Finding Genius Podcast

Despite the use of technologically advanced patient monitoring systems in hospitals, subtle changes in the vital signs of critically ill patients are often inadequately interpreted by medical professionals or else undetected altogether. When a single patient in the ICU can generate gigabytes of data per day, it's no wonder this is a problem, but that doesn't mean it's one that can't be fixed. Dr. James Blum is Chairman of the Advisory Board at CLEW, a company that's implementing artificial intelligence-based monitoring systems capable of identifying subtle changes in a patient's vital signs in order to predict the need for specific types of medical intervention hours in advance of an actual medical event. CLEW provides details about what specific problem a patient is likely to experience within a certain period of time, and which means of intervention are likely to be needed. In contrast, technologies developed along similar lines by other companies merely predict that something may go wrong. CLEW is close to bringing the first iteration of its product to market in ICUs, which focuses on identifying the need to increase doses of blood pressure medications in order to prevent respiratory failure. Since its inception, the team at CLEW has discovered a need for this technology outside of the ICU, on a hospital-wide basis with two primary goals in mind: improving clinical outcomes for patients, and increasing hospital-wide efficiency. To learn more, visit clewmed.com.

Empyr is a card-linked online-to-offline (O2O) commerce platform that generates serious revenue for websites and apps while rewarding their users with cash back at local merchants. Websites and apps use Empyr's API or private-label solution to display offline offers, such as 10% cash back at a local restaurant or retail store. Consumers earn cash back simply by linking any debit or credit card and using it to pay at the store, eliminating the need for coupons or vouchers. The website or app where the consumer linked their card earns revenue from the offline purchase, and the merchant is able to attribute actual sales to a specific website or app. Empyr's technology is made possible through partnerships with all three major credit card associations including Visa and MasterCard. Each year in the US over $3 trillion in offline commerce is being driven by websites and apps, but most of that is not being tracked or monetized, representing a large untapped opportunity. With Empyr, online to offline is solved.

GraphenTech is based in Rotterdam in the Netherlands and founded by an HP experienced engineer. The team that joins him is composed of about thirty professionals expert in innovation, blockchain, and graphene. The 77G token is a security token to participate, support and benefit from the upcoming revolution of graphene. GraphenTech, 77G' producer, is an industrial company that aims to become a worldwide graphene producer. More than being just a graphene provider, GraphenTech will revolutionize the graphene market by introducing his own graphene-based cryptocurrency, 77G.

VINA makes tech products to connect, celebrate, and empower women. We're the creators of: Hey! VINA - An app that connects women in 168 countries around the world to new friends. Think, Tinder for (girl) friends. Vinazine.com - A media outlet for women of the VINA community to give and get advice to live your best life. LadyBrag.com - A platform that encourages women to recognize and share their achievements and allows us all to celebrate them. Backed by NEA, Tinder/Match Group, Greylock, Wildcat, and Social Starts.

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Born in Harare, Zimbabwe in 1949, medical doctor and professor Tim Noakes has spent a lifetime studying the intersection between athlete performance, diet, and health, focusing primarily on carbohydrate metabolism. But it hasn't always been easy, and after decades of promoting a high-carb diet as the key to heightened and sustained power output, Noakes had to do what every good scientist must: admit he was wrong when faced with evidence that contradicted what he'd believed to be true. Shortly after, he received a diagnosis of type II diabetes, which he without hesitation attributes to his own adherence to a high-carb diet for so many years. In 2012, Tim Noakes founded The Noakes Foundation, which funds quality research on low-carb diets and their role in type II diabetes reversal. The foundation has also started the Eat Better South Africans campaign, which allows South Africans in even the poorest communities to adopt a high-fat, low-carb, extremely healthy diet for just three dollars per day. Most recently, the foundation has developed The Nutrition Network, which is a certification and training program for doctors who want to prescribe a high-fat, low-carb diet to their patients, but don't know how to go about proving that such diets are truly safe and effective--especially for those suffering from type II diabetes. Noakes has a wealth of information and insight to offer, and decades of experience from which to draw. Tune in for all the details, and visit thenoakesfoundation.org to learn more.

In 2015, Ofer A. Lidsky, co-founder and CEO of DNATIX, helped develop Excellent Brain, a product that provides neurofeedback solutions for enhancing focus, attention span, and overall learning capabilities. It's for everyone but has been shown to be especially effective for those with ADHD, a disorder that affects six million kids in the US alone and is considered one of the biggest problems in the educational system today. Excellent Brain is making neurofeedback training accessible like never before; whether you're in school, at a clinic, or simply relaxing at home, this platform is easy to utilize. Comprised of 30 sessions total--each requiring only about an hour of time each week--the program interactively engages users in numerous entertaining games designed to enhance and maintain focus. They're focused on reaching three main markets: those who struggle with ADHD, those who want to improve their performance in sports by more easily attaining a state of being "in the zone," and then those who fall into the elder category and wish to strengthen or maintain mental capacity. Excellent Brain is currently being offered at no cost to schools in Israel, and those who have used it report higher grades in school, improved performance in sports, and longer-lasting attention spans, all of which can revolution a person's life. Press play to learn more about this exciting new program, and visit www.excellent-brain.com for additional information or to purchase the program itself.

