Inside Google Ads with Jyll Saskin Gales

If it ain't broke, don't fix it! In Episode 55 of Inside Google Ads, host Jyll Saskin Gales dives into how to choose the right bidding strategy for your Google Ads campaigns. She discusses the pros and cons of different bid strategies, such as manual CPC, target ROAS, and target impression share. Jyll also shares tips on how to determine which bid strategy is right for your business goals.Key topics covered in this episode:Different bid strategies available in Google AdsHow to choose the right bid strategy for your business goalsTips for using Smart Bidding effectivelyPlus, stay tuned until the end of the episode for a new Insider Challenge to solve!You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode55Google Ads CoachingWant to put Jyll's brain (and 10+ years of expertise) to work on your Google Ads account? Book a Google Ads coaching call! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode55 Find Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://youtube.com/@the_google_prohttps://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro 

How to advertise on YouTube? Let's get into it. In Episode 54 of Inside Google Ads, host Jyll Saskin Gales discusses the ins and outs of YouTube as a powerful tool in Google Ads, addressing common questions about video campaigns, including how to effectively use in-feed ads and leverage your ecommerce product catalog.Key Takeaways include:YouTube is the second largest search engine after Google.YouTube serves as a database of intent and interest data.Video campaigns in Google Ads require selecting a campaign subtype.In-feed ads can be used for brand awareness and mid-funnel engagement.Skippable video ads can be linked with product catalogs through Google Merchant Center.Ad creative is crucial in capturing viewer attention in the first few seconds.Automation in Google Ads can lead to better performance.Conversion tracking is essential for achieving CPA goals.Tune in to Inside Google Ads Episode 54 now for your YouTube Ads 101 crash course with Google Ads Coach Jyll Saskin Gales!You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode54Inside Google Ads courseAre you ready to master Google Ads, once and for all? Join Inside Google Ads and get instant access to more than 100 up-to-date tutorials, including Video campaigns explained, How to set up a Video campaign, How to optimize a Video campaign, Creating great video ads and the YouTube Ads Cheat Sheet! Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode54 Find Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://youtube.com/@the_google_prohttps://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro 

It's the one-year anniversary of the Inside Google Ads podcast! To celebrate, host Jyll Saskin Gales answers all of your most burning questions about Google Ads, in under 30 seconds each. This episode is jam-packed with rapid-fire answers to your biggest Google Ads challenges, covering everything from bidding strategies and targeting options to navigating Performance Max and optimizing keywords.But that's not all! Jyll is also giving away thousands of dollars worth of stuff to celebrate this anniversary, including courses, a coaching call, and more. Tune in NOW to learn what you can win, and enter at jyll.ca/insidegoogleads/53 (note: you can enter at any time in February 2025, and winners will be announced in March 2025)Topics discussed include:Bidding strategies: Which strategy is best for your business?Targeting: How to target your ads to the right audienceConversion tracking: Why it's important and how to set it up for successPerformance optimization: How to improve your click-through rate, conversion rate, and return on investmentGoogle Ads for Beginners: Tips for getting started with Google AdsAdvanced Google Ads topics: Such as Performance Max, micro-conversions, Demand Gen and Customer MatchYou can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode53Find Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://youtube.com/@the_google_prohttps://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro 

In Episode 52 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles the nuances of keyword match types in Google Ads head on. No "it depends" here!Based on your questions, Jyll focuses on exact match and phrase match keywords, and how their use impacts your campaign performance. She uses real-world examples to illustrate the potential benefits and drawbacks of each. Jyll also explores the often-misunderstood world of negative keyword match types, clarifying how they differ from regular keywords and offering practical advice on when to use them.The episode wraps up with a new Insider Challenge for you to solve. Tune in to learn how to navigate keyword match types for the best Google Ads results in 2025 and beyond.Key Topics:Exact Match vs. Phrase Match KeywordsNegative Keyword Match TypesOptimizing Google Ads CampaignsSearch Terms Report AnalysisA/B Testing in Google AdsBudget Allocation and CPA GoalsTroubleshooting Google Ads PerformanceYou can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode52Google Ads Made EasyLaunch your first Google Search campaign in under an hour with this new, FREE miniseries from Jyll! Sign up for free at https://learn.jyll.ca/easy?utm_source=podcast&utm_medium=referral&utm_campaign=episode52Find Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://youtube.com/@the_google_prohttps://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro 

Audience Targeting in Google Ads can be very challenging to get right. In Episode 51 of Inside Google Ads, host Jyll Saskin Gales tackles three challenging questions about audience targeting in Google Ads. She explains why customer match lists are so valuable and how to use them effectively, including a discussion of Demand Gen campaigns. She also offers advice on how to find your audience when you operate in a sensitive interest category, using non-linear targeting and creative-led targeting strategies. Finally, she answers the question of whether or not you should use audiences with your Search and Shopping campaigns, providing a framework for layering audiences on Targeting mode with search-based campaign types.Be sure to stay tuned 'til the end of the episode for a new Insider Challenge!Key Topics Discussed:Customer Match ListsDemand Gen CampaignsSensitive Interest CategoriesNon-Linear TargetingCreative-Led TargetingAudience Targeting in Search CampaignsAudience Targeting in Shopping CampaignsAudience Exclusion in Search CampaignsYou can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode51Google Ads Account AuditAre your Google Ads crumbling? Get a professional Google Ads Account Audit with Jyll! Now with a more affordable pricing tier for small businesses. Learn more at https://jyll.ca/pages/google-ads-account-audit?utm_source=podcast&utm_medium=referral&utm_campaign=episode51Find Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://youtube.com/@the_google_prohttps://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro 

