season!
A Year in Review from Principal Matters (2025)
As I look back on the past year, I’m incredibly grateful for the opportunity to work alongside school leaders across the country through Principal Matters. Whether through districts, state agencies, professional organizations, or individual coaching, the goal has remained the same: helping leaders lead with clarity, confidence, and sustainability during a time when the work feels heavier than ever.
Instead of one-time sessions, much of our work this year focused on ongoing partnerships. Through executive coaching, cohort-based leadership programs, in-person learning, and keynote experiences, we created space for leaders to pause, reflect, and grow together — while building trusted relationships with peers who truly understand the challenges of the role.
By the Numbers
300+ school and district leaders supported
20+ districts, state agencies, and school networks served
10+ states represented
250+ executive coaching sessions delivered
50+ cohort sessions, workshops, and professional learning experiences
More than anything, these numbers represent relationships built over time and a continued shift toward sustained, retainer-style leadership support.
Grateful for Our Partners
I’m especially thankful for the trust and collaboration of the districts, organizations, and partners we had the privilege of serving this year, including:
Districts, Schools, & State Agencies
Archdiocese of Louisville Catholic Schools, Louisville, KY
State of Ohio (Ohio Department of Education & Workforce) & Adkins Consulting
Palo Alto Unified School District / Palo Alto High School, Palo Alto, CA
Springfield Local School District, OH
Joplin High School, Joplin, MO
Brazosport Independent School District, Clute, TX
Pecos Barstow Toyah Independent School District, Pecos, TX
South Umpqua School District, OR
Owasso Public Schools, OK
Burlington Schools, OK
Holdenville Public Schools, OK
Utica Shale Academy, Salineville, OH
Northeast Ohio College Preparatory School, Cincinnati, OH
Leigh High School, Campbell Union High School District (CUHSD), San Jose, CA
Alfred G. Waters Middle School, Appoquinimink School District, Odessa, DE
Woodland Middle School, Woodland Public Schools, Woodland, WA
Ste. Genevieve High School, Ste. Genevieve, MO
Professional Associations & Conferences
School Administrators of New York State (SAANYS), virtual & in-person (Lake George, NY)
School Administration Manager (SAM) National Innovation Conference, Miami, FL
Louisiana Principals Association, Baton Rouge, LA
CLAS (Alabama Assistant Principal Conferences)
Apptegy Conference (School CEO), Little Rock, AR
Southeast Missouri Association of Secondary School Principals (SEMoASSP) Regional Meeting
National Association of Secondary School Principals (NASSP) and National Association of Elementary School Principals (NAESP)
Organizations & Strategic Partners
IXL Learning
DigiCoach
EduSkills
Alpaca
Better Learning / Summer Pops
Grateful for Our Team
I cannot do this work alone, and I’m incredibly thankful for the people who make Principal Matters possible:
Missy Parker — my wife and the CFO of our company
Emily Parker-Eaton — Executive Assistant and Editor/Copywriter for the podcast, social media, and client relations
Jen Schwanke — Co-host of the podcast, prolific author, and weekly contributor whose insight and energy shape the show
Aaron Fulbright — Designer and manager of the Principal Matters website
Grateful for Helpful Friends
My most recent book, Whose Permission Are You Waiting For?: An Educator’s Guide to Doing What You Love, was made stronger through the thoughtful proofreading and editing of Megan Doyle. I’m also thankful for our partnership with ConnectEDD Publishing, including Jimmy and Kheila Casas, as well as the outstanding editorial support of Jeff Zoul.
New Podcast Music:
If you are a frequent listener, you may have noticed our new music for intros, outros, and sponsorships as well as sound clips like, “You’re listening to Principal Matters: The School Leader’s Podcast.” All of these are thanks to the creative skills of my younger brother, Samuel Parker. You can find more of his work on Sam’s YouTube channel.
New Branding:
This year also marked a complete rebrand for Principal Matters. I’m deeply grateful to MollyKeleneDesigns.com. Molly designed our new logos and brand identity. She captured the heart of this work and gave us a fresh, professional look that truly reflects our mission.
