

The Hard Way With Joe De Sena
Joe De Sena
Learn the Spartan mindset. Founder & CEO of Spartan Race and NY Times best-selling author, travels the globe seeking and answers authors, academics, athletes, adventurers, entrepreneurs, CEOs and thought leaders. It will shift your thinking, make you laugh and and give you the tools you need. He's on a mission to find the secrets to success in all aspects of life. Not only does Joe interview epic people, he has brought together an amazing panel to break down and analyze every aspect of these interviews. We give you the ultimate blueprint and action steps to assimilating these powerful conversations into your own life.
Episodes
Mentioned books

Sep 5, 2017 • 37min
159: Jesse Itzler | Exactly How Many Days Do You Have Left?
10,752 is the number Jesse Itzler had at the time of this interview, and on each of these he challenges himself to hack his mind into living a more productive and meaningful life. How do you get the most out of each day? Challenge yourself. Itzler believes in immersing himself in new worlds, changing his frame of reference. He turned over his life for a month to an ultra running Navy SEAL. This interview is so engaging we made Jesse Itzler keep talking with us all the way to our next meeting! Lessons: 1. Remember your mortality to gain an appreciation for life. 2. All the best lessons are from things that are challenging. 3. Immerse yourself in a different culture to create a different frame of reference. LINKS: 29029 - Climb Everest in Vermont with Jesse: http://29zero29.com/ KNOW FOODS: https://knowfoods.com/ Listeners receive 10% of any purchase at Knowfoods.com using the code SPARTANSKNOW 100 Mile Man: http://www.the100mileman.com/ Living With a SEAL: http://www.the100mileman.com/living-with-a-seal/ SUBSCRIBE: iTunes: http://bit.ly/SpartanUpShow YouTube: http://bit.ly/SpartanUpYT Google Play: http://bit.ly/SpartanUpPlay CREDITS Producer – Marion Abrams, Madmotion, llc. Hosts: Joe De Sena with Johnny Waite, Sefra Alexandra, Col. Tim Nye, & Dr. Delle Synopsis – Matt Baatz © 2017 Spartan

Aug 29, 2017 • 26min
158: Eleven Seconds Changed Everything for Travis Roy
Eleven seconds was all it took. Eleven seconds stopped cold a promising hockey career scarcely before it started - all on live television. Travis Roy was a promising 20-year-old hockey star, moments into his first collegiate game as a B.U. freshman, a freak accident cracked his fourth vertebra left him paralyzed from the neck down. One misdirected check in the most important hockey game of his life sent Travis Roy crashing into the boards and ended his dreams of hockey greatness. Instead of fulfilling his lifelong dream, he now found himself paralyzed and a quadriplegic. Yet he sees his life's glass not as half empty or half full but as overflowing! How did Roy deal with such a dramatic shift in his life? What lessons can you take to overcome obstacles How did Roy deal with such a dramatic shift in his life? What lessons can you take to overcome obstacles in your own? This optimist talks about his challenges and the strategies he has used to cope, including starting a foundation to help others in a similar predicament. Lessons: 1. Sometimes you choose challenges, sometimes they choose you. How you handle them defines you. 2. Quality of life goals Lessons: 1. Sometimes you choose challenges, sometimes they choose you. How you handle them defines you. 2. Quality of life goals 1. Sometimes you choose challenges, sometimes they choose you. How you handle them defines you. 2. Quality of life goals 2. Quality of life goals are as important as career goals. 3. Don't underestimate the joy in simple moments. Links: The Travis Roy Foundation https://www.travisroyfoundation.org His book "Eleven Seconds" https://www.amazon.com/gp/reader/0446521884/ref=sib_dp_rdr/103-9648985-3773401#reader-link More about Travis Roy http://www.travisroy.com/ SUBSCRIBE: iTunes: http://bit.ly/SpartanUpShow YouTube: http://bit.ly/SpartanUpYT Google Play: http://bit.ly/SpartanUpPlay CREDITS Producer – Marion Abrams, Madmotion, 3. Don't underestimate the joy in simple moments. Links: The Travis Roy Foundation https://www.travisroyfoundation.org His book "Eleven Seconds" https://www.amazon.com/gp/reader/0446521884/ref=sib_dp_rdr/103-9648985-3773401#reader-link More about Travis Roy http://www.travisroy.com/ SUBSCRIBE: iTunes: http://bit.ly/SpartanUpShow YouTube: http://bit.ly/SpartanUpYT Google Play: http://bit.ly/SpartanUpPlay CREDITS Producer – Marion Abrams, Madmotion, Links: The Travis Roy Foundation https://www.travisroyfoundation.org His book "Eleven Seconds" https://www.amazon.com/gp/reader/0446521884/ref=sib_dp_rdr/103-9648985-3773401#reader-link More about Travis Roy http://www.travisroy.com/ SUBSCRIBE: iTunes: http://bit.ly/SpartanUpShow YouTube: http://bit.ly/SpartanUpYT Google Play: http://bit.ly/SpartanUpPlay CREDITS Producer – Marion Abrams, Madmotion, The Travis Roy Foundation https://www.travisroyfoundation.org His book "Eleven Seconds" https://www.amazon.com/gp/reader/0446521884/ref=sib_dp_rdr/103-9648985-3773401#reader-link More about Travis Roy http://www.travisroy.com/ SUBSCRIBE: iTunes: http://bit.ly/SpartanUpShow YouTube: http://bit.ly/SpartanUpYT Google Play: http://bit.ly/SpartanUpPlay CREDITS Producer – Marion Abrams, Madmotion, llc. Hosts: Joe De Sena with Johnny Waite, Sefra Alexandra, Col. Tim Nye, & Dr. Delle Synopsis – Matt Baatz © 2017 Spartan

