Finding Genius Podcast

There's so much data in today's world that it can be hard to know which is important and which isn't, and this is particularly true for those working in the online marketing space. According to Carlos Cruz, CEO of Clicktool, many entrepreneurs in this space are letting important and potentially lucrative data slip through their fingers because they simply don't have the tools to track it, access it, and make sense of it. Clicktool launched just three months ago, but it's already looking like the best data tracking tool on the market. By providing people in the online marketing and ad campaign space with simple, to-the-point, and easy-to-interpret reports on their data, Clicktool users are empowered with the ability to make smarter decisions about how to use it and where to invest their money. "Good data helps you make great decisions about what to do moving forward with any project in your company," says Cruz, who joins the podcast to discuss all the details of Clicktool and their future plans for the implementation of machine learning algorithms. Press play and visit Clicktool.com to learn more.

In the world of blockchain and cryptocurrency, a lot has happened in a short period of time, but one concern has remained paramount for the industry as a whole: security. When an entity encounters ransomware or finds themselves on the receiving end of nefarious or fraudulent actions, where do they submit the data on the associated addresses? What sort of system needs to be in place in order to not only disincentive these events, but incentive entities to provide data which will help them protect themselves, their partners, and the global financial system as a whole? These were the questions that led to the establishment of Coinfirm and the AMLT Network. "When we created Coinfirm, we wanted to create a bridge between the crypto-blockchain economies… and wanted to change the reality of compliant systems and how AML (anti-money-laundering) works overall—which in the traditional space is ineffective and inefficient," explains Grant Blaisdell, co-founder of Coinfirm and AMLT Network. One of the main flaws is the inability to detect risks on an individual basis in regions of the world such as Nigeria and India, where the economies have a lot of potential but entrepreneurs are stymied by high-risk labels and the resultant inability to access the global financial system. The team at Coinfirm is working to change this by creating a system that incentivizes entities to report the data associated with both good and nefarious actions. Once Coinfirm receives that data, they implement it quickly in order to alert other exchanges and individuals of risks. So, what's the incentive? AMLT tokens which can be used for discounted services on the AML platform. Blaisdell offers a highly informative conversation packed with the latest and most pertinent information in the blockchain and crypto space. Tune in to learn more about Coinfirm's implementation of the first-ever blockchain lab in Africa, how their approach is different and more likely to succeed than others, the integration of Trudatum with Central Europe's largest bank, and what's to come in 2019. Learn more by visiting coinfirm.com.

In recent years, increases in bandwidth, the development of multi-camera video technology, the advent of smartphones, and the popularity of social media platforms has led to the hyper-acceleration of the world of live-streaming video. Bulldog Digital Media (DM) is a live-streaming company focused on bringing premium content and best practices to this exciting and expanding market, helping content owners, brands, agencies, platforms, and artists harness the power of live-streaming video in order to deliver the best possible experiences for consumers. With the explosion of social media platforms like Facebook, Twitter, Instagram, Snapchat, and Twitch, there's been a real interest in shared and participatory experiences—particularly among millennials. CEO of Bulldog DM, John Petrocelli, and his team are dedicated to increasing consumer engagement and bringing these experiences to life. Among other topics, he joins the podcast to discuss the challenges in keeping consumers engaged for extended periods of time and how to overcome those challenges, the falling prices of high-quality video equipment and how this has impacted the space, and the development of a proprietary tool that's allowed Bulldog DM to deliver four-camera HD-produced experiences on Instagram. Tune in for all the details and visit bulldogdm.com for more