New Headshots:
Also, I want to give a shout-out to my friend Brian Killian, a master craftsman and photographer at Peters Photography in Dublin, Ohio. Jen Schwanke has had her headshots taken at Peters Photography for years. Then we discovered we have a mutual friend in Brian, who is a childhood friend from my growing-up years in West Tennessee. We met him at the studio when I was doing work in Columbus, as he offered to do new headshots for our website. Here are a few extras we enjoyed from his wonderful hospitality:
Looking Ahead to 2026–27?
If you’re starting to think about next year’s professional learning, have ideas for guests, episode topics, or sponsorships—or you simply want space to reflect on your leadership—I’d love to connect. I’m offering a complimentary Zoom reflection session to help you think, plan, and clarify next steps.
Grateful for Our Guests
Finally, 2025 was also another banner year for Principal Matters: The School Leader’s Podcast, now available on YouTube as well as wherever you listen to podcasts. I’m deeply thankful for the many guests who shared their stories, insights, and leadership lessons with our listeners this year.
We also launched a Monday Matters show, where Jen Schwanke and I provide updates on current happenings in our work with leaders, as well as a shorter show for weekly inspiration.
With deep gratitude, we would like to thank all the incredible guests who shared their time, insights, and leadership on Principal Matters in 2025. Your voices, stories, and expertise continue to shape meaningful conversations for school leaders everywhere.
Thank you to Tracie Anderson Swilley, Amanda Austin, Danny Bauer, Bethany Bilodeau, Cale Birk, Todd Bloomer, Karen Borchert, Beau Brannon, Derek Cantrell, PJ Caposey, LaDonna Chancellor, Margaret Coates, Tyler Comeau, Jenn David-Lang, Angela Diggs, Mike Fitzpatrick, Kate Anderson Foley, Tony Frontier, Wilnic Gideon, Daman Harris, Donna Hayward, Brent Jaco, Carlos Johnson, Greg Johnson,
Jeff Jones, Baruti Kafele, Robert Kaiser, Brandi Kelly, Nason Lollar, Eric Mace, Kim Marshall, John Marinucci, John Mihalyo, Derek Mitchell, Mike Nicholson, Ohio State University Grad Students, Darrin Peppard, Lana Penley, Ross Romano, LaVonna Roth, Tanya Sheckley, Danny Steele, Michelle Steingart, T. J. Vari, Steve Ventura, Tim Villegas, and Crystal Williams. Your generosity and commitment to leadership and learning make this work possible, and we are truly grateful for each of you.
Thank you for being a part of the Principal Matters Community. Wishing you a wonderful Christmas & Winter holiday, and Happy New Year. Thank you for doing what matters!
With appreciation,William D. Parker
P.S. Below is an entire list of our 2025 shows with links if you want to listen back or check them out for the first time:
2025 Podcast Shows & Guests
12/17/2025 – The Instructional Leader in You with Danny Steele
12/10/2025 – From Classroom to Crisis and Beyond with Dr. Greg Johnson
12/03/2025 – Lessons from Transition with Beau Brannon
11/26/2025 – Leading a Community of Educators with Steve Ventura
11/24/2025 – Subscriber Holiday Special
11/19/2025 – Lessons From the First Year with Dr. Robert Kaiser
11/12/2025 – Radically Excellent School Improvement with Dr. Kate Anderson Foley
11/05/2025 – Road to Awesome with Darrin Peppard
10/29/2025 – Elemental Educator with Tyler Comeau
10/22/2025 – Lead with H.O.P.E. with Dr. Brandi Kelly
10/15/2025 – Staying Committed to Inclusivity with Tim Villegas
10/08/2025 – Instructional Coaching with Crystal Williams
10/01/2025 – AI with Intention with Tony Frontier
09/24/2025 – Being a Ruckus Maker with Danny Bauer
09/17/2025 – Leading Collaboratively with LaDonna Chancellor
09/10/2025 – Better Together with Derek Cantrell
09/03/2025 – Human Capital Management with OSU Grad Students
08/27/2025 – Leaning into Leadership with Darrin Peppard
08/20/2025 – Supporting New Teachers, Part 2, with Jenn David-Lang and Kim Marshall
08/13/2025 – Supporting New Teachers with Jenn David-Land and Kim Marshall
07/23/2025 – Permission to S.H.I.N.E. with LaVonna Roth
07/16/2025 – Listening to Your Teachers with Karen Borchert
07/09/2025 – Empowering Student Agency with Dr. Mike Nicholson