In Episode 50 of Inside Google Ads, Jyll Saskin Gales tackles the age-old question: which Google Ads bid strategy reigns supreme? She dives deep into the maximize vs. target bid strategies (spoiler alert: manual bidding doesn't even get a seat at the table). Jyll explains why maximize conversions is often the best starting point, especially for new campaigns, and cautions against the pitfalls of bid limits. Using real-world examples from her coaching practice, she illustrates how high CPCs can actually lead to lower CPAs and increased conversions. Plus, Jyll breaks down how to set an appropriate budget for your maximize conversion campaigns and clarifies the difference between Target ROAS and Maximize Conversion Value.Tune in for everything you need to know about Smart Bidding strategies, setting a Target CPA or Target ROAS, and bid limits. Plus, be sure to stay tuned 'til the end of the episode for a new Insider Challenge!Key Topics:Maximize Conversions vs. Target CPATarget ROAS vs. Maximize Conversion ValueHow to set a bidding targetWhy bid limits sabotage Smart BiddingSetting the right budget for new Smart Bidding campaignsYou can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode50Inside Google Ads courseAre you ready to master Google Ads, once and for all? Join Inside Google Ads and get instant access to more than 100 up-to-date tutorials, plus your exclusive invitation to a LIVE monthly meeting with me and the world's top Google Ads Experts. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode50Find Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://youtube.com/@the_google_prohttps://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro 

You don't need to ask ChatGPT to know that AI is changing every single thing around us. (And no, AI didn't write that sentence.)In Episode 49 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles the burning question on everyone's minds: what is the future of Google Ads with AI? (Ok, AI did write that sentence.)Jyll addresses the concerns raised by listeners like you on TikTok, Threads, Instagram and LinkedIn, providing a four-part answer that covers what you need to know about the future of Google Ads. She explores the convergence of SEO and PPC, the shift from targeting to signals, the increasing importance of audience-based marketing, and the heightened significance of creative in capturing attention.Tune in for a different kind of episode, packed with perspective, predictions and palpaple tips. (AI did not write that last sentence, either. Jyll is unsure whether this is something to be proud of.)You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode49Want to see Jyll speak?View Jyll's speaking schedule at https://jyll.ca/speakerYou can also watch recordings of all of Jyll's conference speeches exclusively in her Inside Google Ads course: https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode49Find Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://youtube.com/@the_google_prohttps://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro 

In this special episode of Inside Google Ads, host Jyll Saskin Gales speaks with Aaron Young of Define Digital Academy about Google Ads sales representatives. They cover everything from identifying the expertise of your Google rep to understanding the nuances of optimization score and budget recommendations. Plus, they dive into the evolving world of match types, audience targeting, and the power of smart bidding.You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode48Find Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_prohttps://tiktok.com/@the_google_pro Find Aaron on social mediahttps://www.youtube.com/@AaronYoungGoogleAds https://www.linkedin.com/in/aaron-young-67b7b02a/ 

Is there still room in your Google Ads account for good old Standard Shopping campaigns? Absolutely! In Episode 47 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales answers your burning questions about Google Shopping campaigns, a topic often overshadowed by the push for Performance Max. She discusses the importance of these campaigns for ecommerce businesses, provides answers to your questions about bidding strategies, optimization techniques, and product exclusions, and offers valuable insights into maximizing your ecommerce success.Tune in to learn how to navigate the intricacies of Google Shopping campaigns. Plus, stay tuned until the end of the episode for a new Insider Challenge!Key Topics:Manual vs. automated bidding strategies for Shopping campaignsTransitioning to Target ROAS (tROAS)The importance of feed optimizationProduct exclusions and their impactCategorizing products for better performanceYou can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode47Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorshipInside Google Ads courseAre you ready to master Google Ads, once and for all? Join Inside Google Ads and get instant access to more than 100 up-to-date tutorials, plus your exclusive invitation to a LIVE monthly meeting with me and the world's top Google Ads Experts. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode47Find Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://youtube.com/@the_google_prohttps://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro 

In Episode 46 of Inside Google Ads, host Jyll Saskin Gales answers your burning questions about running Google Ads with a small budget. Discover the minimum amount you need to spend to see results, how to approach budget allocation with your bid strategy, and why patience is key in the early stages of your Google Ads journey. Listen and learn how to determine if your business is ready to invest in Google Ads.Plus, stay tuned 'til the end of the episode for a new Insider Challenge!You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode46Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Start your free full-functionality trial at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship Google Ads CoachingWant to learn how to manage your own Google Ads effectively? Book a Google Ads Coaching call with me! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode46Find Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_prohttps://tiktok.com/@the_google_pro