Aug 22, 2017 • 26min
157: Beauty Queen and Death Racer Neely Fortune
Wearing a pageant sash did not come naturally to Neely Fortune, that's why she did it. Her challenges with social anxiety, especially in public speaking, were what spurred her into the pageant world in the first place. Then she used the platform to promote PTSD awareness, a cause close to her heart. Through a number of happy coincidences it lead her to Spartan Race, the Death Race all eventually to a role as Race Director of a Spartan Agoge. In this episode Neely talks about the qualities that enabled her rising fortunes. Lessons: 1. Seek out situations that will give you the qualities you seek. 2. Find your area of weakness and tackle it. 3. Pursue your passions to the fullest extent and see where they lead. SUBSCRIBE: iTunes: http://bit.ly/SpartanUpShow YouTube: http://bit.ly/SpartanUpYT Google Play: http://bit.ly/SpartanUpPlay CREDITS Producer – Marion Abrams, Madmotion, llc. Hosts: Joe De Sena with Johnny Waite, Sefra Alexandra, Col. Tim Nye, & Dr. Delle Synopsis – Matt Baatz © 2017 Spartan

Aug 15, 2017 • 27min
156. Ray Zahab | Ultra Runner, Expeditioner, Motivator
He's faced death more than once on his adventures, but ask him which was the toughest and he'll always answer "the last one." It's always the freshest in his mind. Ray believes in the possible and started a foundation called Impossible to Possible. i2P brings his expeditions to classrooms, sharing his journeys and his lessons with kids in an interactive way. Zahab uses these experiences to inspire kids to see possibilities in their own lives. He wasn't always adventurous, hear how he went from a pack a day smoker afraid to take a chance to the man he is today, and how you can do it too. Lessons: 1. We overcomplicate things; the first step you take doesn't have to be monumental. 2. Take a chance and you will be surprised where life will take you. Links: More about Ray's organization Impossible 2 Possible http://www.impossible2possible.com/ More about Ray https://www.rayzahab.com/ More about his latest expedition http://impossible2possible.com/arcticextreme/home SUBSCRIBE: iTunes: http://bit.ly/SpartanUpShow YouTube: http://bit.ly/SpartanUpYT Google Play: http://bit.ly/SpartanUpPlay CREDITS Producer – Marion Abrams, Madmotion, llc. Hosts: Joe De Sena with Johnny Waite, Sefra Alexandra, Col. Tim Nye, & Dr. Delle Synopsis – Matt Baatz © 2017 Spartan

Aug 8, 2017 • 20min
Naval Ravikant and Joe De Sena - It's All About Your Desires says Angel List Founder Naval Ravikant
Naval tells Joe De Sena It all boils down to desire. Is it possible to tame your monkey mind ever distracted by desires and pleasures that only soothe you in the short term? Naval Ravikant, the founder of Angel List, says to reach a true sense of happiness, it is not only possible but necessary. Ravikant explains how to find your true calling and why doing so gifs you the upper hand in any business or personal venture. You become unbeatable. Success may involve years of hard work, but paradoxically, not much struggle. Instead it's about a quest for flow. How can we tap into that flow? Ravikant will show you how. Lessons: 1. If you want to be the best, you need to pick one thing to be the best at. 2. The ones who succeed are the ones who are irrationally passionate about what they're doing. 3. Happiness is the sense that nothing is missing in this moment. Link: AngelList https://angel.co/ Naval on Twitter https://twitter.com/naval Naval on Tim Ferriss https://tim.blog/2015/08/18/the-evolutionary-angel-naval-ravikant/ CREDITS Producer – Marion Abrams, Madmotion, llc. Hosts: Joe De Sena with Johnny Waite, Sefra Alexandra, Col. Tim Nye, & Dr. Delle Synopsis – Matt Baatz © 2017 Spartan

Aug 1, 2017 • 53min
154. Joe Polish | Addiction & Carpet Cleaning Taught him to Sell Anything
http://spartan.com/154 A marketing genius, a renowned connector of the elite, carpet cleaning taught Joe Polish everything he needed to know about business. But there's much more to the story. Joe is best known for his his Genius Network, a meeting of industry transformers. He is known as the master connector. In the interview he also discusses his path from a troubled childhood of addiction and abuse in which connection was hard to come by and what he's doing now to help addicts of all kinds. Lessons: 1. Doing things the hard way, selling something as dull as carpet 1. Doing things the hard way, selling something as dull as carpet cleaning, can pay off with expertise and strength. 2. When you take the human mind from one level to another you are being entrepreneurial. 3. Addiction is a connection disorder, what you do when you don't feel safe in the world. To learn more about Joe Polish and his passion projects, please visit: www.JoePolish.com www.GeniusNetworkEvents.com www.JoesMarketingBook.com/request www.ArtistsForAddicts.com www.GeniusRecovery.com CREDITS Producer – Marion Abrams, Madmotion, llc. Hosts: Joe De Sena with Johnny Waite, Sefra Alexandra, Col. Tim Nye, & Dr. Delle Synopsis – Matt Baatz © 2017 Spartan