07/02/2025 – Cybersecurity in Schools with Mike Fitzpatrick
06/25/2025 – Maximizing Systems, Focus, and Impact with PJ Caposey
06/18/2025 – Leading with Wellness in Mind with Dr. Angela Diggs
06/11/2025 – Reaching Every Student with Dr. Tracie Anderson Swilley
06/04/2025 – What is my Value Instructionally with Baruti Kafele
05/28/2025 – Instructional Excellence with Michelle Steingart
05/21/2025 – Inclusive & Supportive Schools for Every Learner with Dr. Eric Mace
05/14/2025 – The Antiracist School Leader with Dr. Daman Harris
05/07/2025 – The Blueprint for Administrators with Todd Bloomer
04/30/2025 – Recovering After Fire with Lana Penley
04/23/2025 – Powerful Voices in Education with Donna Hayward
04/16/2025 – Leading with Simplicity and Harmony with John Marinucci
04/09/2025 – Why Every Student Deserves a Pathway with Dr. T.J. Vari
04/02/2025 – Keys to Successful Schools with John Mihalyo
03/26/2025 – Ease the Pain – Guidance for Safety and Regulation with Dr. Bethany Bilodeau
03/19/2025 – TRUST Principles for Professionalism with Dr. Nason Lollar
03/12/2025 – Rebel Educator – Classrooms of Imagination and Impact with Tanya Sheckley
03/05/2025 – Living on the Leadership Edge with Margaret Coates
02/26/2025 – Partners in School Innovation with Dr. Derek Mitchell
02/19/2025 – Achieving Remarkable Outcomes with Dr. Amanda Austin
02/12/2025 – Empowering Teen Learners with Dr. Wilnic Gideon
02/05/2025 – Power Engage with Carlos Johnson
01/29/2025 – The Benefits of Trust with Brent Jaco
01/22/2025 – Finding Solutions with Jeff Jones
01/15/2025 – Culturizing for Impact with Cale Birk
01/08/2025 – Connecting Leaders with Ross Romano
01/01/2025 – Finding Solutions with Jeff Jones
The post MONDAY MATTERS with Jen Schwanke and Will Parker – A Year in Review appeared first on Principal Matters.

Dec 17, 2025 • 43min
PMP479: The Instructional Leader in You with Danny Steele
A Quick Note to Listeners:
Before this week’s episode, Will Parker and Jen Schwanke take some time to answer a listener question. This week’s question is:
What are your practices for writing a book?
Listen in to hear their response!
Meet Danny Steele:
Danny Steele worked for 31 years in education as a principal, assistant principal, teacher, coach, and assistant professor of Instructional Leadership. In 2005, Steele was recognized as the “Assistant Principal of the Year” for the state of Alabama. And in 2016, he was recognized as Alabama’s “Secondary Principal of the Year.” He has written six books, including two with Todd Whitaker, has presented at numerous state and national conferences, and has spoken in school districts around the country. Steele has an undergraduate degree in History from Covenant College; he has a Master’s in History from the University of Alabama, Birmingham, and a Doctorate in Educational Leadership from Samford University. He is the father of three (mostly grown) children and resides with his wife in Birmingham, Alabama. Something that listeners may be surprised to learn about Danny is that he occasionally writes raps that he performs for his students and teachers.
Current work:
After spending 31 years in education, Danny retired from the principalship last summer. Even though he is retired, he still has a lot of passion for the work of teachers and principals. Currently, Danny channels that passion into leadership coaching and consulting. He realized that there was a need for coaching in instructional leadership after working with two young principals. These principals needed help building their instructional leadership capacity. This experience is what solidified Danny’s passion for instructional leadership and what inspired him to write his book. According to Danny, “Until something is learned, nothing is taught”. When a principal goes into a classroom, they should be more focused on what the students are doing than what the teachers are doing.
The Instructional Leader in You: 10 Strategies for Every School Leader
The Instructional Leader in You lays out 10 strategies that school leaders can use to increase their instructional leadership capacity. You can read the full list of 10 strategies below, and Will and Danny cover a couple of the strategies in the show.
