The NTM Growth Marketing Podcast

"For us to be identifiable in a unique and specific way, it is very important because we want people to know that we have a personality and we are real people." - Yoav Golub Yoav Golub has been the Marketing Director at Finout for the past three years. He brings over a decade of experience in the B2B Technology Marketing industry to the table. Yoav's expertise centers on cloud-based products, with a particular focus on cost management and FinOps fields. This specialized knowledge has equipped him to drive strategic marketing initiatives and deliver impactful results in the rapidly evolving tech landscape. In this interview, we discuss innovative branding, agile marketing strategies, and practical tips for maintaining strong CEO relationships. Website: https://www.finout.io/ LinkedIn: https://www.linkedin.com/in/yoav-golub/

"Just like Lord of the Rings, one ring to rule them all… we have one click to rule the firewalls." - Guy Avrahami Guy Avrahami leads Marketing & BizDev for startups and corporations across many industries and verticals. Guy develops methodologies and best practices to facilitate growth and scale-up opportunities with and for sales teams. In this interview, we explore unique marketing strategies, creative storytelling techniques, and how to engage and inspire in the marketing world. Website: https://www.albarius.io LinkedIn: https://www.linkedin.com/in/guy-avrahami-3a223239/

"The convergence of strategy and storytelling can redefine market narratives and propel technological innovations to new heights." - Amit Aliman Amit Aliman is a hands-on marketing strategist and expert storyteller. He is a proven expert in crafting and executing positioning, narratives, and go-to-market strategies, having done so for over 25+ B2B tech companies. In this interview, we dive into the dynamic world of marketing with Amit as we uncover his unique journey and insights on cybersecurity, storytelling, and tech challenges. Website: https://infinipoint.io/ LinkedIn: https://www.linkedin.com/in/amitaliman/ YouTube: https://www.youtube.com/@infinipoint

"The emails are getting worse and worse and less personal, so it creates an opportunity for true differentiation with personalization." - Greg Grand Greg Grand brings decades of experience to help businesses run and grow their sales. He manages your entire sales function on a fractional or virtual basis, developing and enhancing processes and structures, as well as building and implementing all the necessary tactical components and teams. In this interview, we discuss bridging marketing and sales gaps, tips on AI tools, and boosting collaboration. Website: https://gsquaredadvisors.com/ LinkedIn: https://www.linkedin.com/in/greggrand

"We must never let predefined assumptions drive us forward; challenge is the key to our continuous growth." - Yaron Bartal Yaron Bartal's passion for marketing sparked 15 years ago when he was researching a McDonald's case study. In 2010, he joined Matomy, and four years later, he co-founded his own company with two close friends. After that, he became part of Apester, where he led the entire business and media operations. Most recently, Yaron joined SciPlay, a major player in social gaming, as VP of Growth, overseeing their global marketing efforts, including organic and paid user acquisition, marketing technology, creative, and innovation strategies. In this interview we chat about innovative marketing strategies, growth strategies, and the impact of being in Tel Aviv's tech hub. Website: https://www.sciplay.com/ LinkedIn: https://www.linkedin.com/in/yaron-bartal-49291926/?originalSubdomain=il YouTube: https://www.youtube.com/@sciplay8892 Instagram: https://www.instagram.com/sciplay_games/

"You need to think of the whole journey, addressing each touchpoint and funnel stage." - Ilan Hertz Ilan Hertz has over 15 years of experience in B2B marketing, from high-level strategic planning to hands-on execution. Ilan's experience encompasses the entire marketing spectrum, from envisioning comprehensive strategies to orchestrating seamless marketing operations. Ilan is currently the VP of demand generation at InfiniGrow, where he thrives in this challenging environment, finding both satisfaction and a stimulating challenge in marketing to marketing leaders. In this interview, Ilan provides tips on attribution, outbound campaigns, and success measurement for B2B SaaS marketing. Website: https://infinigrow.com/ LinkedIn: https://www.linkedin.com/in/ilanhertz/ Facebook: https://www.facebook.com/ilan.hertz/

"Adopt a fail-fast mentality. You don't have time for five-year plans. You can plan for a year, but be prepared to pivot quickly." - Amotz Harari Amotz Harari leads a team of marketing gentlemen and women dedicated to eradicating Death-by-PowerPoint wherever it lurks. Their mission is to enable decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide. With years of intensive marketing experience, Amotz merges a well-rounded background in SEO, content development, social, outreach, SEM, and analytics, with knowledge in UI/UX, consumer psychology, product, and competitive research. In this interview, Amotz teaches us how Storydoc uses AI and innovative marketing strategies to create compelling business presentations. Website: www.storydoc.com LinkedIn: https://www.linkedin.com/in/amotz-harari/

"I threw some money down the toilet because I had no idea what I was doing." - Paul Stanford Dr. Stanford is a Licensed Marriage and Family Therapist Supervisor in Texas. He graduated from Texas A&M University with a Bachelor's degree in Psychology, Nova Southeastern University with a Master's in Marriage and Family Therapy, and from Florida State University with a Ph.D. in Marriage and Family Therapy. Dr. Stanford is an adjunct professor for the marriage and family therapy program at Texas A&M – Central Texas and Pepperdine University, teaching courses in family theory and couples therapy among others. In this interview Paul shares insights on growing a therapy practice, marketing strategies, and destigmatizing mental health. Tune in for valuable tips and Paul's personal journey. Website: www.stanfordcouplescounseling.com LinkedIn: https://www.linkedin.com/in/dr-paul-stanford/ Instagram: https://www.instagram.com/stanfordcouplescounseling/ Facebook: https://www.facebook.com/StanfordCouples/

"One of the things I enjoy most about communication is the ability to influence people and then see a result, which to me is what marketing is all about." - Nicole Erceg As the Director of Marketing at Agriculture Future of America (AFA), Nicole Erceg leads a talented team responsible for increasing brand awareness, engagement, and loyalty among diverse stakeholders, from college students to agriculture industry leaders. With nearly a decade of experience in communications and marketing roles, she has a passion for compelling content and strategies that add value and showcase the impact of agriculture and food systems. In this interview, Nicole shares her journey, experiences, and future predictions for marketing in agriculture. Website: https://www.agfuture.org/ LinkedIn: https://www.linkedin.com/in/nicoleerceg/ YouTube: https://www.youtube.com/user/AgFuture Instagram: https://www.instagram.com/agfutureamerica/ Facebook: https://www.facebook.com/agriculturefutureofamerica

"A podcast is a great way of getting fresh content from experts who are passionate about what they're talking about." - Joana Ymeraj Joana Eltjona Ymeraj is a seasoned content marketing professional with extensive experience in SaaS and B2B marketing. She is currently the Head of Podcast Marketing at Entail AI, where she leads content strategies, and as a Senior Content Manager, focusing on content optimization and editorial leadership. Her work emphasizes the creation and management of high-quality, engaging content tailored to diverse audiences, showcasing her capacity to drive marketing success and audience growth in competitive environments. In this interview, Joanna discusses Entail AI, its evolution, her role, and the power of podcasts in content marketing. Don't miss her insights on AI tools and marketing strategies! Website: https://entail.ai/ LinkedIn: https://www.linkedin.com/in/joana-eltjona-ymeraj-a9728a121/