Jul 25, 2017 • 27min
153: Vanessa O'Brien | A Mountaineer's Life Lessons
Will lessons learned behind the desk transfer to physical challenges? This week's guest says yes! When you stop climbing corporate ladders, what do you climb next? For Vanessa O'Brien the answer is almost everything! The more difficult the better. She applied what she learned in the challenging environment of the Fortune 500 to the natural environment in a dramatic way. The extreme conditions taught her valuable lessons about happiness and success. Growing up, she was thrust into a challenging situation as well. Learn how O'Brien has combined all these life lessons into a satisfying and productive life. Lessons: 1. Three S's of success: speed, simplicity and self confidence apply as well on the mountain as behind the desk. 2. Try something new, make a change, you can always go back. 3. You will fail, don't panic. It just means you're going to succeed. Link: Vanessa O'Brien | Mountain Climber, Explorer, Speaker http://vobonline.com/ Vanessa O'Brien Breaks Explorer Record https://youtu.be/xeyEn1K6J2U CREDITS Producer – Marion Abrams, Madmotion, llc. Hosts: Joe De Sena with Johnny Waite, Sefra Alexandra, Col. Tim Nye, & Dr. Delle Synopsis – Matt Baatz © 2017 Spartan

Jul 18, 2017 • 26min
152. Ben Weiss | Why should you unbelieve?
The founder of Bar beverage has 5 tenets for success: be audacious, authentic, tenacious, obsessive and inspire others to be great. No wonder he built a company that just sold for 1.8 billion. A company that uses the civet to represent the highest achieving employees, has to be a little different. Bai has bucked many beverage company trends and has been incredibly successful. See the quirky company tour in this week's episode, the secret Bag basement, and hear how he built the company and drives innovation. Lessons: 1. You can't fail by working hard. 2. If you're able to unbelieve, life can be unbelievable. 3. To be successful with your product you need to be able to read and tap into the zeitgeist. Be nimble. Link: UNBELIEVE – http://www.drinkbai.com/unbelieve The Unbelievers Trailer https://youtu.be/-Y9CHW3Aqvg CREDITS Producer – Marion Abrams, Madmotion, llc. Hosts: Joe De Sena with Johnny Waite, Sefra Alexandra, Col. Tim Nye, & Dr. Delle with guest Chris Irving Synopsis – Matt Baatz © 2017 Spartan

Jul 11, 2017 • 39min
151: Roman Tsunder | Plan to Take On the World
What's the point? Is it money? Is it something more? Roman gathers today's most influential icons and leaders to do what's NBDB (Never Been Done Before.) How can we drive culture in a positive direction? Roman Tsunder thinks he's found a way. In this episode, he explains his mission with PTTOW (Plan To Take On the World) and WORLDZ, and tells Joe how he carved out success from rejection. When he received 73 rejection letters in response to 72 applications, it just meant "yes" must be coming soon. Hear his story and how he now works to shape our world. Lessons: 1. Don't just preach to those that agree, reach out to the unindoctrinated. 2. The lowest points in your life can be the greatest pillars for growth. 3. To be the best, cultivate a healthy obsession for what you do. Link: PTTOW http://pttow.com/ WORLDZ http://worldz.us/ CREDITS Producer – Marion Abrams, Madmotion, llc. Hosts: Joe De Sena with Johnny Waite, Sefra Alexandra, Col. Tim Nye, & Dr. Delle with guest Zach Even-Esh ( http://zacheven-esh.com/ ) Synopsis – Matt Baatz © 2017 Spartan

Jul 4, 2017 • 44min
150: Dan Pena | Has a Simple Formula for Success
Dan Pena is an F-ing maniac! He lives in a castle in Scotland, has run ultra-marathons, has made and lost fortunes, never uses a cell phone and his motto is just F-ing do it (obviously). He's a living contradiction. He speaks at Oxford but you can still hear the echoes of his gritty upbringing on the streets of East L.A. in his voice. He can dance the waltz, play tennis and golf, but you wouldn't want to mess with him. He knows how to make money, fast. And he'll tell you and you had better listen to him. Lessons: 1. Whatever gives you confidence, do that. 2. Indecision is the worst decision, 3. Show me your friends and I'll show you your future. Links: The Official Website of Dan Pena. http://www.danpena.com/ CREDITS Producer – Marion Abrams, Madmotion, llc. Hosts: Joe De Sena with Johnny Waite, Sefra Alexandra, Col. Tim Nye, & Dr. Delle Synopsis – Matt Baatz © 2017 Spartan