1. A Foundation of Curiosity
2. The Powerful Role of Visibility
3. The Surprising Strength of Vulnerability
4. Leading Without Relationships Isn’t Leading
5. Creating Opportunities for Growth
6. Delegating is Winning
7. Being Intentional
8. Prioritizing Learning, Not Teaching
9. Removing Barriers
10. Focusing on the Culture
Being Visible:
Danny discusses how “management by wandering around” is important for instructional leadership. School leaders who are walking around and staying visible to students and staff communicate what you value. When you pop into classrooms, your presence communicates to teachers that you care about the work they are doing, and, to the students, that you care about their experiences in the classroom. Staying visible throughout the school day reinforces your priorities as an instructional leader.
Delegating is Winning:
When asked to summarize the delegating is winning strategy, Danny talks about how, as a principal, you sometimes feel inadequate because you feel like you need to be everything to everyone. Principals burn out really quickly like that. Part of delegation is about letting go and being okay with not being in control of everything. Delegating some of the management pieces of the principal job frees you up to visit classrooms and be an instructional leader. Delegation can also improve your relationship with the rest of your leadership team. When you begin to delegate tasks to your colleagues, it shows you value them and their expertise. New leaders tend to struggle the most with delegation because they feel insecure giving up authority, but learning to do so is essential to being successful in leadership.
Revisiting Your “Why”:
Near the end of the conversation, Will asks Danny to share some advice he would give to principals. Danny tells listeners to revisit your “why”, and references a sign above his door that reads, “I am the difference”. He had this sign above his door when he was an AP and a principal to remind him of the role he plays. Most leaders get into education because they love kids and want to make a difference for them. When you become an admin, the mission changes. You have to win over the adults in the building and make them feel loved and appreciated. Danny shares how he learned to redefine his lightbulb moment to be anytime he could support a staff member and lighten their load. Making a difference for his staff became his “why” and helped him stay motivated.
Staying Connected:
Listeners can stay connected to Danny Steele via the following channels:
Danny’s website
@steelthoughts on X or Instagram
Linkedin
The post PMP479: The Instructional Leader in You with Danny Steele appeared first on Principal Matters.

Dec 15, 2025 • 17min
MONDAY MATTERS with Jen Schwanke and Will Parker – Not the Place
This week on Monday Matters Will Parker and Jen Schwanke share some thoughts on addressing the political landscape that educators face. They discuss how educators, particularly school leaders, are often asked to weigh in on culture war issues. Taking sides on political issues is not what school leaders are paid to do, and in doing so you run the risk of alienating a significant portion of your school community. School leaders are paid to keep students safe, follow the law, and do what is best at any given time. Speaking publicly about politics as a school or district leader often requires a lot of nuance, since those leaders are representing an entire community. Still, it is important to be an advocate for your school based on the facts and what is best for your community. Sometimes it is better to protect your position rather than speaking on every issue so that you lose out on the ability to make a bigger impact through creating a safe and welcoming environment for all students. Principals should ask themselves: “How am I going to love and serve every student in this school? How do I make sure that every student feels valued and protected and that they belong? How do I make sure all my teachers know that I am here for them?”. Through creating an environment where students and teachers feel safe and protected, you can do far more than you would if you spoke about every political issue. Listen in to the episode to hear all of Will and Jen’s thoughts on the subject!
This episode was inspired by a post in Jen’s newsletter. You can read her post here.
The podcast episode referenced in the show can be found here.
The post MONDAY MATTERS with Jen Schwanke and Will Parker – Not the Place appeared first on Principal Matters.

Dec 10, 2025 • 1h 1min
PMP478: From Classroom to Crisis and Beyond with Dr. Greg Johnson
A Quick Note to Listeners:
Before this week’s episode, Will Parker and Jen Schwanke take some time to answer a listener question. This week’s question is:
How can we build and sustain trust with staff, students, and parents?
Listen in to hear their response!