Meir Kryger, MD, FRCP(C), author and professor of medicine (pulmonary) and clinical professor of nursing, Yale School of Medicine, delivers a thorough analysis of the current state of sleep medicine and sleep disorders. Kryger's book, Principles, and Practice of Sleep Medicine, now on its 6th edition, is considered a must-have guide on sleep medicine, and is basic reading for everyone in the field. The essential read provides an overview of every aspect of sleep disorders, which gives physicians important information to use for their patients who are suffering from sleep-related issues. Dr. Kryger discusses his entry into the interesting world of sleep medicine. He recounts the treatment of one of the first patients he diagnosed with a sleep disorder and his shocking revelation that, at the time, hardly anyone knew anything at all about sleep. Over the years his intensive research on sleep has evolved, from his early study of what later became known as 'sleep apnea,' which affects approximately five to ten percent of men and up to two to five percent of women, to other sleep-related issues. Dr. Kryger discusses sleep apnea in detail and emphasizes the impact that being overweight has on sleep. But he stresses that tonsil size, jaw structure, and many other issues can cause sleep apnea in normal weight people quite often as well. He details the breathing process during sleep and outlines the breath stoppages that occur for those who suffer from this common disorder. The sleep doctor details the various treatment devices on the market today, for treating sleep disorders. He discusses CPAP in detail. CPAP stands for Continuous Positive Airway Pressure therapy and it is a common treatment for a type of sleep apnea known as obstructive sleep apnea. A CPAP machine contains a hose and mask, or a nosepiece, and delivers a constant and steady air pressure, which regulates proper breathing. The doctor talks about other medical issues such as hypoventilation, COPD (chronic obstructive pulmonary disorder), and narcolepsy—a chronic sleep disorder that is characterized by intense daytime drowsiness and sometimes even sudden attacks of sleep. Dr. Kryger's research has literally covered every area of sleep. He has published over 200 research articles and book chapters. Notably, Dr. Kryger was the first to establish a functional laboratory to study patients suffering from sleep breathing problems in Canada, and first to diagnose and fully report on obstructive sleep apnea in all of North America. Dr. Kryger's laboratory created awareness for the interaction between heart failure and sleep respiration and the lab published the first systematic study of oxygen in this particular condition. His important and extensive research has received generous funding from various government and industry sources from Canada, France, and the United States.

When you think of possible treatments for insomnia, the first thing that comes to your mind probably isn't cognitive behavioral therapy (CBT), but Alisha Brosse, author of End the Insomnia Struggle, joins the podcast today to discuss why it should be. Simply put, CBT involves the interrelationship between the way we think about things, how we feel about those things, and how we respond behaviorally. And when CBT is applied to sleep disorders, it also involves the physiological contributions and consequences of our thoughts, feelings, and actions. "We help people change their behaviors and attitudes so they can let their body do what it instinctively needs to do," explains Brosse. Many people who suffer from insomnia begin to think night after night about the consequences of inadequate sleep, and how it will affect the following day. They'll also change their behaviors, perhaps by staying in bed for longer (without actually sleeping), consuming more caffeine during the day, or cutting back on social activities at night. In CBT, these behaviors are referred to as compensatory, and are actually counterproductive to sleep. Brosse offers an eye-opening discussion that touches on a variety of topics, including the methods and strategies used to help people who suffer from different types and stages of insomnia, a number of other conditions and factors that can either trigger a lack of sleep or be the consequence of it, and the common mistake of assuming that mental disorders always precede or are the cause of sleep issues. Tune in for all the details, check out her book on Amazon or Barnes and Noble, and visit her website at bouldercbt.com.

Metabolic Health Summit 2019: it's a four-day experience where you can see 40 of the world's top physicians, scientists, and researchers come together to present the latest research in metabolic health, share inspirational stories and successes, put on cooking demos, and enjoy overall amazing entertainment while empowering yourself with the knowledge and education to make informed and healthful decisions about your life. This year's content will not only focus on nutrition and metabolism as key components of human health and longevity, but also how to turn the information into action, implementing it into your daily life. Returning guest and founder of the Metabolic Health Summit, Victoria Field, offers an exciting glimpse of what to expect this year, and mentions some of the speakers she's most excited to hear from, including the first psychiatrist out of Harvard who is using keto and low-carb nutrition as an alternative to pharmaceuticals for certain mental illnesses, and a veterinarian who's using metabolic therapies in the treatment of canines with cancer. Slated for January 31st- February 3rd of this year in Long Beach, CA, the third annual Metabolic Health Summit will be a scientific conference unlike any other.