Miguel Freitas, Ph.D., has been studying probiotics for 20 years and now serves as Vice President of Scientific Affairs at Danone USA, a company that offers multiple probiotic-rich products that primarily beneficially affect the structure and function of the gastrointestinal tract. Recently having undergone a big transformation in the US, Danone now includes plant-based products in addition to dairy products, all of which are extremely well-known, such as Silk, Activia, and Danone yogurt. Freitas discusses what it is about yogurt that makes it a particularly good medium for beneficial bacteria, the necessary distinction between probiotics and general cultures, the different strains of beneficial bacteria and how each interact with the body differently, the involvement of the human microbiome in disease and the gut-brain interaction, and how probiotic research has evolved in recent years based on new information we've learned about the microbiome. Tune in to hear the full conversation, and visit danonenorthamerica.com to learn more.

"If you want to invent something, you need to know what the problems are first" was the single piece of advice from his mentor that compelled Justin Barad, MD to embark on the journey of becoming an orthopedic surgeon. As a practicing surgeon, he encountered what he believes to be the biggest problem facing the healthcare system today: the way in which healthcare providers are trained and assessed. With the goal of incorporating his lifelong passion for software and technology into his passion for and career in medicine, Dr. Barad founded and developed Osso VR, a virtual reality-based training and assessment platform for surgeons, operating room staff, and medical equipment sales representatives. Designed to suit the needs of both experienced and inexperienced medical and healthcare professionals who have no prior experience with virtual reality, Osso VR allows these professionals to keep pace with the rapid development of technology in the medical field, such as surgical robots, 3D printing, and patient-specific implants. The old training methods of practicing a procedure once or twice in the lab or on a cadaver just aren't cutting it in today's world, and arguably put patients at greater risk during procedures. With the advent of Osso, medical students and residents can simply put on a VR headset and practice a procedure under real-world conditions as many times as necessary, boosting their confidence and ultimately improving patient outcomes. In addition, Osso VR is increasing the adoption of newer and high-value medical technology and procedures, and democratizing access to surgical education around the world. Osso VR is already being used globally by medical schools and residency programs. Among other topics, tune in to hear Dr. Barad discuss the implementation of cutaneous haptic feedback in the Osso VR platform, the specific types of skills and procedures being taught, and the application of computer vision in simulations. To learn more or rach out with questions, visit ossovr.com.

Bryan Wade, CEO of Sigstr (sigstr.com), provides an overview of email marketing and outreach, and how his company is helping businesses maximize their marketing efforts and bring in new accounts. For over a decade email has been Wade's sandbox; he has a wealth of experience in the areas of email marketing, sales, and new business development. Wade was highly involved in the expansion and success of ExactTarget, the email marketing behemoth that was eventually acquired by Salesforce. At Salesforce, Wade served as the chief product officer of the Salesforce Marketing Cloud. Now, as the CEO of Sigstr, the Indianapolis-based email signature marketing platform, Wade seeks to continue his work in helping businesses and corporations get their message and vision out to their customer base, to expand into new markets, and never miss a single opportunity to market successfully. Sigstr's mission is to convert every employee email into a successful marketing campaign. And with Sigstr's dynamically targeted CTA banners, businesses can highlight their important events, promote their content, and align their brand with targeted audiences that get results. Sigstr's platform offers many options for businesses and companies seeking to expand their marketing outreach, penetrate new markets, grow their operations, and connect with value customers. For account-based marketing, Sigstr provides a home to view target accounts and get a better grasp of how your efforts are impacting account penetration and development. Sigstr allows users to create targeted promotions to drive accounts and guide them. For event marketing, Sigstr will ensure that you are always targeting the right audience for a particular event or gathering that is on your upcoming calendar. Sigstr will help you track attendees and make sure that your exclusive VIP list is on your preferred guest list. And for sales and content marketers, the Sigstr platform assists with sharing your premium marketing content through employee email signatures, achieving greater visibility with your highest regarded accounts, and tapping into new networks. As the most valued relationships exist right in employees' inboxes, Wade explains how the Sigstr platform can ramp up your marketing efforts with powerful products such as Sigstr Pulse and Sigstr Campaigns. Wade discusses the nuts and bolts of how their system works, from the initial gathering of data, which includes names, titles, phone numbers, etc., to the marketing aspect, where specific dynamic banners are created that sit below the signature to garner attention and generate responses. He breaks down the particulars of what their dynamic banners address, from call-to-actions such as invitations to events and webinars for new prospects on your email list to new product launch information, etc. for customers. Wade describes how Sigstr's platform is customizable and is processed centrally by Sigstr, allowing marketers to simply connect, while Sigstr does the work to update, change, or inject new information into outgoing emails. Wade outlines some of the exciting features Sigstr's platform can implement such as the use of animated gifs and click-through analytics. Through extensive research, Wade's team at Sigstr has sorted through massive amounts of useful data and testing to zero in on the most successful methods email marketers can implement, and incorporated it all into the Sigstr platform. One of their findings was that human faces or call-to-actions within the email received higher click responses than any other data or imagery. And as Sigstr is customizable and expandable, Wade states that their clients are able to run dozens of different campaigns concurrently, to put their metadata to work, and thus maximize outreach.