Meet Dr. Greg Johnson:
Greg Johnson is the high school principal at West Liberty-Salem High School in West Liberty, Ohio. He was first hired as a middle school social studies teacher in 1997 and recently completed his twentieth year as principal, marking his twenty-eighth year in education – all at the same school. Greg enjoys the small rural school setting and appreciates the family atmosphere and collaborative spirit of his K-12 building.
Greg serves on the NASSP Board of Directors. His involvement with NASSP can be traced back to the school shooting that he and his school experienced in 2017. This event and the extensive recovery period that followed let to Greg’s involvement in the establishment of the NASSP Principal Recovery Network in 2019. While serving as a co-facilitator of this group, Greg gained a deeper understanding of the vision, mission, and work of NASSP. Greg joined the Board of Directors in 2024.
Sharing his experience and educating others about school leadership during and after a shooting as well as the long and difficult road of recovery has been a passion of Greg’s since 2017. This passion has allowed him to speak at conferences across the country, often accompanied by his wife, three children, and son-in-law. All members of the family were in the school the day of the shooting and each experienced the event and its aftermath differently. Greg brings a thoughtful, authentic, and compassionate approach to speaking on school safety as well as to his work as a school leader.
Greg’s greatest passion is his family. He has been married to his wife Crystal for 28 years and they are the proud parents of three adult children. Additionally, he is also passionate about his Ohio State Buckeyes. Greg and Crystal met at Ohio State. All three children are graduates or current students at OSU. In addition to his bachelor’s and master’s from OSU, Greg accomplished a life-long goal of earning his Doctor of Education from Ohio State in 2024. As their youngest follows her two older siblings to OSU, Greg looks forward to tailgating on campus with his wife and kids as often as possible. Go Bucks!
Episode Highlights:
A Call to Leadership:
Dr. Johnson initially considered a career in engineering but found his calling in education through a mentor. He began teaching social studies and coaching at West Liberty Salem in 1997. Witnessing a “revolving door” of five principals in seven years, he felt a strong pull to provide stability. A dean of students role served as a stepping stone to his principalship 20 years ago. Despite missing the daily joy of teaching, his commitment to consistency for his school community remained paramount. In his rural setting, he deeply values the opportunity to know all students and their families, often before they even reach high school. A significant challenge, however, is the limited support for specialized services and the necessity of wearing many hats due to smaller staff, particularly during his 16 years as both middle and high school principal (grades 6-12). Greg’s positivity and commitment to his school have kept him rooted to his community, where he and his wife— who, by the way, is Jen’s longtime best childhood friend— have raised three children.
Navigating a School Shooting:
In January 2017, West Liberty Salem High School faced an unimaginable crisis. Dr. Johnson recounted the chaotic morning when he received the call about a shooting in the high school wing. Upon entering, he and his assistant principal discovered shell casings and located a student, Logan, who had been shot twice by another junior. Remarkably, Logan’s presence and his ability to talk to the shooter disrupted the perpetrator’s plan. The school’s ALICE training proved invaluable, empowering students and teachers to make independent decisions; many high school classrooms self-evacuated through windows minutes before any official announcement. In a moment of incredible composure, Dr. Johnson immediately called Logan’s family— who were personal family friends— to inform them of the incident and their son’s injury.
The Unseen Wounds of Trauma and the Power of Connection:
Dr. Johnson emphasized the profound and often underestimated traumatic impact of the event on students, staff, and the wider community. He realized that while the immediate threat ended with the shooter’s containment, students evacuating through cornfields endured agonizing hours of not knowing if their friends and family were safe. Initially, he felt compelled to project an image of “Tiger Strong” as a leader, inadvertently leading teachers and students to suppress their own suffering. A school counselor’s intervention helped him recognize his own need for support, prompting him to process the event emotionally. This experience was foundational to the formation of the NASSP Principal Recovery Network, an informal group initiated by Frank Deangelis (Columbine High School) and Greg Waples of NASSP. This network provides vital peer support, advocates for school safety, and has developed a “guide to recovery” for principals facing similar tragedies. In a poignant twist, Logan (the shooting victim) and Addie (Dr. Johnson’s oldest daughter), who was a sophomore in the same wing during the shooting, began dating during the COVID-19 pandemic and are now married. This unique detail, along with the fact that many students, including Dr. Johnson’s own children, chose to enter the field of education after the event, powerfully underscores the resilience and positive legacy that can emerge even from profound tragedy.