Dr. David Heath, founder, and CEO of Cutitronics (cutitronics.com) provides an overview of the skincare industry and his company's mission to revolutionize the way we care for our skin. With a thirst for knowledge, Heath set out on a journey to better understand science and engineering. His long academic career awarded him degrees in physics and engineering. Throughout his Ph.D. and post-doctoral research, Dr. Heath has continually targeted specific areas of interest including transdermal medical technology. Dr. Heath's research led him to discover that transdermal medical technology could be utilized to solve some of the significant challenges facing the cosmetic skincare industry. His innovation in the area garnered recognition from the Royal Society of Edinburgh, the Royal Academy of Engineering, and the ERA Foundation. Dr. Heath discusses his extensive background in biomedical engineering and the development of medical devices. He talks about his work that involved research to better understand the dynamic nature of skin, and how it led to his motivation to bring digital technology and engineering together to work with chemistry and formulation to ultimately improve skin and skincare. Dr. Heath explains microdermabrasion and other techniques that are common in the multibillion-dollar skincare industry today. He explains that the dynamic nature of skin needs to be understood in detail in order for products to be successful and that in and of itself is a challenge, as skin is somewhat complex. He discusses fat-soluble and water-soluble solutions, the benefits versus potential issues, as well as how products and technology used on the skin affect the microbiome. It is important to maintain balance he states, and we need to all be conscious of the products we use on our skin. The skin expert discusses clinic trials, and how people may not be disciplined enough to use products in a manner such that clinic trial results can be achieved during home use. Dr. Heath discusses how they have achieved a way for their devices to dispense the amount of product that a particular user needs to see progress and eventually—results. By using progress bars or by gamifying it, users may be more motivated to keep working toward their goal. He details other technology aspects of the industry, and as he states, consumer compliance is critical in order to get consumers to use products properly, such that they will see benefits. The skincare doctor provides some information on the prevalence of skin specialists and diagnostics in the US versus Europe. He states that their handheld devices help to extend specialized care into the home, to make it easier for individual users to take care of their skin in the proper way, as their specialist would recommend. The Cutitronics team seeks to continue launching disruptive technology into the skincare market, to help everyone achieve better results in their quest for healthier skin.

Miroslava Cuperlovic-Culf, senior research officer, National Research Council of Canada, delivers a detailed analysis of her intensive research at the cellular level of life sciences. Cuperlovic-Culf earned her Ph.D. in physical chemistry from UC Santa Barbara and her postdoc in biophysics from the University of British Columbia. Cuperlovic-Culf is extremely interested in the development of applied research collaborations in all the life sciences. She has tremendous experience that has yielded patents and publication of her work in biomarker discovery and (clinical) validation, metabolomics, cheminformatics, as well as bioinformatics. Cuperlovic-Culf discusses the ways that she and her team use machine learning in their research within the life sciences. Specifically, she details how they collect data and use machine learning to analyze it. She discusses disease development, and the methods they use to dig deeper into this area of research. Their work delves into the metabolic analysis of cell cultures, and has many potential applications and advantages to the currently used methods for cell line testing. Research shows that metabolite concentrations represent important, sensitive markers of both genomic and phenotypic changes. Cuperlovic-Culf discusses their research of potentially deadly brain tumors. As cancer is known to have an appetite for glucose, and other specific energy sources, Cuperlovic-Culf studies metabolism within cells to better understand genetic changes. The biophysics expert gives an overview of the various metabolic signatures of cells. Specifically, cancer cells have several detailed metabolic features, which have been explored for targeted therapies. She talks about the unique characteristics of cancer cells, such as their lactic acid content, etc. which is not typically seen in normal cells. And by utilizing simulations, Cuperlovic-Culf and her team can get a better idea of where the cell is going so to speak, to learn more about its development in hopes to find new ways to treat disease. The PhD discusses other diseases that have important metabolic components as well, such as Alzheimer's disease, and type 3 diabetes, etc. Dr. Cuperlovic-Culf states that once we understand the relationships we can develop better, more-focused drugs for treatment. Cuperlovic-Culf speaks about the incredible wealth of data that is unfortunately still missing, and as such much more research needs to be done. She discusses microorganisms in soil and how they interact, in regard to biodegradability. Cuperlovic-Culf states that she wants to further her research, to look at metabolites beyond metabolism, how cellular processes are being inhibited, why, and what it all means for disease development, and hopefully drug development as well.

