

Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards
Sales Copywriting and Content Marketing Hacks
We help entrepreneurs sell more with less effort and less stress... no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more. WARNING: we are not here to teach copywriters the finer points of copywriting... we're here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!
Episodes
Mentioned books

Apr 1, 2026 • 49min
Episode 299: Jim Edwards Genie Hack with Brainstorm Coaching Offer Genie with Previously Written Content
Jim Edwards and Stew Smith walk you through a Genie Hack by taking a chapter (or article) you have written to help you create a list of coaching plans and offers for higher ticket items using previously written content. Check out Jim’s words of wisdom as he breaks this down for all of us. Also check out the Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks and for more information on the wizards used to make outstanding sales copy check out https://www.CopyandContent.ai

Apr 1, 2026 • 50min
Episode 298: Why Writing a Book Changes Everything - It is a Strategic Business Move
Jim Edwards and Stew Smith discuss why adding a business book to your marketing plan is a strategic business move. Check out Jim’s words of wisdom as he breaks this down for all of us. Writing a book is about becoming the person people listen to... The Expert... The Authority. It also allows you to sell higher ticket items in your business offerings:Think about it.Two people walk into the same room.Both are experts. Both have experience. Both know their stuff.Only one of them has written a book.Guess who the room pays attention to first?Exactly.A book changes how people see you before you ever open your mouth. And in business, that shift in perception can unlock opportunities, sales, and connections you never knew existed.That is why for entrepreneurs, coaches, speakers, and just about any business professional, writing a book is not a vanity project.Also check out the Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks and for more information on the wizards used to make outstanding sales copy check out https://www.CopyandContent.ai

Mar 22, 2026 • 44min
Episode 297: Build an Offer You Cannot Refuse with Jim Edwards
Jim Edwards and Stew Smith discuss using a book to help make business offers for higher ticket items that people cannot refuse. Using https://CopyandContent.ai Super Genies, check out the Genie Walk-Through Jim does to take any offer you want to the next level. One-time offers, upsell offers, or the basic BOGO offers. See more in this quick business demo with master copywriter coach Jim Edwards.Check out Jim’s words of wisdom as he breaks this down for all of us. Also check out the Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks and for more information on the wizards used to make outstanding sales copy check out https://www.CopyandContent.ai

Mar 18, 2026 • 36min
Episode 296: Books to Open Doors, Get Leads, and Higher Ticket Item Sales
Jim Edwards and Stew Smith discuss the using the book to upsell your higher ticket items. Creating a customer by selling a book is one thing, but creating a return customer to upsell requires a relationship. Check out Jim’s words of wisdom as be breaks this down for all of us. Also check out the Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks and for more information on the wizards used to make outstanding sales copy check out https://www.CopyandContent.ai

Mar 9, 2026 • 51min
Episode 295: The Buy, Build, and Borrow Your Client List Show with Genie Walkthrough
Jim Edwards breaks down how to build (or rebuild) your client list from nothing. We discuss all the ways to grow your client list from scratch. Then, Jim walks us through an AI Genie program that helps you build a promotion offer, complete with intro emails, follow-up emails, and cart-closing sales copy. Check out more of Jim Edwards' coaching and software programs for content marketing and sales copywriting at https://www.copyandcontent.ai. Save time and make money using the programs and his coaching.

Mar 9, 2026 • 54min
Episode 294: Book Royalties vs. Stage Pitch Using Book
Jim Edwards breaks down his most profitable use of writing a book. It is not book royalties, though those are nice. The biggest gains in revenue from writing a book come from a wide variety of uses of the book as leverage to sell higher-priced items in your business. Things like coaching programs, courses, and membership programs are bigger ticket items you can and should use your book to leverage. Check out more of Jim Edwards coaching and software programs for content marketing and sales copywriting at https://www.copyandcontent.ai. Save time and make money using the programs and his coaching.

Feb 25, 2026 • 41min
Episode 293: Jim Edwards Breaks Down Leads, Subscribers, and Relationships in Business
Jim Edwards and Stew Smith discuss the differences between leads, subscribers, and relationships with potential customers and current customers. Creating a customer is one thing, but creating a return customer requires a relationship. Check out Jim’s words of wisdom as he breaks this down for all of us. Also check out the Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks and for more information on the wizards used to make outstanding sales copy check out https://www.CopyandContent.ai

Feb 16, 2026 • 33min
Episode 292: Jim Edwards Coaches Content Marketing in 2026 (Age of AI)
Jim Edwards explains consistent content marketing over the last 20 years and how things have changed from data being valued to results being valued. There is data, information, knowledge, experience, and wisdom. Where dones your content rank in that spectrum?Check out the Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks and for more information on the wizards used to make outstanding sales copy check out https://www.CopyandContent.ai

Feb 11, 2026 • 31min
Episode 291: Jim Edwards Teaches Lead Magnets - Building with Quality
Jim Edwards and Stew Smith discuss how to create useful free content to help you build leads, relationships, and sales, personally created for your ideal customer – AKA the Avatar. What is the difference between a lead magnet and a trip wire? Learn about both and when to use them best.Check out the Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks and for more information on the wizards used to make outstanding sales copy check out https://www.CopyandContent.ai

Feb 4, 2026 • 51min
Episode 290: Simplify Your Day, Make More Money: Focused Energy = Productivity
Jim Edwards and Stew Smith discuss working at your best. Simplify your day. Is there a time in the daily schedule when you have your best work? These are some ways to refocus your energy to have the best production in your day. Check out the Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks and for more information on the wizards used to make outstanding sales copy check out https://www.CopyandContent.ai.