Listening to this episode will restore your faith in the power of community, leadership, and the hearts of principals like Dr. Johnson. His story stands as a powerful testament to the enduring and transformative impact of steadfast leadership in the face of adversity.
The post PMP478: From Classroom to Crisis and Beyond with Dr. Greg Johnson appeared first on Principal Matters.

Dec 8, 2025 • 19min
MONDAY MATTERS with Jen Schwanke and Will Parker – Who Are You Without A Title?
Welcome back to Monday Matters! This week, Will and Jen tackle the topic of understanding your identity outside of your career. They discuss how this can be particularly challenging for mothers, who often carry the mental load of running their households on top of having a career. Jen shares some insights into how she has learned to describe herself apart from her titles, and the toll that carrying the mental load can take on working moms. Will challenges listeners to learn to describe themselves in ways that align with their core values, and to align your decisions with those values. Listen in to hear the whole conversation!
This post is based on a thoughtful post by Will Parker. You can read it below:
Who Are You Without A Title?
This morning, I was in a meeting with a Mastermind group when a superintendent told me she asked her husband a question from a chapter in my book, Whose Permission Are You Waiting For? An Educator’s Guide to Doing What You Love. The question: If you had to define yourself without a title or position, or even the label of parent, spouse, or partner, how would you define yourself?
She told me she was surprised by how hard the question was to answer. Eventually, he said he was a problem-solver, and he described her as pragmatic.
The conversation reminded me of how difficult it can be to describe ourselves. In particular, I learned recently that this can be a significant challenge for moms. I learned this at a conference I attended in the fall of 2025, when two speakers, Katherine Wintsch and Lauren Fitzgerald, founders of The Mom Complex, reported five commonalities among most mothers they interview:
Moms are filled with doubt.
There are no such things as experienced moms (every stage is new and different).
Moms today are rejecting perfection.
Parenting is a team sport.
Moms carry a heavy mental load and are just trying to survive (Wintsch, Fitzgerald, public comments, 09/25/25, check out their website here: https://momcomplex.com).
Most interestingly, they have found that women tend to self-doubt and engage in negative self-talk more often than men in their surveys and work.
With those thoughts in mind, I wanted to ask the group of Mastermind members (both women and men) in my recent meeting how they would describe themselves in a positive way instead of a negative way if they could do so without relying on their own work or home titles.
As a way to encourage this activity, I introduced the following words as ways I would describe them from the interactions we’ve had over the past five years of meeting together. Words like…
Courageous
Tenacious
Committed
Brave
Thoughtful
Inspiring
Gritty
Resilient
Problem-Solver
As we talked, they introduced other words of their own, including:
Wise
Confident
Insightful
Funny
Fun-loving
Forgiving
Gracious
Nurturing
The challenge with an activity like this is to find a practical application. So, I wanted to make a simple one:
When you apply your most important core values to the goals you’ve set for yourself or your work, the chances are you’ll see outcomes that better reflect those values.
The inverse is true as well: When we step into our fears or ego-driven identities, or if we simply move forward based on our titles (at work or home), we either fail to experience the values we most cherish or we simply play a role without actually living into the best version of ourselves.
I know that’s a lot to think about in one sentence, but I’d like to you to take a moment and read that aloud. If it helps, say it in first-person:
When I step in my fear or ego-driven identities, or if I simly move forward based on my titles (at work or home), I either fail to experience the values I most cherish, or I simply play a role without actually living into the best version of myself.
At the time of this writing, we just wrapped up the Thanksgiving holiday. My dad, who passed last year, would have been 85 this month. One time, I asked him how he wanted to be remembered. He said he hoped he would be remembered as a man who had loved and supported his wife and family. It was a simple statement and one that beautifully summed up his values and character.
To be who we truly are may be less difficult than describing it. I guess I’d rather make the mistake of living out beautiful values like the ones above than simply identifying myself by titles or misunderstanding my true character.
As you step into your day, I’d like to remind you of something another leader said in our meeting this morning. I didn’t write it down word for word, but here’s my best attempt: “Leadership requires bravery, honesty, and hard conversations. We must be teachers or teachers. If someone isn’t willing to embrace these virtues, they should choose another profession.”