Ed Lorenzini, president, and CEO, and Scott Chase, CTO, of Analyze (analyzecorp.com), deliver a useful overview of data analytics and how it can help every business target new potential customers, as well as retain existing customers. Ed Lorenzini has over 30 years combined military and commercial experience and is a retired Air Force officer. He is a proven leader as evidenced by his long, successful career. Lorenzini's interests are in behavioral analytics, intelligence fusion, and intent recognition. Scott Chase, CTO, has spent his career focused on distributed computing and large scale data analytics. Chase has a particular interest in federal-sector cybersecurity analytics and is an innovator in the space. Together, Lorenzini and Chase have built their business, Analyze, into a powerful data analytics company. Lorenzini talks about Analyze's specialization in predictive analytics, especially in the area of consumer behavior. He explains how they use AI in the development of the front end of their platform, Analyze Clients. Analyze Clients produces essential consumer insights with only names and addresses. By bringing together millions of records into a huge database of cloud-based knowledge, the platform allows users to enter a customer's first and last name, address, and then zip code, and begin to analyze it all, in order to build a detailed analytical report on customers. He discusses how advertising companies are utilizing their service for direct mail, calls, and more. As Lorenzini states, they have invented a way to develop an automated, custom algorithm on the fly. Chase talks about the many variables that exist within available data on consumer households, and how over 200 of the 380 variables are consumer lifestyle variables, for example: owns a dog, subscribes to magazines, enjoys boating, etc. Chase explains that they can use the available data to build a model based on specific lifestyle variables that will allow businesses to understand whom their product will resonate with. Lorenzini discusses consumer buying patterns and the various demographics that exist. He explains that the data is good at helping businesses understand their consumer base and to make assessments about growth and marketing. He explains the changes that have taken place in ecommerce and the digital economy overall. The founders of Analyze cite examples of some success stories from users of their platform, some that have seen as much as 300% revenue growth based on customer insights they began receiving via the platform. Data analytics combined with consumer behavior can bring dramatic major benefits to companies seeking to expand, and data insights can help entrepreneurs and business owners develop successful strategies for growth.

An unbelievable amount of useful data is stored in our genes—data which could help us make better decisions about our health and guide us toward lifestyle changes which could decrease our chances of developing certain diseases. With a price tag between $10,000 and $30,000, however, the process required to generate this data, which is referred to as genomic sequencing, simply isn't a feasible option for most people. Just a few years ago, the team at Veritas Genetics set out to change this, believing that anyone should be able to obtain this genetic info for under $1,000. In contrast to the technology used by companies like Ancestry and 23andMe, Veritas Genetics' technology sequences the entire genome—all six billion bases. "We generate more data in a week than all of the data 23andMe has generated in the last 11 years," says Rodrigo Martinez, Chief Marketing Officer at Veritas Genetics. He explains that one of the primary benefits of this extra data is that it confers the ability to identify completely new information within the genome, rather than simply ask questions to which we already have the answers. A report form Veritas Genetics can inform you about your risk or predisposition to the development of certain diseases, whether or not you are a carrier of certain conditions which could be inherited by your children, and what types of substances you may have sensitivities to. Once your genome has been sequenced by the team at Veritas, you can refer back to all of the data at any point in the future, which may become particularly useful in light of findings from new research. Interested in getting started today? Tune in and visit veritasgenetics.com to learn how.