It may not be a warm or fuzzy moment to be reminded to live into your best values and qualities. But it may be helpful to realize those whom you serve know when you do.
Now It’s Your Turn
If you described yourself without using your job title or your roles at home, what words or qualities would you choose?
In what practical ways do you keep your decisions (at work or in life) aligned with your core commitments and values?
The post MONDAY MATTERS with Jen Schwanke and Will Parker – Who Are You Without A Title? appeared first on Principal Matters.

Dec 3, 2025 • 48min
PMP477: Lessons from Transition with Beau Brannon
A Quick Note to Listeners:
Before this week’s interview, Will Parker and Jen Schwanke take some time to answer a listener question. This week’s question is:
What are the common pitfalls that keep principals from effectively leading instructional communities?
Listen in to hear their response!
Meet Beau Brannon:
Beau Brannon is the Principal of Union High School in Tulsa, Oklahoma. He previously led Union’s Freshman Academy as both assistant principal and principal. A Muldrow High School graduate and former college football player at the University of Tulsa, Beau followed his passion for education and earned degrees from the University of Arkansas-Fort Smith, Arkansas State, and Northeastern State University. He began his career teaching science and coaching football at Alma Public Schools, later becoming Teacher of the Year at Keys High School in 2015. Since joining Union in 2016, he’s taught Geometry, helped coach a state championship football team, and served in school administration since 2018. Beau and his wife, Caitlyn, have been married since 2013 and are proud parents of two children, Baker and Collins.
A previous guest on episode 391, Beau returns to Principal Matters with lessons from his first year in leadership at a new level. Welcome back to Principal Matters!
School Culture and Students Outcomes:
Each spring, Union High School partners with OU to give a survey to staff, students, and families. Over the last year, Brannon’s school has seen a 10% increase in “Faculty Trust in Principal” over the last year. 96.2% of respondents agree the principal at this school develops a team attitude and spirit amongst faculty & staff,94.3% agree the principal at this school commends me when I do a better than average job, and 98.1% agree that the admin team cares about them as a person. The emphasis on student relationships, student success, and providing real hope and pathways had led to improved student results in his school. Beau’s school has seen a 32.25% decrease in failed courses in semester one and a 21% decrease in failed courses in semester 2, totalling about 1300 courses that do not need to be recovered. All in all, Beau’s school is doing exceptionally well.
Challenges in Taking on a New Role:
Moving from Union’s Freshman Academy to Union High School presented a fresh set of challenges to Beau. The size of Union High School is one of the challenges that Beau had to navigate. Union High School has about 3,500 students and 250 staff. Beau had to learn how to work amongst a bigger admin team and had to try to get to know 175 teachers as quickly as possible. Since he previously taught at Union High School, it took a lot of work for Beau to gain the trust of some of the teachers at his new school, since not all of them saw him in the leadership light right away.
Hiring Process and Priorities:
In his first year, Beau hired 42 new teachers and staff members, and hired 29 new teachers and staff members in year two. One hiring tip he recommends is to have a hiring waitlist or chart. Throughout the year, you will hear names of people who want to work at the school. Beau also recommends building partnerships with area colleges and universities and going to their job fairs. Another hiring recommendation he makes is to develop your own staff.
Too Big to do Alone:
One lesson Beau Brannon has pulled for this past year is that the work of a principal is too big to do alone. Principals need to lean on their team’s strengths. Beau shares that his team just did the Clifton Strengths Finders from Gallup to learn each other’s strengths. Everyone has a passion, and they need to lean into them in order for leadership teams to be successful. Leaning into the collective intelligence that comes from working with a team means less stress for the individual.
Advice to Those Taking on New Roles:
When asked what advice he would give those who are stepping into a new role, Beau reminds listeners to take care of themselves. He follows up that statement by saying that you aren’t as important as you think you are, and that you are a lot more important than you think you are. This means that you need to take your work seriously, but that you also need to remember to take care of yourself and your loved ones first.
You can stay connected with Beau Brannon via X or Linkedin.
The post PMP477: Lessons from Transition with Beau Brannon appeared first on Principal Matters.


